1

Networking to Reach Networking to Reach Diverse DonorsDiverse Donors

Nicole Brown

Manager, Relationship and Community Outreach

Yadira Pagan

Manager, Corporate & Community Relations

2

New York Blood Center (NYBC)

New York Blood Center (NYBC) is a non-profit organization that supports approximately 200 area hospitals, providing needed blood and blood components for the 18 million people in the New York/ New Jersey metropolitan area. NYBC is also a world leader in hematology, clinical services and transfusion science, conducting both basic and applied research in these important fields. Because of this leadership position, NYBC not only develops and distributes innovative blood products and services; it also provides comprehensive training, public education and medical services for both health care professionals and the community.

The Regions of the New York Blood Center:

Brooklyn/Staten Island Blood Services

Hudson Valley Blood Services

Long Island Blood Services

New Jersey Blood Services

New York Blood Services

3

Diversity in New York City- Population Totals*

Black (21%) Hispanic/ Latino (21%)

White (35%) Other (23%)***Totals based on 2000 Census

1,681,711 1,681,712

2,802,853

1,841,876

8,008,152

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

Black Latino/

Hispanic

White Other Total NYC

Population

4

NYC Donor Diversity Base (Five Boroughs)

14,19512,933

14,417 14,51715,688

18,07415,969

18,21319,516

21,156

0

5,000

10,000

15,000

20,000

25,000

2004 2005 2006 2007 2008*

Black Latino/ Hispanic

Black (13%)

Hispanic/ Latino (18%)

White (48%)

Asian/ Pacific Islander (7%)

Native American/ Alaskan (1%)

Unspecified (13%)

*Total Donors for 2008: 116,981

5

Building Relationships in Diverse Communities

Become familiar with the culture

•Details of population (Demographics, music, language, etc)

•Dynamics of the culture (How to make things happen)•History regarding blood donations

DO NOT ASSUME THAT ALL CULTURES ARE THE SAME

Display a genuine and well planned approach/ interest

Maintain an open line of communication

Be respectful of cultural differences

Have patience in result expectations

6

Networking Goals for More Diverse Blood

Build TRUST within the cultural community

Identify the key stakeholders in the community

Create awareness for the need

Establish long-term relationships with groups

Establish NYBC brand recognition in the community

MORE BLOOD DRIVES

7

LatinVision Networking TreeLatinVisionLatinVision

Maria RomanMaria Roman

PR ParadePR Parade Henry CruzHenry Cruz

American American Diabetes AssociationDiabetes Association

American American Heart AssociationHeart Association

Perfecting Faith Perfecting Faith Blood Drive (LI)Blood Drive (LI)

AMC TheatreAMC TheatreBlood DriveBlood Drive

Community Health Community Health PartnershipPartnership

St. Mary’s St. Mary’s Blood Drive (Bx)Blood Drive (Bx)

Potential Potential Blood DrivesBlood Drives

ADA ADA Feria de Salud Feria de Salud

Blood Drive (BX)Blood Drive (BX)

8

Harlem Business Association Networking Tree

Harlem Harlem Business Business

AssociationAssociation

WAMU/ ChaseWAMU/ ChaseBlood DriveBlood Drive

Harlem Harlem Children’s ZoneChildren’s Zone

Blood DriveBlood Drive

Harlem Harlem State OfficeState OfficeBlood DriveBlood Drive

Councilmember Councilmember Robert JacksonRobert Jackson

Potential Funding Potential Funding OpportunitiesOpportunities

Future Future Blood DrivesBlood Drives

9

Increase in First Time Donors

NYBC had an average of 16.5% first time donors per drive in 2008.

Harlem’s Children Zone (February 24, 2009):

Blood Drive Results

43 Donors Registered32 Donations Received18 were first time donors (56%)10 were first time Black donors (31%)

10

Networking Cycle

Contact Person

Blood Drive

Networking Event

Contact Person

11

What’s Next?

Network on a regular basis

Maintain consistent follow-up

Be sure to follow-through

Measure your results

Realize this is an investment– Results can be seen immediately or long-term

YOUR REPUTATION NOT ONLY FOLLOWS YOU, BUT PRECEDES

YOU!

12

Suggested Networking OpportunitiesNational•NAACP www.naacp.org•Urban League www.nul.org•LatinVision www.latinvision.com•Association of Hispanic Healthcare Executives

www.ahhe.org

Local•Community Boards or Civic Associations•EOC (Economic Opportunity Council)•BID (Business Improvement District)•Latino Fraternities and Sororities www.nalfo.org•Black Fraternities and Sororities www.nphchq.org•Chamber of Commerce http://www.uschamber.com

/chambers

Community Health/ Disease Related•Sickle Cell Disease Associations www.sicklecelldisease.org•American Diabetes Association www.diabetes.org•American Heart Association www.americanheart.org

13

Questions?Questions?

Nicole BrownManager, Relationship & Community OutreachNew York Blood Center310 East 67th Street New York, NY 10065(212) 570-3179nbrown@nybloodcenter.org

Yadira PaganManager,

Corporate & Community RelationsNew York Blood Center

310 East 67th Street New York, NY 10065

(212) 570-3351ypagan@nybloodcenter.org