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Presented By:- Uzair Tauqeer

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Table Of Contents

Logos of Nestle History Headquarter Management Quality control Major brands Nestle global organization Personal profile Nestlé's employees Sales by region Current status Shareholders Swat analysis

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Nestlé

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Different logos of nestle company

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History

In September 1866, in Vevey, Henri Nestlé developed

a milk-based baby food and soon began marketing it. Henri Nestlé retired in 1875, but the company, under new ownership, retained his name as Farine Lactée Henri Nestlé.

Henri Nestlé

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Headquarter

Nestle headquartered in Vevey, Switzerland.

Headquarter

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Management

Peter Brabeck, Chairman of the Board of Directors, Nestlé.

Paul Bulcke, Chief Executive Officer, Nestlé. Werner Bauer, Executive Vice President, Nestlé , Chief

Technology Officer. Company is ISO-9001,9002 and ISO 2000 certified,and

has gained various quality assuarance certificates from reputed institutions and firms as well.

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Quality Control

The quality control department is the scientific heart of the Nestlé Quality System. Consumer confidence and trust has been fundamental to Nestlé's success for over 135 years.

At Nestlé, we believe that research can help us make better food so that people can live a better life.

Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs.

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Major Brands

Nescafe Nestle Milk Pak Nestlé Rowntree Nestlé Purina / Friskies Nestea Nespresso Nesquik Kit Kat

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Major Brands

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Nestlé Global Organization

Swiss company - global reach

Around 254,000 people working for us

Operating in more than 80 countries

World´s leading food & beverage company

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PERSONNEL PROFILE

2,54,000 employees 41% women, 59% men 66% married Average age: 34

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People – our source of energy

Around 254,000 people make up the Nestlé family

Continous training and improvement of skills

Respect and cultural diversity

Nestle’s employees

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Europe38.3%

AOA19.3%

Americas42.4%

Sales by region

Nestlé’s global presence is divided into 3 zones: Europe, Americas; and Asia, Oceania and Africa.

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Current Status

Worldwide Sales: CHF 98,458 m Net Profit: CHF 9,197 m Factories: 522 Employees: Around 2,54,000

The currency abbreviation for the Swiss franc (CHF), the currency for Switzerland.

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) Current Status

Competitors in market

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Shareholders

Nestlé has about 250 000 shareholders, none of whom individually own more than 3% of the shares. As of December 31, 2003, Swiss investors held the major part of the stock (42%) followed by US citizens (22%) and British (10%), French (8%), and German (5%) shareholders

A Swiss investments company called Pelham Investments SA is also named as a shareholder

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SWOT Analysis

Strengths: Strong Brand image Quality of goods Focus on research and development

Weaknesses Very low Marketing

Opportunities Health Conscious people Increased knowledge of health

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SWOT Analysis

Threats Competitors may get better time and space in different

Media. Quality is not being satisfied and taste as well by new

comers.

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