NCR Aloha - CRM Loyalsense 2015 Eng

Información Confidencial

Loyalty Programs Management


Loyalty Program Objective

Estrateca's Loyalty ProgramsFocus on understanding each customer in order

to develop segmented, interactive, valuable and profitable marketing strategies

to increase loyalty, recurrenceand average ticket


Customer Segmentation

Estrateca's Loyalty Programs analyzes and keeps track of all customer’s information and purchases to understand:•  Socio-demographic characteristics (profile info)•  Frequency •  Customer value / Customer type •  Purchasing history•  Promotions conversion•  Loyalty drivers and status


Marketing Tools Available


Increasing Customer Recurrence

Estrateca's Loyalty Programs may grant:•  Points in a digital wallet

•  Differentiated by region / location / store•  Differentiated by products / categories

•  Combines loyalty and gift cards programs•  Flexible and customizable rewards and bonus

programs (points, visits, items, day part, etc)•  Promotional / informational campaigns

•  Segmented and differentiated•  Segmented promotions

•  By expenditure•  By customer value•  By purchase pattern


Communicating with your customer


Estrateca's Loyalty Programs records the usage history for each customer:

•  Basic profile information•  Date of consumption•  Favorite store / day part / products•  Rewards accrued by expenditure•  Available coupons / vouchers•  Rewards redeemed•  Customer rewards service level•  Social media registration•  Loyalty status

The Basis of Market Intelligence


Estrateca's Loyalty Programs will interact with the customer:•  Welcome email to the program•  Notifications for points accrual or

redemption through email or Mobile App•  Marketing campaigns•  Customer satisfaction surveys•  Marketing research surveys / profiling•  Customized customer’s web

portal (responsive design for mobile devices)

•  Web order taking for takeout or delivery

•  Mobile app fully integrated

Loyalty Program Communication


Loyalty Program Mobile App

Estrateca's Loyalty Programs is the main focus of the mobile app:

•  Loyalty program registration at activating the mobile app

•  Unique member number assignment or linking to a previously registered member

•  Display member’s account statement and purchase history

•  Display member’s coupons – vouchers•  Allow transfer of balance between loyalty

members


Customer Oriented Loyalty App

Estrateca's Loyalty Programs App focus on member interaction:

•  Customer service, profiling and marketing intelligence surveys

•  Notifications, promotions and actions based on beacons technology (proximity)

•  Social media integration:•  Rewards based on member’s social

media interaction•  Push notifications•  Geolocation (GPS)


Mobile App integrated with NCR Aloha

Estrateca's Loyalty Programs App integrates to various services:

•  Loyalty program member number linked to NCR Aloha

•  Coupons and promotions redemption directly in NCR Aloha

•  Order taking functionality linked to NCR Aloha

•  Mobile payment functionality linked to Paypal and NCR Aloha

•  Electronic invoicing (Ticket PDF conversion and mailing)


Online Order Taking

Estrateca's Loyalty Programs includes web and mobile app order taking options:

•  Favorite store selection•  Take out or delivery order taking options•  Online payment through PayPal, gift cards

or loyalty program benefits•  Loyalty program integration as part of the

benefits•  Mobile app capabilities


Customer’s Program Experience


Registrationand surveys

Increase recurrence and average ticket

Coupons & PromotionsSegmented / Differentiated

Customer Service and Tech Support

Estrateca

CampaignsNotifications

and Reminders

Keep It Simple for your Customers

EstratecaSupport

NCR AlohaSupport


Loyalty CRM Platform


CRM allows you to measure through your loyalty program: •  Amount of accrued / redeemed points•  Quantity of customers by store•  Products redeemed by customer / segment•  Customer profitability by awarded points•  Return of promotional investment•  Customer valuation•  Increase of sales

Daily Operations Follow up


Information Dashboards










Fully Integrated with NCR Aloha


Integration with NCR Aloha


Integration Blue Print – One Brand Loyalty + Stored Value


Integration Blue Print – MultibrandsLoyalty + Stored Value


Integration Blue Print – Multibrands Stored Value (Global Gift Cards)


Technological Infrastructure

Cloud hosted applications•  Microsoft Azure, flexibility, scalability and redundant backups, 99.95%

connectivity SLA•  Includes security screening routers, firewalls, message encryption protection,

patch management software, security and traffic segmentation•  Data transmission between remote center sites via webservices with encrypted

key validation, code sharing and SSL certificate (global and/or site-specific)•  Synchronization keys encrypted with MD5 (additionally requires username and

password by issuer)•  Customer web session that includes its program rewards statement encrypted

in the database for each user

Specialized CRM system built specifically for loyalty program management•  Several integration options to any point of sale (POS), electronic wallet and / or

ERP systems •  Developed in three layers: Front End and Back End Database•  Application developed in .NET, C #, HTML5 (tested for multiple

browsers)•  SQL Database (SQL Azure)


Comprehensive Advice


estrateca’s primary purpose is to maximize a loyalty program’s profitability from

our customers by reducing the cost of implementation, leverage our expertise to reduce the learning curve, decrease the risk of failing to launch a successful

and attractive loyalty program, in addition to offering a vast compendium of strategies based on relationship marketing’s

best practices

Our Mission


estrateca supports you in the design, implementation and operation of your loyalty program:

•  Program strategy development•  Promotional strategy integration•  Definition of operational and technological resources•  Design of the operating platform•  Antifraud monitoring•  Program implementation•  Program training and deployment•  Operation and monitoring•  Customer Service for stores and customers•  Measuring program’s ROI•  Generation of new strategies and

lines of action

Comprehensive services adding value to your customer


Our Clients


Some of Our Clients

México · Puerto Rico · Guatemala · El Salvador


JORGE GARCÍ[email protected]!+52.1.81.8024.1334!

EDUARDO PALACIOS [email protected]!+52.1.81.8259.9080!

estrateca.com+52.81.8335.5101!+52.81.2138.8181!

RICARDO [email protected]!+52.1.81.8010.4779!

Documents

NCR Aloha - CRM Loyalsense 2015 Eng