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Sustainability surveys and rankings (e.g. Princeton Review’s Green Honor Roll, Sustainable Endowments Institute’s GreenReport.org, etc.) are becoming important factors in determining the reputation of campus sustainability programs. Yet, concerns and questions have been expressed about the rapid rise in the number, quality, and what lessons should be drawn from these sustainability surveys and rankings. Please join James Salo, one of the principal architects of the recently launched Green Rankings in Newsweek magazine, an environmental ranking of the 500 largest companies in the U.S. and Paul Rowland, Executive Director of AASHE, which unveiled its own Sustainability, Tracking, Assessment & Rating System (STARS) in an interactive discussion on the use and application of sustainability surveys and rankings in college and university campuses today.
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Sustainability Surveys & Rankings:Everything You Wanted to Know But Were Afraid to Ask
Facilitator: Jacob Park Associate Professor of
Business Strategy and Sustainability,Green Mountain College
Presenter: Paul RowlandExecutive Director, AASHE
Presenter: James SaloVice President of Strategy and Research, Trucost
6th Annual Northeast Campus Sustainability Consortium Conference
UVM, Burlington, VermontOctober 26-27, 2009
Selected Issues & Questions
1. Who decides what product or which institution is green or
sustainable?
2. What is the level of awareness associated with and impact of green/
sustainability labels on consumer purchasing?
3. What constitutes or is meant by “greenest“ or the most “sustainable”
sustainability program, company, etc?
4. Given the human resource time/money required to fill out survey
questionnaire, what should be the institutional rate of return on the
time/resources devoted to all things green?
5. How can sustainability rankings/surveys serve as a real opportunity
to have important conversations around capacity building and institutional
strategy and avoid becoming all about the final rank and/or points?
Consumer Familiarity with Green Seals and
Certification Systems: It Varies Tremendously!
Impact of Green Labels on Consumer Purchasing