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7/31/2019 New Chapter 1
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CHAPTER 1:
AN INVESTMENT
PERSPECTIVE OF
HUMAN
RESOURCE
MANAGEMENT
Copyright © 2005 South-Western. All rights reserved.
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The Strategic View of Human Resources
• Employees are human assets
– Increase in value to organization and marketplace when
investments of appropriate policies & programs are applied
• Effective organizations recognize that employeeshave value
– Much as organization’s physical & capital assets have value
• Employees are valuable source of sustainable
competitive advantage
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Exhibit 1-1
Sources of Employee Value
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Sources of Employee Value
• Technical Knowledge
– Markets, processes, customers, environment
• Ability to Learn and Grow
– Openness to new ideas – Acquisition of knowledge & skills
• Decision Making Capabilities
• Motivation
• Commitment
• Teamwork
– Interpersonal skills, leadership ability
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Adopting an Investment Perspective
• Determines how to best invest in people
• Costs
– Out-of-pocket
– Opportunity
• Human assets become competitive advantage
• Required skills become less manual, more
knowledge-based• Appropriate, integrated, strategy-consistent
approach is needed
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A Dilemma
• Failure to invest in employees causes
– Inefficiency
– Weakening of organization’s competitive
position
• Human assets are risky investment
• Require extra effort to ensure that theyare not lost
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Exhibit 1-2
Types of Organizational Assets/Capital
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Research Findings
• HR practices directly related to profitability &market value
• Primary reason for profitability:
– Effective management of human capital• Integrated management of human capital can
result in 47% increase in market value
• Top 10% of organizations studied experienced
391% return on investment in management of
human capital
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Exhibit 1-3
HR Value Chain
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HR Metrics Are Complex
• 90% of Fortune 500 organizations evaluate
HR operations on basis of three metrics:
– Employee retention and turnover
– Corporate morale
– Employee satisfaction
• These metrics do not necessarily illustrate
how HR impacts – Profits
– Shareholder value
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Mercer Model of Measuring HR Impact
• Identify problem HR can impact
• Calculate actual cost of problem
• Choose HR solution that addresses problem
• Calculate cost of solution
• Calculate value of improvement 6 to 24 months
after implementation
• Calculate specific return on investment• ROI in human assets often not realized until some
time in future
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Exhibit 1-4
Factors Influencing Investment
Orientation
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Investment-Oriented Organization
• Sees people as central to mission & strategy
• Mission statement & strategic objectives
espouse value of human assets in achieving
goals
• Management philosophy encouraging
development & retention of human assets
• Does not treat human assets in same ways
as physical assets
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Investment Orientation Factors
• Senior Management Values & Actions
– Managers need “investment orientation” toward
people
• Attitude Toward Risk – Investment in human resources inherently riskier
– Human assets never absolutely “owned”
• Nature of Skills Needed by Employees – The more marketable employee skills, the riskier the
firm’s investment in skill development
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Investment Orientation Factors
• Utilitarian (“Bottom Line”) Mentality
– Attempt made to quantify employee worth through
cost-benefit analysis
– “Soft” benefits of HR programs difficult to objectivelyquantify
• Availability of Outsourcing
– Given availability of cost-effective outsourcing,investments in HR should produce highest returns &
sustainable competitive advantages.
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Reading 1.1: The Hidden Leverage of Human Capital
Model for Management Success
• Strengthen key
relationships
– Customers
– Employees
– Shareholders
• Leverage
downtime
– Use variable-pay
– Address neglected
areas:
• Infrastructure
• Marketing• Operations
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Reading 1.1
Model for Management Success
• Refocusing staff onwhat’s important
– Performance
management asdisciplined, strategic,
value-added process
– Clearly define,
differentiate & balance
between core
competencies & results
• Building return on
compensation
– Link base-pay
progression tocompetency
achievement
– Link incentive pay to
annual, semiannual, or
quarterly results
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Reading 1.2
Seven Common Misconceptions
1. Conscientiousness is a better predictor of performance than intelligence.
2. Companies that screen job applicants for values
have higher performance than those that screenfor intelligence.
3. Integrity tests don’t work well in practice
because so many people lie on them.
4. Integrity tests have adverse impact on racial
minorities.
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Reading 1.2
Seven Common Misconceptions
5. Encouraging employee participation is moreeffective for improving organizational
performance than setting performance goals.
6. Most errors in performance appraisal can beeliminated by providing training to managers on
how to avoid them.
7. If employees are asked how important pay is to
them, they are likely to overestimate its trueimportance.
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Reading 1.2
Seven Common Misconceptions: Implications
1. Select new employees on both intelligence andconscientiousness.
2. Assess intelligence and conscientiousness before
values.3. Define the values that are important and assess
them through carefully developed, valid
procedures.
4. Use integrity tests with ability tests for high
predictability.
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Reading 1.2
Seven Common Misconceptions: Implications
5. Develop compelling goals; enlist participationand support it through rewards.
6. Training and feedback are important, but errors
are difficult to eliminate. Top managers shouldserve as role models in quality of performance
reviews.
7. Attitude surveys are subject to biases; study
behaviors as well as attitudes.
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Reading 1.3
Effective HRM Practices
• Employment Security
• Selectivity in Recruiting
• High Wages
• Incentive pay
• Employee Ownership
• Information Sharing
• Participation &
Ownership
• Self-Managed Teams
• Training & Development
• Cross-Utilization &
Cross-Training
• Symbolic Egalitarianism
• Wage Compression
• Promotion From Within
• Taking the Long View
• Measurement of Practice
• Overall Philosophy
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Reading 1.3
Effective HRM Practices
• Very few firms will engage in all practices
• While these practices are important for
success, there are other determinants as
well
• Downsides exist
– Requires more involvement and responsibility than
some employees want – Managers & others may resist them as well
– Turnover may result