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IntroductionMarketing

Activities

Sponsors of

NEEV

Associationsand

Sponsorships

Whats in it

for you?

neev@scmhrd.edu

2014

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What is NEEV?

One of Indiaslargest Business School Event

Organized by SCMHRD, Indias 12th Best Business

School

Spread over 3 days, consisting of nearly 35+

sub-events; customized for our partners

International Event

Celebrity performers

Top 40 B-Schools of India participate IIMs, XLRI,

MDI, TISS, NMIMS, ISB

Open to leading under graduate institutes as well

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The Theme : The Quest Equilibrar

Budget1.30 crore

10000+ visitors, 4000 participants

AUGUSTUS :

Flagship Event of NEEV

Prize Money: 4000USD

Across top B-schools

10 Business GamesMerchandising Kiosks for special partnersParticipants from over top 40 b-schools

NEEV 2013Highlights

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Celebrity Talk Show

Mr. Aditya Ghosh

(CEO Indigo)

Rohan Joshi (Stand-up

comedian)

Sunburn for the first

time in Pune

Raghu Dixit Project

NEEV 2013

Main Events

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Atlantis Dairies

Mr. JacobCPO, Apollo

Hospitals

Mr. Madhusudan

Khemka, MDRegen Powertech

Mr. Keshav

Gaur,CEO

Vertex India

Mr. RaviPisharody,

Tata Motors

20122011

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Atlantis Diaries

Mr. Harsha Bhogle,

Commentator and

Journalist

Mr. Aditya

Ghosh,

CEO - Indigo

Mr. H.K Gandhi,

HR Director - Indigo

Enterprises

Mr. Shripal

Gandhi,

CEO Swipe

Telecom

20132012

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Previous Celebrities

Jaytech at Sunburn Festival (2013)

Raghu Dixit Project (2013)

Akcent (2012) Agnee (2012)

Sivamani and Hard Kaur (2011)

Parikrama (2010)

Motherjane (2009)

KK (2008)

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Cultural Events Fashion Show

Dance competition

Singing competition

Mad Ads

Minute to Fame

Battle of the Bands

And much more

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On Ground publicity starts 3 days before Neev as a

run up to the event.

On Ground Publicity

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TV and Radio Commercials to be aired 10 days prior to the event byour TV partners and updates about NEEV through our radio partners

The event is covered by leading national dailies like The Times of

India

Media Publicity

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Linking Berger Paints site to the official Neev website which

had 35000+ hits last year

Constant tweets and updates to be put up about Berger Paints

on the Neev page

The promotional videos and emails featuring Berger Paints will

be shared with over 300 campuses across the country

Promotional advertisements in select PVR and INOX cinemas

Social Media

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KARVE ROAD

HINJEWADI IT PARK

Outdoor Promotion

CANTERS

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Title Sponsor

NEEV will be called Celio presents NEEV 2014" in all the communication

Maximum visibility and presence across each and every event of NEEV and through all media channels

and will be given a STALL in campus.

Title Sponsor will be given a 15 minute sloteveryday to make presentations or show advertisements of

any nature during the 3 days of NEEV

Presence on website, all NEEV collateral, posters, hoardings etc.

All promotional materialand NEEV collateral shall carry the name and logo

Senior Management as a guest speaker at Celebrity Talk Show

The NEEV T-Shirt which is worn by everyone on campus will carry the logo of Celio. The T-Shirt is also

worn after NEEV which considerably increases the brand presence

Promotional video during NEEV for all the students from various campuses across the country.

Launch of any new or existing product to capture target market.

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Associate Sponsor

Celio would be called as the Associate Sponsor in all Communications.

Display bannersat prominent locations during the event.

The Associate Sponsor will be given a 5 minute slot everyday to make presentations or show

advertisements

The Associate Sponsorwill get a stallin the event grounds to display its products

The Associate Sponsor will be allowed to distribute publicity material

The Associate Sponsor will be included in promotional videos screened during NEEV 2012for all

the students from various campuses across the country.

Publicity through Media Channels such as TV/Print/Radio/Outdoor Media/Social Media

Posters, hoardings and other audio-visual promotional activities that form a part of the NEEV

publicity campaign will carry the name and logo of the Associate Sponsor.

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Fashion Show Sponsor

The fashion show will be called Celio present Show Stoppers and the entire theme, flow of

events will be at the discretion of Celio.

Logo on the NEEV Website, linked to Sponsors home page.

Posters, hoardings & other audio-visual promotional activities for AUGUSTUS will carry the name

and logo of the Sponsor

Publicity through Media Channels such as TV /Print /Radio / Outdoor Media / Social Media

Banners, posters & paraphernalia during all rounds of AUGUSTUS

All event literature would feature the name and logo of the Sponsor

Name & Logo on the AUGUSTUS T-shirt, worn by all participants and also given as souvenirs to all

eminent judges and guests of AUGUTUS

To share your Case Studies and get solutions from the Best Business Brains of the country.

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Whats in it for you?

Expected footfall of more than 12,000 people over 3 days.

Company/ Product/ Service Branding

Visibility across the High Footfall areas of Pune.

Visibility through Bus Shelters, Canters, Kiosks, Hoardings and Announcements.

Continuous Airplay of companys Advertisement during and in between competitions.

Option of distributinghampers to all participants.

Company logo on website, T-shirts, event literature and flexes

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IntroductionMarketing

Activities

Sponsors of

NEEV

Associationsand

Sponsorships

Whats in it

for you?

!

neev@scmhrd.edu