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Negotiating Product, Service, and Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar

Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

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Page 1: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Negotiating Product, Service, and Marketing Agreements Regarding

AI and Robotics

Stephen S. WuDecember 5, 2018

LES Webinar

Page 2: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Four Key Principles

Page 3: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

AI Law Practice

• Transactions

• Compliance

• Liability

• Investigations/Incident Response

• Governance

Page 4: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

AI Law Practice(What is an AI/robotics lawyer’s job?)

• Transactions (dealmaker, negotiator, wordsmith)

• Compliance (teacher, advisor, conscience, lobbyist)

• Liability (advocate/defender)

• Investigations/Incident Response (detective)

• Governance (manager, auditor, conscience)

Page 5: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Technology Examples

Page 6: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law
Page 7: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

7

Page 8: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Driverless Cars

Page 9: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Tesla Autopilot Mode

Page 10: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Waymo Van

Page 11: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Drone Commercialization

Page 12: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Ground Vehicle

Page 13: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Future Modes of Transportation

Page 14: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Personal Robots

Page 15: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Telepresence Robots

Page 16: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Service Robots

Page 17: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Security Robot

Page 18: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Industrial and Factory Robots

Page 19: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Service Robots

Page 20: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Surgical Robots

Page 21: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Nanotechnology

Page 22: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Brain-Computer Interface

Page 23: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Thought-Controlled Prostheses

Page 24: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Electronic Agents

Page 25: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

The AI Doctor?

Page 26: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Large Scale Artificial Intelligence

Page 27: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Retail and Financial

Page 28: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Due Diligence and Investigations

Page 29: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Smart Cities

Page 30: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Part of Larger Trends

Page 31: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Exponential Increases in Computing Power

Page 32: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

While Prices Are Falling

source: http://radar.oreilly.com/2011/08/building-data-startups.html

Page 33: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

The AI View of the World

Ambient Intelligence

Social networks

Mobile computing

Big Data

Internet of ThingsCloud

ComputingAugmented

& Virtual Reality

Artificial Intelligence & Robotics

3D Printing & JIT

Manufacturing

Privacy & Security

Technologies

Body Area Network

Page 34: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

How Does AI Work?

Page 35: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Technology Components

UltrasonicLiDARRADARCameraGPS

6-DOF State

Determination

Obstacle

Detection/TrackingLocalization

Path Planning Path Following

Sensing

Perception

Decision

Actuation

Steer-by-wire Brake-by-wire Throttle-by-wire Shift-by-wire

Page 36: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Sensing

Technology Components

UltrasonicLiDARRADARCameraGPS

Page 37: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

“Seeing” with Sensors

LiDARCamera → RADAR

Page 38: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Technology Components

6-DOF State

Determination

Obstacle

Detection/TrackingLocalization

Perception

Page 39: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Technology Components

Path Planning Path Following

Decision

Page 40: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Technology ComponentsActuation

Steer-by-wire Brake-by-wire Throttle-by-wire Shift-by-wire

Page 41: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

AI Surveillance Scenario

Page 42: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Information Manipulation

Page 43: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Deepfakes

Page 44: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Cyber Physical Threats

Page 45: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Implications for Contract Drafting and Negotiations

Page 46: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Purposes of a Written Contract

• The Transaction• Performance/expectations• Facilitate compliance• Scope• Risk• Exercise freedom of contract to establish rules• Remedies• Facilitate interpretation and dispute resolution• Evidence• Intangibles

Page 47: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Doing the Deal

• Click-through or X-wrap versus negotiated• Overview of negotiation process• Client discussions and document review• Drafting, using, and responding to form

agreements and clauses• Drafting goals• Working with the client, opponent, and opposing

counsel• Closing the deal• Post-closing activity

Page 48: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Tools at Our Disposal

• Obligations and restrictions• Specifications, acceptance testing, certification,

assessment, and audits• Licenses (e.g., software)• IP ownership clauses and assignments• Service level agreements• Data processing/protection addendums• Risk allocation and shifting

– Warranties– Disclaimers– Limitations of liability (exclusions, caps, and supercaps)– Indemnities

Page 49: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Documentation at our Disposal

• Agreements• Assignments• Audit reports and certifications• Top-level and subordinate policies• Operating procedures• Technical standards• Guidance• Training materials• Employee handbooks and policies

Page 50: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Applied to . . .

• AI transparency versus black box• Bias versus fairness• Sources, provenance, quality, and maintenance of data• Human-AI interaction/collaboration• Degree or means of interoperability• Deter, resist, or evidence malicious uses and fakes• Synergistic effects with other technology• Privacy and security• Cyber physical effects• AI side effects (e.g., job loss, dependence, or addiction)• Solutions: people, processes, and technology

Page 51: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Examples of Agreements

• Pacific Rim Jaeger Robot Sale, License, and Support Agreement

• Skynet AI Master Agreement

• Resources:– Law Insider

– Onecle.com

– Westlaw, Lexis, and Bloomberg

– Ken Adams on Contract Drafting and A Manual of Style for Contract Drafting

Page 52: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

LES Member AI Action Steps

Page 53: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

1-Learn About AI through News

Page 54: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

2-Read this Book

Page 55: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

3-Review AI and Robotics Forms

Page 56: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

4-Join the Community – Meetup on Robotics and AI Legal Issues

Page 57: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

5-Consider Joining the ABA Section of Science & Technology Law

Page 58: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

6-Talk to Your Clients

Page 59: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

7-Build Out

• Documents

• With tools

• Applied to cover specific AI and robotics deal points and risks

Page 60: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

8-Reflect Fundamental Values

Behavior to be Addressed Legal Value Promoted

Unlawful Compliance

Fraudulent Trustworthiness

Concealment Truth

Unfair Fairness and Justice

Negligent Reasonableness and Security

Intrusive Respectfulness and Privacy

Authoritarian Freedom and Human Rights

Page 61: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

9-Remember the Four Key Principles

Page 62: Negotiating Product, Service, and Marketing Agreements ... · Marketing Agreements Regarding AI and Robotics Stephen S. Wu December 5, 2018 LES Webinar. Four Key Principles. AI Law

Questions and Discussion

• Stephen S. Wu, Esq.

• Silicon Valley Law Group

• 1 N. Market St.

• Suite 200

• San Jose, CA 95113

[email protected]

• Tel: (408) 573-5737

• www.svlg.com