Prevent Child Abuse Nevada

Nevada Institute for Children’s Research and Policy

UNLV School of Community Health Sciences

Often times, a parent’s partner (typically the mother’s boyfriend)

is left to care for children and does not have the parenting skills

and patience necessary to provide care.

It is in these situations where we see child abuse and neglect inflicted by

the parent’s partner.

2011 2012

6 of 9 cases

substantiated child death

allegations of abuse or

neglect in Clark County

the perpetrator was a

parent’s paramour

7 out of 12 (58%)

substantiated child death

allegations of abuse or

neglect in Clark County

the perpetrator was a

parent’s paramour

Project Development and Implementation

CREATING A NECESSARY CAMPAIGN IN CLARK COUNTY

The Campaign was developed to help

prevent the abuse and/or neglect of children by educating parents about the

importance of choosing a partner carefully.

Clark County’s campaign was adapted from the national 2008 campaign originally

developed by the Public Children Services Association of Ohio which included

copies of print materials as well as strategies for message dissemination.

Prevent Child Abuse Nevada (PCANV) served as the lead agency on this initiative

and coordinated campaign activities.

PCANV worked closely with the members of the Clark County Child Death Review

Team and Child Fatality Task Force to implement this campaign. Specific partner

agencies included:

○ Clark County Department of Family Services (DFS)

○ Las Vegas Metropolitan Police Department’s Abuse and Neglect Detail

(LVMPD)

○ Clark County District Attorney’s Office (CCDA)

○ Southern Nevada Children’s Assessment Center (SNCAC).

Tri-Fold

Brochure

Posters/Bus Stop

Signs

January 2012 – June

2012

Proposed Activities Status Notes

Printing and Distribution of

10,000 Campaign Brochures

Extension Printing Requested

by DCFS and Disseminated by

DCSF

Complete Printed Delivered

25,000 English 22,720 English

15,000 Spanish 15,493 Spanish

Rural Brochures

1,500 (1,000 English 500 Spanish)

Posters

250 (125 English 125 Spanish)

Attendance at a minimum of 5

Community events to provide

information and education using

campaign messages reaching

an estimated 1000 people over

the 10 month period

Complete Moapa Tribal Child Abuse

Prevention Month Event

Tivoli Village Pinwheels for

Prevention Event

Baby Bonanza Event

Elementary School Carnival

Nevada Association for the

Education of Young Children

Conference,

Festival of Communities Fair

St. Rose Immunization Health

Fair Health and Safety Fair

Press Conference and kick-off

event for the Campaign aligned

with Pinwheels for Prevention

Initiative in April

Complete April 4, 2012 Grant Sawyer Building

Bus Stop advertisements in at

risk zip codes during the month

of April

Complete 20 Bus Stop Signs

15 Locations

15 English, 5 Spanish

Materials and information on

PCANV website

Complete www.preventchildabusenevada.org

Electronic newsletter about the

campaign to parents and

professionals working with

families

Complete April and May PCA Newsletter

The campaign was implemented on

multiple levels over a 10-month

period.

September 2012 -

June 2013

Proposed Activities Status Notes

Printing and Distribution of 20,000

Campaign Brochures

Printing and Distribution of 1000 Campaign

Posters

Complete Printed Delivered

10,000 English 7,200 English

10,000 Spanish 6,805 Spanish

Printed Delivered

500 English 142 English

500 Spanish 133 Spanish

Attendance at a minimum of 5 Community

events to provide information and

education using campaign messages

reaching an estimated 1000 people over the

10 month period

Complete Clark County Events

UNLV Football Game Night

UNLV Take Back the Night

Community Safety Expo

Community resource Fair & Family

Festival

Walk Me Home CCFAPA

34th Annual LV Seminars "Pediatric

Update"

Keeping Kids Safe Project

Touch-A-Truch

Spring Celebration & Foster Connection

Pinwheels for Prevention at Tivoli Village

Festival of Communities

St. Rose Mad Hatter Event

Bears and Binkies Event

School Safety Festival

Shaking for a Cause

Safe Summer Nights (3 different dates

and locations around Clark County)

Northern Nevada Events

Carson City - Children's Week

Reno - NevAEYC Confernece

Reno - Kite Festival

Press Conference t for the Campaign

aligned with Pinwheels for Prevention

Initiative in April

Complete April 21, 2012 Tivoli Village

Bus Stop advertisements in at risk zip

codes during the month of April

Complete 20 Bus Stop Signs

14 Locations

14 English, 6 Spanish

The campaign implementation

continued on multiple levels.

CHOOSE YOUR PARTNER CAREFULLY

SUMMARY AND IMPLICATIONS

The community had a very positive response to the

campaign. Verbal feedback from agencies and

organizations confirmed that this information was

needed and desired in our community.

Next steps for this campaign:

Evaluate the effectiveness of these materials in the

community

The Next Step: Program Materials Evaluation

CHOOSE YOUR PARTNER CAREFULLY

INCREASE

CREDIBILITY

PACNV / NICRP, along with our partner agencies, feels that an evaluation will increase the credibility of the information disseminated

assist to spread the campaign to other parts of the state and eventually nationwide through the Prevent Child Abuse America Chapter Network, if positive results are obtained.

NICRP has obtained a grant from the Department of Health and Human Services, Grants Management Unit to expand this campaign to include

one-hour parent training on the

information included in the brochures

&

to evaluate the parent-training

along with the print materials.

It is important to evaluate the effectiveness of these materials in the community

CHOOSE YOUR PARTNER CAREFULLY Campaign

One-Hour Parent Training

AGENDA Welcome

Informed Consent

Demographic Form

Pre- training Survey

Power Point Presentation with

Brochures

Post-knowledge Questionnaire

Training Satisfaction Survey

Focus Group Discussion

Participant opinions regarding the

training and the usefulness of the

print materials

Suggestions to improve the

training and print materials

One-month Telephone Follow-Up

Survey

Trainings* took place in:

1. Churchill County

2. Clark County

3. Elko

4. Washoe County *approximately 20 participants per location

Incentives:

Free Meal

Raffle ticket to win $50 gift

card to Wal-Mart

Additional $15 Wal-Mart gift

card if they complete the one-

month telephone follow-up

survey

CHOOSE YOUR PARTNER CAREFULLY Campaign Evaluation

Assessment of Print Materials

Control Group:

Surveys will be distributed to

agencies/organizations that have not yet displayed the materials in their offices

PCA NV Staff will target agencies/organizations that provide services to low-income, single parents

PCA NV Staff will set up a time to ask individuals as they leave the agency if they would like to participate in a brief 10 minute survey

Participants will receive a $10 gift card to Wal-Mart

Intervention Group:

Surveys will be distributed to agencies/ organizations that have displayed the print

materials in their offices for at least 2 weeks

PCA NV Staff will target agencies/organizations that provide services to low-income, single parents

The agency will display the CYPC brochure and poster in their lobby for a two-week time period

PCA NV Staff will set up a time to ask individuals as they leave the agency if they would like to participate in a brief 10 minute survey

Participants will receive a $10 gift card to Wal-Mart

To study the impact of placing informational brochures and posters in locations that

serve high-risk parents

Year 1 Results Parent Training

Demographics

A total of 56 single-parents participated in the parent-trainings with mostly female attendees (82.1%).

The participants varied in age groups

Over half of the sample was White (55%), while 8.9% specified they were Hispanic, 8.9% were African-American, and 8.9% American Indian/Native Alaskan; 1.8% were Filipino, and 10.7% said they were multiracial.

Knowledge Assessment

The pre- and post- knowledge questionnaires administered during the parent-training consisted of five true or false questions and five multiple choice questions.

The results indicated there was no significant difference between knowledge before and after the training (or in knowledge retention one-month following the training .

Most participants answered all survey questions correctly prior to the training; therefore there was little room for improvement in scores at the follow up survey points.

Year 1 Results Parent Training

Satisfaction

The majority of attendees agreed that the trainer provided information that would be useful in choosing a caregiver (96.2%),

the trainer provided at least one action item that could be used in determining who would be an adequate caregiver for their child(ren) (98.1%),

and they would recommend the training to a friend or family member (83%).

Behavior Assessment

A total of 45 attendees participated in the one-month follow up survey.

The survey also contained four behavior-modification questions.

The majority of parents (80%) noted a change in behavior; many indicated they have become more cautious, more aware of their caregiver’s behaviors and children’s behaviors, and are continuously looking for potential red flags as discussed within the class.

Further, some participants specified that they have become more selective in caregivers, with a few parents who disclosed they have changed caregivers or have since refused to leave their children unattended with specific relatives, partners, or caregivers.

Year 1 Results Parent Training

Satisfaction

The majority of attendees agreed that the trainer provided information that would be useful in choosing a caregiver (96.2%),

the trainer provided at least one action item that could be used in determining who would be an adequate caregiver for their child(ren) (98.1%),

and they would recommend the training to a friend or family member (83%).

Behavior Assessment

A total of 45 attendees participated in the one-month follow up survey.

The majority of parents (80%) noted a change in behavior; many indicated they have become more cautious, more aware of their caregiver’s behaviors and children’s behaviors, and are continuously looking for potential red flags as discussed within the class.

Further, some participants specified that they have become more selective in caregivers, with a few parents who disclosed they have changed caregivers or have since refused to leave their children unattended with specific relatives, partners, or caregivers.

54.5% indicated that they had used the information over the past month.

75% of the participants had talked to other people about the information they had learned

Year 1 Results Parent Training

Recommended Changes for Training

Make the class longer

Provide case examples and add a video

Discuss more on how a person (predator) can be overly nice

Information about sex offenders

More pointers on how to NOT find the wrong partner

Note in the PPT the importance of discussing boundaries & educating partner on appropriate punishments before leaving with your kids

Year 1 Results Parent Training

Recommended Changes for Brochure

Add a case example

Change picture to kids of varying ages to make

applicable to all audiences

It looks like it's only meant for parents with babies

Preview of Revised Training

Revised Brochure Round 1

Revised Brochure Round 1

Year 2 Findings…….

Coming July 2015

Thank you!

Questions?