GET INSPIRED. BE PART OF IT.REDkEN.cOm

june 2009promotions

neW BLonDe gLam coLor enhancersLight it up. cooL it DoWn. set the tone.BOOST YOUR HAIRCOLOR BUSINESS WITH THE NIGHT OF COLOR CAMPAIGN!CLIENT GIFT WITH PURCHASE: FREE TRAVEL HAIRSPRAY

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NEW ON 5TH

stunning BLonDe From start to Finish Light it up. cooL it DoWn. set the tone.one BLonDe sYstem. enDLess possiBiLities…Giving clients beautiful blonde is easy with Redken’s new Blonde Glam Collection, which includes

everything you need—from in-salon solutions to at-home maintenance products—to create and

maintain a range of beautiful blonde shades. With the Blonde Glam Collection, you can customize

a comprehensive blonding system that meets your clients’ unique needs from start to finish:

Light it up. cooL it DoWn. set the tone.

three-month campaign

Mix and match products in the Blonde Glam Collection to give your clients stunning blonde! This month’s offer featuring Blonde Glam Color Enhancers will help your clients mantain their look at home!

in-saLon serVices stunning BLonDesat-home maintenance

Blonde Icing Conditioning Cream Lightener

Blonde Glam Haircolor Blonde Glam Haircare featuring NEW Color Enhancers

light it up cool it down set the tone

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June 2009 Promotions 3

Hi, I’m Karen Fuss-Zipp, the new Vice

President and General Manager of Redken

5th Avenue NYC. I’ve been in the industry

more than 25 years, and I’m thrilled to

continue to work with such a talented and

inspiring group of salon professionals! I want

to tell you about some of our upcoming

programs and offers.

You already know Redken is committed to

giving your salon The Professional Edge

through innovative products, exclusive

benefits and programs to boost your revenue.

RedkenEducationOnDemand.com has

launched its new business section, and

our FREE Professional Edge Business

Webinars provide the guidance you need

to succeed in this challenging economic

climate. Both of these great resources

feature industry experts like Peter Mahoney,

Michael Cole and Kristi Valenzuela. See page

8 for more information.

To help you further, we have created

special “Salon Stimulus” deals dedicated

to helping your bottom line by reducing

inventory costs, plus providing your clients

with valuable offers that encourage retail

purchases and promote color services via

FREE backbar and retail sampling. This

month’s free travel size hairspray deal is

the first of many upcoming Salon Stimulus

offers. Make sure to check out New on 5th

each month for more! Thank you for your

continued commitment to Redken. Together,

I’m confident we can make it through these

challenging times.

Very truly yours,

Karen Fuss-Zipp

Vice President, General Manager

Redken 5th Avenue NYC

neW BLonDe gLam coLor enhancersBlonde Glam Color Enhancers are at-home treatments that revive highlights and revitalize blondes, so clients can refresh their color between appointments. They’re available in two formulas:

• Perfect Platinum for clients with ultra-pale to light blonde hair or highlights who want to

keep their cooler blonde strands from turning brassy.

• Rich Vanilla for clients with warm blonde hair or highlights who want to keep their

hair on-tone.

What’s neW anD improVeD?

cover Model's haircolor: Natural Level: 6, Base Formula 1: 1 oz. 7AV Color Fusion + 1 oz. 8N Color Fusion + 2 oz. 20 volume Pro-oxide Cream Developer Base Formula 2: 1 oz. 7AV Color Fusion + 1 oz. 8N Color Fusion + 2 oz. 30 volume Pro-oxide Cream Developer Highlight Formula 1: 1 part Blonde Icing Conditioning Cream Lightener Ammonia Free + 3 parts 20 volume Blonde Icing Conditioning Cream Developer Glaze Formula 1: 1 1/2 oz. 09G Vanilla Creme Shades EQ + 1/2 oz. 08V Iridescent Quartz Shades EQ + 2 oz. Shades EQ Processing Solution

forMula iMproveMents• Changed from cream base to gel/cream base to provide ultra-lightweight moisture

and allow for more even distribution of color-enhancing pigments

• The fragrance has been reworked to match the existing Blonde Glam range

• New formula contains mica crystals for added shine

• Perfect Platinum’s color and deposit are now violet tones that are perfectly suited to all

shades of cool blonde hair

• Rich Vanilla’s color and deposit are now soft yellow tones that are perfectly suited

to all shades of warm blonde hair

packaging iMproveMents• Changed from 6.8 oz. tube to 8.5 oz. bottle

• New design provides synergy with Blonde Glam Haircolor packaging

• Now called Color Enhancers rather than Color Activating Treatments

• More emphasis on how to use

Fresh Gold

existing

Rich Vanilla

new

Pure Pearl

existing new

Perfect Platinum

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NEW ON 5TH

saLon oFFerpurchase

6 Blonde Glam Color Enhancers

recoMMended product Mix

A 3 Perfect Platinum 8.5 oz.

B 3 Rich Vanilla 8.5 oz.

receive free

3 Perfect Platinum 1.7 oz.*

3 Rich Vanilla 1.7 oz.*

1 Outshine 01 3.4 oz. for stylist use*

C 1 Stylist Quick Reference Guide

D 25 Client Brochures

E 1 Easel Card with Brochure Holder

F 1 Shelf Talker

stYList oFFerpurchase

The Blonde Glam Color Enhancers Stylist Trial Kit at a discount

kit includes

G 1 Shampoo 10.1 oz.

H 1 Conditioner 8.5 oz.

A 1 Perfect Platinum 8.5 oz.

B 1 Rich Vanilla 8.5 oz.

C 1 Stylist Quick Reference Guide

Rent Symposium All Access: The Best Blondes to discover haircolor and finishing techniques for your blonde clients! Log-on to RedkenEducationOnDemand.com.

*Not Shown

open stockproduct size

Blonde Glam Perfect Platinum 1.7 oz.

Blonde Glam Perfect Platinum 8.5 oz.

Blonde Glam Rich Vanilla 1.7 oz.

Blonde Glam Rich Vanilla 8.5 oz.

DC

E

F

A BGH

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June 2009 Promotions 5

Free traVeL-siZe With the purchase oF a FuLL- siZe hairspraYIncrease retail sales of Redken hairsprays and help your clients touch up on-the-go with this special offer—perfect for the summer travel season!

purchase

Any retail-size aerosol Redken Hairspray

receive free

1 mini-size (2 oz.) of the same hairspray

product

workforce 09 11 oz.

quick dry 18 11 oz.

forceful 23 11 oz.

saVe on shampoo anD conDitioner gaLLonsKeep your backbar stocked and your clients happy with the best shampoos and conditioners Redken has to offer.

purchase1 Shampoo Gallon and save1 Conditioner Gallon and save

choose froM the following brands:All Soft Body Full Clear Moisture Color Extend Extreme Smooth Down

speciaL oFFer! reDken eDucation on DemanD: 10% oFF anY reDken creates ViDeoLog-on to RedkenEducationOnDemand.com and discover six inspirational videos featuring haircolor and design techniques from your favorite Redken Artists!

to reDeem Your speciaL oFFer:1. Go to RedkenEducationOnDemand.com

and search for “Redken Creates”

2. Choose a video and click “Add to Cart”

3. Enter this promo code to receive 10% off

the rental price*: RCDEALSHEET

*10% discount applies only to videos in the Redken Creates collection. Offer expires 6/30/09.

To activate this offer, visit redken.com/specialoffers

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attract neW haircoLor cLients BY hosting a “night oF coLor” eVent! Every salon has them: Color-shy clients who — for whatever reason — haven’t yet booked a haircolor service. Boost your haircolor business by inviting those clients and their friends to a Night of Color event in your salon. You’ll get the key items you need for FREE with your Color Fusion purchase!

It all starts with the Night of Color lookbook, which showcases a glamorous girls’ night out at the latest New York City hot spot. Amazing haircolor is a must-have for any great night out! The lookbook features four gorgeous looks for blondes, brunettes and redheads — use it to show clients the amazing haircolor you can create for them. We’ve provided the formulas and how-tos in the Night of Color technique guide!

The Night of Color client brochure includes all the info color-shy clients need: consultation tips, a glossary of haircolor terms and inspiring ideas about what haircolor can do for them.

What’s more, both you and your client could win a FREE trip to New York City and other amazing prizes!

saLon contestStylists can visit Redken.com/NightOfColor

to submit write-ups and photos of their Night

of Color event. The entries will be evaluated

and the winners will receive:

1 grand prize

• Round-trip airfare and hotel accommodations

for four people for 2 days, 2 nights in NYC,

plus a visit to The Redken Exchange

• Lunch with David Stanko, Redken

Haircolor Consultant

• $2,000 Exchange class voucher

10 runners up

• $1,000 worth of Redken Salon Gear items

cLient sWeepstakesClients can visit Redken.com/ColorEvent

promoted in the Night of Color client brochure

and enter to win:

1 grand prize

• Round-trip airfare and hotel accommodations

for two people for 2 days, 2 nights in NYC

• Hair makeovers by Tracey Cunningham,

Redken Creative Consultant for Color

• $1,000 shopping spree

• A stylish night on the town

10 runners up

• $200 haircolor service with local Redken

Certified Haircolorists

Night of Color Event Checklist: Follow these tips to make your event a success! You’ll find this useful chart inside the Night of Color Technique Guide

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saLon oFFerpurchase

18 Color Fusion Shades

receive free

Night of Color Campaign Kit

kit includes:

A 1 Night of Color Lookbook

B 1 Night of Color Technique Guide

C 20 Night of Color Client Brochures

D 20 Blonde Glam Duo Packettes

June 2009 Promotions 7

Learn new haircolor techniques at RedkenEducationOnDemand.com! You can also brush up on product knowledge for FREE!

C

A

B

D

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the proFessionaL eDge Business WeBinarsRedken 5th Avenue, the leader in technical and business education, is proud to bring you a new series of monthly business-building webinars.

Top industry leaders share business-building and personal growth education to help your staff and salon thrive. Register for this FREE

resource on Redken.com’s professional site and Experience the Professional Edge!

reDken eXchange session caLenDar To register or for more information call 1.800.545.8157 or

log-on to Redken.com

date naMe of series featuring

June 8 conquering retailphobia kristi valenzuela, salon success coach

June 22 reinventing your space for increased profitability peter Millard, design consultant for salon, spa and retail

July 6 best client practices of top 20 stylists Michael cole, redken business educator

July 20 create salon traffic with facebook sarah liang, redken interactive Marketing & facebook expert

august 10 using business tools online to grow your business rachel weiss & sarah liang, redken interactive Marketing

august 24 Measuring your financial perforMance- peter Mahoney, president, salon consultants international the salon scorecard(for salon owners/Managers)

septeMber 14 supporting the service provider teaM kristi valenzuela, salon success coach

coming soon to the reDken eXchange:gender neutral with shannon king, alicia Marcano and chris Moody august 31 - septeMber 2, 2009

As borders blur and cultures blend, androgyny has found its way into the global mainstream. Let go of imposed restrictions and inhibitions and experience three days of design, color and finishing that combine both masculinity and femininity. Explore European and metropolitan influences. Bring newness to both male and female clients, and create looks your clients will crave!

All OffErs ArE AvAilAblE WHilE suppliEs lAsT. All rights reserved. 50003630 4/09

naMe of session date day tuition

don’t sweat it fix it June 1 - 3 Mon - wed $ 900

everything’s included 2 June 1 - 3 Mon - wed $ 950

color & know why June 8 - 11 Mon - thur $ 900

cut & know why June 8 - 11 Mon - thur $ 900

coloring out of your Mind June 15 - 17 Mon - wed $ 900

cutting over the top June 15 - 17 Mon - wed $ 900

color i’M possible June 22 - 23 Mon - tue $ 800

everything’s included June 22 - 24 Mon - wed $ 950

total design & color July 6 - 9 Mon - thur $ 1500

color & know why July 16 - 19 Mon - thur $ 900

cut & know why July 16 - 19 Mon - thur $ 900

pure knowledge expressions July 20 - 21 Mon - tue $ 800

cutting with saM & chris July 20 - 21 Mon - tue $ 1100

pure knowledge finish July 22 - 23 wed - thur $ 800

the best blondes July 27 - 28 Mon - tue $ 700

everything’s included July 27 - 29 Mon - wed $ 950

everything’s included 2 aug 3 - 5 Mon - wed $ 950

speciaL oFFer! Free shaDes eQ processing soLution With purchaseYour salon relies on Shades EQ to create healthy, shiny haircolor.

Now, to help you save on inventory costs and continue to give

clients amazing color, we’re offering a FREE Shades EQ Processing

Solution with your purchase.

saLon oFFerpurchase

12 Shades EQ shades

receive free

1 Shades EQ Processing Solution liter

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