New Arrivals Check Out Book(s) to Enhance Your Knowledge KEIC Always at Your Service 381.4500202854678 STO The everything store : Jeff Bezos and the age

New Arrivals

Check Out Book(s) to Enhance Your Check Out Book(s) to Enhance Your KnowledgeKnowledge

KEIC Always at Your ServiceKEIC Always at Your Service

381.4500202854678STO

The everything store : Jeff Bezos and the age of Amazon/ by Brad Stone. London: Transworld Publishers, Y 2013.

372p. ; app., notes, ind. : 23 cm x 15 cm

ISBN : 978-0-593-07046-8

Price : Rs. 699.00

Keywords: Bezos, Jeffrey; Amazon.com; firm; success in business; entrepreneurship

Acc. No : 11232

Recommonded By : Kallol Das, Keval Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

New Arrivals



303.34GAR

Leading minds : an anatomy of leadership/ by Howard Gardner in collaboration with Emma Laskin. New York: Basic Books, Y 2011.

xxii, 391p. ; app., notes, bib., ind. : 24 cm x 16 cm

ISBN : 978-0-465-02773-6

Price : Rs. 799.00

Keywords: leadership; human development; case studies

Acc. No : 11233

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krisnatray; Falguni Vasavada Oza

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370.1523GAR

Multiple intelligences : new horizons/ by Howard Gardner. New York: Basic Books, Y 2006.

ix, 300p. ; app., ref., ind. : 24 cm x 16 cm

ISBN : 978-0-465-04768-0

Price : Rs. 799.00

Keywords: learning; intellect; education; philosophy; nurturing intelligences

Acc. No : 11234

Recommonded By : Keval Kumar; Kallol Das; Harmony Siganporia; Falguni Vasavada Oza

New Arrivals



320.019NUS

Political emotions : why love matters for justice/ by Martha C. Nussbaum. Cambridge: The Belknap Press, Y 2013.

457p. ; app., notes, ref., ind. : 24 cm x 16 cm

ISBN : 978-0-674-72465-5

Price : Rs. 995.00

Keywords: political science; philosophy; emotions; political aspects; political psychology; history; public emotions

Acc. No : 11235

Recommonded By : Harmony Siganporia; Keval Kumar; Sreekumar Pillai; Santosh Kumar Patra; Falguni Vasavada Oza; Rasanandan Panda

New Arrivals



SET

Ramesh J. Chauhan thunder unbottled from Thums to Bisleri/ by Patricia J. Sethi. Mumbai: Bisleri International Pvt. Ltd., Y 2013.

236p. ; 34 cm x 25 cm

ISBN : 978-81-92718-80-4

Price : Rs. 795.00

Keywords: biography; Thums up; Bisleri

Acc. No : 11236

Recommonded By : Kallol Das; Subhsh Tendle; Rohit Trivedi; Mini Mathur; Falguni Vasavada Oza

New Arrivals



391BAR

The language of fashion/ by Ronald Barthes, translated by Andy Stafford, edited by Andy Stafford amd Michael Carter. New York: Bloomsburry Academic, Y 2013.

xv, 173p. ; bib., glos., ind. : 22 cm x 14 cm

ISBN : 978-1-4725-0542-2

Price : Rs. 599.00

Keywords: clothing and dress; fashion

Acc. No : 11244

Recommonded By : Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



331.117340988109041BAH

Coolie woman : the odyssey of indenture/ by Gaiutra Bahadur. London: C. Hurst and Co. Ltd., Y 2013.

xxi, 273p. ; notes, bib., ind. : 22 cm x 15 cm

ISBN : 978-93-5009-635-2

Price : Rs. 599.00

Keywords: indentured servants; Guyana; history; 20th century; women slaves; slave labor; women foreign workers; social conditions; East Indian; Brahmans; embarking; exploring; durviving history

Acc. No : 11253

Recommonded By : Harmony Siganporia; Keval Kumar; Mini Mathur; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



320.54095491DEV

Muslim zion : Pakistan as a political idea/ by Faisal Devji. London: C. Hurst and Co. (Publishers) Ltd., Y 2013.

vii, 278p. ; notes, ind. : 23 cm x 15 cm

ISBN : 978-0-674-07267-1

Price : Rs. 895.00

Keywords: Pakistan; politics and government; Islam and state; 29th century; history; partition; India; spirit of Islam

Acc. No : 11256

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



SEL

Selected works of C. Rajagopalachari 1907-21/ by Mahesh Rangarajan, N. Balakrishnan and Deepa Bhatnagar. New Delhi: Orient Blackswan Privagte Limited, Y 2014.

xxvii, 432p. ; app., ind. : 25 cm x 16 cm

ISBN : 978-81-250-5017-9

Price : Rs. 1195.00

Keywords: India; politics; letters

Acc. No : 11267

Recommonded By : Harmony Siganporia; Keval Kumar; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

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304.2EMM

10 billion/ by Stephen Emmott. London: Penguin Books, Y 2013.

198p. ; 18 cm x 11 cm

ISBN : 978-0-141-97632-7

Price : Rs. 350.00

Keywords: human ecology

Acc. No : 11269

Recommonded By : Harmony Siganporia; Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



321.8MOD

10 judgements that changed India/ by Zia Mody foreword by Soli J. Sorabjee. New Delhi: Shobhaa De Books, Y 2013.

xvi, 240p. ; glos. : 21 cm x 13 cm

ISBN : 978-0-670-08662-7

Price : Rs. 399.00

Keywords: democracy; India; politics and government; law; history and criticism

Acc. No : 11270

Recommonded By : Dipti Kulkarni; Harmony Siganporia; Kallol Das; Keval Kumar; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



363.3250954LEV

The siege : the attack on the Taj/ by Adrian Levy and Cathy Scott-Clark. New Delhi: Penguin Books India Pvt. Ltd., Y 2013.

xvii, 319p. ; notes, ind. : 23 cm x 15 cm

ISBN : 978-0-143-42010-1

Price : Rs. 499.00

Keywords: Taj Mahal palace hotel; Mumbai terrorist attacks; India, 2008; cictims of terrorism

Acc. No : 11273

Recommonded By : Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



320.954BOS

Transforming India: challenges to the world's largest democracy/ by Sumantra Bose. London: Picador, Y 2013.

337p. ; notes, glos., ind. : 24 cm x 16 cm

ISBN : 978-93-82616-19-1

Price : Rs. 699.00

Keywords: democracy; politics and government; India; from independence to 1989; Kasmir question

Acc. No : 11275

Recommonded By : Harmony Siganporia; Keval Kumar; Sreekumar Pillai; Arbind Sinha; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



327.7305491HAQ

Magnificent delusions : Pakistan, the United States, and an epic history of misunderstanding/ by Husain Haqqani. New York: Public Affairs, Y 2013.

415p. ; notes, ind. : 24 cm x 16 cm

ISBN : 978-1-61039-409-3

Price : Rs. 799.00

Keywords: foreign relations; Pakistan; United States

Acc. No : 11277

Recommonded By : Harmany Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



SIN

India at risk : mistakes, misconceptions and misadventures of security policy/ by Jaswant Singh. New Delhi: Rupa Publications India Pvt. Ltd., Y 2013.

xi, 292p. ; app., bib., ind. : 23 cm x 16 cm

ISBN : 978-81-291-2907-9

Price : Rs. 595.00

Keywords: India; politics; army; Himalayan coflict; birth of Bangladesh

Acc. No : 11278

Recommonded By : Harmany Siganporia; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

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338.72MIR

Entrepreneur 5 P.M. to 9 A.M./ by Kanth Miriyala and Reethika Sunder. New Delhi: Rupa Publications India Pvt. Ltd., Y 2013.

xi, 133p. ; 20 cm x 13 cm

ISBN : 978-81-291-2393-0

Price : Rs. 195.00

Keywords: entrepreneurs; entrepreneurship; success in business; business people

Acc. No : 11280

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



FER

Cheers ! the Indian alcobev industry era/ by Vincent Fernandes and Trilok Desai. Mumbai: Special Audience Publications Pvt. Ltd., Y 2013.

352p. ; glos. : 25 cm x 33 cm

Price : Rs. 4000.00

Keywords: liquor industry; alcohol; beverages; Indian beer binge; wine world; country liquor; imported wines and spirits; export; consumer concepts; market musing

Acc. No : 11281

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

New Arrivals



338.761001MCD

The firm : the story of McKinsey and its secret influence on American business/ by Duff McDonald. New York: Simon and Schuster, Y 2013.

387p. ; 23 cm x 15 cm

ISBN : 978-1-4767-3786-7

Price : Rs. 599.00

Keywords: McKinsey and company; business consultants; influence age; crucial question; money grab

Acc. No : 11282

Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



371.822095491092MAL

I am Malala: the girl who stood up for education and was shot by the Taliban/ by Malala Yousafzai. N: Y 2013.

276p. ; ind. : 3 cm x 5 cm

ISBN : 978-

Price : Rs. 595.00

Keywords: Yousafzai, Malala, 1997; young women; education; Pakistan; biography; children's rights

Acc. No : 11283

Recommonded By : Falguni Vasavada Oza

New Arrivals



338.470040973VOG

Dogfight : how Apple and Google went to war and started a revolution/ by Fred Vogelstein. London: William Collins, Y 2013.

261p. ; notes, ind. : 21 cm x 14 cm

ISBN : 978-0-00-754417-2

Price : Rs. 299.00

Keywords: Apple computer, Inc; Google (Firm); internet industry; United States; Android; iPhone

Acc. No : 11286

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai

New Arrivals



320.954IND

India: the future is now - the vision and road map for the country by her young parliamentarians/ edited by Shashi Tharoor. New Delhi: Wisdom Tree, Y 2013.

xx, 164p. ; ind. : 22 cm x 15 cm

ISBN : 978-81-8328-296-3

Price : Rs. 495.00

Keywords: India; politics and government; leadership; political corruption; India; economic conditions; rural development

Acc. No : 11287

Recommonded By : Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



303.603ENC

Encylopeadia of media violence/ edited by Matthew S. Eastin. California: Sage Publications, Inc., Y 2013.

xx, 434p. ; ind. : 28 cm x 22 cm

ISBN : 978-1-4129-3685-9

Price : Rs. 19352.00

Keywords: violence in mass media; encyclopedias; mass media; social aspects

Acc. No : 11292

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavda Oza

New Arrivals



302.2072BER

Media and communication research methods : an introduction to qualitative and quantitative approaches/ by Arthur Asa Berger. 3rd ed. . California: Sage Publications, Inc., Y 2013.

xvii, 364p. ; ref., glos., ind. : 23 cm x 15 cm

ISBN : 978-1-4522-5657-3

Price : Rs. 4460.80

Keywords: mass media; research; methodology; communication; textual analysis; semiotic analysis; rhetorical; research methods; wirting research report

Acc. No : 11293

Recommonded By : harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Kallol Das; Falguni Vasavada Oza

New Arrivals



302.2301BER

Media analysis techniques/ by Arthur Asa Berger. 5th ed. . California: Sage Publications, Inc., Y 2013.

xvi, 238p. ; glos., ref., ind. : 23 cm x 19 cm

ISBN : 978-1-4522-6135-5

Price : Rs. 4592.00

Keywords: mass media; methodology; mass media criticism; semiotics analysis; marxist analysis; psychoanalytics; sociological analysis; video games; cell phone; social media

Acc. No : 11294

Recommonded By : Harmony Signaporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



306.484WAL

Studying popular music culture/ by Tim Wall. 2nd ed. . London: Sage Publications, Inc., Y 2013.

xv, 320p. ; bib., ind. : 24 cm x 17 cm

ISBN : 978-1-4462-0772-7

Price : Rs. 2612.51

Keywords: popular music; social aspects; popular culture; music trade; histories; industries and institutions; audiences and consumption

Acc. No : 11295

Recommonded By : Harmony Signaporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



302.230835RUD

Youth and media/ by Andy Ruddock. London: Sage Publications, Inc., Y 2013.

viii, 220p. ; ref., ind. : 24 cm x 17 cm

ISBN : 978-1-84860-092-8

Price : Rs. 2503.61

Keywords: mass media and youth; youth media; social and cultural approaches; media technologies; social history; global media industries; media violence; advertising and marketing; political communication; celebrity; critical media studies; child soldiers; media education

Acc. No : 11296

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha; Falguni Vasavada Oza

New Arrivals



302.230688EVA

Social media marketing : an hour a day (with CD)/ by Dave Evans. 2nd ed. . Indianapolis: John Wiley Publishing, Inc., Y 2012.

xxiv., 406p. ; app. : 23 cm x 19 cm

ISBN : 978-1-118-19449-2

Price : Rs. 4588.72

Keywords: social media marketing; social networks; marketer's dilemma; social web blooms; elements of social media; social marketing; metcalfe's law; sarnoff's law; RSS; microblogs; consumer generaterd media; consideration and purchase funnel; touchpoint analysis; influence and measurement; media channels; campaign; social platforms; ROI

Acc. No : 11297

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



338.91WOR

World development report 2014 : risk and opportunity managing risk for development/ by The World Bank. Washington: The World Bank, The World Bank , Y 2013.

xvi, 343p. ; app., abbr., ind. : 27 cm x 21 cm

ISBN : 978-0-8213-9903-3

Price : Rs. 2296.00

Keywords: economic development; risk management; social systems; connected communities; fostering resilience; interntional community

Acc. No : 11298

Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



KWI

Far from equilibrium : essays on technology and design culture/ by Sanford Kwinter, edited by Cynthia Davidson. New York: Actar, Y 2007.

195p. ; notes : 23 cm x 16 cm

ISBN : 978-84-96540-64-4

Price : Rs. 2334.80

Keywords: design culture; techonology; urbanism; mechanical bride; Roman noir; rational irrationalism

Acc. No : 11299

Recommonded By : Santosh Kumar Patra; Harmony Siganporia; Kallol Das; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



306.46DOV

Game cultures : computer games as new media/ by Jon Dovey and Helen W. Kennedy. New Delhi: Tata McGraw Hill, Y 2010.

x, 171p. ; glos., ref., ind. : 23 cm x 15 cm

ISBN : 978-0-07-104737-7

Price : Rs. 370.00

Keywords: computer games; social aspects; play; philosophy; popular culture; studying computer games; production

Acc. No : 11312

Recommonded By : Dipti Kulkarni; Kallol Das; Keval Kumar; Harmony Siganporia; Pradeep Krishantray; Mini Mathur; Falguni Vasavada Oza

New Arrivals



302.234HUT

Media talk : conversation analysis and the stuy of broadcasting/ by Ian Hutchby. New Delhi: Tata McGraw Hill, Y 2010.

xii, 185p. ; glos., ref., ind. : 23 cm x 15 cm

ISBN : 978-0-07-106815-4

Price : Rs. 475.00

Keywords: mass media and language; broadcasters; language; audiences; conversation analysis; talk shows; case studies

Acc. No : 11314

Recommonded By : Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



306.46DOV

Television, audiences and everyday life/ by Matt Briggs. New Delhi: Tata McGraw Hill, Y 2010.

xiii, 175p. ; glos., ref., ind. : 23 cm x 15 cm

ISBN : 978-0-07-107015-7

Price : Rs. 450.00

Keywords: computer games; television; audience; soap opera; domestics space; soap opera; global audience

Acc. No : 11316

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Santosh Kumar Patra; Falguni Vasavada Oza

New Arrivals



302.231COL

Think like a rock star : how to create social media and marketing strategies that turn customers into fans/ by Mack Collier ; foreword by Kathy Sierra. New Delhi: McGraw Hill Education Pvt. Ltd., Y 2013.

xv, 208p. ; app., ind. : 23 cm x 15 cm

ISBN : 978-93-5134-483-4

Price : Rs. 395.00

Keywords: social media; internet marketing

Acc. No : 11317

Recommonded By : Kallol Das; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

New Arrivals



305.55095484SAA

Middle-class moralities : everyday struggle over belogging and prestige in India/ by Minna Saavala. Hyderabad: Orient Blackswan, Y 2010.

x, 226p. ; glos., ref., ind. : 23 cm x 15 cm

ISBN : 978-81-250-3789-7

Price : Rs. 495.00

Keywords: middle class India; Hindus; social life and custom; religious zeal; imagined worlds

Acc. No : 11319

Recommonded By : Harmony Siganporia; Deipti Kulkarni; Kalloil Das; Santosh Kumar Patra; Sreekumar Pillai; Mini Mathur; Arbind Sinha; Falguni Vasavada Oza; Rasananda Panda; Rajneesh Krishna

New Arrivals



384.5BAN

Mobile commerce/ by Karabi Bandyopadhyay. New Delhi: PHI Learning, Y 2013.

xix, 380p. ; ind. : 23 cm x 18 cm

ISBN : 978-81-203-4805-9

Price : Rs. 395.00

Keywords: mobile commerce; cellular telephone system; mobile communication systems; telecommunication; electronic data interchange; digital cellular technology; mobile service provider; mobile banking; payment; computing; security and privacy issues; legal aspects; case studies

Acc. No : 11323

Recommonded By : Kallol Das; Kevak Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

New Arrivals



MAN

Research methodology in behavioural sciences/ by S. K. Mangal and Shubhra Mangal. New Delhi: PHI Learning Private Limted, Y 2013.

xxiii, 740p. ; app., bib., ind. : 24 cm x 18 cm

ISBN : 978-81-203-4808-0

Price : Rs. 525.00

Keywords: research; research methodology; behavioural science; historical research; development research; design; quasi experimental research; ex post facto research; ethnographic research; case study; docimentary analysis research; research problem; hypotheses; sampling; data collection; writing research paper

Acc. No : 11324

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



006.7RET

Blogging : digital media and society series/ by Jill Walker Rettberg. 2nd ed. . Cambridge: Polity Press, Y 2014.

viii, 195p. ; ref., ind. : 21 cm x 15 cm

ISBN : 978-0-7456-6365-6

Price : Rs. 1308.72

Keywords: blog; community; networks; brands

Acc. No : 11325

Recommonded By : Harmony Sigapnoria; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



302.231ATH

Digital media and society : an introduction/ by Adrian Athique. Cambridge: Polity Press, Y 2013.

vii, 295p. ; bib., ind. : 25 cm x 17 cm

ISBN : 978-0-7456-6229-9

Price : Rs. 2229.09

Keywords: design culture; social change; digital economies; digital authorities

Acc. No : 11326

Recommonded By : Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Santosh Kumar Patra; Sreekumr Pillai; Arbind Sinha; Falguni Vasavada Oza; Keval Kumar

New Arrivals



175ESS

Digital media ethics/ by Charles Ess. 2nd ed . Cambridge: Polity Press, Y 2013.

xxii, 298p. ; glos., ref., ind. : 25 cm x 15 cm

ISBN : 978-0-7456-5606-9

Price : Rs. 1505.52

Keywords: digital media; moral and ethical aspects

Acc. No : 11327

Recommonded By : Harmony Siganporia; Mini Mathur; Sreekumr Pillai

New Arrivals



305.8MOD

Multiculturalism : a civic idea/ by Tariq Modood. 2nd ed . Cambridge: Polity Press, Y 2013.

xi, 243p. ; notes, ref., ind. : 22 cm x 14 cm

ISBN : 978-0-7456-6287-9

Price : Rs. 1505.52

Keywords: multiculturalism; liberal citizenship; secularism; essentialism; crisis of secularism

Acc. No : 11328

Recommonded By : Harmony Siganporia; Keval Kumar; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



302.2DAV

Promotional cultures : the rise and spread of advertising, public relations, marketing and branding/ by Aeron Davis. Cambridge: Polity Press, Y 2013.

xi, 247p. ; ref., ind. : 23 cm x 15 cm

ISBN : 978-0-7456-3983-3

Price : Rs. 1636.72

Keywords: communication and culture; communication and culture; case studies; consumer and texts; commodities; media and celebrity; markes and society

Acc. No : 11329

Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai; Subhash Tendle; Falguni Vasavada Oza

New Arrivals



306.072EMB

Cross-cultural research methods/ by Carol R. Ember and Melvin Ember. 2nd ed . Lanham: AltaMira Press, Y 2009.

viii, 228p. ; glos., ref., ind. : 22 cm x 15 cm

ISBN : 978-81-316-0588-2

Price : Rs. 675.00

Keywords: cross cultural studies; research theories; hypotheses; sampling; coding data; reliability; research question; minimizing zero; sampling; coding data; reliability; multivariate analysis

Acc. No : 11330

Recommonded By : Santosh Kumar Patra; Sreekumar Pillai; Harmony Siganporia; Kallol Das; Keval Kumar

New Arrivals



302.23LUL

Media, communication, culture : a global approach/ by James Lull. 2nd ed . Jaipur: Rawat Publications, Y 2000.

x, 308p. ; nptes, glos., ref., ind. : 25 cm x 17 cm

ISBN : 978-81-316-0609-4

Price : Rs. 995.00

Keywords: popular culture; mass media and culture; ideology; consciousness; hegemony; media audiences; globalization; cultural territory; symbolic power; cultural territory; cultural actualization

Acc. No : 11331

Recommonded By : Harmony Sigaporia; Keval Kumar; Rajneesh Krishna; Sreekumar Pillai; Santosh Kumar Patra; Falguni Vasavada Oza

New Arrivals



302.231DEW

The digital media handbook/ by Andrew Dewdney and Peter Ride. 2nd ed. . Oxon: Routledge, Y 2014.

xii, 418p. ; glos., bib., ind. : 25 cm x 18 cm

ISBN : 978-0-415-69991-4

Price : Rs. 2939.21

Keywords: digital media; networks; convergent media; case study; creative industry; digital media; media histories and theories

Acc. No : 11334

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai

New Arrivals



391FAS

Fashion cultures revisited : theories, explorations and analysis/ edited by Stella Bruzzi and Pamela Church Gibson. New York: Routledge, Y 2013.

xx, 419p. ; ind. : 25 cm x 18 cm

ISBN : 978-0-415-68006-6

Price : Rs. 2939.21

Keywords: fashion; social aspects; mass media; social science; ethnic studies; general; media studies; shopping; changing imagery; feminism

Acc. No : 11337

Recommonded By : Harmony Siganporia; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



303.482GLO

The global intercultural communication reader/ by Molefi Kete Asante, Yoshitaka Miike and Jing Yin. 2nd ed. . New York: Routledge, Y 2014.

xiii, 586p. ; app., ind. : 25 cm x 18 cm

ISBN : 978-0-415-52146-8

Price : Rs. 4354.91

Keywords: intercultural communication; emergence; intercultural communication; cross cultural; multiculturalism

Acc. No : 11338

Recommonded By : Keval Kumar; Pradeep Krishnatray; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

New Arrivals



338.4791PAR

Heritage tourism/ by Hyung yu Park. New York: Routledge, Y 2014.

xi, 251p. ; ref., ind. : 25 cm x 18 cm

ISBN : 978-0-415-59583-4

Price : Rs. 2721.41

Keywords: heritage tourism; supply and demand; nation and identity; heritage marketing

Acc. No : 11339

Recommonded By : Keval Kumar; Sreekumar Pillai

New Arrivals



303.482HOL

Understanding intercultural communication : negotiating a grammar of culture/ by Adrian Holliday. New York: Routledge, Y 2013.

xviii, 184p. ; glos., ref., ind. : 25 cm x 18 cm

ISBN : 978-0-415-69130-7

Price : Rs. 2721.41

Keywords: intercultural communication; culture grammar; investigating culture; constructing; dialogue with structure; historical nrrative; prejudice; cultural travel

Acc. No : 11346


New Arrivals



RAZ

New media techniques and trends : a cmprehensive guide for students and young marketing and sales executives/ by Ashwin Razdan. New Delhi: Vitasta Publishing Pvt. Ltd., Y 2008.

viii, 262p. ; ref. : 25 cm x 16 cm

ISBN : 81-89766-71-6

Price : Rs. 525.00

Keywords: media; web 2.0; advertising; innovative media; social media marketing; webinar; gaming; mobile marketing; return on new media investment; education

Acc. No : 11351

Recommonded By : Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha

New Arrivals



302.23OTT

Critical media studies : an introduction/ by Brian L. Ott, Robert L. Mack. 2nd ed. . West Sussex: John Wiley and Sons Ltd., Y 2014.

vii, 392p. ; app., glos., ind. : 25 cm x 19 cm

ISBN : 978-1-118-55397-8

Price : Rs. 3932.72

Keywords: mass media; media industries; rhetoric analysis; cultural analysis; media audience; sociological analysis

Acc. No : 11353

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha

New Arrivals



174.907GLO

Global media ethics : problems and perspectives/ edited by Stephen J.A. Ward. West Sussex: John Wiley and Sons Ltd., Y 2013.

xiii, 326p. ; ind. : 25 cm x 17 cm

ISBN : 978-1-4051-8391-8

Price : Rs. 2948.72

Keywords: journalistic ethics; mass media; moral and ethical aspects; mass media and globalization; case studies; media ethics worldwide; diverse public sheres; global issues

Acc. No : 11354

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Santrosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

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302.23HAN

The handbook of media audiences/ edited by Virginia Nightingale. West Sussex: John Wiley and Sons Ltd., Y 2014.

xiii, 540p. ; ind. : 25 cm x 17 cm

ISBN : 978-1-118-72139-1

Price : Rs. 3276.72

Keywords: mass media; audiences; mass media and culture; social science; media studies; social media; spreadable media; theorizing audiences; researching audiences

Acc. No : 11356


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305.56880954LIF

Life as a Dalit : views from the bottom on caste in India/ edited by Subhadra Mitra Channa and Joan P. Mencher. New Delhi: Sage Publication India Pvt. Ltd., Y 2013.

xl, 438p. ; ind. : 25 cm x 18 cm

ISBN : 978-81-321-1123-8

Price : Rs. 1495.00

Keywords: dalits; India; caste-based discrimination; urban social structure; untouchable; Bibal and dalit; dalit woemn

Acc. No : 11366

Recommonded By : Harmony Siganporia; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



362.74HAR

Rescuing railway children : reuniting families from India's railway platforms/ by Malcolm Harper and Lalitha Iyer. New Delhi: Sage Publication India Pvt. Ltd., Y 2013.

xxvii, 216p. ; ann., ind. : 22 cm x 14 cm

ISBN : 978-81-321-1161-0

Price : Rs. 750.00

Keywords: child welfare; India; social work with children; runaway children; railroad stations; shelter

Acc. No : 11367

Recommonded By : Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

New Arrivals



361.8EGG

The solution revolution : how business, government, and social enterprises are teaming up to solve society's toughest problems/ by William D. Eggers and Paul Macmillan. Massachusetts: Harvard Business Review Press, Y 2013.

292p. ; app., notes, ind. : 24 cm x 16 cm

ISBN : 978-1-4221-9219-1

Price : Rs. 1250.00

Keywords: social entrepreneurship; social responsibility of business; social problems; economic aspects; economics; sociological aspects; business and economics; leadership; strategic planning; entrepreneurship; currencies; ecosystems

Acc. No : 11369

Recommonded By : Kallol Das; Rohit Trivedi; Falguni Vasavada Oza

New Arrivals



307.76809542VAS

Urban villager : life in an Indian satellite town/ by Vandana Vasudevan. New Delhi: Sage Publication India Pvt. Ltd., Y 2013.

x, 278p. ; ann., glos., bib. : 23 cm x 15 cm

ISBN : 978-81-321-1309-6

Price : Rs. 625.00

Keywords: new towns; India; Noida; urbanization; country life

Acc. No : 11370

Recommonded By : Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

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324.73MCN

An introduction to political communication/ by Brian McNair. 4th ed . Oxon: Routledge, Y 2011.

xix, 226p. ; notes, bib., bib. : 23 cm x 15 cm

ISBN : 978-0-415-59644-2

Price : Rs. 2176.91

Keywords: communication in politics; media; advertising

Acc. No : 11371

Recommonded By : Harmony Siganporia; Keval Kumar; Santosh Kumar Patra; Sreekumar Pillai; Arbind Sinha; Falguni Vasavada Oza; Rasananda Panda

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