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www.clevo.com.tw
CLEVO The Leading IT Mall Player in China
28 Mar 2013
• Company Profile
• NB Business
• Buynow IT Mall
• Chicony Square
• Outlook
2
Consist of three business operations
ODM/OEM of NB IT Mall Department Store
NB Business Buynow Chicony Square
Clevo Co.
100% 30%100%
3
• Company Profile
• NB Business
• Buynow IT Mall
• Chicony Square
• Outlook
4
• Market:Clone NB
• Product:Highly customized (mid to high-end product)
• Production:Highly flexible (high mix, low volume)
• Customer:Local king
NB business – focus on clone market
5
(Quality, Quick)
• Company Profile
• NB Business
• Buynow IT Mall
• Chicony Square
• Outlook
6
1998First Buynow storeopened in Shanghai
1983Clevo founded
2012Currently 23 stores
6 stores (under development)4 stores (land acquired)
7 stores (planning)Overview• Buynow, a 100% owned Subsidiary of Clevo, has become the top IT mall in China.
• After 15 years of operation since the first Buynow store opened, Buynow has successfully opened 23 stores with a total GFA of over 470,000m² and will continue to expedite pace in new store development to capture opportunities arising from the boom of China’s consumer market in the future.
• Stores, situated at prime locations in the 1st and 2nd-tier cities, are mostly self developed and all operated by Buynow multitasked team. Buynow receives recognitions from tenants and customer through providing professional space planning for IT mall, convenient shopping environment, and high value added service.
• With occupancy rate >90%, property leasing continued to deliver sustainable growth in turnover, operating and cash flow. Furthermore, the values of our investment properties benefit from RMB currency appreciation and property value increase in the long run.
Buynow–The leading IT malls in China
7
Changchun
Shenyang
YingkouAnshan
Beijing
Zhengzhou
Tianjin
Zibo
QingDao
Yancheng
ChangzhouXian
ChongqingChengdu
Guiyang
GuangzhouXiamen
HuizhouShantou
Matro, ShanghaiPudong , ShanghaiXuhui , Shanghai
Wuxi
Hangzhou
Nanjing
HefeiWuhan Suzhou
Luoyang
Dezhou
Taizhou
Huhhot
Nanning
Quanzhou
Jinzhou
Kaifeng
Maanshan
Weifang
Opened DevelopingLand acquiredPlanning
8
Currently 23 stores, targeting 40 in the near future
HarbinDaqing
Leasing model(Revenue:retail rent, marketing, management fee)
Self-operation model(Revenue:slotting fee, price margin)
Buynow Cybermart
Pacific digitalplaza
Egodigital plaza
Bestton digitalplaza
TOP electronics
cityPC Mall GOME Suning
Holding company
Clevo group
Honghaigroup PC group Ego group
Bestton group ASE group
Sanpowergroup
Gome group
Suning group
# of Stores 23
34(excluded Taiwan)
6(excluded alliance)
60 10 3 2681096
(excluded non-listed)
1,675 (China only)
Area focus
1st & 2ndtier cities
2nd & 3rdtier cities
Shanghai, Guangzhou
,Beijing
2nd & 3rdtier cities
South western
area
Beijing,Shanghai, Chongqing
East China,Yangtze river
delta
Nationwide Nationwide
TotalGFA(m²) 471,500 400,000 89,000 >700,000
Approx200,000 260,000
Average 2,000m²per store
3,687,000 6,803,500
Self-own /rented stores
Most self-
owned
Mostrented
Mostrented
Mostrented
Mostrented
Most self-
owned
Mostrented
Mostrented
Mostrented
ChinaFamous
trademark Y N N N N N Y Y Y
Source:Buynow(2012/12)、company Official website、news、financial (2012/10)Remark:China famous trademark is assessed through the right authorities in accordance with legal procedure
The leading brand in leasing model in China
Average daily flow of people
0
50
100
150
200
250
300
350
400
2008 2009 2010 2011 2012
Average daily flow of people (thousand)Source:Buynow
日均人流量 (千人)
Average daily flow of >300 thousands people visit Buynow
10
• Company Profile
• NB Business
• Buynow IT Mall
• Chicony Square
• Outlook
11
Chicony Square
• Department store chain in China
– Clevo holds 30% share
– A mega complex department store offering a comprehensive package of premium dining, shopping, leisure and entertainment facilities
– Plan to have 10 stores in China
• Situated in ideal locations of major cities in the Mid-West China
– Opened: Wuhan store and Chengdu store, GFA >230,000m² in total
– Developing:Xian store to open by the end of 2014, GFA> 200,000m²
• Development and operation mode
– In-house land development, property ownership with single deed
– Integrated management system, base rental fee + percentage of revenue
12
Wuhan store Chengdu store Xian storeGrand opening Sep 2003 Oct 2010 the end of 2014GFA 90,964m² 187,000m² (include hotel) approx 210,000 m²
Commercial floor
B2F/8F B5F/37F B5F/7FFashion, supermarket, food
court, restaurantLuxuries, fashion, supermarket, entertainment & leisure, restaurant;hotel (above 12F)
Luxuries, fashion, supermarket, entertainment & leisure, restaurant, I-Max theater
Car park 300 spaces 517 spaces 2,000 spaces13
Mega stores for one-stop shopping to meet customers’ demand in west China
• Company Profile
• NB Business
• Buynow IT Mall
• Chicony Square
• Outlook
14
15
Outlook
• Expand market share and penetration in emerging market
• Increase the proportion of high-end product
• 2014 Chengdu Hyatt
• 2014 Xian store
• 2015/2016 IPO
• 3 stores to open in 2013 (Wuhan, Suzhou, Huizhou) toward 33 and 50 stores of mid and long term targets
• Diversify to multifaceted shopping mall, add online service
NB
BuynowChicony Square
• National policy to promote the growth of domestic consumption
• Acceleration of urbanization
• RMB appreciation trend
• Long-term potential in property appreciation
• European debt problem largely eased, European economy gradually recovering
• Riding on economic growth in emerging market, increasing product penetration