N E W D I R E C T I O N S I N C O N S E R V A T I O N P S Y C H O L O G Y W E B I N A R S E R I E S

Building the capacity of conservation professionals to predict behavior TUESDAY, OCTOBER 17, 2017 - 12:00-1:00 PM EDT

Conservation professionals are traditionally trained in the natural sciences, and later find that understanding human behavior is as important in helping to achieve conservation outcomes. In this webinar, the presenter will discuss research on capacity building that focuses on understanding and evaluating people’s willingness and ability to work toward conservation goals. Learning about these research outcomes can help you create more effective training programs for your staff, volunteers and audience. Five psychological indicators predict 34% of variation in a professional’s capacity to apply new skills effectively after a training. In this webinar, the presenter will explain these five markers of capacity and discuss why they are critical to the long-term success of conservation professionals.

Presenter: Kayla Cranston, Ph.D.

N E W D I R E C T I O N S I N C O N S E R V A T I O N P S Y C H O L O G Y W E B I N A R S E R I E S

Webinar Logistics

• Everyone should be connected via Audio Broadcast upon entering the webinar – You do not need to call in and you are automatically muted

• The presentation will be recorded and posted to the Antioch web site within one week

• Please submit any questions you have for the presenter in the Q& A section

• If you are having trouble with any aspect of the broadcast, use the Chat section to message the Host directly

N E W D I R E C T I O N S I N C O N S E R V A T I O N P S Y C H O L O G Y W E B I N A R S E R I E S

• Overview & Introductions • Abigail Abrash Walton, PhD

• Presentation • Kayla Cranston, PhD

• Audience Questions

Moderator: Dr. Abigail Abrash Walton, Antioch University New England

Building the capacity of

conservation professionals

to predict behavior

Kayla Cranston, Ph.D.

Oregon State University

October 17, 2017

Capacity building for conservation

But first… Think of 2 examples from your life of being trained (or training others) a new skill

Intrinsic motivation: That which compels us to continue to act largely regardless of external reward or punishment.

This skill is personally or professionally meaningful to me.

Meaningful Ownership:

I did it! I got this.

Effective Autonomy

People have told me they need me to know this.

Explicit Community Need

We got this!

Group Efficacy

I can correct my own mistakes

Self-Regulated Understanding

The

Intern

al

Carrot

To learn more about my

research or the

Conservation

Psychology Coaching

Service I apply it to at

Oregon State University,

please visit my website

at:

www.kaylacranston.com

or e-mail me at:

kayla.cranston@oregons

tate.edu

N E W D I R E C T I O N S I N C O N S E R V A T I O N P S Y C H O L O G Y W E B I N A R S E R I E S

Social Marketing and Social Movement Strategies: Making Connections

TUESDAY, NOVEMBER 14, 2017 - 12:00-1:00 PM EST

One of the strong branches of conservation psychology is community-based social marketing (CBSM), which applies research in social psychology to promote sustainable behaviors at the individual and community level. This webinar provides a brief introduction to CBSM, but argues that the present scale of environmental problems requires social movement organizing in addition to individual and small group change. Using examples, it suggests how techniques in social marketing can serve social movement goals, and how social movement thinking invites a reconceptualization of social marketing for environmental behavior change.

Presenter: Dr. Louise Chawla