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New Bedford Open Studios 2006 Program Evaluation and Economic Impact Analysis Prepared by the October 2006

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Page 1: New Bedford Open Studios 2006 Program Evaluation and … · 2018. 12. 10. · 2005 $54,259 $5,933 $5,315 $65,507 2006 $40,481 $9,524 $6,252 $56,257 1 This im pact do es not include

New Bedford Open Studios

2006

Program Evaluation

and Economic Impact Analysis

Prepared by the

October 2006

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UNIVERSITY OF MASSACHUSETTS DARTMOUTH CENTER FOR POLICY ANALYSIS

The University of Massachusetts Dartmouth Center for Policy Analysis is a multidisciplinary research unit that promotes economic, social, and political development by providing research and technical assistance to client organizations. The Center for Policy Analysis offers custom designed research and technical analysis in the areas of economic development, public management, program evaluation, and public opinion for government agencies, non-profit organizations, private businesses, and educational institutions. The Center for Policy Analysis does not pursue a predetermined research agenda, but is a flexible research organization responding on a timely basis to the problems and issues identified by client agencies.

Clyde W. Barrow, Ph.D., Political Science

Director

EXECUTIVE BOARD

Philip Melanson, Ph.D., Political Science Chairman of the Board & Senior Research Associate

David Borges, M.P.A., Public Administration Chris Eisenhart, Ph.D., English William Hogan, Ph.D., Economics Senior Research Associate Senior Research Associate Senior Research Associate Toby Huff, Ph.D., Sociology Susan Krumholz, J.D., Ph.D., Sociology Spencer Ladd, Ph.D., M.F. ., Design ASenior Research Associate Senior Research Associate Senior Research Associate Jeffrey Robinson, M.P.A., ublic Administration Robin A. Robinson, Ph.D., Social Welfare Gail Russell, M.S., Ed.D., Nursing PSenior Research Associate Senior Research Associate Senior Research Associate Shawna E. Sweeney, Ph.D., Political Science Paul Vigeant, M.A., Public Administration Luther Wallin, M.R.P., Regional Planning Senior Research Associate Adjunct Research Associate Senior Research Associate

EXECUTIVE STAFF

David Borges, M.P.A., Public Administration Nina Galipeau, B.A., Sociology Senior Research Associate Research Associate

Andrea Davis, Sociology Assistant to the Director

ADJUNCT RESEARCH ASSOCIATES Jeffrey Robinson, M.P.A., Public Administration Paul Vigeant, M.A., Public Administration UMass Dartmouth Controller SouthCoast Development Partnership

Correspondence and inquiries should be addressed to: Center for Policy Analysis, University of Massachusetts Dartmouth, 285 Old Westport Road, North Dartmouth, Massachusetts 02747-2300 (telephone: 508-990-9660; fax: 508-999-8374). Copyright Center for Policy Analysis. All rights reserved. This document may not be reproduced in any form without prior written permission from the Center for Policy Analysis. Author: David R. Borges Website URL: www.umassd.edu/cfpa The information and analysis in this report does not represent an official statement or view of the University of Massachusetts. Economic Development Research Series No. 63 _____________________________________________________________________________________

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CONTENTS Executive Summary ........................................................................................................ ii

1.00 Introduction ........................................................................................................1

1.10 Evaluation Methodology 2

1.10 Evaluation Methodology 2

2.00 Visitation Data ....................................................................................................3

3.00 Economic Impact Analysis ...............................................................................4

3.10 Economic Impacts 4

3.20 Other Impacts 5

4.00 Survey Results ...............................................................................................6

4.10 How would you Rate the Event? 6

4.20 What did you like best about Open Studios? 6

4.30 What could be Improved? 6

4.40 Did you make any Sales? 7

4.50 Did you make and Contacts? 7

4.60 How Many Leads Did You Make? 7

4.70 Did you Receive any other Benefits from Open Studios? 8

4.80 Will you Participate in Open Studios Again? 8

Appendix A – Survey Instrument ........................................................................9

Appendix B- Implan Econometric Modeling System ..................................11

Appendix C – Open Ended Comments..............................................................12

Center for Policy Analysis University of Massachusetts Dartmouth i

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Executive Summary

New Bedford Open Studios (NBOS) features the work of eighty-four local artists who open their studios to the public at multiple locations throughout New Bedford. Visitors to Open Studios are able to meet the artists and to purchase their work during the event. Open Studios 2006 was held on September 30 and October 1.

The Center for Policy Analysis at UMass Dartmouth was retained by AHA! to

conduct a survey evaluation and economic impact analysis of Open Studios. The evaluation and analysis includes a head count of patrons at Open Studios locations that was used to estimate the number of unique visitors to the event. An artist survey was also hand delivered to participating artists to obtain their opinions about the Open Studios event and to solicit sales data.

Economic Impacts It is estimated that the 2006 Open Studios event generated a total local economic impact of $56,257.1 This compares to a total economic impact of $65,507 in FY 2005. The 2006 impact includes a direct economic impact of $40,841, an indirect impact of $9,524, and an induced impact of $6,252. A total of $14,830 was spent to conduct the Open Studios event, which includes expenditures for staff, an artist chair stipend, advertising, postcards, photocopies, opening night expenses, and this evaluation. With a total economic impact of $56,257, approximately four dollars have been generated for every dollar spent.

Total Economic Impacts from Open Studios

Direct Indirect Induced Total

2005 $54,259 $5,933 $5,315 $65,507

2006 $40,481 $9,524 $6,252 $56,257

1 This impact does not include ancillary economic impacts such as expenditures on gasoline, parking, meals, or expenditures on items at non-Open Studios venues.

Center for Policy Analysis University of Massachusetts Dartmouth ii

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Survey Results

A total of 58 surveys were returned by artists for a response rate of 69.0 percent. Results include: • More than ninety percent of artists (92.9%) rate Open Studios as very good (64.3%)

or good (28.6%), while 7.1 percent rate the event as average. No respondents rate the event as poor.

• Artists were asked what they liked best about Open Studios. The major themes of these open ended comments include the opportunity to present work to the public, the opportunity to talk with other artists and see their work, and the positive community atmosphere that was created by the event.

• Artists were asked how the Open Studios event could be improved. Responses varied but one major issue was the need for better signage and directions.

• More than three-quarters (73.7%) of artists made sales over the Open Studios weekend. The average sales amount was $271.58 on Saturday and $344.41 on Sunday. Nearly thirty percent (29.4%) of sales on Sunday were for more than $500.

• More than ninety percent of artists (92.7%) made contacts during the Open Studios event. Many of these contacts will results in future sales.

• Artists were asked if they received any other benefits from Open Studios. Comments were varied but two major benefits reported by artists include exposure to the public/other artists and making connections with artists and galleries.

• All but one artist indicate that they will participate again in Open Studios.

Center for Policy Analysis University of Massachusetts Dartmouth iii

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New Bedford Open Studios 2006 Economic Impact Evaluation

1.00 Introduction

New Bedford Open Studios (NBOS) features the work of eighty-four local artists who open their studios to the public at multiple locations throughout New Bedford. Visitors to Open Studios are able to meet the artists and to purchase their work during the event. Open Studios 2006 was held on September 30 and October 1.

The nine Open Studios locations are:

• 1147B County St. • 21 Cove St. • 50 Gifford St. • 58 Gifford St. • 79 Brook St. • ArtWorks! • Hatch St. Studios • The Ropeworks • Wamsutta Mill

There were three types of spaces available to artists:

• Studio buildings (where artists have existing professional studios) • Communal spaces for New Bedford area artists that do not have commercial

studio space but wished to exhibit • Live/Work space (e.g. The Ropeworks)

New this year was the exhibit “Sample: Artists of New Bedford Open Studios.” This collaborative exhibit was presented in Artworks! first floor gallery. The purpose of this show was to provide a means for the public to survey the range of NBOS participating artists. The Sample show was up for the entire month of October, which extended artist exposure beyond the Open Studios weekend.

Center for Policy Analysis University of Massachusetts Dartmouth 1

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New Bedford Open Studios 2006 Economic Impact Evaluation

1.10 Evaluation Methodology The Center for Policy Analysis at UMass Dartmouth was retained by AHA! to

conduct a survey evaluation and economic impact analysis of New Bedford Open Studios (NBOS). Staff from the Center for Policy Analysis and AHA! also surveyed NBOS visitors to determine the number of unique visitors to the event. While tracking the number of unique visitors was problematic because of the scattered location of the venues and the lack of paid admission, a reliable estimate was calculated by the following:

• a total head count was kept by Center for Policy Analysis staff at seven of the nine NBOS buildings using a mechanical counter,

• Center for Policy Analysis staff asked each patron if they had visited another Open Studios building. From this sample, the percentage of visitors who had not visited another building was calculated. This percentage was then multiplied by the total number of visitations to obtain the percentage of unique visitors.

An artist survey was also hand delivered to participating artists by AHA! staff to

obtain their opinions about Open Studios and to solicit sales data.2 The Center for Policy Analysis estimated the economic impact of the event from the sales data. A total of 58 surveys were returned for a response rate of 69.0 percent.

2 The survey instrument can be found in Appendix A.

Center for Policy Analysis University of Massachusetts Dartmouth 2

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2.00 Visitation Data

Staff from the Center for Policy Analysis surveyed patrons to determine the number of unique visitors to AHA!’s Open Studios. A total head count was kept at seven of the nine Open Studios buildings using a mechanical counter. In addition, each patron was asked if they had visited another Open Studios building. From this data, the percentage of visitors who had not visited another building was calculated. This percentage was then multiplied by the total number of visitations to obtain the percentage of unique visitors.

The estimated total number of visitors to New Bedford Open Studios was 1,609. This number was calculated as follows:

• The total number of visitors tallied at the six surveyed buildings was 2,697.

• Of this number, 56.8 percent of visitors had not visited another Open Studios location. Thus, it is estimated that a total of 1,532 unique visitors attended Open Studios (2,697 visitors * 56.8% non-repeat visitors).

• There were two Open Studios locations that were not surveyed. It is estimated that these two locations accounted for five percent of total visitors. Thus, the total number of unique visitors to Open Studios is estimated to be 1,609.

Table 1

Total Visitors

% Unique Building Visitors

Total Visitors

21 Cove St 305 95 31.1% 68.9% 305 111 36.4% 63.6%Ropeworks 246 102 41.5% 58.5% 264 106 40.2% 59.8%Brook St. 197 118 59.9% 40.1% 209 155 74.2% 25.8%Hatch St. 222 119 53.6% 46.4% 292 106 36.3% 63.7%Wamsutta 68 36 52.9% 47.1% 109 68 62.4% 37.6%County St. 148 51 34.5% 65.5% 148 51 34.5% 65.5%ArtWorks! 135 26 19.3% 80.7% 49 21 42.9% 57.1%

Total: 1,321 547 41.4% 58.6% 1,376 618 44.9% 55.1%

Saturday SundayOpen Studios 2006 Visitation Data

% Multiple Building Visitors

Multiple Building Visitors

Multiple Building Visitors

% Multiple Building Visitors

% Unique Building Visitors

Center for Policy Analysis University of Massachusetts Dartmouth 3

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3.00 Economic Impact Analysis

3.10 Economic Impacts

Economic impacts consist of direct impacts, indirect impacts, and induced impacts. It is estimated that the 2006 Open Studios event generated a total regional economic impact of $56,257 (see Table 2).3 This impact includes a direct economic impact of $40,841. Direct impacts are the economic activities that take place directly on-site and that are an immediate consequence of art-related economic activity. In the case of New Bedford Open Studios, examples of direct impacts include art sales and AHA! expenditures for staff, an artist chair stipend, advertising, postcards, photocopies, opening night expenses, and this evaluation.4 The impact does not take into account sales made at local businesses, such as restaurants, during the Open Studios weekend. In addition, artists comment that AHA! has increased their exposure and sales at other times and in other locations. Thus, the economic impact of Open Studios is likely larger than that reported here, although it is not currently possible to measure this impact.

The total indirect impact of New Bedford Open Studios is $9,524. Indirect impacts

derive primarily from off-site economic activities that are attributable to the Open studios event, such as art supply stores who supply materials to artists. Indirect impacts differ from direct impacts insofar as they originate entirely off-site, although the indirect impacts would not have occurred in the absence of the Open Studios event.

The total induced impact of New Bedford Open studios is $6,252. Induced impacts

are the multiplier effects of the direct and indirect impacts created by successive rounds of spending by employees and proprietors. For example, an art supply store owner may use the money earned from artist purchases and eat at a local restaurant. The total economic impact is the total of the direct, indirect, and induced economic impacts.

Table 2 Total Economic Impacts from Open Studios

Direct Indirect Induced Total

2005 $54,259 $5,933 $5,315 $65,507

2006 $40,481 $9,524 $6,252 $56,257

3 This impact does not include ancillary economic impacts such as expenditures on gasoline, parking, meals, or expenditures on items at non-Open Studios venues. 4 The indirect and induced economic impacts of Open Studios event are specified using IMPLAN (IMpact Analysis for PLANing), which is an econometric modeling system developed by applied economists at the University of Minnesota and the U.S. Forest Service. See Appendix B for a more detailed explanation of IMPLAN.

Center for Policy Analysis University of Massachusetts Dartmouth 4

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3.20 Other Impacts There were other important impacts of New Bedford Open studios. These include:

• Several artists from the Boston and Providence areas inquired about New Bedford artist space.

• The NBOS website, which contains artist listing

and work images, will be maintained year-round. Artists find the website useful and it is an excellent way to make a compelling case to newcomers about the strength of the local artist community.

• Artists held an open meeting after the Open Studios event and expressed new ideas and intent about future collaborative activities.

• The NBOS artist web designer received several new clients as a result of people seeing the NBOS site.

• NBOS continues to promote the City of New Bedford through its use of the tagline “Great Art, Food, City!”

• Restaurants and galleries supported the event as sponsors. A list of notable city restaurants in the North, South, and Downtown neighborhoods was posted at each studio building entrance.

• The new sponsor category of “artist supplier” was solicited this year and helped to reinforce the artist community as part of their customer base.

• The Real Estate Sponsors category grew this year with three “Silver” ($250) contributions. These sponsors also held open houses.

Center for Policy Analysis University of Massachusetts Dartmouth 5

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4.00 Survey Results

An artist survey was hand delivered to participating artists to obtain their opinions about Open Studios and to solicit sales data. The Center for Policy Analysis estimated the economic impact of the event from this sales data. A total of 58 surveys were returned for a response rate of 69.0 percent.

4.10 How would you Rate the Event?

More than ninety percent of artists (92.9%) rate Open Studios as very good (64.3%) or good (28.6%), while 7.1 percent rate the event as average. No respondents rate the event as poor.

Table 3

Frequency Percent very good 36 64.3% good 16 28.6% average 4 7.1% poor 0 0.0%

4.20 What did you like best about Open Studios?

Artists were asked what they liked best about Open Studios. The major themes of these open ended comments include:

• the opportunity to present work to the public • the opportunity to talk with other artists and see their work • the positive community atmosphere

A detailed list of comments is included in Appendix C.

4.30 What could be Improved? Artists were asked how the Open Studios event could be improved. Responses

varied but one major issue was the need for better signage and directions. A detailed list of comments is included in Appendix C.

Center for Policy Analysis University of Massachusetts Dartmouth 6

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4.40 Did you make any Sales?

More than three-quarters (73.7%) of artists made sales over the Open Studios weekend (see Table 4). The average sales amount was $271.58 on Saturday and $344.41 on Sunday (see Table 5). Nearly thirty percent (29.4%) of sales on Sunday were for more than $500.

Table 4

Frequency Percent yes 42 73.7% no 15 26.3%

Table 5

Saturday Sunday < $100 42.4% 26.5% $100 - $199 18.2% 29.4% $200-$499 18.2% 15.2% > $500 21.2% 29.4% Average $271.58 $344.41

4.50 Did you make and Contacts? More than ninety percent of artists (92.7%) made contacts during the Open Studios event. Many of these contacts will results in future sales (see Table 6).

Table 6

Frequency Percent yes 51 92.7% no 4 7.3%

4.60 How Many Leads Did You Make? Table 7

# Contacts Frequency Percent 1 7 12.1% 2 15 25.9% 3 10 17.2% 4 5 8.6% 5 3 5.2% 6 1 1.7% 8 1 1.7%

10 or more 6 10.3%

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4.70 Did you Receive any other Benefits from Open Studios? Artists were asked if they received any other benefits from Open Studios. Comments were varied but two major benefits indicated by artists include exposure to the public/other artists and making connections with artists and galleries. A detailed list of comments can be found in Appendix C.

4.80 Will you Participate in Open Studios Again? All but one artist indicate that they will participate again in Open Studios (see Table 8).

Table 8

Frequency Percent yes 56 98.2% no 1 1.8%

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Appendix A – Survey Instrument

New Bedford OPEN STUDIOS 2006 Survey Thank you for participating in Open Studios. Please take a couple of minutes to

complete this survey. All data is confidential and will be reported in aggregate only. You can return the survey to the UMass Dartmouth Center for Policy Analysis in the envelope provided. Your feedback is VERY important to improving the quality of the event. 1. How would you rate the Open Studios event? (please check one)

o very good o good o average o poor o very poor

2. What did you like best about Open Studios? 3. What can be improved? 4. Did you make any sales? (please check) __Yes __No

If yes, please give the amount: (Remember, all data is confidential and will be reported in aggregate only. No individual artists or businesses will be identified)

Saturday: $______________________

Sunday: $ ______________________ 5. Did you make any contacts that might lead to sales in the future? (Please check)

__Yes __No If yes, approximately how many leads would you say that you made? Note: If these leads turn into sales later this fall, please report these amounts to

David Borges at the Center for Policy Analysis at that time ([email protected]).

Center for Policy Analysis University of Massachusetts Dartmouth 9

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6. Other than sales, did you receive any other benefit from participating in Open Studios? Please detail:

7. Would you participate in Open Studios again? (please check) ___Yes ___No 8. Please add any additional comments specifically for the event organizing committee

on the back of the survey.

Thanks for your participation!!

Center for Policy Analysis University of Massachusetts Dartmouth 10

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Appendix B- Implan Econometric Modeling System

Economic impacts measure the importance of an economic activity primarily in terms of the employment and personal (labor) income generated by that activity. Economic impacts consist of direct impacts, indirect impacts, and induced impacts. Direct impacts are the economic activities that take place directly on-site. In the case of New Bedford Open Studios, examples of direct impacts include art sales. Thus, direct impacts are an immediate consequence of art-related economic activity.

Indirect impacts derive primarily from off-site economic activities that are attributable

to the Open studios event. These economic activities occur mainly as a result of non-payroll local expenditures by the project. Local expenditures include a range of operating expenses such as printing, maintenance, and transportation. Indirect impacts differ from direct impacts insofar as they originate entirely off-site, although the indirect impacts would not have occurred in the absence of the Open Studios event. Induced impacts are the multiplier effects of the direct and indirect impacts created by successive rounds of spending by employees and proprietors. Total impacts are the sum of the direct, indirect, and induced impacts.

The indirect and induced economic impacts of Open Studios event are specified

using IMPLAN (IMpact Analysis for PLANing), which is an econometric modeling system developed by applied economists at the University of Minnesota and the U.S. Forest Service. The IMPLAN modeling system has been in use since 1979 and is currently used by over 500 private consulting firms, university research centers, and government agencies. The IMPLAN modeling system uses input-output analysis to construct quantitative models of trade flow relationships between businesses and between businesses and final consumers. From this data, one can examine the effects of a change in one or several economic activities to predict its effect on a specific state, regional, or local economy (impact analysis).

IMPLAN’s Regional Economic Accounts and the Social Accounting Matrices are

used to construct local, county, or state-level multipliers specific to a target economic area. Multipliers describe the response of an economy to a change in demand or production. The multipliers allow economic impact analysis to move from a descriptive input-outputs model to a predictive model. Each industry that produces goods or services generates demand for other goods and services and this demand is multiplied through a particular economy until it dissipates through “leakage” to economies outside the specified area. Thus, multipliers calculate the response of the targeted economic area to a change in demand or production.

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Appendix C – Open Ended Comments C1. What did you like best about Open Studios? Artists were asked what they liked best about Open Studios. Comments include:

• a great way to see the city's artists at a glance • a lot of foot traffic • all the feed back from the public • Artworks sample exhibit was great addition (N=2) • being able to talk to people about my work • being open to the general public • chance to clean studio • chance to connect with the New Bedford community • chance to meet/talk to people who got to see my work • chance to show work • connecting with everyone • direct interaction with public • discuss work with public/interested people • enjoyed meeting other local artists • exposure to public • face contact with public rather than advertising • fact that it is citywide • fact that it was supported by New Bedford • fun way to spend the day • good organization and publicity • hear positive feedback on work • high energy of event • how community came together/camaraderie • interacting with other studio mates • interaction with the public • interactions with visitors and other artists • introducing art and artists to the community and out of town visitors • it was city-wide • live music on Sunday • look at work in new light and get feedback from others • lots of inventory to see • meet people • meeting a diverse group of people • meeting artists • meeting people from New Bedford community/region • meeting people that like to look/buy art • meeting/bonding with other artists • opportunity for exposure • opportunity to exhibit a huge amount of work in large open space • opportunity to interact with other artists

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Center for Policy Analysis University of Massachusetts Dartmouth 13

• opportunity to meet people • opportunity to see people and connect with them • opportunity to show what New Bedford has to offer • opportunity to show work • people that came in were all really interested and had a lot of good questions • promoted New Bedford as a serious and quality place for the arts and artists • promoting work • publicity • range of work is high quality • sample show(N=2) • seeing everyone • seeing other artists' work • seeing other artists' work at Sample • seeing people who liked art • seeing the exhibits and working studios • seeing visitor's reactions to work • seeing who else is in my building • sense of belonging to artist committee • sense of community between artists • sense of empowerment in the artist community • showing my work • talking to older visitors about working in the mills • talking with people/visitors(N=3) • talking with the artists • the amount of visitors • the group space • the opening at Artworks! • the people who came were interested and inquisitive about the work exhibited • the variety of artists • the website was great • very positive outlook on New Bedford • was pleased with turnout and cooperation of everyone involved • way it creates community • well organized as a group effort • wonderful exposure

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Center for Policy Analysis University of Massachusetts Dartmouth 14

C2. What Could be Improved?

• advertise sample show on brochure • better participation from 18-30 age group • better signs and directions • better signs to make it so people can find mill spaces more easily • bigger signs • building could have different events at different times • communal space needs to be more defined as to what it's about • complaints about transportation between the different buildings • could more clear that event allows public to buy artwork • display only fine arts • diversity of people attending • get the word out more broadly • had lousy area to show in - would have like bigger area • have a pre/post event for artists to see each other's work at other sites • have the reception on Saturday night • having easy access from one of city to the others (i.e. trolleys) would have made

it more enjoyable for people • involvement of UMD faculty and students • location identification • map didn't show one way streets • maps should indicate handicap accessibility • maybe get shuttle busses • maybe have a bus or trolley run a loop by all studios • more artists participating • more artists represented at Sample and on website • more local publicity • more signs throughout the city • need better signs and directions • need day-of ads in the paper • need elevators(N=2) • need elevators available for handicapped visitors • need for more people • need more advertising • need transportation between buildings • poor directions, maps and signs • set aside time for artists to be able to tour fellow artists' studios • should be more outreach to area artists • should look into shuttle service • time to visit other artists' studios • trolley service or shuttle for public • use high speed ferry lot and buses to transport to sites • use of elevator • better directions to studios • better signage/directions • hold a Thursday evening "around the world style" viewing of other locations

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Center for Policy Analysis University of Massachusetts Dartmouth 15

• images of artist work printed on map • increased funding for better signs • need better signs • need more signs • need more younger people • needed more time to prepare everything • not enough time to see everything • plan sample show to open 1 week before or on previous AHA! night • radio advertisement • should extend hours • should reach out to Portuguese/Mayan/Cape Verdean communities • should run a shuttle bus between studios • signage to locations • signs could be better and more consistent • would be nice to mention that sales can occur

C3. Did you Receive any other Benefits from Open Studios? Comments include:

• ability to make people aware of work • ability to talk about my work • able to be part of art community • advice on way to get desired results for my art • an ego boost • appreciation for art • avenue for sharing my work with people • camaraderie • community spirit • compliments on work • contact with local gallery owners • contacts • discussions about art and process • education of future patrons • feedback from visitors • feedback on artwork • forced to finally purchase display panels • found other similar artists to trade studio visits with • fun day with studio mates • getting public feedback • good conversations and input that will improve work • good excuse to clean up • good exposure • good exposure • good practice to talk to people about his/her work • good will • got commission for five prints

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• got exposure • got exposure to Ropeworks and to my plans for using my space • got people excited about their own work • great exposure • great exposure • improving communication skills • interaction with other artists • interesting group of visitors ranging in knowledge of art • it was very good to see people's reactions to different pieces • lots of exposure • made a contact that may bring me freelance work • made a sale of $100 after event • made connections with people who will help me grow my business • made some gallery connections • making me aware of other artists (participating and not) • meeting artists and community people • meeting other artists • met great people (consumers and other artists) • met interesting artists and fellow professors • my painting will be made into prints • needed the deadline to finish work • networking with artists • nice to get together with other artists • one person bought art for personal use and to show child who runs gallery • personal contacts • pleasure to view art • possibility of people wanting lessons in future • possible job opportunities • potential for future sales • public feedback • receiving many creative ideas • recognition • reinforced love for art • sale of 175 on October 8 • seeing sights and sounds of New Bedford • seeing work hung in studio allowed me to asses it • sense of camaraderie • sense of community • show was NOT promoted as a sale, therefore people were not prepared to make

purchases • talking with people involved in other local businesses • time hanging out with artists and understanding their process • truly inspired and empowered • two galleries asked for my work • view from studio windows • visibility (N=2) • visitors' reactions

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• website exposure/presence • wonderful to see how vital art community is to New Bedford • working with other artists in community

C4. Additional Comments Additional comments from artists include:

• addition of communal space was great • awesome job publicizing event • create additional defined volunteer positions • get globe and [Providence Journal] coverage • good job! • great newspaper/radio advertising • great to see Ropeworks studio space and meet artists living there • great work organizing the event • had people come by who really liked the website • Hatch Street had a great turnout • have art exhibit opening week earlier • have name tags at Art Works opening • having group space is exceptional for large numbers of visitors • high quality of work and well organized • impressed with level of interest from visitors • map must indicate one way streets • maybe for next year put more of an emphasis to participants to put out a good

spread of food • need better signs for some studios • need better signs. form a committee • need more advertising • need more distribution of fliers and maps • people's genuine interest in how things were made • Pleasure working with such professional artists • promotional effort was excellent • really impressed with the whole organization and set up • rock on • Sheilagh and Margie are wonderful leaders • Sheilagh Flynn did an awesome job • should expand the artwork show to be more accommodating to more artists (ie

3d artists) • should get fliers out to schools/students • the flyer looked great • think we should start organizing earlier in the year • would like to know how many people went to the Artworks! show • would like to know if the Artworks! show led anyone to go to specific

buildings/artists • would like to know total sales from event