Nestle Marketing Plan _ Study Helper - Academia.edu

Nestle Marketing Plan | Study Helper - Academia.edu

http://www.academia.edu/4113679/[email protected]&email_was_taken=true&[email protected]&email_was_taken=true[3/18/2015 1:53:00 PM]

Nestle Marketing Plan

Log In Sign Up

Study Helper top 0.1% 27,447 Info Download Uploaded by DOCX

Marketing PlanNestle Pure LifeNestle Pure Life is Nestlé’s famous bottled drinking water and has made itscustomer market in several countries of world. Health conscious societiesconsider it as a blessing thinking of it as being purest water available in themarket.

[Year ]

https://www.academia.edu/login

https://www.academia.edu/signup

http://independent.academia.edu/MohammedTehseen


http://www.academia.edu/attachments/31632446/download_file?st=MTQyNjcwMDkxMCw5OC4xOTMuMC41MQ%3D%3D&s=swp-toolbar




https://www.academia.edu/





Product: Nestle Pure Life

Company: Nestle



1

Contents



Product: Nestle Pure Life ........................................................................................................ 1

Company: Nestle ...................................................................................................................... 1

INTRODUCTION.................................................................................................................... 3

Nestle - Company Overview .................................................................................................... 3

Nestle Waters – A subsidiary ................................................................................................. 4

Nestle Pure Life – The Product .............................................................................................. 5

SEGMENTATION & TARGETING ..................................................................................... 6

Segmentation .......................................................................................................................... 6

Target Market ......................................................................................................................... 6

COMPETITORS...................................................................................................................... 7

Main Competitors – Competitive Analysis ............................................................................ 7

SWOT..................................................................................................................................... 8

Weaknesses ............................................................................................................................ 9

Opportunities .......................................................................................................................... 9

Threats .................................................................................................................................... 9

CUSTOMERS ........................................................................................................................ 10

Main Customers – Customers Analysis ............................................................................... 10

Core Competency ................................................................................................................. 11

Apparent Marketing Strategy .............................................................................................. 12

Recommendations for Strategy Re-vamp ............................................................................ 14

Bibliography ........................................................................................................................... 16



2



















































Job Board About Press Blog Stories Terms Privacy Copyright We're Hiring! Help Center

Academia © 2015

http://www.academia.edu/Jobs

http://www.academia.edu/about

http://www.academia.edu/press

https://medium.com/@academia

http://www.academia.edu/stories

http://www.academia.edu/terms

http://www.academia.edu/privacy

http://www.academia.edu/copyright

http://www.academia.edu/hiring



http://support.academia.edu/



Documents

Nestle Marketing Plan _ Study Helper - Academia.edu