NEW DATE & VENUE - SAUDI HORECA · 2021. 1. 11. · ABOUT HORECA BE PART OF THE HORECA EXPERIENCE THE ANNUAL BUSINESS MEETING PLACE FOR THE HOSPITALITY & FOODSERVICE INDUSTRIES Saudi

THE BIGGEST INTERNATIONAL FOOD, BEVERAGE & HOSPITALITY EXHIBITION IN SAUDI ARABIA

Hospitality Salon Culinaire | Saudi Barista Competition | The World Pastry Cup Competition | Award Ceremony

[email protected] +966 920 003 361 www.saudihoreca.com

SAUDI HORECA is organised by Semark based on a license agreement with Hospitality Services SARL a Lebanese company organizer of HORECA long established international exhibition and event.

POST SHOW REPORTSAUDI HORECA EXHIBITION COVERAGE 2019

2021Riyadh Front Exhibition and Convention CenterRIYADH-SAUDI ARABIA5-7 SEPTEMBER 2021

Horecariyadh

NEW DATE & VENUE

10th Edition

SAUDI HORECARiyadh Front Exhibition and Convention Center

Riyadh - KSAsaudihoreca.com

RIYADH

27th Edition

HORECASeaside Arena, Beirut - Lebanon

horecashow.com

LEBANON

7th Edition

HORECA Amman, Jordan

horeca-jordan.com

JORDAN

HORECA is the biggest annual hospitality exhibition which has been running for 26 years in Lebanon, 6 years in Jordan and 9 years in Kuwait and for the 10th year in Riyadh, the Kingdom of Saudi Arabia after the success of the exhibition in November 2019. And for the first time, SAUDI HORECA launching its first edition in Eastern Province of Saudi Arabia in Dammam

The event will feature a host of activities and shows including workshops, culinary art show, barista competition and much more. It will attract exhibitors, visitors, and key industry players on a local and international level.

INTRODUCTIONABOUT HORECA BE PART OF THE

HORECA EXPERIENCE

THE ANNUAL BUSINESS MEETING PLACE FOR THE HOSPITALITY & FOODSERVICE INDUSTRIES

Saudi Arabia

[email protected]+966 920 003 361

Lebanon, Jordan,Kuwait

[email protected]+961 1480081

BE PART OF THE ONLY HOSPITALITY NETWORK IN THE MIDDLE EAST, PLEASE CONTACT:

10th Edition

HORECAKuwait International Fair, Kuwait

horeca-kuwait.com

KUWAIT

1st Edition

SAUDI HORECADhahran International Exhibition Center

Dammam - KSAsaudihoreca.com

DAMMAM

20202021

01 | Post Show Report - SAUDI HORECA 2019

KEY STATSWHAT HAPPENED INSAUDI HORECA 2019

represented

+41COUNTRIES VISITORS over 3 days

exhibition from 104 countries

+36,500COMPANIES +370

exhibited their products

RE-SIGNED CONTRACTS82%during SAUDI HORECA 2019

+15 BARISTAS

4

+20,000EXHIBITION SPACE

THE WORLDPASTRY CUPCOMPETITION

INTERNATIONALExhibitors

48%NATIONALExhibitors

52%displayed

+14,300BRANDS

15

BILLION2.85

+170

OPENING CEREMONYAjlan Al Ajlan, Chairman of the Riyadh Chamber of Commerce and Industry

around 2.85 billion riyal was the total value of business deals signed during the exhibition

more than 170 Chefs from different countries participated in Hospitality Salon Culinaire

JURIES in HospitalitySalon Culinaire

BARISTA JURIES in Saudi Barista Competition

PARTICIPANTS

(sqm)

World Class

World Class

more than 15 baristas participated in Saudi Barista Competition

SAUDI HORECA 2019 - Post Show Report | 02

After this year’s success, the preparations for next year edition have already begun. We are planning to increase the number of participants and expand our market scope to include more visitors.

The key element to the success of the exhibition remains its excellent organization that was all handled by a highly professional team and the specialized public that came looking for the latest trends and possible business ventures. We are confident that, with the Kingdom being an appealing market for investors especially after Vision 2030, SAUDI HORECA will continue to be the best meeting place for investors in the region

The 9th edition of SAUDI HORECA featured a number of live events that introduced guests to the latest trends in the industry.

Visitors were able to attend live cooking sessions by celebrity chefs, sample their delicious cooking, discover a world class barista competition.

9thSUCCESSFULYEAR!

We are participating in Saudi HORECA for more than 6 years and it’s evolving year by year. The quality of visitors is amazing, the

number of professional visitors is increasing every year.

Albabtain Food

Mr. Abdullah Albabtain


SAUDI HORECA

SHOWPROFILE

+370 Companies

Riyadh Front Exhibition andConvention Center

Riyadh - Kingdom of Saudi Arabia

www.saudihoreca.com

SAUDI HORECA

Annually 3 Days Exhibition

The Saudi International Food, Beverage& Hospitality Exhibition

Show Name:

Frequency: Duration:

Exhibitors Categories

Food, Beverage, Hotels & Restaurants, Hospitality Equipment & Services, Technology, Coffee & Tea Water, Bakery & Sweets,

Packaging, Franchise, Maintenance & Hygiene, Furniture & Fixtures, Uniforms Vending Machine, and many more...

2019

26-28 November

PreviousShow Date:

2021

5-7 September

02 pm - 10 pm

NextShow Date:

Opening Hours:

Visitors: Website:

Year of Established:

Lebanon RiyadhSaudi Arabia

26

Kuwait

9

Jordan

69

+36,500 Visitors

Venue:

Number of Exhibitors:

+20,000 sqm

TotalExhibition Space:

Saudi Event Management& Marketing Company

Semark Group

Organizer


EXHIBITORS PROFILESAUDI HORECA 2019 EXHIBITOR OVERVIEW

Companies represented

Do exhibitors intend to participate the next edition?

Total number of brands

+14,300brands displayed

83%Will participate

Neutral

Will not participate

200 40 60 80 100

11%

6%

Introduced new productsinto the market

30%

89%

46%

Evaluate the potentialdemand for new products

83%

COMPANIES +370exhibited their products

INTERNATIONAL48%

Exhibitors

Exhibitors

NATIONAL52%

How do the exhibitors rate the exhibition overall?

83% of the exhibitors said thatthey will participate in the

show’s 2020 edition.

Very successful

5%Fairlysuccessful

6%Neutral

SAUDIHORECA 2019

ExhibitorsEvaluation

94 % of the exhibitors said that they were

satisfied with the quality and number of visitors to

the show.

94%Saudi HORECA is the biggest “B” to “B”

exhibition in the kingdom of Saudi Arabia and it is the right platform for business and companies. You can find

everything new in the field of food, beverage, and hospitality industries. We are participating every year and we’re

increasing our space yearly.

Ani & Dani

Mr. Mohannad Alrasheed


Countries exhibited in SAUDI HORECA

Represents numerous product & service categories

EXHIBITORS PROFILESAUDI HORECA 2019 EXHIBITOR OVERVIEW

Food

21%

Beverage

12%

Hotels& Restaurants

7%

Hospitality Equipment& Services

9%

Technology

7%

Coffee & Tea

8%

Water

6%

Packaging

6%

Bakery & Sweets

12%

Maintenance& Hygiene

2%

Franchise

2%

Furniture & Fixtures

2%

Uniforms

3%

Vending Machine

3%

Saudi Aquaculture Society

Mr Mohammed AI-Odaiby

The association aims through its participation in the SAUDI HORECA 2019 exhibition in cooperation with the quality mark of the national products cultured "Samak" to encourage the consumption pattern of seafood and to raise the rate

of the consumption to the natural rate by benefiting from the presence in the most important and largest specialized exhibition in the region.


WHAT EXHIBITORS SAID!EXHIBITORS SURVEY

WHAT ARE YOUR TOP FOUR REASONSTO EXHIBIT?

Increasing product sales and brand awareness

Generating high value sales leads

Meeting existing customers or suppliers and networking

Find a distributor/dealer/importer

1

2

3

4

How would you rate thequality of visitors?

of exhibitors were satisfied or very satisfiedwith the quality of visitors at the show

89%

89%

How would you rate thenumber of visitors?

of exhibitors were satisfied or verysatisfied with the number of visitors

94%

94%

How would you rate the nature onyour investment in exhibition?

of exhibitors were satisfied with the natureof this investment

93%

93%

Given the above reasons to exhibit,how satisfied were you with the exhibition?

of exhibitors were satisfied or very satisfiedwith the exhibition overall

91%

91%

How would you rate the exhibition management?

of exhibitors rated the ExhibitionManagement as “Very Good” or “Good“

93%

93%

We’re participating in SAUDI HORECA for the 4th year, we consider Horeca as one of the biggest food, beverage and Hospitality

exhibition in Middle East. We were carrying our bags looking for the business in the regional and international

exhibitions, now the international companies are coming to us looking for

business and partnership.

Lines Ideas

Mr Ali Al-Mohammadi


HOSPITALITYSALON CULINAIRESHOW FEATURES

SAUDI HORECA 2019 visitors discover the region’s latest culinary concepts and trends, watch the talented chefs competing in different food categories, and meet a panel of international judges from Europe and the Middle East.

Competition Results

9th

115Competitions

Gold Medal

Silver Medal

Bronze Medal

Merit Certificate

Hygiene Award

9

18

26

30

11

23Catagories

90Participants

3DaysEdition

SPONSORS

HYGIENE CONSULTANT SUPPORTERS ORGANIZED BYFOOD SPONSOR

www.semark.com.sa


THE WORLDPASTRY CUP

SHOW FEATURES

For the first time in Saudi Arabia, SAUDI HORECA hosts, The World Pastry Cup National Selection

NATIONAL SELECTION

• Live preparation of an artistic showpiece made of sugar and 2 frozen fruit desserts.• Live preparation of a chocolate showpiece made of chocolate integrating a sculpted block of Valrhona dark chocolate and 6 desserts on a plate including chocolate

Categories:

2 Winners / 1 Team

FOUNDING PARTNER PARTNERS

SUPPORTERS ORGANIZED BY

www.semark.com.sa

1 team will represent Saudi Arabia in the Middle East selection in 2020 in Beirut

The Middle East winning team qualified for the World

pastry Cup Lyon in 2021


SAUDI BARISTASHOW FEATURES

More than 15 of the most promising baristas compete for the title of Best Barista in the 2nd edition of the Saudi Barista Competition

Competition Results

2nd

3Winners

Gold Medal

Silver Medal

Bronze Medal

1

1

1

4Juries

15Participants

3DaysEdition

Perfect Time Cafè

Caffa Coffee

Gloria Jean's Coffees

ORGANIZED BY

www.semark.com.sa

SPONSORS


VISITORSOVERVIEWBringing the Right PeopleTogether

Over 36,500 visitors networked and discovered new products and opportunities at the exhibition over the Three days. There was strong support from local visitors and significant attendance from interstate and international buyers. Note, exhibitors are not included in these figures although they often conduct significant business with other suppliers at the show.

INTERNATIONAL REPRESENTATIONTop 10 visitors source countries outside of KSA:

Visitors evaluation of the show Level of purchase influence

Source of information Reason to visit

95.1% 91.2%

89.1% 89.7%

95.1% of visitors who agree that this event is fully representative of the industry

89.1% of visitors said trade shows are the most credible source of information for purchasing products and services

89.7% of visitors said it was very important or important for them to find new products & suppliers for their business at the show

91.2% of visitors said they have some influence in the purchase of products for their business

Visitors role in decisionmaking

Decision-making/ Authorizing

51%Others4%

Recommending/ Influencing

22%Specifiying23%

SAUDIHORECA 2019

VisitorsStatistics


MEDIA & ADVERTISEMENTSHOW CAMPAIGNS Samples of digital & print campaigns


SPONSORS & PARTNERSSAUDI HORECA 2019

Licensed by

License Number: 19/4691

Platinum SponsorPlatinum & Salon Culinaire Sponsor

Diamond Sponsors

Gold Sponsors

Salon Culinaire Sponsors

Food Sponsor Hygiene Jury Sponsor Salon Culinaire Supporters

The World Pastry Cup Sponsors

Saudi Barista Sponsors

Strategic ExportsPartner

VIP Lounge Sponsor Supported by

Media Partners

Freight ForwardingSponsor

Radio Sponsor

The show could not have been deliverd without the support of our Sponsors


www.semark.com.sa

SAUDI EVENT MANAGEMENT& MARKETING COMPANY

ABOUT ORGANISERINTRODUCTION & HIGHLIGHTS

SEMARK Group was established in 2009, A leading company that offers fully integrated exhibitions, events, stand contracting & marketing solutions. Along its years of experience, SEMARK Group developed several departments to be able to fulfill all its exhibitors’ desires in all categories that work alongside with the exhibitors, that’s why we created:

SAUDI HORECA TEAM


SAUDI HORECA is organised by Semark based on a license agreement with Hospitality Services SARL a Lebanese company organizer of HORECA long established international exhibition and event.

PLAN IT TODAY

www.semark.com.sa

SAUDI EVENT MANAGEMENT& MARKETING COMPANY

Al-Ta’awun Commercial Center, P.O.Box: 12476 - 4407, Riyadh - Saudi Arabia

Organized by

[email protected] +966 920 003 361 www.saudihoreca.com

Get in touch to book your stand today, please contact us on

2021Hope to see you in September

Horecariyadh

Documents

NEW DATE & VENUE - SAUDI HORECA · 2021. 1. 11. · ABOUT HORECA BE PART OF THE HORECA EXPERIENCE THE ANNUAL BUSINESS MEETING PLACE FOR THE HOSPITALITY & FOODSERVICE INDUSTRIES Saudi