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2 CONTACT NBAA MEDIA SALES AT [email protected]
NBAA is the premier organization that consistently brings business aviation buyers and sellers together. Our readers are the key decision-makers in their companies with oversight of business aircraft acquisition, utilization and maintenance, as well as purchasers of the full range of business aviation products and services.
NBAA offers premium content strategically delivered across multiple platforms and targeted to a highly engaged audience. Our customized advertising opportunities will keep your company’s name and products in front of your customers on a consistent basis all year long and will complement your presence at NBAA events as an exhibitor or sponsor.
Reach Your Audience With NBAA
What Readers BuyOur readers purchase business aviation products and services, including:• Aircraft maintenance• Airport services• Aviation insurance/legal consulting• Avionics• Connectivity solutions• Contract pilots/cabin crew• FBOs• Flight planning services• Fuel/fuel services• Ground handling services• Training programs
Final Decision MakersOwners, Presidents/CEOs
Purchasing PowerNBAA Connects You With:
of readers are involved in the purchasing process
86%
of readers are more likely to purchase, recommend or influence the purchase of a product or service that they have seen or read about in the magazine
Purchase Makers/Influencers/Recommenders • Flight Department
Managers/Aviation Directors
• Pilots/Chief Pilots• Maintenance Managers
57%
CONTACT NBAA MEDIA SALES AT [email protected] 3
of subscribers read at least half of every issue83%
u Premium ContentNBAA delivers content on the operational and workforce development topics most highly valued and sought by the industry
Multiple PlatformsNBAA content is delivered in a multi-channel approach and at varying frequencies, via magazine, website, newsletters, podcasts, video and social media, as well as at NBAA events
Must-Read Magazine
Data Source: 2019 NBAA Reader Survey by Marketing General
CustomizationNBAA will work with you to create a custom media package that works for your budget and schedule, including sponsored content, multi-platform bundles and added exposure at NBAA events like NBAA-BACE and EBACE.
of subscribers read every or almost every issue of the magazine
67%
u
u
u
of readers consider NBAA’s magazine to be the “must read” publication for people in the industry
78%
4 CONTACT NBAA MEDIA SALES AT [email protected]
DISTRIBUTION• Business Aviation Insider is mailed to 27,000
subscribers in NBAA’s membership of more than 11,000 companies and professionals
• Dedicated eblasts promoting Business Aviation Insider content are mailed to more than 33,000 professionals in the NBAA membership with an open rate of 24%
• Unique distribution at NBAA-BACE includes the registration area, NBAA booth, Innovation Zone, multiple literature racks on the exhibit floor and publication bins, as well as select attendee hotel rooms
Business Aviation Insider, the official magazine of NBAA, delivers award-winning, premium content to your target audience.
With the authoritative information and insights most important to owners and operators of business aircraft, this magazine reaches and is read by the key purchasing decision-makers throughout the business aviation market.
If your company sells aircraft, engines, avionics, interior fittings, ground services, maintenance, navigation and weather equipment, or any of the many components that go into business aircraft, then it is our readers who will make the decisions to purchase what your company sells.
Business Aviation Insider
Data Source: 2019 NBAA Reader Survey
A majority of readers describe the magazine as:• The most useful to them in their work• The most accurate editorially• The most valuable as a reference• The most authoritative
Highly Rated by Readers
of readers agree that the magazine helps them better understand the industry
of readers are very satisfied or satisfied with the magazine content
u
88%
86%
CONTACT NBAA MEDIA SALES AT [email protected] 5
2020 Editorial CalendarIssue Theme Special Sections
January/February Workforce Issue
March/April International Issue Flight Planning and Support
May/June 12th Annual Safety Issue Training Programs
July/August Technology Issue Maintenance/MRO
September/October Management / Pre-Show Issue Ground Handling
November/December NBAA-BACE Issue Emerging Technologies; Business Aviation Top 40 Under 40
2020-2021Distributed at career days nationwide, September 2020 through August 2021
Annual Student Edition
For full 2020 editorial calendar, refer to the Business Aviation Insider rate card.
Showcase Thought LeadershipShare your expertise with Business Aviation Insider readers by participating in special report sections on topics of greatest interest to readers
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Expand Your Distribution Help push your message further by sponsoring dedicated eblasts promoting Business Aviation Insider content or bundling your magazine ad with a presence in NBAA’s email newsletters
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Reach Young ProfessionalsAdvertise in the magazine’s annual Student Edition or within the Business Aviation Top 40 Under 40 special section in the NBAA-BACE Issue – or consider sponsoring NBAA’s new YoPro Quarterly newsletter – to gain exposure before students and young professionals
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6 CONTACT NBAA MEDIA SALES AT [email protected]
NBAA.org WebsiteNBAA’s website is where business aviation leaders and decision-makers go daily for timely industry news, operational resources and event information for shows like NBAA-BACE. The responsively designed site is relied upon by the industry for the timeliness and accuracy of its content. Run-of-site display ads are optimized for viewing on both desktop and mobile devices.
NBAA Flight Plan PodcastNBAA’s podcasts are a vibrant part of the association’s com-munications mix that has staying power, drawing listeners not only during the episode’s first week, but also continuing to accumulate downloads over the course of the year.
Sponsor podcasts on a monthly basis give your brand in-creased digital reach in front of a growing audience of engaged listeners. Your company will receive verbal recogni-tion at the opening and a commerical spot within the first half of the episode.
Weekly episodes focus on:• Technology and innovation• Workforce development• Domestic and international operations• Airports and airspace issues
7 million page views/year
110,000 users/month
2,900 avg. downloads/month
35,000 downloads/year
Digital Media
WEBSITE RETARGETINGOffered through an affinity program partner, NBAA’s Website Retargeting Program helps you make the most of your ad spend by retargeting industry professionals after they’ve clicked away from the NBAA website, keeping your brand top-of-mind and ensuring that you’ll consistently connect with them across their buying journey.
nbaa.org/retargeting(Separate purchase required)
Data Sources: Podtrac, Google Analyitics, Informz
CONTACT NBAA MEDIA SALES AT [email protected] 7
NBAA Update Email NewsletterNBAA Update reaches industry decision-makers every Monday. Filled with industry news and information, it offers weekly distribution to key stakeholders both in and outside of the NBAA membership, including elected officials and members of the industry trade media.
37,000 delivered
23% avg. open rate
7% avg. CTR
Report Email NewslettersNBAA’s Reports share your company’s message with thousands of registered attendees in conjunction with some of the industry’s biggest and most important events, including:
• NBAA Business AviationConvention & Exhibition
• European Business AviationConvention & Exhibition
• Schedulers & DispatchersConference
• Maintenance Conference
33,000 delivered
23% avg. open rate
17% avg. CTR
COMING SOON
NEW IN 2020! NBAA is launching a first-ever Young Professionals in Business Aviation (YoPro) quarterly newsletter to help engage the industry’s emerging leaders. Ask about opportunities to put your sponsor message in front of this target audience.
ICYMI Sponsored EblastIn Case You Missed It (ICYMI) distributes NBAA’s most engaging articles and podcasts exclusively to NBAA members on a monthly basis. Sponsorship of these eblasts gives your company outstanding visibility within issues, with a leaderboard banner, sponsored message within editorial context and your logo.
8 CONTACT NBAA MEDIA SALES AT [email protected]
Video advertising is a high-impact way for you to share your message and highlight your new product or service with tens of thousands of attendees at NBAA’s U.S. and European shows.
With NBAA TV and EBACE TV, you can create a custom video advertising package to expand your reach beyond the exhibit floor and the aircraft display – both during and after the show. Product spotlight videos offer a creative, immersive experience for attendees and digital users alike to engage with your brand.
Plus! At NBAA-BACE, you also have the option to share your company’s thought leadership and product and service announcements in a live interview webcast from the official NBAA TV Live studio on the exhibit floor.
NBAA TV and EBACE TV
DISTRIBUTIONNBAA TV and EBACE TV video distribution includes:
• Convention center monitors located throughout the exhibit floor
• Select attendee hotel rooms (NBAA-BACE only)• Social media promoted posts• Show website• Show mobile app
CONTACT NBAA MEDIA SALES AT [email protected] 9
For an omni-channel approach, consider bundling your advertising across platforms and across trade shows.
NBAA TV and EBACE TV Customizable video advertising – including product spotlight interviews, live webcast interviews and daily sponsor packages – give you a highly visible presence both in person at the show and online.
NBAA-BACE Report and EBACE Report Reach tens of thousands of registered attendees via email, both in the weeks leading up to the show and on all three show days.
NBAA Events Mobile App and EBACE Mobile App Each show’s official mobile app can put your brand directly in front of the most engaged attendees, helping guide them to your exhibit booth.
Business Aviation Insider’s NBAA-BACE Issue Add a high-visibility, high-value print component to your marketing plan by advertising in NBAA’s official magazine, with extensive on-site distribution at the show site and attendee hotels.
WAYS TO BUNDLE YOUR VIDEO BUY
10 CONTACT NBAA MEDIA SALES AT [email protected]
Delivering more value and a greater return on your advertising investment.
NBAA offers supplier companies and organizations a high-value, low-cost way of keeping their name in front of the business aircraft community all year long.
Pick the NBAA print and digital platforms that best meet your marketing needs, or select multiple titles to create an integrated advertising strategy.
With Business Aviation Insider magazine as the centerpiece of your custom campaign, you can deliver your ad message with daily, weekly, monthly and bimonthly frequency throughout the year.
Integrated Campaigns
Magazine
Podcast
Email Newsletter Sponsored
Eblast
Video
Bundle your ads for best
value!
CONTACT NBAA MEDIA SALES AT [email protected] 11
Customize an Integrated Marketing Strategy With NBAAWhether you want to raise awareness of your brand, launch a new product, find new prospects or establish your company as a business aviation industry thought leader, NBAA offers the media channels you need to meet your marketing goals.
Media Title and Distribution Frequency Brand Awareness
Product Launch
Lead Generation
Thought Leadership
Student/Young Professional Audience
Business Aviation Insider Magazine With Special ReportsBimonthly themed issues
X X X X
Business Aviation Insider Student EditionAnnual issue period September to August X X X
Business Aviation Insider Sponsored EblastsTwo to four emails per issue period X X X
NBAA.org WebsiteMonthly packages with daily exposure; ask about retargeting affinity program
X X X
NBAA Flight Plan Podcast Monthly packages with weekly episodes
X X
NBAA Update Email Newsletter Monthly packages with weekly mailings
X X X
Report Email NewslettersDistribution in conjunction with four events:NBAA-BACE, EBACE, SDC and MC
X X X
ICYMI Sponsored Eblast Monthly mailings
X X X X
YoPro Quarterly Email NewsletterQuarterly mailings X X X X X
NBAA TV and EBACE TV VideoDistribution in conjunction with two events: NBAA-BACE and EBACE X X X X
For More InformationContact your NBAA sales representative today to begin creating your custom advertising package. Direct advertising inquiries to [email protected].
NBAA also offers a variety of sponsorship offerings at every association event, or at a combination of these events – from NBAA-BACE and its international trade shows to multiple regional forums and conferences throughout the year. To learn more about available event sponsorships, or to inquire about opportunities for bundling advertising and sponsorships together, contact the sponsorship sales team at [email protected].
