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community
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NBA CARES
NBA Cares is the league's global social responsibility program that buildson the NBA's long tradition of addressing important social issues. TheNBA and its teams and players support a wide range of initiatives, part-ners, and programs that strive to positively impact children and familiesaround the world. As part of the league’s mission to demonstrate leader-ship in social responsibility, NBA Cares reaches communities using phi-lanthropy, hands-on service, and creating legacy projects. Since the pro-gram’s October 2005 launch, the league, its players, and its teams havedonated more than $140 million to charity, provided more than 1.1 millionhours of hands-on service, and created more than 500 places where kidsand families can live, learn, or play. NBA Cares reaches millions of chil-dren and adults through specialized programs – including NBA FIT andBasketball without Borders – that support education, youth and family development, and health and well-ness. The league and its teams and players also promote environmental awareness and sustainabilitythrough NBA Green. During annual high-profile league events, including NBA All-Star, The Finals, and inter-national preseason games, NBA Cares initiates community outreach efforts to tap into the power of sportfor positive social change. Thanks to strong partnerships with internationally recognized community organ-izations – including KaBOOM!, Special Olympics, Boys & Girls Clubs of America, UNICEF, the Make-A-WishFoundation, the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis, and the UN Foundation –NBA Cares makes a positive and lasting impact in communities around the world. For more informationabout the NBA’s latest community outreach efforts, please log on to: www.nba.com/cares.
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The Chicago Bulls take great pride in playing an active rolein our community. We receive exceptional support from ourfans and the city of Chicago and believe it is not only ourduty to reach out to those in need around us, it is ourstrongest passion. Whatever challenges we face as a bas-ketball team, no mission is greater than that of buildingand growing a strong community.
Our leadership role combines financial support, in-kind serv-ices, community programs and the personal involvement ofour players, coaches, front office staff and the entire organi-zation. We are more than just a business – we are a partner,a neighbor and a teammate in the community.
CHARITABULLSIn 1987, we founded a non-profit organization to aid in ourcivic tasks, especially where children are concerned.CharitaBulls was formed with the mission to enhance thelives of Chicago’s youth by actively creating and support-ing educational, recreational and social programs. Byfundraising through special events, raffles and corporateand personal donations, we have been able to multiply ourfinancial resources and provide a wealth of support to chil-dren and young adults throughout the Chicagoland area.
Over the years, CharitaBulls has contributed tens of mil-lions of dollars for a variety of worthy causes.
JAMES JORDAN BOYS & GIRLS CLUB AND CHICAGO BULLS FAMILY LIFE CENTER
In 1994, the James Jordan Boys & Girls Club and ChicagoBulls Family Life Center was erected just two blocks fromthe United Center in memory of James Jordan, father ofBulls great Michael Jordan. CharitaBulls donated $4.5 mil-lion to construct the 40,000-square-foot facility, and con-tinues to provide financial support for the club’s programsas well as complimentary game tickets for the childrenwho frequent the club.
Recently, CharitaBulls donated $600,000 to assist withbuilding and operational expenses, and provide new educa-tional and social programming.
Since its opening in 1996, the club has served approximately1,500 neighborhood children and their families each year aspart of the Boys & Girls Clubs of Chicago network.
OTHER RECIPIENTS
As part of our goal, CharitaBulls assists other organiza-tions that share our mission of enhancing the lives ofchildren. To that end, we contribute annually to hundredsof Chicagoland non-profit organizations through financialand in-kind donations.
To fund the numerous programs CharitaBulls supports,we rely on contributions from our corporate partners,individuals and the following annual fundraising eventsand programs:
Giving BackChicago bulls in the community
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CHICAGO BULLS COMMUNITY RELATIONS
TIP-OFF LUNCHEON
Each October, we officially open the season by hosting nearly1,000 guests at our Tip-Off Luncheon. The event provides ourfans and supporters with the opportunity to hear what is ontap for the upcoming season with addresses from manage-ment, coaches and the players themselves. In conjunctionwith the event, we hold a silent auction of autographed Bullsmemorabilia. All proceeds from the event benefit CharitaBulls.
50/50 RAFFLE
At every home game, we sell tickets for our 50/50 Raffle.During the fourth quarter of each regular and postseasonhome game, one lucky winner takes home 50 percent of theevening’s net earnings from ticket sales. The remaining 50percent of benefits CharitaBulls. Since the inaugural 1996-97season, the 50/50 Raffle has raised more than $1.2 million.
IN-GAME AUCTIONS AND MEMORABILIA SALES
In-game memorabilia auctions offer our fans a chance to owna piece of Bulls history while contributing to the CharitaBullsmission. Items such as autographed jerseys, basketballs, shoesand warm-ups from current and former players are displayedfor silent bidding throughout halftime of each home game.
Approximately $200,000 is raised each season through our in-game auctions and memorabilia sales.
FESTABULLS
At FestaBulls, a dinner auction sponsored by Verizon Wireless,our roster of players, coaches, legends, management andbroadcasters are in attendance to dine and mingle with fansin an intimate setting.
MEMORABILIA AUCTION
TIP-OFF LUNCHEON
FESTABULLS
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This past year, the event was held for the first time at theJohn G. Shedd Aquarium. Fans toured the Shedd exhibitsand were treated to a dolphin demonstration in the Shedd’sOceanarium. In addition, silent and live auctions offeredvaluable Bulls and NBA memorabilia as well as autographeditems from NFL, MLB and NHL teams. Our most popularfundraiser, it raises approximately $175,000 annually.
CHARITY GOLF OUTING
Each summer, in partnership with Verizon Wireless, we hostthe Chicago Bulls/Verizon Wireless Charity Golf Outing at theWhite Pines Golf Club in Bensenville, Ill. Players, legends,coaches, broadcasters and other personalities participate inthe event, which raises approximately $75,000 annually forCharitaBulls and Prevent Child Abuse America.
CORPORATE PARTNER DONATIONS
The generosity of our corporate partners plays a tremen-dous role in CharitaBulls programming. By donating fundsbased on the number of victories, dunks, free throws,blocked shots, points, steals, rebounds and assists our teamlogs each season, corporations allow our organization tocontinue providing support to the youth in our area. TheCharitaBulls Corporate Partner Donation Program accountsfor approximately $50,000 each year.
UNITED CENTER FLOOR
To continue our fundraising efforts, CharitaBulls has part-nered with Upper Deck to bring our fans the opportunity topurchase once-in-a-lifetime memorabilia: a piece of theUnited Center floor used during the championship years. Aportion of the proceeds benefits CharitaBulls. To own apiece of sports history, visit www.Bullsfloor.com.
ADDITIONAL FUNDING SOURCES
Additional funds are generated through personal score-board messages, in-game gift packages, private donationsand United Center tours.
CHARITY GOLF OUTING
CHARITY GOLF OUTING
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CHICAGO BULLS COLLEGE PREPIn 2008, we donated $2 million to create a high school campusthat delivers an educational model focused on four core values: scholarship, honor, discipline and fitness.
In September 2009, we officially unveiled Chicago Bulls CollegePrep (CBCP), a Noble Street Charter School located near theUnited Center that is dedicated to providing world-class education for all Chicago students.
At a ribbon-cutting ceremony that included Chairman JerryReinsdorf and other Bulls personalities, we welcomed theinaugural 229 CBCP high school freshmen and expressed oursupport and encouragement for the upcoming school year.
In addition to offering a rigorous college preparatory curricu-lum, CBCP requires students to take two 40-minute physicaleducation classes every day. This is a first for Noble campusesand enforces CBCP’s emphasis on health, fitness and wellness.
Chicago Bulls College Prep will serve approximately 1,000Chicago students in grades 9–12 when it reaches full capacityduring the 2012–2013 school year.
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ENERGIZABULLS FITNESS PROGRAMWith recent reports ranking Illinois fourth in the nation forchildhood obesity, we are committed to helping local students make healthier lifestyle decisions and to addressing the national childhood obesity epidemic.
In 2009, CharitaBulls applied and was chosen as a recipient ofa Carol M. White Physical Education Program grant. Thesegrants provide 73 public schools and community-based organ-izations in 25 states with funds to initiate, expand and improvephysical education programs for students in grades K–12.
With the grant money and additional support from localcompanies, we will have created 15 EnergizaBulls Fitness andLearning Centers in Chicago public schools by the 2011–12school year.
The EnergizaBulls Fitness and Learning Centers are perma-nent, sustainable wellness health centers located within theschool. The goal of the fitness centers is to help childrendevelop the knowledge and skills they need to adopt andmaintain a physically active and healthy lifestyle. Each fitness center features Bulls colors, photos and brandingthroughout the rooms.
We unveiled the first EnergizaBulls Fitness and LearningCenter in March 2009 at the Morton School of Excellence, a YMCA Community School on the city’s West Side.
On hand for the ribbon-cutting ceremony were Derrick Rose,Joakim Noah, James Johnson, Bob Love and Sidney Green,
along with Mayor Richard M. Daley and Chicago PublicSchools CEO Ron Huberman.
To celebrate the opening, the players helped students inthe Morton after-school program utilize their new fitnessequipment including elliptical machines, Nintendo Wii systems, stationary bicycles and other top-of-the-lineexercise equipment.
Five additional schools chosen to receive the fitness centersthis year include Ryerson Community School, LawrenceElementary School, Oglesby Elementary School, OrozcoCommunity Academy and Whistler Elementary School.
ENERGIZABULLS FITNESS CENTERS
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READ TO ACHIEVERead to Achieve is a year-round NBA initiative that combatsthe crucial illiteracy crisis currently facing our nation. The pro-gram’s main goal is to inspire literacy by encouraging familiesand adults to read regularly with young children. To that end,along with our corporate partners Rush University MedicalCenter and ComEd, we have developed a series of elements tosupport that initiative.
Throughout the year, we host monthly reading timeouts forchildren and donate more than 5,000 new books to students,libraries, schools and youth centers.
CHICAGO BULLS READING AND LEARNING CENTERS
Each year, we build a Chicago Bulls Reading and LearningCenter at a local school, library, children’s hospital, Boys & GirlsClub, youth center or group home. By providing a local facilitywith a quiet, well-equipped area for reading, we offer educa-tional resources to young students. The centers are renovatedwith new paint, shelving, carpeting, lighting, reading andresearch materials, computers, furniture and other supplies.The most recent reading and learning center was establishedat Paul Robeson High School in the Englewood community.
ADOPT-A-SCHOOL To promote the importance of education and our commitmentto Chicagoland’s youth, we partner with Harris Bank to providelocal schools with the opportunity to be a member of the Bullsand Harris Adopt-A-School Program. The school chosen to par-ticipate in the Adopt-A-School Program receives schoolappearances by Bulls personalities, as well as 25 tickets to 10home games. The 2009-10 Adopt-A-School was GoudyElementary School.
BULLS PARTNER SCHOOLSIt is our privilege to share a special relationship with two of ourneighborhood schools through the Bulls Partner School pro-gram. William H. Brown and Victor Herbert Elementary Schools,located near the United Center, receive player appearances,ticket donations, autographed items, arena tours and sou-venirs. We work daily with the faculty at these institutions,offering our assets to encourage students to excel at theirstudies and maintain superior attendance records. We alsohave opened new reading and learning centers at both schools.
CHICAGO’S MVPS In honor of Black History Month, we team up with Sprite andChicago Public Schools to celebrate the academic achieve-ments of top African American male students in local publichigh schools through the Sprite Chicago’s MVPs Program.
Students apply online and are judged based on their academicaccomplishments, community service and an essay. Studentschosen as the 2009-10 Chicago’s MVPs were honored at arecognition ceremony hosted by Derrick Rose and Taj Gibson.
SURPRISE SCHOOL SUPPLY CHALLENGEIn preparation for the beginning of the school year, we part-nered with Kia Motors and their Chicagoland and NorthwestIndiana Kia Motors retailers to collect school supplies to bene-fit students at Howe Elementary School in the city’s Austinneighborhood.
At the culmination of the school supply challenge, we hosted arally to donate all the items to Howe Elementary students.
The Chicago Bulls and Kia Surprise School Supply Challengeprovided much needed school supplies to students whosefamilies might not have the resources to purchase them ontheir own.
READING AND LEARNING CENTER
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DIGITAL ASSIST COMPETITIONDuring the school year, we teamed up with HP and the NBA tohost the HP Digital Assist Competition, which invited localstudent teams to create sports or basketball-themed digitalmedia projects demonstrating their knowledge of math, sci-ence or reading. The competition included more than 5,000students from approximately 100 selected Title 1 middleschools in Chicago, Dallas, Houston, Miami, San Francisco andWashington, D.C
Higgins Elementary School was chosen as the Chicago win-ner. The school received approximately $100,000 in HPmobile digital classroom technology, including HP Tablet PCs,a mobile storage cart, wireless and printing technology, andprofessional development materials.
BASKETBALL PROGRAMS
CORPORATE CHARITY TICKET SECTIONS
Each season, we receive a wealth of support from our corpo-rate partners through ticket donations. Several partners pur-chase groups of 25 season tickets to be donated to localcharities throughout the season. Through their generosity,we are able to share the excitement of one of our gameswith underprivileged residents in our area.
CHICAGO WHEELCHAIR BULLS
The Chicago Wheelchair Bulls provides an outlet for wheel-chair-restricted people to challenge and advance their bas-ketball skills in games against other teams on a national andinternational level. As a conduit to help others realize thatpeople confined to wheelchairs can and do lead active, pro-ductive lives, the Chicago Wheelchair Bulls have establisheda reputation as one of the nation’s top wheelchair teams.Each year, the team competes at our home games and atnumerous charity events and has sent representatives to theNBA’s All-Star Weekend Wheelchair Basketball Game. In 1997,the Chicago Wheelchair Bulls created the Junior WheelchairBulls team for wheelchair-restricted youth.
COMMUNITY OUTREACH
GO GREEN
In an effort to be more environmentally conscious, welaunched a team-wide initiative to improve the environmen-tal performance of the organization. The Go Green programaddresses environmental conservation policies within ouroffices and educates our fans about ways they can help.
In conjunction with the NBA Green Week 2010, we hosted anin-arena Go Green awareness night during our game onApril 3. To promote environmental education, the playerswore 100 percent organic cotton warm-up shirts featuringthe NBA Green logo. Other efforts included educational dis-plays throughout the United Center, “green tips” featuredon the scoreboard throughout the game and volunteerspromoting recycling.
To further promote Go Green, Bob Love and Sidney Green celebrated a “green” reading timeout with students from
Brown Elementary School at Rush University Medical Center.We also participated in community cleanup events at theJames Jordan Boys & Girls Club and Chicago Bulls Family LifeCenter and in the areas surrounding the United Center.
CHICAGO GATEWAY GREEN
Since 2001, we have participated in an expressway partner-ship with Chicago Gateway Green, a non-profit organizationdedicated to the beautification of the Chicagoland area. Thegoal of the program is to help transform expressways intoparkways by removing litter and graffiti, managing the land-scape and installing public art. Our pledge of more than$85,000 has helped maintain a section of the KennedyExpressway near the United Center marked by a sign at theMilwaukee Avenue exit ramp.
IN-ARENA FOOD DRIVES
Twice a year, we concentrate on the needs of the hungry inour own community by hosting food drives in partnershipwith Midway Moving and Storage and Vienna Beef. InDecember, we designate one game to collect food donationsfrom employees and fans for holiday meals. In March, wecoordinate a non-holiday food drive with the GreaterChicago Food Depository to keep their food closets filledyear-round. All the items are distributed to Chicago-areafood kitchens and shelters through the Greater ChicagoFood Depository.
DONATIONS
We receive countless requests from charities, schools, hospi-tals and churches for items to assist in fundraising efforts andprovide student incentives. By donating autographed sportsitems and tickets, we help local charity groups raise morethan $150,000 each year. On top of that, we make numerousdonations of merchandise and souvenirs on a daily basis.
GO GREEN
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PAINT THE TOWN
To celebrate the beginning of a new season, our players“Paint the Town” by meeting and greeting fans in Chicago.This year, they greeted fans, took photos and signed auto-graphs at Water Tower Place on Michigan Avenue.
BOB LOVE
Since 1992, former Bull and three-time NBA All-Star Bob Lovehas served as our director of community affairs. Once severe-ly hindered by a significant stuttering problem, Bob travelsthe Chicagoland area and country each year to attend morethan 200 events on behalf of the organization. As a motiva-tional speaker, Bob shares his story of fear and humiliationthat lasted from his childhood through his NBA careerbecause of his inability to verbally communicate with others.
Along with sharing lessons from his own personal experience,Bob assists in promoting the values of reading and educationas part of our Read to Achieve program. He is available at nocharge for appearances, speaking engagements and specialevents. Bob recently released a documentary entitled, “FindYourself a Dream: The Bob Love Story.”
SIDNEY GREEN
In 2009, former Bull Sidney Green joined the staff as PlayerDevelopment Assistant and is now a team scout. In this role,he also serves as a community representative making appear-ances at charity and community events throughout theChicagoland area on behalf of the team. Sidney participates ina variety of community events including hosting our “green”reading timeout at Rush University Medical Center, attendingthe team’s charity golf outing and meeting fans and signingautographs at events.
TEAM MATES
Team Mates is our philanthropic women’s organization madeup of wives and family members of our front office employ-ees, players, coaches and broadcasters along with femaleemployees. During the season, Team Mates organizesfundraisers to generate financial resources for a variety ofcauses to which they lend support.
Organizations that have benefited from Team Mates includeShelter, Inc., The Cara Program, Nueva Esperanza UrbanYouth Mission, Girls in the Game, Go Girl Go! and Children’sMemorial Hospital.
SPECIAL HOLIDAY EVENTS
During the months of November and December, the spirit ofgiving receives our undivided attention.
To spread cheer to as many as possible, we schedule numer-ous events during the holiday season. Examples include play-ers and employees serving dinner to more than 700 dinersfor Luol Deng’s annual Thanksgiving dinner at a local home-less shelter, visiting children in the hospital, and partneringwith Dick’s Sporting Goods to finance a shopping spree forchildren who otherwise would not receive holiday gifts.
In December, we assisted the Chicago Housing Authority (CHA)with its annual Kids’ Holiday Party, held this year at the John
G. Shedd Aquarium. Luol Deng was on hand to provide gifts forthe more than 500 children in attendance. Elsewhere, JoakimNoah hosted a holiday party for local Illinois Department ofChildren and Family Services families, and the entire teamtreated local CHA and military families to a holiday party atthe team’s practice facility, the Sheri L. Berto Center.
ARMED FORCES SUPPORT
In support of our armed forces, we donate hundreds of pre-season game tickets to the United Service Organizations(USO). The complimentary tickets are distributed to activearmed services personnel from Illinois, Wisconsin andIndiana; injured veterans; and family members of currentlyenlisted personnel serving overseas.
In February 2010, we hosted a swearing-in ceremony on theUnited Center court for more than 80 U.S. Navy recruits.The recruits were part of the 2010 Chicago Bulls SponsorDivision. The Bulls are the only NBA team to sponsor a NavyRecruit Division.
WISH-GRANTING ORGANIZATIONS
Make-A-Wish and Bear Necessities Pediatric Cancer founda-tions are well-known for their efforts to make the dreams ofcritically ill children come true. When the wish of an ill child isto meet one of our players or attend a game, our dreamcomes true. Several times a year, we are thrilled to open ourhome to these special guests and share an evening with them.
FAN SERVICES
FANTASY EXPERIENCES
Since the 2004–05 season, we have been offering fans theopportunity to make their sports fantasies become reality.Through our Fantasy Experiences program, fans can live,work and play like VIPs by purchasing a pre-designed pack-age or by creating an experience of their own. Interestedfans can take the microphone of the public addressannouncer, sweep the court during a game, serve as aballperson or NBA reporter, or simply ask to be treated like aVIP. With a portion of the proceeds benefiting CharitaBulls,everyone’s sports fantasies come true.
TICKETS TO HAPPINESS
Our Tickets to Happiness program allows local charities,schools, churches and other groups to raise funds throughthe purchase and resale of game tickets. Organizations areoffered the opportunity to purchase 100 or more discountedtickets to home games and earn a profit by reselling them atface value. Local groups have raised thousands of dollarsduring the years this program has been in operation.
CHARITABULLS RETURN TICKET PROGRAM
Season ticket holders are offered the opportunity to con-tribute to CharitaBulls in a unique way. By donating tickets toCharitaBulls that would otherwise go unused, season ticketholders allow us to extend invitations to fans that might neverhave the opportunity to see a game. In return, the donorsreceive a tax deduction for their charitable contribution.
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BULLS/SOX TRAINING ACADEMY
PHILOSOPHYAs professional teams, we are in a unique position to help theaspiring athlete pull from these great games all that they haveto offer. This Academy is the bridge between the Bulls and Sox,for the athletes who want to push themselves to attain thevery highest level of achievement.
We have created the most sophisticated youth player develop-ment facility in America. All we ask of you, as you cross thethreshold of our Academy, is to pledge your best effort to us. Inreturn, you will receive the very best that the Bulls and Soxhave to offer.
At the Academy, you will be training in an environment thatstresses the values of sportsmanship, integrity, and teamwork.“Because we love this game and kids who play it,” is not onlyour motto, but our mandate to strictly maintain an environ-ment that allows young athletes to grow into mature and pro-ductive well-rounded citizens.
The Academy is the only resource for total athlete trainingand counsel, offering youngsters the most progressive, knowl-edgeable and caring athletic assessment and personalizedtraining capabilities available. The Academy was created inresponse to kids’, parents’ and coaches’ overwhelming desirefor professional instruction and advanced training equipmentfor young athletes.
TECHNOLOGYFounded in 2001, the Training Academy is a 57,000 square footfacility with state-of-the-art technology. Three basketballcourts, thirteen retractable hitting and pitching cages, 20,000square feet of turfed infield, and Sports Performance strengthand conditioning capabilities. Young athletes can participate atthe Academy through premiere teams, leagues, individual andgroup lessons, and membership packages.
DIGITAL MOTION ANALYSISThis system captures and evaluates video frame-by-frame, withsplit-screen capabilities demonstrating detailed comparisons.Instructors have the ability to burn DVDs for each student, draw-ing lines and angles as references for later examination andcomparison. This is the same program used by Bulls and WhiteSox coaches and professional scouts for evaluation, instruction,and the identification of potential draft choices.
PROBATTERAlso featured at the Academy is the lauded multi-mediaProBatter pitching machine, the most realistic, game-like hit-ting device available to professional athletes. ProBatter fea-tures a life-sized player projection screen and the ability tothrow any pitch, from curveballs to sliders, to any locationwith pinpoint accuracy and speed.
For more information on the Chicago Bulls/White Sox Training Academy,
visit us at www.BullsSoxAcademy.com or call 630-752-9225.
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