New – DYNAGRIP Construction Adhesives

Technology Overview

Category Overview

Set Positioning vs Competition

Current Hardware / LBM Sets:

• SKU Duplication

• Sell Up Positioning Opportunities

• Room for Merchandising Improvements

• End User often Defaults to Opening Price Point

DAP DynaGrip Assortment Display:

• Innovative Advanced Technology

• Sell Up Strategy – Increase Average Ticket

• Gravity Feed Merchandising System

• Shelf Card & POP - Product Selector Support

5

Selling Materials

BrochureLaunch Kit

Sell Sheets

JLC Live 2017 Videos

Photography

POP

Intro Retailer - Heavy Duty Comparison

Competitive Pricing

DAP Introductory Price is Net 4ft Assortment Price per Cartridge

Liquid Nails & Loctite Cost Based on ACE, True Value and Orgill

Advantage, average warehouse cost

BRANDDAP

DynaGrip

Heavy Duty

Power Grab

Heavy Duty

Liquid Nail Heavy

Duty

LN-903

Loctite

HeavyDutyPL-375

Drop Ship

to Dealer $1.22 $3.26 $1.85 $1.57

Avg Sell $4.48 $4.68DEPOT

$2.58DEPOT & LWS

$2.40DEPOT

GM% 73% 30% 28% 35%

GM$ $3.26 $1.42 $0.73 $0.83

Loctite® The Registered Trademark of Henkel IP& Holding GmbHLiquid Nails® The Registered Trademark of PPG Architectural Finishes, Inc.OSI Brand is part of the Henkel Corporation of Brands.Titebond® The Registered Trademark of Franklin International, Inc.

Intro Retailer - All Purpose Comparison

Competitive Pricing

BRANDDAP

DynaGrip

All-Purpose

Liquid Nails Projects

LN-704 Loctite PL200

Drop Ship to Dealer $1.15 $1.67 $1.32

Avg. Sell $3.58Not at DEPOT/LWS

$1.81DEPOT & LWS

$1.69DEPOT

GM% 68% 8% 22%

GM$ $2.43 $0.14 $0.37DAP Introductory Price is Net 4ft Assortment Price per Cartridge

Liquid Nails & Loctite Cost Based on ACE, True Value and Orgill Advantage, average warehouse cost

Loctite® The Registered Trademark of Henkel IP& Holding GmbHLiquid Nails® The Registered Trademark of PPG Architectural Finishes, Inc.OSI Brand is part of the Henkel Corporation of Brands.Titebond® The Registered Trademark of Franklin International, Inc.

Intro Retailer - Hybrid/Polyurethane Comparison

Competitive Pricing

DAP Introductory Price is Net 4ft Assortment Price per Ctg

Loctite Cost Based on ACE, True Value and Orgill Advantage, avg warehouse cost

BRANDDAP

DynaGrip

HD MAX Hybrid

Loctite

PL

Premium

Drop Ship

to Dealer $1.76 $3.88

Avg Sell $5.48 $4.68DEPOT & LWS

GM% 68% 17%

GM$ $3.72 $0.80

Loctite® The Registered Trademark of Henkel IP& Holding GmbHLiquid Nails® The Registered Trademark of PPG Architectural Finishes, Inc.OSI Brand is part of the Henkel Corporation of Brands.Titebond® The Registered Trademark of Franklin International, Inc.

BILL TO: SHIP TO: MEMBER#:

ACCOUNT #:

PO #: PH / FAX#:

2FT

Qty EaTotals

12 19.68$

12 22.92$

- -

12 22.20$

12 24.36$

- -

12 35.28$

12 20.28$

12 30.00$

12 30.00$

12 33.96$

12 23.40$

- -

- -

262.08$

52.42$

209.66$

Base Tota l

20% OFF

Net Value

DYNAGRIP Product Listing and Regular Pricing

Above SKU’s VOC Compliant Formulas - All 50 States

PROMO KIT INCLUDES: HEADER SIGNS, BRACKETS

SHELF CARD INSERTS, and VIOLATOR HANG TAGS

DAP reserves the right to cancel programs or change pricing with 30 days notice.

RETAILER DROP SHIP PROGRAM ONLY

LIMIT 1 ASSORTMENT PER SHIP TO LOCATION

PLEASE ALLOW MINIMUM 2 WEEKS LEAD TIME TO FILL ORDERS

Offer Valid: December 21th - April 30th 2017

Shipments begin on January 1st 2017

FAX ORDERS to DAP CUSTOMER SERVICE

410.558.1068, EMAIL: orders@dap.com

DAP Sales Person:

DAP

Model #Adhesive Product Description Size

Base

Price

27500 DYNAGRIP All Purpose Adhesive 5.0 oz 1.64$

27501 DYNAGRIP All Purpose Adhesive 10.3 oz 1.91$

27502 DYNAGRIP All Purpose Adhesive 28.0 oz 3.23$

27507 DYNAGRIP HEAVY DUTY Adhesive 5.0 oz 1.85$

27509 DYNAGRIP HEAVY DUTY Adhesive 10.0 oz 2.03$

27510 DYNAGRIP HEAVY DUTY Adhesive 28.0 oz 4.25$

27511 DYNAGRIP HEAVY DUTY MAX - HYBRID 10.0 oz 2.94$

27519 DYNAGRIP Foamboard Adhesive 10.3 oz 1.69$

27520 DYNAGRIP Wood Panel Trim - CLEAR GRAB 10.3 oz 2.50$

27521 DYNAGRIP Tub Surround - CLEAR GRAB 10.3 oz 2.50$

27522 DYNAGRIP Mirror,Marble,Granite - HYBRID 10.0 oz 2.83$

27516 DYNAGRIP Advanced Subfloor-LOW SLV. 10.3 oz 1.95$

27042 DYNAGRIP Advanced Subfloor-LOW SLV. 28.0 oz 3.37$

27518 DYNAGRIP Drywall 28. 0oz 2.76$

2FT #18620: 4FT #18621:Total Preset Assortments Ordered:

209.66$

529.32$

60%319.66$ Return on Investment

Assortment Investment

Retail Return

Gross Margin %

(@ Sug. Retai ls )

255.24$

$816.94

69%$561.70Return on Investment

Assortment Investment

Retail Return

Gross Margin %

(@ Sug. Retai l )

2FT ASSORTMENT & PROMO KIT

4FT

Qty EaTotals

12 19.68$

12 22.92$

12 38.76$

12 22.20$

12 24.36$

12 51.00$

12 35.28$

12 20.28$

12 30.00$

12 30.00$

12 33.96$

12 23.40$

12 40.44$

12 33.12$

425.40$

170.16$

255.24$

Base Tota l

40% OFF

Net Value

Model # Product Description Base PricingQty

Eaches

Order

Total $

27512 DYNAGRIP HEAVY DUTY MAX- HYBRID 28 oz 6.82$

27514 DYNAGRIP SUBFLOOR -LATEX VOC 10.3 oz 1.95$

27515 DYNAGRIP SUBFLOOR -LATEX VOC 28.0 oz 3.37$

27517 DYNAGRIP SUBFLOOR - SOLVENT 10.3 oz 1.80$

25117 DYNAGRIP SUBFLOOR - SOLVENT 28.0 oz 2.89$

Net Total

10% Off Discount

INTRO

20% OFF

DAP’s DYNAGRIP

ASSORTMENTS SHIP

PREPAID FREIGHT

4FT ASSORTMENT & PROMO KIT

T

INTRO

40% OFF

RETAILER DROP SHIP PROGRAM ONLY

FAX ORDERS to DAP

CUSTOMER SERVICE

410.558.1068,

EMAIL:orders@dap.com

BILL TO: SHIP TO: MEMBER#:

ACCOUNT #:

PO #: PH / FAX#:

DAP Sales Person:

DAP

Model #Adhesive Product Description Size Cases/EA Per Pallet

Reg.

Base

Price

1

Pallet

Price

10 Pallet

Price

24 Pallet

Price

Pallet

Order Qty

Total

Value

25117 DYNAGRIP / DAP 4000 Subfloor - SLV. 28.0 oz 60 cs/720 ea 2.89$ 2.33$ 2.27$ 2.21$

27515 DYNAGRIP Subfloor LTX 28.0 oz 60 cs/720 ea 3.37$ 2.90$ 2.85$ 2.78$

27042 DYNAGRIP / DAP 7000 Subfloor-LOW SLV. 28.0 oz 60 cs/720 ea 3.37$ 2.90$ 2.85$ 2.78$

Totals:

DAP SUBFLOOR ADHESIVE PALLET PRICING

DAP

Model #Product Description Case Pack Price

Cases

Ordered

Total

Value

16510 Tri Strut Laydown System 1 -shelf $95.00

16512 Tri Strut Stand-Up System 1 - shelf $95.00

PriceCases

Ordered

Total

Value

Customer

Charge

$0

$0

$0

$0 Total Value of Goods to Offset Racks (must not exceed rack costs)

*Free Goods at no charge, not to exceed total rack cost:

Rack Total

SUBFLOOR: Orders must be placed by March 31, 2017 calling for immediate shipment.

10 & 24 pallet orders require a 4 week lead time and will ship directly from Tipp City.

Orders must ship to one location and only ordered in full pallet multiples.

Full Pallets of the above products can be combined to meet the 10 & 24 pallet pricing level

Available Merchandising Rack Systems

. Total Combined Order Must meet $1,250 for Prepaid Freight. DAP reserves the right to cancel programs or change pricing with 30 days notice.

*RACKING: DAP will supply free goods to off-set the rack costs at no

charge. Free goods can be any DAP Product(s) as long as it does not

exceed cost of racks based on customers everyday pricing (or show

pricing if during show period) as per DAP’s Standard Rack Policy.

Text HereSKU Set Up Information

7079827507 DYNAGRIP HEAVY-DTY - no tray 5 oz 070798275089 30070798275073 12 5.99 0.4 1009.75 x 7.5 x 9.5