@Nchlesh Mrp Final

7/25/2019 @Nchlesh Mrp Final

1/52

A STUDY ON CONSUMER PREFERENCE TOWARDS

TABLET & SMARTPHONE

Major Research Project Submitted to

DEVI AHILYA VISHWAVIDYALAYA, INDORE

FOR THE PARTIAL FULFILLMENT OF AWARD OF THE DEGREE

Master o !usi"ess Admi"istratio" #$%&'($%&)*

GUIDED BY SUBMITTED BY

Mrs+ Praati -omar A"ch.esh sahu

Assistant Professor Student MBA rd SEM

Year $%&'($%&)

SHRI VAISHNAVSM INS-I-/-E O0 -E1HNOLO2Y 3 S1IEN1E

Gra! Baro"i #Indore San$er Road % Indore & '( )


2/52

DE1LARA-ION

I a! An*+"es+ Sa+u student of S+ri ,ais+na- S*+oo" of Business Mana.e!ent/ S+ri ,ais+na-SMInstitute

of Te*+no"o.0 1 S*ien*e #S,ITS%/ Indore #M2P2%2 I +a-e 3re3ared 4Major Research Project4on t+e

to3i* 5A S-/DY ON 1ONS/MER PRE0EREN1E -OWARDS -A!LE- 3 SMAR-PHONE4+

I +ere50 de*"are t+at t+e $or6 is aut+enti*2

AN7HELSH SAHU

MBA #Fu"" Ti!e% 't+ se!ester


3/52

1ER-I0I1A-E

T+is is *ertified t+at Mr2 A"ch.esh Sahuis a student of MBA #Fu"" Ti!e% 't+ se!ester of S+ri ,ais+na-

S*+oo" of Business Mana.e!ent/ S+ri ,ais+na-SMInstitute of Te*+no"o.0 1 S*ien*e #S,ITS%/ Indore

#M2P2%2 He +as 3re3ared +is 4Major Research Project4 on t+e To3i* 5A Stud6 o" 1o"sumer

Preere"ce to7ards -ab.et 3 Smart8ho"e4+

T+e Ma8or Resear*+ Pro8e*t $as under !0 su3er-ision for t+e 3artia" fu"fi""!ent of a$ard of de.ree of

Master of Business Ad!inistration2

Mrs2 Pra.ati To!ar Dr2 Ra8ee- S+u6"a

Assistant Professor #S,ITS%

Su3er-isor MRP HOD/ MBA and MRP 7oordinator


4/52


5/52

PRE0A1E

T+e stud0 is to 6no$ a5out *onsu!er 3referen*e to$ards ta5"ets 1 S!art3+one 5e*ause toda0 is t+e era

of te*+no"o.0 so t+e di.ita" !o5i"it0 and *onne*ti-it0 .ro$ !ore i!3ortant e-er0 da02 Toda0 t+e*onsu!ers are !ore a$are a5out t+eir needs and desires2 So If t+e !anufa*turin. *o!3an0 $ant to e9ist

in t+e !ar6et t+e0 +a-e to !anufa*ture t+e 3rodu*t a**ordin. to t+e *onsu!ers needs and desires2

Mar6eters often t+in6 of !o5i"e as an entire *ate.or0 of non=*o!3uter te*+no"o.0> S!art3+one/ ta5"ets/

e=readers/ and so on2

Mo5i"it0 is indis3ensa5"e in t+e di.ita" a.e/ and our !o5i"e de-i*es are 3orta"s t+rou.+ $+i*+ $e

*onne*t $it+ e-er0t+in. and e-er0one2 W+et+er it


6/52

-A!LE O0 1ON-EN-

)2 INTRODU7TION?2 RE,IEW OF LITERATURE

2 RATIONALE OF THE STUDY

'2 OB@E7TI,E(2 RESEAR7H METHODOLOGY

2 RESULTS AND FINDING2

2 7ON7LUSIONC2 LIMITATION

2 RE7OMMENDATION 1 SUGGESTION

)2 S7OPE

))2 REFEREN7ES

)?2 APPENDI

IN-ROD/1-ION


7/52

SMAR-PHONE

A S!art3+one is a !o5i"e 3+one $it+ an o3eratin. s0ste!2 S!art3+one


8/52

re*o.nition of t+eir *on-er.en*e $it+ "o$=end ta5"e *o!3uters2 T+e First *e""u"ar 3+one

to in*or3orate PDA features $as an IBM 3rotot03e de-e"o3ed In )? and de!onstrated

t+at 0ear at t+e 7OMDE *o!3uter industr0 trade s+o$2 A refined -ersion of t+e 3rodu*t

$as !ar6eted to *onsu!ers on ) Au.ust )' 50 Be""sout+ under t+e na!e Si!on

3ersona" *o!!uni*ator2 T+e Si!on $as t+e first De-i*e t+at *an 5e 3ro3er"0 referred to

as a 4s!art 3+one/ e-en t+ou.+t t+at ter! Was not 0et *oined2 In addition to its a5i"it0 to

!a6e and re*ei-e *e""u"ar 3+one *a""s Si!on $as a"so a5"e to send and re*ei-e

fa*si!i"es/ e=!ai"s and 3a.e t+rou.+ its tou*+ S*reen dis3"a02 Si!on in*"uded !an0

!an0 a33"i*ations in*"udin. an address 5oo6/ *a"endar/ a33oint!ent s*+edu"er/

*a"*u"ator/ $or"d ti!e *"o*6/ .a!es/ e"e*troni* note Pad/ +and$ritten annotations and

standard and 3redi*ti-e to s*reen2

In toda0


9/52

*o!!uni*ation e9*+an.e too" used to !a6e and re*ei-e *a""s as $e"" as sends te9t

!essa.es "isten to !usi*/ surf t+e internet and e-en 3"a0 .a!es2 W+en s!art 3+one $ere

first introdu*ed/ -er0 fe$ 3eo3"e *ou"d 5u0 t+e!2 S!art 3+one are e;ui33ed $it+ "atest

features2 A 5asi* !o5i"e 3+one $it+out t+e ad-an*ed features is a"so a-ai"a5"e to !a6e

and re*ei-e *a""s2 S!art 3+one +e"3 to 6ee3 in tou*+ $it+ 3eo3"e !o5i"e 3+ones a-ai"a5"e

in !iniaturi:ed si:e $it+ attra*ti-e desi.ns and features 3ro-ide a**ess to !an0 usefu"

features "i6e *a!era/ .a!e/ !usi* and B"uetoot+/ $+i*+ *an 5e easi"0 !aintained2 T+ese

features !a6e "ife !u*+ easier2 In t+ese da0s $+ere 3eo3"e "oo6 for *o!fort/ *on-enien*e

and re"ia5i"it0/ t+e s!art 3+ones +a-e 3ro-ided t+e! a""2

-A!LE-

A Ta5"et 7o!3uter is a !o5i"e *o!3uter $it+ tou*+ s*reen dis3"a0/ *ir*uitr0

and 5atter0 in a sin."e unit2 Ta5"ets *o!e e;ui33ed $it+ sensors/ in*"udin. *a!eras/

a !i*ro3+one/ an a**e"ero!eter and a tou*+ s*reen/ $it+ fin.er or

st0"us .estures su5stitutin. for t+e use of *o!3uter !ouse and 6e05oard2 Ta5"ets !a0

in*"ude 3+0si*a" 5uttons #for e9a!3"e> to *ontro" 5asi* features su*+ as s3ea6er -o"u!e

and 3o$er% and 3orts #for net$or6 *o!!uni*ations and to *+ar.e t+e 5atter0%2 T+e0

usua""0 feature on=s*reen/ 3o3=u3 -irtua" 6e05oards for t03in.2 Ta5"ets are t03i*a""0

"ar.er t+an s!art 3+ones or 3ersona" di.ita" assistants at in*+es #)C *!% or "ar.er/

!easured dia.ona""02 One *an *"assif0 ta5"ets into se-era" *ate.ories a**ordin. to t+e

3resen*e and 3+0si*a" a33earan*e of 6e05oards2 S"ates and 5oo6"ets do not +a-e a

3+0si*a" 6e05oard and t03i*a""0 feature te9t in3ut 3erfor!ed t+rou.+ t+e use of a -irtua"

6e05oard 3ro8e*ted on a tou*+ s*reen=ena5"ed dis3"a02 H05rids and *on-erti5"es do +a-e

3+0si*a" 6e05oards/ a"t+ou.+ t+ese de-i*es t03i*a""0 a"so !a6e -irtua" 6e05oards

a-ai"a5"e27on*e3tua"i:ed in t+e !id=?t+ *entur0 and 3rotot03ed and de-e"o3ed in t+e

"ast t$o de*ades of t+at *entur0/ ta5"et de-i*es 5e*a!e 3o3u"ar in ?)2 In Mar*+

?)?/ P7 Ma.a:ine re3orted t+at )J of U2S2 Internet users o$ned a ta5"et/ used

!ain"0 for -ie$in. 3u5"is+ed *ontent su*+ as -ideo and ne$s2K(T+e to3=se""in. "ine of

de-i*es $as A33"es iPad$it+ ) !i""ion so"d 5et$een its re"ease in A3ri" ?) and

!id=O*to5er ?)?/K5ut iPad !ar6et s+arein ?) #nu!5er of units% $as do$n to J

$it+ Androidta5"ets se""in. to ?J2 Android ta5"et sa"es -o"u!e $as )?) !i""ion

de-i*es/ 3"us (? !i""ion/ in ?) and ?)? res3e*ti-e"02

REVIEW O0 LI-ERA-/RE
http://en.wikipedia.org/wiki/PC_Magazinehttp://en.wikipedia.org/wiki/Tablet_computer#cite_note-USownership-5http://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Tablet_computer#cite_note-iPadSales-6http://en.wikipedia.org/wiki/Tablet_computer#Market_sharehttp://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/Tablet_computer#cite_note-USownership-5http://en.wikipedia.org/wiki/IPadhttp://en.wikipedia.org/wiki/Tablet_computer#cite_note-iPadSales-6http://en.wikipedia.org/wiki/Tablet_computer#Market_sharehttp://en.wikipedia.org/wiki/Android_(operating_system)http://en.wikipedia.org/wiki/PC_Magazine


10/52

A 1om8arati:e Stud6 O Smart8ho"e /ser=s Perce8tio" A"d Preere"ce -o7ards Mobi.e

Pa6me"t Methods I" -he /+S+ A"d 9orea b6 Seu"jae Shi", Mississi88i State /"i:ersit6, /SA

#$%& As t+e S!art3+one ado3tion rate in*reases/ S!art3+one users 3a0 !ore attention to !o5i"e

3a0!ent2 T+ere are se-era" o3tions for !o5i"e 3a0!ent 5ut t+ere is no do!inate !et+od2 Pro9i!it0

!o5i"e 3a0!ent is t+e ne$est for! of !o5i"e 3a0!ent2 Se*urit0/ *ost/ and *on-enien*eare t+ree !ain

fa*tors S!art3+one users 6ee3 in !ind $+en !a6in. a !o5i"e 3a0!ent2 T+is 3a3er in-esti.ates

S!art3+one users< 3er*e3tions and 3referen*es to$ard !o5i"e 3a0!ent !et+ods in orea and t+e U2S22

U2S2 S!art3+one users +a-e a $i""in.ness to 3a0 !ore for a se*ure !o5i"e3a0!ent transa*tion/ e-en

t+ou.+ orean users +a-e !ore e93erien*e in t+e !o5i"e 3a0!entfre;uen*02 A!on. t+e t+ree fa*tors/

!o5i"e se*urit0 is t+e fa*tor of stron.est inf"uen*e on !o5i"e 3a0!ent fre;uen*0 in 5ot+ *ountries2

A Stud6 O" Mobi.e Pho"es A"d 2e"der+ 1ha"ces A"d 1ha..e"es I" Educatio" Arou"d -he

Wor.d !6 Mararete 2rimus, 2ra? /"i:ersit6 O -ech"o.o6#$%&'*> T+is stud0 ai!s to re3ort t+e

3er*e3tion of !o5i"e de-i*es & in 3arti*u"ar !o5i"e 3+ones = and t+e i!3a*t on edu*ation2 Mo5i"e

3+ones are *o!!on ?)st *entur0 too"s/ offerin. fun*tions as a stora.e !ediu!/ !edia 3"a0er/ na-i.ations0ste!/ en*0*"o3edia/ di.ita" *a!era/ .a!e *onso"e/ a33oint!ent 5oo6/ ne$s 3orta" and "ast 5ut not

"east a *o!!uni*ation 3"atfor!2 T+e stud0 offers insi.+ts to t+e interse*tion of .ender/ !o5i"e 3+ones

and edu*ation in different 3arts of t+e $or"d2 Mo5i"e *o!!uni*ation te*+no"o.ies +a-e re-o"utioni:ed

so*ia" *o!!uni*ation and *+an*es for infor!a" "earnin./ es3e*ia""0 in t+e de-e"o3in. $or"d/ $it+ so!e

inf"uen*e on ne.otiatin. .ender issues2

A Stud6 o" the 0actors I".ue"ci" 1o"sumer=s Purchase Decisio" to7ards Smart8ho"e i" I"dore

b6 A:ijeet Si"h -ha;ur #$%&'*: T+e !a8or o58e*ti-e of t+is resear*+ $as to identif0 t+e 6e0 fa*tors

$+i*+ +a-e a do!inatin. effe*t on t+e *onsu!ers< !inds $+i"e !a6in. a 3ur*+ase of S!art3+one2 It

$as found t+at data is t+e !easure!ent !ode" su..ested four fa*tors 3ri*e/ 5rand 3referen*e/ so*ia"

inf"uen*e and features +a-in. a do!inant inf"uen*e on t+e 3ur*+asede*ision of *onsu!ers in Indore2

A stud6 o" Ide"ti6i" 0actors o 1ustomer Satisactio" rom Smart8ho"e b6 De8artme"t o

I"ormatics 3 1om8uter -ech"o.o6, -ech"o.oica. Educatio" I"stitute o Lamia ,2reece #$%&$*>

T+e 3ur3ose of t+is stud0 is to in-esti.ate t+e fa*tors affe*tin. *usto!er satisfa*tion fro! a S!art3+one

and identif0 +o$ t+ese fa*tors re"ate to ea*+ ot+er2 To a*+ie-e t+is o58e*ti-e $e +a-e a33"ied a Fu::0

7o.niti-e Ma3 a33roa*+ t+at 3ro-ided an infor!ati-e ;ua"itati-e !ode" s+o$in. 5ot+ 3ositi-e and

ne.ati-e *ausa" re"ations+i3s 5et$een t+e fa*tors $+i*+ inf"uen*e t+e S!art3+one user T+e 3ur3ose of t+is stud0 is to


11/52

*o!3are 3ri!ar0 s*+oo" (t+=*"ass students< e"e*troni* te9t readin. 3erfor!an*e/ readin. s3eed and

readin. *o!3re+ension $it+ ta5"et P7s and 3rinted 5oo6s2 T+is stud0 e9a!ined a sa!3"e of ? students2

T+e students $ere rando!"0 di-ided into t$o .rou3s/ a *ontro" .rou3 and a treat!ent .rou32 T+e *ontro"

.rou3 students read ordinar0 3rinted 5oo6s/ and t+e students in t+e treat!ent .rou3 read t+e sa!e te9t

on an e"e*troni* ta5"et P7 dis3"a02 Bot+ ;ua"itati-e and ;uantitati-e data *o""e*tion too"s $ere used for

t+e stud02 ua"itati-e data $ere *o""e*ted on t+e readin. s3eed and readin. *o!3re+ension s6i""s for

5ot+ .rou3s of students2 Statisti*a""0/ t+ere $as no si.nifi*ant differen*e 5et$een t+e .rou3s in readin.

s3eed or t+e "e-e" of readin. *o!3re+ension2

A 1om8arati:e Stud6 !et7ee" -ab.et a"d La8to8 P1s> /ser Satisactio" a"d Preere"ces Bo6ram

1ha;rabort6/ A"tho"6 0+ Norcio,A+ A"t O?o;#$%&&*>

T+is stud0 ai!ed at deter!inin. user satisfa*tion and 3referen*e as3e*ts of Ta5"et P7s in *o!3arison to

"a3to3 P7s and 3en=and=3a3er en-iron!ents2 Se-era" *o!!on *o!3uter tas6s $ere e9a!ined in an

e93eri!enta" en-iron!ent on ' *o""e.e student 3arti*i3ants2 User satisfa*tion and 3referen*es $ere

!easured 50 *o!3re+ensi-e ;uestionnaires2 An ana"0sis of -arian*e $as used for t+e e!3iri*a"

*o!3arisons2 Parti*i3ants did not +a-e an0 diffi*u"t0 in readin./ dire*t !ani3u"ation/ and for! fi""in.

tas6s2 T+ere $as a 3er*e3tion of a +i.+ nu!5er of errors 50 t+e 3arti*i3ants for t+e $ritin. tas6 in Ta5"et

P7s2 O-era""/ 3arti*i3ants found t+e .enera" *o!3utin. *a3a5i"ities and 3orta5i"it0 of Ta5"et P7s

i!3ressi-e2 Ho$e-er/ t+e !a8orit0 did not 3refer Ta5"et P7s to "a3to3 P7s to !eet t+eir e-er0da0*o!3utin. needs2 Resu"ts *an +e"3 desi.ners i!3ro-e t+e o-era"" usa5i"it0 of t+e Ta5"et P7 and +e"3 its

de-e"o3!ent as a !a8or *o!3utin. !ediu!+

2

A 1om8arati:e Stud6 O" Smart8ho"e Vs+ -ab.ets !6 Sarah Etter > T+e 3ur3ose 5e+ind t+e stud0 to find

out t+e i!3ortant distin*tion 5et$een t+e de-i*es> $+en and $+ere *onsu!ers use t+eir s!art 3+one and

ta5"ets2Ta5"ets are 3orta5"e/ $+i"e S!art3+one are 3o*6et a5"e/ 4So ta5"ets are !ost"0 used in t+e "i-in.

roo!/ $+i"e S!art3+one are used $it+in t+e +o!e and a"so on t+e .o2 Mo5i"e 3+ones are a"so t+e !ost

3ersona" de-i*es $e use/ $+i"e ta5"ets are often s+ared $it+ s3ouses/ 3artners/ or *+i"dren2 It is noted

t+at t+ere are o-er"a3s in ter!s of use *ase for S!art3+one and ta5"ets/ as 5ot+ are used in t+e +o!e/ and5ot+ are used to *onsu!e so!e t03e of *ontent2 But due to S!art3+one 5ein. used outdoors and on t+e

.o !ore often/ t+ere


12/52

Toda0 is t+e era of te*+no"o.0 so t+e di.ita" !o5i"it0 and *onne*ti-it0 .ro$ !ore i!3ortant e-er0 da02

Toda0 t+e *onsu!ers are !ore a$are a5out t+eir needs and desires2 So If t+e !anufa*turin. *o!3an0

$ant to e9ist in t+e !ar6et t+e0 +a-e to !anufa*ture t+e 3rodu*t a**ordin. to t+e *onsu!ers needs and

desires2 Mar6eters often t+in6 of !o5i"e as an entire *ate.or0 of non=*o!3uter te*+no"o.0> S!art3+one/

ta5"ets/ e=readers/ and so on2

Mo5i"it0 is indis3ensa5"e in t+e di.ita" a.e/ and our !o5i"e de-i*es are 3orta"s t+rou.+ $+i*+ $e

*onne*t $it+ e-er0t+in. and e-er0one2 W+et+er it


13/52

O!BE1-IVES

)2 To identif0 t+e fa*tors res3onsi5"e for t+e user satisfa*tion and 3referen*e

a!on. Ta5"et 1 S!art3+one2

?2 To 6no$ t+e a$areness a5out te*+no"o.0 and de-i*es a!on. t+e 3eo3"e2

2 To 6no$ t+e 5u0in. 5e+a-ior of *onsu!ers2

RESEAR1H ME-HODOLO2Y


14/52

&+ -HE S-/DY>

T+e resear*+ desi.n used for *arr0in. out t+is 3ro8e*t is des*ri3ti-e resear*+

5e*ause t+e re3ort dea"s $it+ statisti*a" data and t+e !ain *ause of t+e re3ort

is to des*ri5e t+e fa*tors affe*tin. t+e 3ro5"e! !entioned2

$+ RESEAR1H DESI2N>

T+e nature of resear*+ $or6 is Des*ri3ti-e in nature2 E-er0one is treated

e;ua""0 for *o""e*tin. data2

'+ SAMPLIN2 -YPE>

7on-enien*e sa!3"in. $as used2

'+& SAMPLE SICE>

Data $as *o""e*ted fro! ) res3ondents of Indore *it02

'+$ SAMPLIN2 /NI->

Res8o"de"ts 7ho are 8urchase o hea.th dri"; are i"c.uded i" the sam8.e+

7usto!ers $+o are t+e users of S!art3+one and Ta5"et $ere in*"uded in t+e sa!3"e2

'+' AREA O0 RESEAR1H>

T+e res3ondents $ere fro! t+e Indore *it02


15/52


16/52

RES/L- AND 0INDIN2S

2e"der

Fre;uen*0 Per*ent ,a"id Per*ent

7u!u"ati-e

Per*ent

!a"e 2 2 2

fe!a"e ?' ?'2 ?'2 )2

Tota" ) )2 )2


17/52

IN-ERPRE-A-ION> J res3ondents are !a"e 1 ?'J res3ondents are fe!a"e2 Fro! t+e a5o-e

stud0$e found t+at !ost of t+e res3ondents of s!art 3+ones 1 Ta5"et are !a"es2

Ae

Fre;uen*0 Per*ent ,a"id

Per*ent

7u!u"ati-e

Per*ent

)( to ?( 2 2 2

?( to ( ?) ?)2 ?)2 '2

( to '( ( (2 (2 2

A5o-e (( ) )2 )2 )2

Tota" ) )2 )2


18/52

IN-ERPRE-A-ION> J of res3ondent are under t+e a.e "i!it of )(=?(/ ?)J are under t+e a.e

"i!it of ?(=( 0ear/ (J are (='( 0ear/ )J are (( 0ear a5o-e of a.e .rou32 Fro! t+e a5o-e stud0 $e

+ad *on*"uded t+at !ost of t+e res3ondent of s!art 3+ones 1 ta5"ets are 0oun.sters2

Educatio" ua.iicatio"

Fre;uen*0 Per*ent ,a"id Per*ent7u!u"ati-e

Per*ent

,a"id Post Graduation ? ?2 ?2 ?2

Graduation ) )2 )2 2

Di3"o!a 2 2 2

Ot+er 2 2 )2

Tota" ) )2 )2


19/52

IN-ERPRE-A-ION> T+is ta5"e and 3ie *+art s+o$s t+at out of )J/ J res3ondents are Di3"o!a

+o"der/ )J res3ondents are .raduate/ ?J are 3ost .raduate/ J res3ondents +a-e an ot+er t03e of

;ua"ifi*ation2T+is stud0 sa0s t+at !ost res3ondents are of s!art 3+ones 1 ta5"ets are t+e .raduate and+a-in. t+e .reat use of .ad.ets in t+eir da0 to da0 "i-es "i6e for stud0/ for fun/ for so*ia" net$or6in. et*2

Occu8atio"


Per*ent,a"id Se"f

E!3"o0ed)? )?2 )?2 )?2

Sa"aried )' )'2 )'2 ?2

Student 2 2 2

Professiona" ) )2 )2 )2

Tota" ) )2 )2


20/52

IN-ERPRE-A-ION> )?J of res3ondent are Se"f e!3"o0ed/ )'J res3ondent are Sa"aried/ J are

Student/ )J is 3rofessiona"2 S!art 3+ones 1 ta5"ets are !ost *o!!on"0 used "ar.e"0 50 students

5e*ause t+e0 +a-e !ore use of it in t+eir da0 to da0 "ife2


21/52

Mo"th.6 I"come


Per*ent

Less t+an )

Rs2 ) )2 )2 )2

) to ? Rs2 ?? ??2 ??2 2

? To

Rs2 2 2 2

to ' Rs2 2 2 2

A5o-e ' Rs2 ) )2 )2 )2

Tota" ) )2 )2

IN-ERPRE-A-ION> res3ondent $+o +a-e in*o!e of "ess t+an ) are )J/ res3ondent $+o earn

5et$een ) to ? are ??J/ res3ondent $+o earn 5et$een ? to are J/ res3ondent

$+o earn 5et$een to ' are J 1 a5o-e ' !ont+"0 in*o!e is ) J


22/52

IN-ERPRE-A-ION> )J res3ondents are stron."0 disa.ree/ )J are disa.ree/ J are neutra"/ '(J are

a.ree/ 'J are stron."0 a.ree2

& Do 0ou t+in6 t+at S!art3+one


23/52

IN-ERPRE-A-ION> ?J res3ondents are stron."0 disa.ree/ CJ are disa.ree/ )'J are neutra"/ J

are a.ree/ 'J are stron."0 a.ree 2

$Do 0ou fee" t+at S!art3+one "oo6s attra*ti-e t+an Ta5"et


7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree ? ?2 ?2 ?2

Disa.ree C C2 C2 )2

Neutra" )' )'2 )'2 ?'2

A.ree 2 2 (2

Stron."0 A.ree ' '2 '2 )2

Tota" ) )2 )2


24/52

'DO 0ou t+in6 t+at s!art3none +a-e !ore e93anda5"e !e!or0 t+an ta5"et

IN-ERPRE-A-ION> J res3ondents are stron."0 disa.ree/ )J are disa.ree/ )CJ are neutra"/ 'J

are a.ree/ )J are stron."0 a.ree2

Fre;uen*0 Per*ent ,a"id Per*ent 7u!u"ati-e Per*ent

,a"id Stron."0

Disa.ree 2 2 2

Disa.ree ) )2 )2 ??2

Neutra" )C )C2 )C2 '2

A.ree ' '2 '2 C2

Stron."0 A.ree ) )2 )2 )2

Tota" ) )2 )2


25/52


26/52

IN-ERPRE-A-ION> CJ res3ondents are disa.ree/ )J are neutra"/ J are a.ree/ 'J are stron."0

a.ree2 Fro! t+e a5o-e stud0 $e *on*"uded t+at t+e !ost of t+e res3ondents 3refer ta5"et for readin./

.a!in./ $at*+in. -ideos2

)Do 0ou t+in6 t+at t+e 3ri*e of S!art3+one is "ess t+an Ta5"et


7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree)' )'2 )'2 )'2

Disa.ree )( )(2 )(2 ?2

Neutra" ? ?2 ?2 ((2

A.ree ? ?2 ?2 C'2

Stron."0 A.ree ) )2 )2 )2

Tota" ) )2 )2


27/52

IN-ERPRE-A-ION> )'J res3ondents are stron."0 disa.ree/ )(J are disa.ree/ ?J are neutra"/ ?J

are a.ree/ )J are stron."0 a.ree2

Do 0ou t+in6

t+at

S!art3+one 3ro-ide 5etter Internet 5ro$sin. fa*i"it0 or *onne*ti-it0 t+anTa5"et


7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree? ?2 ?2 ?2

Disa.ree ) )2 )2 )2Neutra" ?) ?)2 ?)2 '2

A.ree ' '2 '2 C2

Stron."0 A.ree ? ?2 ?2 )2

Tota" ) )2 )2


28/52

IN-ERPRE-A-ION> ? J res3ondents are stron."0 disa.ree/ )J are disa.ree/ ?)J are neutra"/ 'J

are a.ree/ ?J are stron."0 a.ree 2

F Do 0ou fee" t+at S!art3+one +a-e 5etter 5atter0 5a*6u3 t+an Ta5"et


7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree 2 2 2

Disa.ree )) ))2 ))2 )2

Neutra" ? ?2 ?2 '2A.ree ?C ?C2 ?C2 C2

Stron."0 A.ree ? ?2 ?2 )2

Tota" ) )2 )2


29/52

IN-ERPRE-A-ION> J res3ondents are stron."0 disa.ree/ ))J are disa.ree/ ?J are neutra"/ ?CJ



30/52

GDo 0ou fee" t+at S!art3+one are eas0 to use t+an Ta5"ets


7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree) )2 )2 )2

Disa.ree ) )2 )2 ))2

Neutra" ) )2 )2 ?)2

A.ree ') ')2 ')2 ?2

Stron."0 A.ree C C2 C2 )2

Tota" ) )2 )2


31/52

IN-ERPRE-A-ION> )J res3ondents are stron."0 disa.ree/ )J are disa.ree/ )J are neutra"/ ')J

are a.ree/ CJ are stron."0 a.ree 2

Do 0ou fee" t+at S!art3+one 3ro-ide t+e 5etter *o!!uni*ation fa*i"it0 t+an Ta5"ets


32/52


33/52

IN-ERPRE-A-ION> (J res3ondents are stron."0 disa.ree/ CJ are disa.ree/ )'J

are neutra"/ ?J are a.ree/ 'J are stron."0 a.ree 2


7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree( (2 (2 (2

Disa.ree C C2 C2 )2

Neutra" )' )'2 )'2 ?2

A.ree ? ?2 ?2 (2

Stron."0 A.ree ' '2 '2 )2

Tota" ) )2 )2


34/52

Fre;uen*0 Per*ent ,a"id Per*ent 7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree

2 2 2

Disa.ree )' )'2 )'2 ?2

Neutra" ?) ?)2 ?)2 ''2

A.ree 2 2 '2

Stron."0

A.ree? ?2 ?2 )2

Tota" ) )2 )2

&%Do 0ou fee" t+at S!art3+one *an 5e a su5stitute for "a3to3 or 7o!3uter


35/52

IN-ERPRE-A-ION> )J res3ondents are stron."0 disa.ree/ )J are disa.ree/ )J are neutra"/ ')J

are a.ree/ CJ are stron."0 a.ree2


36/52

IN-ERPRE-A-ION> (J res3ondents are stron."0 disa.ree/ )?J are disa.ree/ ?(J are neutra"/ 'J

are a.ree/ ?'J are stron."0 a.ree2

&&Do 0ou fee" t+at Ta5"ets *an 5e a su5stitute for "a3to3 or *o!3uter

Fre;uen*0 Per*ent ,a"id Per*ent 7u!u"ati-e

Per*ent

,a"id Stron."0 Disa.ree ( (2 (2 (2

Disa.ree )? )?2 )?2 )2

Neutra" ?( ?(2 ?(2 '?2

A.ree ' '2 '2 2

Stron."0 A.ree ?' ?'2 ?'2 )2

Tota" ) )2 )2


37/52

&$Do 0ou t+in6

t+at

S!art3+one


38/52

IN-ERPRE-A-ION> J res3ondents are stron."0 disa.ree/ J are disa.ree/ ?J are neutra"/ 'J


&'Do 0ou t+in6 t+at t+e *ost of !aintenan*e of S!art3+one is *+ea3er t+an Ta5"ets


39/52

Fre;uen*0 Per*ent

,a"id

Per*ent

7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree' '2 '2 '2

Disa.ree 2 2 )2

Neutra" ? ?2 ?2 '?2

A.ree 2 2 2

Stron."0 A.ree ?) ?)2 ?)2 )2

Tota" ) )2 )2


40/52

IN-ERPRE-A-ION> 'J res3ondents are stron."0 disa.ree/ J are disa.ree/ ?J are neutra"/ J

are a.ree/ ?)J are stron."0 a.ree

&


41/52

IN-ERPRE-A-ION> ?J res3ondents are stron."0 disa.ree/ )J are disa.ree/ ??J are neutra"/ J

are a.ree/ J are stron."0 a.ree durin. res3onse re*orded2

&)Do 0ou t+in6 t+at S!art3+one $or6s faster t+an Ta5"ets


42/52

Q


7u!u"ati-e

Per*ent

,a"id Stron."0

Disa.ree? ?2 ?2 ?2

Disa.ree 2 2 C2

Neutra" ? ?2 ?2 ?C2

A.ree C C2 C2 2

Stron."0 A.ree ' '2 '2 )2

Tota" ) )2 )2


43/52

IN-ERPRE-A-ION> ?J res3ondents are stron."0 disa.ree/ J are disa.ree/ ?J are neutra"/ CJ

are a.ree/ 'J are stron."0 a.ree2

1ON1L/SION

Our 3ur3ose of t+is stud0 $as to e9a!ine *onsu!er 3referen*e to$ards ta5"et and S!art3+one2 For t+is

3ur3ose sur-e0 ;uestionnaire !et+od $as used and t+rou.+ non 3ro5a5i"it0 *on-enient sa!3"in.


44/52

te*+ni;ue res3onses of res3ondents *o""e*ted2 After a33"0in. SPSS tests resu"ts re-ea"ed t+at *usto!ers

!ore 3refer S!art3+one t+an ta5"et 5e*ause of t+e !an0 reasons2

T+ere are !an0 reasons $+i*+ !a6es S!art3+one !u*+ 3o3u"ar t+an ta5"et 2So!e of are 5etter

5atter0 5a*6u3 / !ore a33"i*ation su33ort / eas0 to use / "oo6s attra*ti-e / $or6 faster / 5etter

*o!!uni*ation fa*i"it0 / "o$er !aintenan*e / easi"0 re3aira5"e et*2

After t+ese resu"ts and findin. $e *an su!!ari:e t+is resear*+ t+at if so!e features add in t+e ta5"ets

t+e *onsu!er $i"" 5u0 and 3refer !ore2

In t+e "i.+t of t+is stud0 $e *an sa0 t+at no$ a da0


45/52

Ta6in. t+e res3ondent res3onse 50 t+e sur-e0/ durin. t+e in-esti.ation/ so!e "i!itations +a-e o**urred

$+i*+ in*"udes a sa!3"e si:e "i!ited of ) $as res3e*ti-e2 T+e area of resear*+ is "i!ited to Indore

*it02 T+e nature of resear*+ $or6 is Des*ri3ti-e in nature2 E-er0one is treated e;ua""0 for *o""e*tin. data2

T+e Pri!ar0 data for t+e stud0 $i"" 5e *o""e*ted t+rou.+ se"f Stru*tured uestionnaire $+i*+ +as 5een

*+osen in 3ro-ide re3resentati-e data fro! t+e tar.et *onsu!er2

.


46/52

RE1OMENDA-ION 3 S/22ES-IONS

In t+e studied ta5"ets are "ess 3referred 50 t+e res3ondents 5e*ause of !an0 reasons "i6e "o$ 5atter0

5a*6u3/ "o$er 3orta5i"it0/ "o$er e93anda5"e !e!or0/ "o$er *o!!uni*ation fa*i"it0 et*2 So t+e

*o!3anies $+o are doin. !anufa*turin. of ta5"et s+ou"d in*"ude or i!3ro-e t+at features to fu"" fi""

t+e desire of t+e *usto!ers2

In t+is stud0 $e found t+at 3eo3"e are "ess a$are a5out t+e te*+no"o.02 7o!3anies s+ou"d a$are

t+e! a5out t+e te*+no"o.0 and i!3ortan*e of it2 For t+at 3ur3ose t+e0 s+ou"d use t+e 5etter

3ro!otiona" s*+e!es/ attra*ti-e and rea*+a5"e ad-ertise!ent for t+at 3eo3"e so t+at t+e0 a$are a5out

t+e te*+no"o.0 and .ad.ets

2

S1OPE


47/52

T+e area of t+e stud0 *an 5e e9tended for future resear*+ $or62 A *o!3arati-e stud0 5et$een

3erfor!an*es of ta5"et and S!art3+one *an a"so 5e *arried2

T+e resear*+ *an a"so 5e *arried out to 6no$ *usto!er satisfa*tion to$ards S!art3+one and ta5"et

2Effe*ti-eness of 3ro!otiona" s*+e!es for t+e S!art3+one and ta5"ets *an a"so 5e *arreid 2

RE0EREN1ES


48/52

Seun.8ae S+in/ Mississi33i State Uni-ersit0/ Us/ A Comparative Study Of Smartphone Users

Perception And Preference Towards Mobile Payment Methods In The US And !orea/T+e @ourna" Of

A33"ied Business Resear*+ & Se3te!5erO*to5er ?)' ,o"u!e /

Ne+a" A2 S+a+/ A Study on Consumer Preferences Towards Tablet Pcs In A+!eda5ad 7it0 Of Gu8arat

India /Indian Institute Of Mana.e!ent/ A+!ada5ad/ Gu8arat/?)'

Dr Bar5ie 7"ar6e And Si- S-anaes/ The Use Of Tablets In "ducation Contents/ An U3dated Literature

Re-ie$ In A3ri" ?)'

A-i8eet Sin.+ T+a6ur/ A Study On The #actors Influencin$ Consumers Purchase %ecision Towards

Smartphones In Indore Internationa" @ourna" Of Ad-an*e Resear*+ In 7o!3uter S*ien*e And

Mana.e!ent Studies Resear*+ Pa3er ,o"u!e )/ Issue / No-e!5er ?)

Ta0"or 1 Fran*is/A study on factors influence purchase behavior of customer towards tablets / @ourna"

Of Hu!an=7o!3uter Intera*tion/?)?

A"d+a5an/ F/A Study On &ow Smartphone Technolo$y Influencin$ international business/ Internationa"

E"e*troni* @ourna" Of E"e!entar0 Edu*ation/ ?)?

Ha6an Dundar/ Tablet 's Paper( The "ffect On )earners* +eadin$ Performance/ Internationa"

E"e*troni* @ourna" Of E"e!entar0 Edu*ation/ @une/ ?)?

!OO9S

Mar6etin. !ana.e!ent Dr2 62aruna6arn

Prin*i3"es of Mar6etin. P+i"i3 ot"er

Ser-i*e Mar6etin. Ra-i S+an6er

E=Mar6etin. e9*e""en*e 3r s!it+ and Da-e 7+affe0

Mar6etin. !ana.e!ent P+i"i3 ot"er 1 e-in "ane e""er

WE!SI-ES

$$$2i8ar*s!s2*o!

$$$2$i6i3idia2*o!

$$$2s*ri5d2*o!

$$$2resear*+.ate2net
http://www.ijarcsms.com/http://www.ijarcsms.com/


49/52

$$$2e"68ourna"s2*o!

$$$2.artner2*o!

$$$25usiness!ar6etin.3ress2*o!

$$$2e9a*ttar.et2*o!

+tt3>*"uteinstitute2*o!

+tt3>$$$2ta"6android2*o!

+tt3>$$$2a*ade!ia2ed

+tt3>esour*e2d5s2ie

+tt3>5usiness2uon5i2a*26e

sdi$*2usdi.it"i58ourna"3a3er

APPENDIJ

/ES-IONNAIRE

Dear Res8o"de"t/

You are re;uested to s3end so!e of 0our 3re*ious ti!e to *o!3"ete ;uestionnaire of !0

Ma8or Resear*+ Pro8e*t to3i* A STUDY ON CONSUMER PREFERENCE

TOWARDS TABLETS AND SMARTPHONE as a 3art of !0 *urri*u"u!2 P"ease 3ut a

ti*6 !ar6 on t+e res3onse 5est a33"i*a5"e to 0ou2 We +ere50 ensure t+at/ t+e infor!ation
http://www.exacttarget.com/http://www.academia.ed/http://www.exacttarget.com/http://www.academia.ed/


50/52

3ro-ided 50 0ou $i"" 5e used 3ure"0 for a*ade!i* 3ur3ose2 It $i"" not 5e !isused and

$i"" 5e 6e3t *onfidentia"2

General information:-

Name:

Contact no:-Gender:- Male Female

Age:

15 to 25 25 to 35 35 to 45 45 to 55

ao!e 55

Educational Qualication:

"ost #rad$ation Grad$ation %iploma&ther

Occupation:Sel' employed Salaried St$dent

"ro'essional &ther

Monthly income (in Rs:(ess than 1)))) 1))))-2)))) 2))))-3))))

3))))-4))))

ao!e4))))

S.*. +$estions

1

%o yo$ thin, that Smartphones are more

portale than

alet

5 4

3 2

2 %o yo$ 'eel that Smartphone loo,s attracti!e

than alet5 4 3 2

!trongly

agree Agree

Neutra

l

"isagre

e

!trongly

disagree

# $ % & '


51/52

3

%o yo$ thin, that Smartphone ha!e more

e/pandale

memory than alet

5 4 3 2

4

%o yo$ 'eel that alet are more pre'erred 'or

readin# 0

#amin#0 and watchin# !ideos than

Smartphone

5 4 3 2

5

%o yo$ thin, that the price o' Smartphone is

less than

alet

5 4 3 2

%o yo$ thin, that Smartphone pro!ide etter

nternet

rowsin# 'acility or connecti!ity than alet

5 4 3 2

%o yo$ 'eel that Smartphone ha!e etter

attery ac,$p

than alet

5 4 3 2

%o yo$ 'eel that Smartphone are easy to $se

than alets5 4 3 2

THANK YOU

%o yo$ 'eel that Smartphone pro!ide the etter

comm$nication 'acility than alets5 4 3 2

1)

%o yo$ 'eel that Smartphone can e a s$stit$te

'or laptopor Comp$ter

5 4 3 2

11

%o yo$ 'eel that alets can e a s$stit$te 'or

laptop or

comp$ter

5 4 3 2


52/52

12

%o yo$ thin, that Smartphones are easily

repairale than

alets

5 4 3 2

13%o yo$ thin, that the cost o' maintenance o'

Smartphone is cheaper than alets 5 4 3 2

14

%o yo$ thin, that Smartphone s$pport more

applications

than alets

5 4 3 2

15 %o yo$ thin, that Smartphone wor,s 'aster than

alets5 4 3 2

THANK YOU

Documents

@Nchlesh Mrp Final