Fired Up Fundraising

NCAC Executive Directors’ Retreat

October 7, 2010

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Our Agenda

• How to get your board fired-up

• What Fired-Up Fundraising is really all about

• How to get major donors on your bandwagon

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The SituationBetween Boards

and Staff . . .

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Mass Confusion

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Who’s supposed to do what? Who’s supposed to do what?

The Myth of Board Members and Fundraising

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The Myth of Board Members andFundraising

Mention the F-Word . . .

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Most Board Members’

Definition of Fundraising

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They Think Fundraising = Cold Calls

Board Members Think Fundraising = Rejection

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The Fired-Up System

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Step One: Fire Up Your

Board

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Board Members Need

To Connect with Their Passion

#1 Why Do You Care About

Your Organization?

“Gail, I am putting some of your ideas into action….

At our last Trustee meeting, I asked, “What legacy do you want to leave from serving on this board?”

Well, you would have thought I had opened the flood gates. One man told us about his cousin in hospice . . . and how we helped his family through that terrible time.

This turned out to be the best meeting we've had so far on with this group in the last 3 years!

This is a wonderful and satisfying change for the better.”

Laurie Taylor, Lower Cape Fear Hospice Foundation

Great Results!

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SNEEZE (the viral message)wherever you go!

A Deep Discussion

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A Deep Discussion

#2 What are we raising money for?

#3 Mission Moments: Give Board Members a Direct Personal Experience

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A Word

About

Nonprofit BOARDS

Is This Your Board?

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Is This Your Board?

Is This Your Board?

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Is This Your Board?

High Level People

Doing Low Level Work?

Is This Your Board?Is This Your Board?Is This Your Board?

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Is This Your Board?Boring Meetings = A Bored Board

#4 Liven Up Your Board Meetings NOT Business As Usual

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A Board Member Deserves

a TERRIFIC Experience!

#5 Give Them Social Time #5 Give Them Social Time

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A Fired-Up Board:

#1 Personal story

#2 What are we raising $ for?

#3 Mission moments

#4 Interesting meetings

#5 Social time

Step 2 - Re-Define Fundraising

Fundraising is a Cycle

THANK THANK THANK AGAIN

CULTIVATE AND INVOLVE

ASK FOR SUPPORT

IDENTIFY PROSPECTS

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Time and Energy Spent in Each Part of the Fundraising Cycle

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6 HAPPY PRINCIPLES

Re-Define “Fundraising:”Fired Up Fundraising

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A Revolutionary Idea

We’d rather have

FRIENDS than

donors!

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What will Friends Do For You?

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When the Going Gets

Tough, Where Will Your

Friends Be?

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1. Make FRIENDS First

Friends are more important to your cause than donors.

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After their gift,

do your donors fall into

the “Donor Abyss?”

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Make friends out of your donors

And encourage them to stick around

Create a VIP Friends List

Who are the 10 most important people

who could catapult your organization?

2. Change the world with your energy!

3. Inspire with VISION

“Wouldn’t it be wonderful if . . .

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4. Spread Optimism and AbundanceAround

5. Ask for ADVICE

• If you want money,

ask for advice.• If you want advice,

ask for money.

Advice Visits

“I've been having a great time contacting various business leaders asking for their coaching/opinion on making the Grand Canyon Chapter of the Red Cross a success.

I briefly outline the reasons I serve on the board, what the Red Cross does in our community, and ask what successful practices they have seen on other charitable boards.

The response is great. They are interested in the Red Cross and want to have on-going dialogue! It's about relationships...... Thanks again, Gail

Karen Mildenhall, Chair-Elect Phoenix Red Cross

6. Invite FEEDBACK

“What are YOURimpressions?”

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Thank You Calls to Donors

• The next solicitation, those called gave 39% more.

• After 14 months, those called were giving 42% more.

Donor Centered Fundraising,

Penelope Burk

• One out of 10 gifts, board members made thank you calls 24 hours after receiving the gift.

1. Make friends first

2. Share your energy

3. Inspire with vision

4. Optimism and abundance

5. Ask for advice

6. Invite feedback

Fired-Up Fundraising

Next Webinar:

October 28: Secrets to “Managing Up” – How to Gently Inspire, Lead and Train your Board

To Do What You Need Them To Do

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