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New CRM ParadigmPrecision Adherence
Patients don’t take their drugs
32 million Americans use three or more medicines daily.
75% of adults are non-adherent in one or more ways.
The economic impact of non-adherence is estimated to cost $100 billion annually
CRM program
Current State
Expensive marketingbudgets
PII & PHI collection
HIPAA & CANSPAM
Marketing consent
Data protection
Most CRM programsfail
Paradigm shift
Precision Adherence
Patient is subject of record
Data Synchronicity
There is no PII PHI Present. Nothing is ever storedNo visibility to patient
No Residual Records
Databases toDashboards
If “Diabetes” analyze data
Analyze all Diabetes Patients Using Which Drug
Who have Filled What PrescriptionWho Have What Dosing
In What Stage of the ConditionMeasured by What Biometric
etc
Advanced Filtering
With Diabetes
Diabetes + High Blood Pressure
Diabetes + High Blood Pressure + Failed Metformin
Diabetes + High Blood Pressure + Failed Metformin + Prescribed GLP-1
Diabetes + High Blood Pressure + Failed Metformin + Prescribed GLP-1+ With A1C >
11
Diabetes + High Blood Pressure + Failed Metformin + Prescribed GLP-1+ With an
A1C>11 +Missed Last Doctors Appointment
Diabetes + High Blood Pressure + Failed Metformin + Prescribed GLP-1+ With an
A1C>11 +Missed Last Doctors Appointment+ Did not refill last prescription
Not AdherencePersonalized Support
Prescription History
Extended Care Team
Personal HealthProgram
Days on Drug,Switch, & ROI
Patient Relationship Management
Patient Managed Relationship
Patient: Better personal adherence, better health
Payer: Evidence based adherence and better outcomes and lower net costs
Pharma: Precision behavior modification mechanism that reduces
risk and increases revenue
Benefits
Q&A