NetBooster Asia Intro_2015_06_16

China Digital Landscape by

NetBooster Asia.

NetBooster Asia is part of the NetBooster Network.

China Digital

Landscape

3 | Copyright NetBooster Group

Asia is half of the Internet users in the world & China is

half of internet users in Asia.

Chinese netizen and consumption is big

Over 600 million netizens in PC, over 500 million on mobile

Average internet consuming time is 25.9 hours/week (3.7 hours/day)

Source: CNNIC 2014/07/21

Half of China Internet Users to Use Tablet in 2015

Read more: http://www.chinainternetwatch.com/12041/china-tablet-users-2013-2018/#ixzz3QVS3ERrU

http://www.chinainternetwatch.com/12041/china-tablet-users-2013-2018/









0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

90,00%

100,00%

Mobile

PC

Search is the second biggest channel used by Chinese

Source: CNNIC 2014/07/21

Social Media in China

43.8% Percentage of Social

Media users among

all Chinese Netizens

Source: Above: CNNIC (Apr 2014); CNRS


E-Commerce in China

In 2015 e-commerce in China will be worth

540 billion US $

In 2020 Chinese market will be larger than

those of the US, Britain, Japan, Germany,

and France combined !

600 million

internet users


E-Commerce in China

The Chinese government has a

target to connect 1.2 billion people to

3G or 4G mobile internet by 2020.

+ 85%

of the population will use 4g in 2020

500 million mobile

internet

users


E-Commerce in China

To know more..

Who we are

360 Digital. Data & ROI-centric. Global & Independent.

The future (is now!)

Is mobile (implications in SMM, O2O, SEO, SEM, UX/DEV)

Is data (if you can measure you can optimize)

Is e commerce (pure player, market places or O2O, lead generation)

Our office..

The future is performance

Our history: from search branding -> search performance

-> holistic performance marketing approach -> real time

data optimization -> ROI

Elevator pitch

We are an International leading digital performance

marketing agency part of the NetBooster network

composed of 18 offices and 450 peoples.

Based in China to cover the east Asian markets.

We deliver one stop shop end to end strategies and

executions.

We operate in real time; rethinking and adapting live

data to decode, predict and react to consumer behavior -

as it happens.

We are The performance Digital Architects.


ADVOCACY / LOYALTY

Analytics/

Conversion

Optimization

User

Experience

WOM

Analysis

WOM Analysis/Commu

nity Activation

SEO

*SEM Display &

*RTB

Social

Media Website/Lan

ding Page

eStore /

Store

eCRM &

SCRM

AWARENESS ENGAGEMENT TRAFFIC CONVERSION

*Retargeting Post

Conversion

Retargeting

Category

Review

Integrated

Strategy

ACQUISITION CRO OR

OPTIMIZATION

Territory

Awareness. Interest. Desire. Search. Action.

Content optimization. Sharing. Reputation.

INSIGHTS POST CLICK


Digital Performance

Architects Strategy

SEO

Content Marketing

SEM

RTB

Programmatic buying

Social Media /

Digital Activation,

O2O, Mobile ECommerce

Analytics, CRO

UX, Landing page strategy,

Web Dev

Training

Data Intelligence / Consumer

Insights

Services

Process – Defining our territory


1 5 4 3 2 Brand

Communication

Strategy Alignment

Web & WOM

Analytics/Conversion

Optimization

Digital Campaign

Execution (Owned,

Paid, Earned)

Integrated Digital

Strategy

Development

Online Category

Review – Data

Intelligence

Category Review & Integrated strategy


• A strategy is all about getting market and consumer insights.

• We help you understand the digital landscape of your category in China

and explore your opportunity in the market.

▪ Who are you competing with online?

▪ How do customers search for your products/services? How my

category is mature?

▪ What is the share of voice of your brand vs. competitors?

▪ Is there an opportunity in this category?

▪ What insight can you get based on their conversations online?

▪ How your customer talk about you in the social media space?

What are the key insights related to your category we can gather

form the social media?

▪ How much traffic or sales are you losing based on your current

website structure?

Insights gathering Tools Process

Category Review

Integrated strategy

Brand

Digital

Change

Points

Product/

Market

Digital

Change

Points

Consumer

Digital

Change

Points

NetBooster Asia delivers

global brief with the NetBooster Network.

Established in 1998

450+ employees worldwide

18 Offices in 12 countries

Managed Media spend in 2013: >$US200m

Capacity to deliver services globally in more

than 50 languages including our 17 partner agencies

100+ well known blue chip customers

NetBooster Group Credentials

New York

São Paulo

Madrid

Stockholm

Moscau

Warsaw Amsterdam

Duisburg

Zurich

Athen Istanbul

New Delhi

Chennai

Seoul

Tokyo

Sydney

Reykjavik

NetBooster Asia Shanghai & HK

Copenhagen

Paris

London

Rome

Kiev Bucharest

Cairo

France | Germany | UK | Denmark | Sweden | Spain | Finland | Italy | Switzerland | China | Brazil | Dubai

Partner Agencies

NetBooster Offices OFFICE LOCATIONS

Jakarta

Dubai

Manila

Pascal Duriez – NetBooster Asia CEO

pduriez@netboosterasia

+86 139-1870-9406

Documents

NetBooster Asia Intro_2015_06_16