New Dealer Operation

8/13/2019 New Dealer Operation

1/29

Marketing Division

Honda Prospect Motor


2/29

Marketing Division


Index


3/29

Marketing Division


New Dealer Flow Chart


4/29

Marketing Division


New Dealer Flowchart

Business Proposal Candidate Presentation Visit Location

Appointment LetterCons/Layout Discussion &

Approval

Visual Identity Name / Dealers

Name

3D Front View Construction

Soft Opening &

Grand Opening

Dealer Code & HSMS


5/29Marketing Division


Appointment Letter

H d P t M t




Approval Layout

H d P t M t




Visual Identity / Dealers Name Guidance

Tempat

Jalan

DaerahCompany

Tempat

Jalan

DaerahCompany

Diisi dengan :

*nama fascia minimal terdiri dari 3 kata atau disesuaikan dengan lebar fascia

CONTOH :

Dealer propose dealers name by letter

H d P t M t




Visual Identity / Dealers Name Guidance

FASCIA 800 mm HIGH ( for less than 25 M long space)

FASCIA 1200 mm HIGH ( for more than 25 M long space)

White ACM High : 1600 mm (supplied from ChuoSenko)

H Emblem : 60 Cm

White ACM High : 2000 mm (supplied from ChuoSenko)

H Emblem : 90 Cm





Approval 3D Front View



11/29

Marketing Division


Honda Dealers Building

-Exterior-



12/29

Marketing Division


Exterior Detail (Visual Identity)1 2

31 Fascia

Pylon

ODS (On Directional Sign)4

Service Sign

2

3

4

Visual Identity order to HPM


13/29



14/29

Marketing Division


Showroom Exterior Detai

Must approved by HPM

Material: ACP

Type: Seven ACP (Sub Silver

QS 3102)*

*HPM Reference (Other may beapproved as long as the color

is similar with HPM sample)

Must approved by HPM

Material : Ellipse

Alumunium

Length : 15 cm



15/29

Marketing Division


Honda Dealers Building

-Interior-



16/29

Marketing Division


Showroom Area

1

1 Backdrop

Using H Emblem 60 Cm

Order to HPM

Form Order Example



17/29

Marketing Division


Showroom Area

2

2 Sales Counter Table

Width : 3 mtr or 5 mtr (Depends on the size of showroom

Front View

Rear View



18/29

Marketing Division


Sales Counter Desk (Detail)



19/29

Marketing Division


Showroom Area

3 Ceramic Tile (Must approved by HPM)

Dimension : 60cm x 60cm

Type

Monalissa : Super White*

Essenza : Hyper White*

Valentino : Super White*

Dealer must test the ceramic first before

making order*HPM Reference (other maybe approved as long as the

color is similar with HP sample)3

4

4 System Wall (Must approved by HPM)

Dimension : Depends on showroom size & height

Material / Specifications :Structure : Alumunium / steel hollow fraing attached to existing wall

Board : High Pressure Laminate (HPL) on Medium Density Form (MDF) board A

(2400 x 800mm) and B (2400 x 1200 mm)

Rail : C profile extended alumunium railing to hang accessories items(color chart, brochure, etc)



20/29

Marketing Division

p

System Wall Detai



21/29

Marketing Division

p

System Wall Detai



22/29

Marketing Division

p

Showroom Area

5

5 Brochure Chart

Dimension : 1200mm (h) x 1200mm (w)

MaterialBoard : 12mm transparent acrylicBrochure pouch : Deformed 12mm transparent acrylic

Top list : Silver painted finished

Purpose : To inform customers the varieties and features

of Honda Products

76

6 Color Chart


MaterialBoard : 12mm transparent acrylic

Brochure pouch : Deformed 12mm transparent acrylic


Purpose : To inform customers the color availability of

Honda products

7 Pricelist Chart


MaterialBoard : 12mm transparent acrylic

Brochure pouch : Deformed 12mm transparent acrylic


Purpose : To inform customers the price of Honda

products



23/29

Marketing Division

p

Showroom Area

8

8 Discussion Table (include LCD TV)

Dimension : 720mm (h) x 1500mm (w) x 800mm (l)

MaterialTop table : Frosted GlassStructure : Wood construction with silver painted finished

Purpose : For customers to discuss more seriously abou

the products

9 Chair - Black


MaterialSeat : Mesh

Structure : Steel Chrome finished9



24/29

Marketing Division

Showroom Area

10 Round Table

Dimension : 800mm (dia) x 720mm (h)

MaterialTop table : Frosted GlassStructure : Steel structure with silver painted finished

Purpose : For new customer entering showroom for the

first time

the products

10

11 Chair - White


MaterialSeat : Wood with white duco finished

Structure : Alumunium / steel11



25/29

Marketing Division

Supporting Items



26/29

ID Card and Sales Uniform



27/29

Communication Tools

Letter Head Envelope

Name Card



28/29

Road Sign

2 M

1.5 M

1.5 M

2 M



29/29

Documents

New Dealer Operation