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New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC

New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

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Page 1: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

New Applications For Broadband Users

Mark R. Perkell

New Applications For Broadband Users

Mark R. Perkell

Rural Telecommunications Congress

October 2007

© 2007 Velocity Media Ventures LLC

Rural Telecommunications Congress

October 2007

© 2007 Velocity Media Ventures LLC

Page 2: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Rural America Positioned to Benefit Economically

Rural America Positioned to Benefit Economically

Through stateside outsourcing

Through home-grown “new economy” activity

Through stateside outsourcing

Through home-grown “new economy” activity

Beginning to consider coming home

Due to unstable foreign economies

Related political unrest in the world

Business OutsourcingBusiness OutsourcingBusiness OutsourcingBusiness Outsourcing

Page 3: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Alternative to Outsourcing Jobs OverseasAlternative to Outsourcing Jobs OverseasAlternative to Outsourcing Jobs OverseasAlternative to Outsourcing Jobs Overseas

Many companies now considering locating new plant manufacturing facilities and satellite plant offices in rural areas

Many companies now considering locating new plant manufacturing facilities and satellite plant offices in rural areas

High Tech EntrepreneursHigh Tech Entrepreneurs

Now locating in rural areas

Beginning to build and grow “New Economy” businesses

Page 4: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Rural Communities Becoming New Choice of Reason

for New Business Expansion Rural Communities Becoming New Choice of Reason

for New Business Expansion

Because they offer:

The right amenities such as lower cost-of-living

A significantly reduced hassle of lifestyle

A greatly improved labor force

Abundant outdoor recreational amenities

Lower taxes and costs associated with doing business

Because they offer:

The right amenities such as lower cost-of-living

A significantly reduced hassle of lifestyle

A greatly improved labor force

Abundant outdoor recreational amenities

Lower taxes and costs associated with doing business

Page 5: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

IBTV™: “The Perfect Storm”IBTV™: “The Perfect Storm”

• IBTV™ converges three of the most significant advances in the history of human communication

– The engagement and impact of video

– The interactivity and one-on-one user experience of the Web

– The convenience and intimacy of the personal computer

• IBTV™ converges three of the most significant advances in the history of human communication

– The engagement and impact of video

– The interactivity and one-on-one user experience of the Web

– The convenience and intimacy of the personal computer

NOAA satellite image as “The Perfect Storm” formedOctober 30, 1991

Page 6: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Interactive Broadband TVInteractive Broadband TV• A revolutionary way to communicate and interact with millions of Internet users

WORLDWIDE that uses video—not text and graphics—as the core of the user experience.

• Combines television’s ability to inform and entertain, the Web’s power to create one-on-one interactive experiences, and the computer’s ability to multi-task, store and print.

• Delivers a television-like viewing experience enhanced with seamlessly integrated,  interactive features heretofore found only on Web sites:

– Chats and Blogs

– Voice Over IP

– eCommerce

– Search and display

– Integrated advertising

– Images and animations

– Download, store, print (PC or PodCast)

• A revolutionary way to communicate and interact with millions of Internet users WORLDWIDE that uses video—not text and graphics—as the core of the user experience.

• Combines television’s ability to inform and entertain, the Web’s power to create one-on-one interactive experiences, and the computer’s ability to multi-task, store and print.

• Delivers a television-like viewing experience enhanced with seamlessly integrated,  interactive features heretofore found only on Web sites:

– Chats and Blogs

– Voice Over IP

– eCommerce

– Search and display

– Integrated advertising

– Images and animations

– Download, store, print (PC or PodCast)

Page 7: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Interactive Broadband TVInteractive Broadband TV* Content is accessible to anyone, anywhere with a PC (or digital

viewing platform), broadband connection and any readily available web browser (Internet Explore, Netscape, Firefox, etc.). 

* Interactive features can be programmed in conjunction with video content.

* Specific interactive and personalization features – such as • document displays

• sponsorship ads (either inserted into or displayed separately from the video)

• eCommerce opportunities

• graphics, animations, games, chats,

• even testing and attendance-taking – can be “cued” to occur at specific points in video playback

* Content is accessible to anyone, anywhere with a PC (or digital viewing platform), broadband connection and any readily available web browser (Internet Explore, Netscape, Firefox, etc.). 

* Interactive features can be programmed in conjunction with video content.

* Specific interactive and personalization features – such as • document displays

• sponsorship ads (either inserted into or displayed separately from the video)

• eCommerce opportunities

• graphics, animations, games, chats,

• even testing and attendance-taking – can be “cued” to occur at specific points in video playback

Page 8: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Author Channel – Special InterestAuthor Channel – Special Interest

Page 9: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

First ResponderFirst Responder

• Significantly enhanced through the distribution of real-time, multi-source video

• Accompanied by interactive communications (voice, text)

• Increased situational awareness

• Improved response planning and collaboration

• Through interactive communications and multi-source video, responders are:

– better equipped to quickly grasp any given situation

– coordinate plans and actions

– successfully implement timely responses.

• This capability not only saves lives, but also optimizes operations by ensuring appropriate resources are dispatched

• Significantly enhanced through the distribution of real-time, multi-source video

• Accompanied by interactive communications (voice, text)

• Increased situational awareness

• Improved response planning and collaboration

• Through interactive communications and multi-source video, responders are:

– better equipped to quickly grasp any given situation

– coordinate plans and actions

– successfully implement timely responses.

• This capability not only saves lives, but also optimizes operations by ensuring appropriate resources are dispatched

Page 10: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Fire Police Hospital Guard Water PortPower Airport

Smart MetersSurveillance Grid

Toll ControlsLight Control

Passenger CountsFare Management

Live & RecordedIPTV Broadcasts

Internal FeedsExternal Feeds

Interactive Response ToolsCommunity Mobile Apps

Click AnywhereTo Bring to Full Screen

BLOG or CHAT

ConferenceSchedules

RTC.TV- Ist ResponderRTC.TV- Ist Responder

Interactive Communications to Enhance Situational Awareness and Responses

Page 11: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Community Broadcasting Community Broadcasting

• Web-based, fully interactive television channels

• Single resource

• Encourage a more informed citizenry

• Create an enhanced sense of community among residents

• Promote the area's economic development

• Allow municipal leadership to interact with their constituents (e.g., via city council, public access, safety board meetings, etc.)

• Exchange relevant information with specific and engaged audiences during their exact windows of interest

• Web-based, fully interactive television channels

• Single resource

• Encourage a more informed citizenry

• Create an enhanced sense of community among residents

• Promote the area's economic development

• Allow municipal leadership to interact with their constituents (e.g., via city council, public access, safety board meetings, etc.)

• Exchange relevant information with specific and engaged audiences during their exact windows of interest

Page 12: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Community Broadcasting Community Broadcasting

• Better engage the citizenry and build civic awareness through broader distribution of and access to local events (school sports, concerts, dramas, etc.)

• Even when residents travel outside the community

• Promote tourism and economic development by giving the outside world a glimpse into a community's quality of life and economic opportunities

• Better engage the citizenry and build civic awareness through broader distribution of and access to local events (school sports, concerts, dramas, etc.)

• Even when residents travel outside the community

• Promote tourism and economic development by giving the outside world a glimpse into a community's quality of life and economic opportunities

Page 13: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

RTC.TV –COMMUNITY BROADCAST

Page 14: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Distance Learning Distance Learning

• Link instructors with students cost effectively over vast, geographically diverse areas

• Effectively deliver wide ranging learning, training, mentoring and tutoring opportunities

• Can be implemented either as a live solution that gives students direct and immediate interaction with the instructor and other students

• As an on-demand solution that allows students to participate at their convenience while continuing to benefit from interaction through, for example, online chats with an online tutor or other students who happen to be participating at that time

• Link instructors with students cost effectively over vast, geographically diverse areas

• Effectively deliver wide ranging learning, training, mentoring and tutoring opportunities

• Can be implemented either as a live solution that gives students direct and immediate interaction with the instructor and other students

• As an on-demand solution that allows students to participate at their convenience while continuing to benefit from interaction through, for example, online chats with an online tutor or other students who happen to be participating at that time

Page 15: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Campus Collaboration & Video Conferences

RTC.TV – Campus ChannelRTC.TV – Campus Channel

Page 16: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

Telemedicine Telemedicine

• Convene best minds, no matter how remote

• Share insights and opinions quickly, effectively and securely

• Saving time, money and lives

• Provides ready, remote access to specialists and experts not immediately or conveniently available in the local area

• Eliminates time and travel barriers to collaboration

• Convene best minds, no matter how remote

• Share insights and opinions quickly, effectively and securely

• Saving time, money and lives

• Provides ready, remote access to specialists and experts not immediately or conveniently available in the local area

• Eliminates time and travel barriers to collaboration

Page 17: New Applications For Broadband Users Mark R. Perkell Rural Telecommunications Congress October 2007 © 2007 Velocity Media Ventures LLC Rural Telecommunications

RTC.TV Telemedicine ChannelRTC.TV Telemedicine Channel