Beyond Special Events! New Annual Fundraising

Strategies

NCAC Executive Directors Retreat

October 6, 2010

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Beyond Special Events

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OUT OF THE BOX STRATEGIES

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For real money

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The Recession

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Light in the Tunnel

Only 8% plan to give less

this year

Last year: 17.5%

-Cygnus Research

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“3 out of 4 donors say they could still be inspired to

give more generously

this year.”

Cygnus 2010 Donor Survey

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What’s it gonna take?

What Do Today’s Donors Want?

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• Local cause

• Results

• Low FR Costs

• Don’t ask too often

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Fundraising’s

Dirty Little Secret:

Donor

ATTRITION

#1 Target Your Largest Donors Who Have Not Yet

Given This YearAND JUST ASK!

And if those larger donors can’t give this year, call on them anyway and love them a lot.

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#2 Make a plan! It sets everything up in your favor.

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#3 Plan a

SERIES of Fundraising Appeals

• Different media• All with the same

message

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MULTI- CHANNEL

Fundraising

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#4: Segment: Customize Strategies for Different Types of Donors

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The Mailing Campaign is theFOUNDATION of Annual Fundraising

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#5 Kick Off Your Annual Campaign With a Thankathon

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Direct Mail Appeals

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The Most Important Word in your letter

#6 Put Your Solicitation Right Up Front in the Letter

Track record . . . TransparencyList your board members

Post your 990 Professional looking web site

EndorsementsLongevity

Add Credibility to Your Appeal

Your Message:clear

concise compelling

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How Nonprofits Present Their Case

(all about us)

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Don’t Muddle Your Message

#7 Follow Up the Appeal Letter with A Phone Call

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What have I left out?

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Face to Face Asks

Face to Face Asks

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#8 Include Face-to-Face Asks in Your Year-End Strategy

• Identify 50-100 donors and visit them personally.

• If not 50, then do 40 or 30.

• Enlist volunteers.

JUST ASK!

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Free Audio Download:

Asking for Gifts:

How to

Never, Ever Get Turned Down

www.gailperry.com

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Your Web Site: 8 Seconds to Score

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Don’t make your web

site confusing

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Don’t make your web site a hopeless maze.

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#9 Tell a story with

an emotional

hook

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We’ve Reached the Tipping Point

51% plan to give online

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One out of three donors over 65 will make at least one gift on line this year

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Where is Your Call To Action?

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From: Cross Currents Chamber Music Arts FestivalDate: June 24, 2010 10:45:26 AM EDTTo: gp@gailperry.comSubject: Not your rich uncle's gala One Romantic Gala You Won't Want to Miss

Cross Currents Festival GalaThe perfect end to your July 4th weekend.Dear Gail,This Fourth of July weekend, come back from the beach on Monday, the 5th a few hours early. Hire a sitter and tuck the kids into bed. Dress up and get ready to enjoy one of the most romantic events of the season, watching the sun set from the 15th floor of the beautiful new CAPTRUST Tower at North Hills. Enjoy a cool glass of wine, some tasty hors d'oeuvres, and the musical magic of the Brussels Chamber Orchestra. Then, dance the night away to the bossa nova sway of the Pierre Anckaert Jazz Quintet and the Hot Atlanta sound of the Will Scruggs Jazz Fellowship.

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Not Your Rich Uncle's Fundraiser

Fundraisers are usually stuffy. This one is not. They always raise money for a good cause, but generally cost more than most people can afford.

Our good cause is building a world class music festival in Raleigh and Cary, anchored by the Brussels Chamber Orchestra and featuring international soloists, members of the NC Symphony, the Mallarme Chamber Players and a host of other chamber musicians, like jazz artists.

The Cross Currents Festival not only believes in pushing the boundaries of classical chamber music but in opening doors to new ideas and new places where music can and should be enjoyed. That's why we've taken our Gala to the 15th floor of the CAPTRUST Tower. We think you'll not only love the music, but you'll also enjoy the view.

 

onor

E-Solicitations

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Gotta Love That Technology!

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#10 Call Your Donors and Say Thank You!

Successful Fundraising in a Tough Economy

“Persistence is key especially when budgets are tight”

-NC Congressman Bob Etheridge upon giving one of my clients a check for $1 million

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October 28 Webinar: Secrets to “Managing Up” – How to Gently Inspire, Lead and

Train your Board and CEOto Do What You Need Them To Do

Free Audio Download: Asking for Gifts, How to Never Ever Get Turned Down

www.gailperry.com

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