UNIVERSITY OF PUNE, PUNE

DEPARTMENT OF MANAGEMENT SCIENCES (PUMBA),

STRUCTURE OF MBA++ COURSE

(CREDIT SYSTEM WITH TRIMESTER PATTERN)

(Effective From the Academic Year 2007-2008)

The structure of MBA++ course will be as follows :

1. The entire duration of the MBA++ course will be of 24 months, comprising of six trimesters. The course structure is given in Annexure I. The detailed syllabus for the same is given in Annexure II.

2. The total number of courses and credits offered will be as follows:

Type of Course Full (3 credits each) Half (2 credits each) TOTAL

General

Functional Elective

Sector Specific Elective

Foreign Language

Projects / Training

15 (45 credits)

5 (15 credits)

3 ( 9 credits)

------

3 ( 9 credits)

3 (6 credits)

3 (6 credits)

2 (4 credits)

1 (2 credits)

2 (4 credits)

18 (51 credits)

8 (21 credits)

5 (13 credits)

1 (2 credits)

5 (13 credits)

TOTAL 26 (78 credits) 11(22 credits) 37 (100 credits)

3. Each of the Trimesters will be of 13 weeks duration. Out of these 13 weeks, the teaching term will be of 11 weeks. For the full courses, there will be 4 sessions of 90 minutes each, per week; and for the half courses, there will be 3 sessions of 90 minutes each, per week. The trimester-end examination will be held in the last two weeks of each trimester.

4. Each course will have two heads of evaluation – Internal and External. The internal evaluation will be in the form of continuous evaluation which will be carried out for 50% of the total marks. This will comprise of

(Written Tests: 40% + Class Participation:20% + Other mode/modes of evaluation as specified by the concerned teacher : 40%). The written tests will be conducted on the basis of the guidelines as specified in the Scheme for Credit System of the University of Pune. During each trimester, trimester-end written examination shall be conducted for the external evaluation for each course comprising of 50% of the total marks. This examination will be conducted as per University Circular No.255 pertaining to the departments conducting their own final examination.

5. All the students shall be required to attend minimum of 75% of the total number of sessions held for each course, failing which the term of the student/s shall not be granted for that course. Further, if the student fails to do so for more than 50% of the number of courses in any trimester, his/ her term shall not be granted for that full trimester.

6. If a student fails to pass in the Internal Evaluation of any course, he/she will have to reappear for the same in the next academic year during the respective Trimester. No separate evaluation will be carried out for these students during any other trimesters, except for the trimester in which he/she has failed. However, separate examinations for internal evaluation of any of the courses of Trimester I to Trimester V may be conducted for the students who will be appearing for the Sixth trimester examinations.

7. If a student fails to pass in the external evaluation i.e. the Trimester-end examination of any course, he/she will have to reappear for the same along with the immediate next Trimester-end examination only. However, if he/she still fails to pass in the said course, he/she shall appear for the same along with the regular concerned Trimester-end examination to be held in the immediate next academic year. For instance, if a student fails in course no. 101 of Trimester I (academic year 2007-08), he/ she can reappear for the same along with Trimester-end Examination of Trimester II. If he/she fails in this examination again, he/she can appear again during the examination of Trimester I of the next academic year (i.e. academic year 2008-09). No examination for the courses of Trimester I will be held along with the Trimester-end examination of Trimester III. However, separate trimester-end examinations for external evaluation of any of the courses of Trimester I and Trimester IV may be conducted for the students who will be appearing for the Sixth trimester examinations.

8. Each student will be required to choose TWO specializations – One as a Functional Specialisation and one as a Sector Specific Specialization. The Functional Specialisation available are : A) Marketing Management B) Financial Management C) Systems Management D) Operations Management E) Human Resources Management F) International Business Management. The Sector Specific Specialisations available are : A) Retail Management B) Banking & Insurance Management C) Engineering Management D) Health Care Management E) IT & ITES Management. Only those Sector Specific Specialisations will be offered which will be selected by at least 20 students.

9. Except for the rules designed by the Department for this Credit System, all other rules prescribed from time to time, by the University of Pune and/or Government of Maharashtra shall be applicable to all the students. (For instance, Eligibility Criteria, Refund Rules etc.)

10. Minimum passing marks for the internal as well as the external evaluation is 40 %.

Students will be awarded grade points for their performance during the internal and external evaluation for each subject (course) as per the following criteria.

Marks Range (%) Grade Grade Points

75 – 100 O 6

65 – 74 A 5

55 – 64 B 4

50 – 54 C 3

45 – 49 D 2

40 – 44 E 1

00 – 39 F 0

The grade points for each subject will be based on the Grades obtained for the total of the Internal and External evaluation. Students getting the grade ‘F’ in either or both of the internal and external evaluation will be declared fail (Grade F) in the total evaluation.

For each of the subject, the Grade Points to be used for the calculation of the Grade Point Average (G.P.A.) will be obtained as :

Grade Points for GPA = Grade Points for a subject ´ Number of credits of the subject

The Final Grade Point Average (GPA) will be calculated as :

Sum of the ‘Grade Points for GPA’ of all the Subjects

Final GPA = ----------------------------------------------------------------------

(Total Number of credits = 100)

The Final Grades will be awarded as per the following Criteria :

Final GPA Range Final Grade

5.50 – 6.00 O

4.50 – 5.49 A

3.50 – 4.49 B

2.50 – 3.49 C

1.50 – 2.49 D

0.50 – 1.49 E

0.00 – 0.49 F

The final grade sheet will also indicate the total of all the marks scored during the six trimesters.

ANNEXURE I - COURSE STRUCTURE

* A Full Credit Course (F) has 3 credits and Half Credit Course (H) has 2 credits.

TRIMESTER I (1st August – 4th November)

CODE TITLE CREDITS

(Full / Half)

LECTURE HOURS

MARKS

101 Principles & Practices of Management F 50 100

102 Management Accounting F 50 100

103 Managerial Economics F 50 100

104 Statistical & Quantitative Methods F 50 100

105 Legal Aspects of Business F 50 100

106 Organisational Behaviour H 25 50

TOTAL 17 550

TRIMESTER - II (12th November – 10th February)

Group Project – I : At the end of the Trimester – II, an Industrial Project of 10 days duration (Field Work) is to be carried out by a group of 10 students under the guidance and supervision of the nominated faculty.

TRIMESTER - III (1st March – 31st May)

CODE TITLE CREDITS

(Full / Half)

LECTURE HOURS

MARKS

201 Marketing Management F 50 100

202 Financial Management F 50 100

203 Management Information Systems F 50 100

204 Operations Management F 50 100

205 Human Resources Management F 50 100

206 International Business Management F 50 100

207 Research Methodology H 25 50

TOTAL 20 650

CODE TITLE CREDITS

(Full / Half)

LECTURE HOURS

MARKS

301 Entrepreneurship Development & Project Management

F 50 100

302 Functional Specialisation – Paper I F 50 100

303 Functional Specialisation – Paper II F 50 100

304 Functional Specialisation – Paper III F 50 100

305 Functional Specialisation – Paper IV H 25 50

306 Sectoral Specialisation – Paper I F 50 100

307 Economic Environment of Business H 25 50

308 Group Project – I (Industrial) H --- 50

TOTAL 21 650

INDIVIDUAL SUMMER TRAINING (1st June – 31st July)

Individual summer training of minimum 50 days duration in a business organization / company is to be carried out under the guidance and supervision of the nominated faculty.

TRIMESTER - IV (1st August – 4th November)

CODE TITLE CREDITS

(Full / Half)

LECTURE HOURS

MARKS

401 Business Policies & Strategic Management F 50 100

402 Management Control Systems F 50 100

403 Functional Specialisation – Paper V F 50 100

404 Functional Specialisation – Paper VI H 25 50

405 Sectoral Specialisation – Paper II F 50 100

406 Sectoral Specialisation – Paper III H 25 50

407 Individual Summer Training F --- 100

TOTAL 19 600

TRIMESTER - V (12th November – 10th February)

CODE TITLE CREDITS

(Full / Half)

LECTURE HOURS

MARKS

501 Managing for Excellence F 50 100

502 Functional Specialisation – Paper VII F 50 100

503 Functional Specialisation – Paper VIII H 25 50

504 Sectoral Specialisation – Paper IV F 50 100

505 Sectoral Specialisation – Paper V H 25 50

506 Foreign Language H 75 50

507 Group Project – II (Social) H --- 50

TOTAL 17 500

NOTE :

Group Project – II : A Group Project is to be carried out by a group of 10 students under the guidance and supervision of the nominated faculty. This must be carried out with a non-profit organization during the Trimester - V.

Foreign Language : The classes for the Foreign Language course will commence from the beginning of the Trimester – IV.

TRIMESTER - VI (16th February – 15th June)

Internship / Pre-Placement Project of Four Month (minimum 100 days) duration is to be completed in a company. The evaluation will be based on the performance report of the Employer and the Presentation / Viva-voce Examination.

CODE TITLE CREDITS

(Full / Half)

LECTURE HOURS

MARKS

601 Internship / Pre-Placement Project (Internal)

F --- 100

602 Internship / Pre-Placement Project (External)

F --- 100

TOTAL 6 200

GRAND TOTAL 100 3150

LIST OF FUNCTIONAL SPECIALISATIONS

Functional Specialisation (A) : MARKETING MANAGEMENT

Paper I - Product and Brand Management

Paper II - Integrated Marketing Communication

Paper III - Marketing Research and Consumer Behavior

Paper IV (H) - Sales and Customer Relationship Management

Paper V - Services Marketing

Paper VI (H) - Marketing Strategy and Rural Marketing

Paper VII - Retail and Distribution Management

Paper VIII (H) - International Marketing

Functional Specialisation (B) : FINANCIAL MANAGEMENT

Paper I - Advanced Financial Management

Paper II - Financial Services

Paper III - Legal and Procedural Aspects Of finance

Paper IV (H) - Risk Management

Paper V - Taxation Laws

Paper VI (H) - Financial institutions and markets

Paper VII - International Finance

Paper VIII (H) - Security Analysis & Portfolio Management

Functional Specialisation (C) : SYSTEMS MANAGEMENT

Paper I - Computing Environment and Technology

Paper II - Business Applications of IT

Paper III - HRM & infrastructure management for IT

Paper IV (H) - Strategic IT management and Planning

Paper V - Software Engineering

Paper VI (H) - Trends in Information Technology

Paper VII - Information Systems Audit & Control

Paper VIII (H) - Information, Network Security and IP

Functional Specialisation (D) : OPERATIONS MANAGEMENT

Paper I - Operations Planning & Control

Paper II - Logistics & Supply Chain Management

Paper III - Quality Management

Paper IV (H) - Technology Management

Paper V - Advanced Project Management

Paper VI (H) - Strategic Manufacturing & Operations Management

Paper VII - QT / IT Applications

Paper VIII (H) - World Class Manufacturing

Functional Specialisation (E) : HUMAN RESOURCES MANAGEMENT

Paper I - HR Administration & Information Systems

Paper II - Performance Management Systems

Paper III - Training & Development

Paper IV (H) - Industrial Relations – Theory & Practice

Paper V - Labour Legislation

Paper VI (H) - Compensation Management

Paper VII - Strategic Human Resources Management

Paper VIII (H) - Organizational Development

Functional Specialisation (F) : INTERNATIONAL BUSINESS MANAGEMENT

Paper I - IB Environment and Global Competitiveness

Paper II - International Marketing

Paper III - International Finance

Paper IV (H) - International Business Operations

Paper V - International Logistics and Supply Chain Management

Paper VI (H) - International Diversity Management

Paper VII - International Regulatory Environment

Paper VIII (H) - International Business Ethics and Social Responsibility

LIST OF SECTOR SPECIFIC SPECIALISATIONS

Sectoral Specialisation (A) : RETAIL MANAGEMENT

Paper I - Indian Economy and Sectoral Analysis

Paper II - Introduction to Retailing

Paper III (H) - Retail Operations

Paper IV - Buying and Merchandising

Paper V (H) - Retail Selling and Promotion

Sectoral Specialisation (B) : BANKING & INSURANCE MANAGEMENT

Paper I - Indian Economy and Sectoral Analysis

Paper II - General Banking and Regulations

Paper III (H) - Credit Management

Paper IV - Insurance, Regulations and Risk Management

Paper V (H) - Advanced Banking and Insurance

Sectoral Specialisation (C) : ENGINEERING MANAGEMENT

Paper I - Indian Economy and Sectoral Analysis

Paper II - Marketing for Engineering Industries

Paper III (H) - HRM for Engineering Industries

Paper IV - Finance for Engineering Industries

Paper V (H) - Strategic Management for Engineering Industries

Sectoral Specialisation (D) : HEALTH CARE MANAGEMENT

Paper I - Indian Economy and Sectoral Analysis

Paper II - Elements of Health Care Management

Paper III (H) - Current Trends in Health Care Management

Paper IV - Hospital Management

Paper V (H) - Wellness and longevity

Sectoral Specialisation (E) : IT & ITES MANAGEMENT

Paper I - Indian Economy and Sectoral Analysis

Paper II - Package Application Services

Paper III (H) - Managing IT & ITES Business

Paper IV - ITES and Technology Management

Paper V (H) - Current and Future Technologies

ANNEXURE II - COURSE CURRICULUM

101 - Principles and Practices of Management

1. Management

Define Managers And Management. Functions of management Management science or art? Mintzberg’s Role of manager Concept of Business, Organization, Administration

2. Evolution of Management

Contribution by various management thinkers.

3. Planning

Importance of the planning function. Planning Process- Setting Objectives – MBO. Types of Planning - Core components of strategic and tactical planning.

4. Organizing

Nature and Purpose Structure of Organization Departmentalization Line and Staff Authority Decentralization Coordinating

5. Decision Making

Nature and Purpose. Principles and Techniques of Decision Making Models of Decision Making.

6. Motivation

Definition of Motive, Morale – Characteristics and classification of motives. Theories of work motivation: Maslow’s, Herzberg’s, McGregor.

7. Leadership

Definition Importance Leadership Styles Models and Theories of Leadership Styles.

8. Controlling

Process and Techniques of Controlling

COMMUNICATION SKILLS

1. Communication Process and Principles of Communication – Barriers to

Communication.

2. Written Communication – Letter and Report Writing.

3. Written Analysis of Business Situation – Case Analysis.

Books Recommended:

1. Essentials of Management by Koontz – Tata Mcgraw Hill2. Management by Stoner, Pearson3. Principles of Management by T. Ramasamy,4. Management – Text & Cases, VSP Rao, Excel Books5. Principles of Management by Govind Rajan & Natrajan.6. Management 8/e, Robbins, Pearson Education7. Essentials of Management by Durbin, Thomson8. Business Communication by R.K. Madhukar9. Business Communication by Rai & Rai.10. Essential of Business Communication – R. Pal and Kolahalli.

102 - MANAGEMENT ACCOUNTING

1 a).Double Entry accounting methods -Conventions and Concepts – Rules for journalizing -Primary and Secondary books of accounts - Preparation of Trial Balance – b)Final Accounts of profit making and non profit making organizations

c) Introduction to company final accounts.

2. Cost Accounting – cost , costing and cost accounting -Elements of Cost - Elementary study of Materials Cost-valuation of inventory - . Labour Cost - overheads -Preparation of Cost Sheet.

3. Methods of costing – job and process costing only

4. Working Knowledge of Managerial Decision Making Techniques likes -

i. Marginal Costing – Cost Volume Profit Analysis-BEP analysis -problems on concepts of marginal costing,

ii. application of marginal costing in decision making including key factor considerations

iii. Budgetary Control –types of budgets – functional , budgets, Flexible Budgets, cash budget

iv. Standard Costing - Materials Cost and Labour Cost Variances only

Note - Problems will be covered on the following topics -

a. Preparation of ledger accounts, trial balance and final accounts of proprietor,

b. Cost Sheet preparation

c. Inventory Valuation

d. problems on concepts of Marginal Costing and Applications of Marginal Costing

e. Budgets – Cash, functional and flexible budgets

f. Materials Cost and Labour Cost Variances

Books Recommended

1. Introduction to Management Accounting - Horngreen and Sundlem2. Principles of Management Accounting - Manmohan & Goyal3. Cost and Management Accounting - S.M.Inamdar4. Management Accounting - Dr. Mahesh Kulkarni5. Double Entry Book Keeping - T.S.Grewal, S. Chand & Company6. Principles and Practice of Cost Accounting – Ashish K. Bhattacharya7. Management Accounting. - Khan & Jain, Tata McGraw Hill8. Theory & Problems in Management & Cost Accounting - Khan & Jain

9. Cost Accounting - Jawaharlal , Himalaya10. Accounting and Analysis the Indian Experience 2004 - Published by global Data Services of India ltd.11. Management Accounting – Pande Kumar, Excel Books12. Management Accounting – Khan and Jain13. Management Accounting – DRURY (Thomson Learning)14. Cost Accounting – Dutta15. Financial Accounting – Tulsian16. Advanced Management Accounting – Robert S Kaplan and Anthony A. Atkinson17. Management Accounting – Hansen, Thomson

103 MANAGERIAL ECONOMICS

1. Definition, nature and scope of Managerial Economics - Managerial Economics and Micro-economics - Managerial Economics and Macro-economics – 2. Types of business organization – non profit organization – organization goals- profit maximization- wealth maximization and sales maximization- satisfying theory- enhancing value of the firm and its goals.

3 Demand Analysis - Determinants of Market Demand - Law of Demand - Elasticity of Demand - Measurement and its use - Demand Forecasting - Techniques of Demand Forecasting

4 Supply analysis- production and costs law of variable proportions- law of supply and elasticity of supply- cost and cost functions – determinants of costs- break even analysis

5. Pricing and output determination - Pricing decisions under different market forms like perfect competition, monopoly, oligopoly - Pricing Methods

6.Government and Business - Need for Government intervention in the market - Price Controls - Support Prices and Administered Prices - Prevention and control of monopoly - Protection of consumers' interest – globalization and Economic Liberalization - Process of disinvestments – applications of economic principles in managerial decision making

Books Recommended

1. Managerial Economics – Dr. Mukund Mahajan, Nirali Prakashan

2. Managerial Economics - Mote, Paul and Gupta, Nirali Prakashan

3. Managerial Economics - Varshney and Maheshwari

4. A study of Managerial Economics - D.Gopalkrishna

5. Managerial Economics - D.C.Hauge

6. Managerial Economics - Reckie and Crooke

7. Managerial Economics – Atmanand, Excel Books

8. Managerial Economics - Gupta

9. Managerial Economics, 4th Ed. - Craig Peterson, Pearson Education

10. Managerial Economics, DM Mithani, Himalaya

11. Economics For Managers , Hirschey - Thomson

104 - STATISTICAL & QUANTITATIVE METHODS

1. Arranging data to convey meaning - tables, graphs and frequency distribution.

2. Measures of central tendency and dispersion.

3. Simple and multiple regression and correlation.

4. Association of attributes.

5. Probability - Probability distributions - Binomial, Poisson and Normal.

6. Linear Programming - Formulation and graphical solution to two variables - Assignment problems - Transportation problems.

7. Queuing theory - Single server and multiple servers.

8. Markov Chains with Simulation techniques - Monte Carlo simulation

9. Games theory - 2 X 2 Zero Sum Game with dominance - Pure strategy and mixed strategy.

10. Decision theory - Five criterion of decision making.

Books Recommended

1. Statistical Methods - S.P.Gupta

2. Statistics for Management - Levin and Rubin, Pearson

3. Statistics - Spiegel

4. Quantitative Techniques Vol. 1 and 2 - L.C.Jhamb, Everest Publication

5. Statistics and Quantitative Techniques - M.G.Dhaygude

6. Operations Research - V.K.Kapoor

7. Operations Research - J.K.Sharma

8. Quantitative Techniques - N.D.Vohra, Tata Mcgraw Hill

9. Introduction to Operations Research - Hiller

10. Introduction to Operations Research - Gillett

11. Statistical and Quantitative Methods - Ranjeet.Chitale

105 - LEGAL ASPECTS OF BUSINESS

I. The Contract Act, 1871 1872

II. Sales of Goods Act, 1930

III. The Negotiable Instruments Act, 1881

IV. The Companies Act, 1956 up to only the first 100 sections

VI The Consumer Protection Act, 1986

VII. The Information Technology Act, 2000

Books Recommended

1. Business Laws – Bulchandani, Himalaya2. Business Laws - S.D.Geet and M.S.Patil3. Business Laws - Gulshan Kapoor4. Business and Commercial Laws - Sen and Mitra5. An Introduction to Mercantile Laws - N.D.Kapoor6. Business Laws - N.M.Wechlekar7. Business Laws - M.D.Mulla8. Company Law - Avtar Singh9. Bare Text of the relevant Act 10. Business law – P C Tulsian, Tata McGraw Hill11. Business Law – S. S. Gulshan, Excel Books12. Business legislation for management – M C Kuchhal and Deepa Prakash.

In addition to these books, students are advised to refer to the monthly journals like Chartered Accountant, Chartered Secretary and All India Reporter for latest case laws

106 (H) – ORGANIZATIONAL BEHAVIOUR

1. Definition – Importance – Historical Background – Fundamental concepts

of OB – Different model of OB i.e. autocratic, custodial, supportive,

collegian and SOBC.

2. Perception Process – Nature and Importance – Perpetual Organization

3. Personality & Attitudes – Meaning of personality – Development of

personality - Nature and dimensions of attitude – Job Satisfaction –

Organizational Commitment

4. Learning – Process of Learning – Principles of Learning – Organizational

Reward Systems – Behavioural Management

5. Group Dynamics and Teams – Theories of Group Formation – Formal

Organization and informal Groups and their interaction – Importance of

teams – Formation of teams – Team Work

6. Organizational Design – Various organizational structures and their

effects on human behaviour – Organizational Culture – Organizational

Effectiveness.

7. Management of Change – Importance – Forces responsible for change –

Resistance to change – Overcoming resistance to change – Introduction of

change in organization – Organizational Development as a tool for

introduction of change

8. Conflict Management – Traditional vis – a – vis Modern view of conflict

– Constructive and Destructive and Destructive conflict – Conflict Process

– Strategies for encouraging constructive conflict – Strategies for

resolving destructive conflict

Books Recommended

1. Organizational Behaviour, 9th Ed. – Stephen Robbins, Pearson Education

2. Human Behaviour at work – Davis and Newstrom, Tata Mcgraw Hill

3. Organizational Behaviour – Uma Sekaran

4. Organizational Behaviour – Fred Luthans, Mcgraw Hill

5. Organizational Behaviour – K. Aswathappa, Himalaya

6. Human Behaviour at Work – Keith Davis

7. Organizational Behaviour – Jit S. Chandran

8. Human Relations & Organizational Behaviour – R. S. Dwivedi , Oxford Mcgraw Hill

9. Organizational Behaviour – McShane

10. Organizational Behaviour – Sharma

11. Organizational Behaviour – PG Aquinas

201 - Marketing Management.

1. Marketing Concepts – Marketing Concept, Marketing Process, Marketing Mix, Customer value, Customer Satisfaction and delight, Functions of Marketing

2. Marketing Planning- Analysis of Marketing opportunity, Product Market Selection, Process of Marketing Planning and Contents of Marketing Plan

3. Sales Forecasting Concept and methods, Introduction to Marketing Research-Process- Scope, Obstacles in acceptance.

4. Consumer Behaviour- Factors influencing consumer behaviour- Consumer decision making process- Industrial Buyer behaviour Vs. Domestic Buyer behaviour.

5. Dealing with competition- Identification and Analysis of Competitors.

6. Market segmentation- Bases for market segmentation of consumer goods, industrial goods and services- Market Targeting and positioning strategies.

7. Market Evaluation and Controls- Process, types of control techniques- Marketing Audit- Marketing Ethics, internet Marketing, e commerce.

Books Recommended

1. Marketing Management- Philip Kotler, Pearson Education2. Marketing Management- Philip Kotler and Kevin Lane Keller, Pearson Education3. Fundamentals of Marketing-Stanton.4. Marketing Management – Rajan Saxena, Tata McGraw Hill5. Marketing Management- S. Ramaswamy and S. Namakumari, McMillan India6. Marketing Management- Arun Kumar and N Meenaxi, Vikas Publishing7. Marketing Concepts and Cases Michael J. Etzel, Bruce J. Walker, William J. Stanton, Ajay Pandit. 8. Principles of Marketing - Philip Kotler and Gary Armstrong, Pearson9. Marketing Models- Lilien & Kotler & Moorthy, Prentice Hall10. Marketing Management, B.V.Sangvikar, S.V.Kadavekar, Ravindra Deshmukh, C.M.Joshi,Biyani, Diamond

11. Marketing Management – TK Panda, Excel Books12. Case Studies in Marketing – Indian context- R. Srinivas.13. Case study solutions- H. Kaushal14. Marketing Management – Czinkota, (Thomson)15. Basic marketing- William D. Perreault Jr. 16. Marketing - Chunawalla

202 FINANCIAL MANAGEMENT

1. Finance function –Broad areas under finance- Scope and Significance - Role of a finance executive –Implications of Various Forms of Business Organizations.

2. Financial system – Meaning and significance, Players in the financial system and their role.

3. Financial Statements of corporate organizations – Introduction to Schedule VI provisions of Companies Act, 1956.

4. Analysis and interpretation of Financial Statements using the techniques of Ratio Analysis and Funds Flow Analysis and Cash flow Analysis.

5. Working Capital Management - Nature of working capital - Need for working capital – Operating cycle, Estimation of working capital requirement - Financing working capital requirement - Commercial Papers - Management of Cash and Receivables - Factoring

6. Capitalization - Under Capitalization and Over Capitalization - Raising the Long Term and Medium Term funds - Own Vs. Borrowed Funds - Public Deposits - Leasing and Hire Purchase, Venture capital - Computation of Cost of Capital - Trading on Equity - Leverages – type & significance.

7. Capital Budgeting - Nature and Significance - Time Value of Money - Discounting and Compounding - Methods for evaluating capital expenditure proposals (all important methods including IRR)

8.

A) Management of Profits - Dividend Policy - Procedural and Legal formalities involved in the payment of dividend - Bonus Shares

B) Dividend Distribution Theories: -

Theories of dividendGordon growth modelWalters valuation modelMM – Irrelevancy theory 

Note - Problems should be covered on the following topics -

a. Simple problems on Ratio Analysis - Calculation of Ratios and analysis of Financial Statements on the basis of Ratio Analysis.

b. Simple problems on Funds Flow Analysis and Cash Flow Analysis.

d. Calculation of Cost of Capital

e. Leverages – Operating Financial and Combined

f. Estimation of Working Capital Requirement

g. Simple problems in Management of Receivables

h. Methods for evaluation of Capital Expenditure decisions (all important methods including IRR)

Books Recommended

1. Financial Management - I.M.Pandey, Vikas Publishing2. Financial Management - Khan & Jain, Tata Mc Graw Hill3. Financial Management - S.M.Inamdar4. Financial Management - N.M.Vechlekar5. Financial Management - S.C.Kuchal6. Financial Management – S. Bhat, Excel Books7. Financial Management & Policy - R.M.Shrivastava, Taxman Publishers8. Financial Management - Prasanna Chandra 9. Accounting and Analysis The Indian Experience 2007 - Published by global Data Services of India ltd.10. Financial Management and Policy – R. M. Shrivastava11. Financial Analysis of Indian Companies – GDSIL12. Managerial Finance – lawrence J. Gitman13. Financial management – Rustagi14. Essentials of Financial Management – I M Pandey15. Financial Management – Subhindra bhat16. Fundamentals of Financial Management - Brigham

Special Readings for Students:

Special features of Final Accounts of Banking Companies.

Special features of Final Accounts of insurance companies.

203 - MANAGEMENT INFORMATION SYSTEMS

1. Management Information Systems – Nature, Need, Purpose and Objectives, Approaches to MIS, New opportunities with technologies, Information as a strategic resource – Strategic information systems for competitive advantage - MIS as an instrument for the organizational change.

2. Information, Management and Decision Making – Organizations & information systems, Major types of systems and functional perspective, Information, Information systems & business strategies, Models of Decision Making

3. Information Technology - IT infrastructure, components, Planning, contemporary platforms, IT Capabilities and their organizational impact – Telecommunication, Networks & internet, current trends in technologies & tools –- IT enabled services, e business, wireless technologies etc.

4. Data Resource Management - Organizing data, Database environment & data management, Database trends, Database & web, opportunities & challenges, data warehouses, data centers & mining..

5. Building & managing information systems – IT Planning, Process Redesign, Systems development, Systems Analysis and Design - Systems Development Life Cycle - Alternative System Building Approaches - Prototyping - Rapid Development Tools - CASE Tools - Object Oriented Systems, redesigning the organization with information systems, BPR & process improvement, End user computing and Judging Info Systems Effectiveness, Controlling the systems

6. Managing International/ Global Information Systems, Decision Support Systems - Group Decision Support Systems, Intelligent systems - Executive Information Systems - Executive Support Systems - Expert Systems and Knowledge Based Expert Systems - Artificial Intelligence, Knowledge Management Systems, Enterprise applications & Business Process Integration.

7. Managing change and understand business value of systems, BCP, DRM, Management Issues in MIS - Information Security and Control - Quality Assurance - Ethical and Social Dimensions - Intellectual Property

Rights as related to IT Services / IT Products

8. Applications of MIS in functional areas as well as in the service sector should be covered with the help of minimum 5 case studies.

Books Recommended

Management Information Systems - Laudon and Laudon, 9th Edition, Pearson Education Asia Information technology for management, Turban, Mclean, Wetherbe – Wiley IndiaManagement Information Systems - Davis and Olson,Tata McGraw HillManagement Information Systems, 8/e - James A. O'Brien, George M. Marakas - McGraw HillManagement Information Systems - Thomson Introduction to Information Systems, 13/e James A. O'Brien, George M. Marakas - McGraw HillAnalysis and Design of Information Systems - Rajaraman, Prentice HallDecision Support Systems and Intelligent Systems -Turban and Aronson, Pearson Education AsiaManagement Information Systems - Schulthesis, Tata McGraw HillManagement Information Systems - Sadagopan, Prentice HallManagement Information Systems - Jayant OkeManagement Information Systems - Jawadekar, Tata McGraw HillSystems Analysis and design – igor hawryszkiewycz – prentice-hall India Data mining – adriaans – Zantinge – pearson education Data warehousing in the real world – Anahory/Murray – Pearson Education Computer ethics – Deborah G. Johnson – Pearson Education Ethics in information technology – Reynolds - thomson Expert Systems – Giarratano/ Riley – Thomson Systems Analysis & design – SatZinger-Jackson-Burd – Thomson Knowledge Management Systems – Stuart Barnes – Thomson Learning Information Systems Today – Jessup/Valacich – Pearson Education

204 - OPERATIONS MANAGEMENT

1. Historical perspective- Industrial Revolution – Evolution of OM concepts from local Factories to Globalization, Change of focus from cost – Productivity – Quality to Environmental concerns.

2. Types of industries – Variety of Business – Integration OF Manufacturing and

services – Scale of Operations – Economics – Creation of Wealth and Prosperity.

3. OM as a system – Functional / Decision areas – Organizational Structures (Traditional& Modern)

Product Design – Process Choice –Process Characteristics.

4. Planning & Control Operations – Demand Forecasting – Aggregate Planning –

Resource / Capacity planning - Just in Time systems – Production Activity Control – Scheduling Bottleneck – Introduction to MRP, ERP.

5. Materials Management– Importance – Supply chain / Value chain concept–Logistics.

Material Flow Management – Purchasing & Supply Management.

6. Inventory – Concept – Need – Types – Classification – Inventory costs – EOQ- Fixed order & Fixed period models – Safety Stock – Lead time.

7. Facility Location - Advantages – Types of Layouts- Building Material Handling & Storage system

8. Quality Management System – ISO 9000 , ISO 14000 – TQM

Maintenance Management – Total Productive Maintenance (TPM)

9. Competitive OM – Flexible Manufacturing System , Group Technology , Cellular

Manufacturing , Focus Manufacturing , Lean Manufacturing 5-S , 3M – Eliminating Waste – Value Analysis

10. Tools & Techniques for problem solving – SQC, SPC,Kaizen,7QC Tools, Pokayoke, Six Sigma – Work Study – Work Measurement

Books Recommended :

1. Operations Management Theory & Practice – B. Mahadevan ( Pearson Education)2. Operations Management – J. Heizer, Barry Render. (Pearson Education)3. Introduction to Materials Management – J.R. Tony Arnold & Stephan N. Chapmann4. Work study- I.L.O5. Competitive Manufacturing Management – Nicholas6. Logistics & Supply chain Management – Martin Christopher (Pearson Education)7. ISO 9000 & 14000 By Bureau of Indian Standard8. Production & Operations Management – U. Kachru, (Excel Books)

205 - HUMAN RESOURCES MANAGEMENT

1. Human Resources Management – Introduction and Importance – Evolution – Difference between HR Management and HRM – role of HR Manager – Structure of HR department – Duties and responsibilities of HR Manager.

2. HRD Systems- Evolution – Goals _ Elements and their interrelationship – HR Strategies – HR strategies and Organizational Strategies.

3. Manpower Planning – Objectives – Estimating manpower requirement – Recruitment and selection process – Main resources of recruitment – Assessment Devices –Succession Planning.

4. Merit Rating – Promotions – Transfers – Job Description – Job Evaluation – Job Enlargement – Job Enrichment – Job Rotation.

5. Training and Development – Training Process and Methodology – Need and objectives – training Procedure- Methods of Training- Tools and Aids – Evaluation of Training Programmes.

6. Performance Appraisal systems- Definition, Concepts of Performance Management – Different methods of Performance Appraisal – Rating Errors.

7. Kinds of Separation – Resignation, Discharge, Dismissal, Retirement, Voluntary Retirement, Golden handshake and Contractual employment etc

8. Tools to improve managerial effectiveness – Kaizen – Quality Circles- times Management

Books Recommended :

1. Human Resource Management – Garry Dessler, Pearson Education

2. HR Management – C.B. Mamaoria, Himalaya

3. Managing Human Resources- R.S. Dwiwedi

4. Human resource Management – B.P Michael

5. Human resource Management – de. P.C. Pardeshi, Nirali Prakashan

6. Human resources Management – Mirza & Saiyadin

7. Managing Human Resources – Arun Monappa, McMillan India Ltd.

8. Human Resource Management – VSP Rao

206 - INTERNATIONAL BUSINESS MANAGEMENT

1. International Business Environment - Globalization - Forces, Meaning, dimensions and stages in Globalization - Kenchi Ohmae Model - Introduction to theories of International Trade by Adam Smith, Ricardo and Ohlin & Heckler - Trading Environment of International Trade - Tariff and Non-tariff Barriers - Trade Blocks - Rise of new economies like Japan, South East Asia and China

2. Country Risk Analysis - Political, Social and Economic - Cultural and Ethical practices - Responsibilities of International Business - Economic crisis of Brazil, Mexico, India, South East Asia and Argentina

3. Managing Multinational Enterprises - Problems and Potential - Multinational Service Organizations - Indian companies becoming Multinationals - Potential, Need and Problems

4. Introduction to International Financial Management - Balance of Trade and Balance of Payment - International Monetary Fund, Asian Development Bank and World Bank - Financial Markets and Instruments - Introduction to Export and Import Finance - Methods of payment in International Trade

5. Bilateral and Multilateral Trade Laws - General Agreement on Trade and Tariffs, (GATT), World Trade

Organization - Seattle and Doha round of talks - Dispute settlement mechanism under WTO - Problems of Patent Laws - International convention on competitiveness

6. International Marketing - Entry strategies - Market selection - Barriers

7. Global sourcing and its impact on Indian Industry - Globalization and internal reform process - India’s competitive advantage in industries like IT, Textiles, Gems & Jewellery etc. - Potential and threats.

8. Negotiations and commercial diplomacy.

9. Minimum 10 Case Studies to be covered in the class

Books Recommended

1. International Business Environment - Sundaram and Black, Prentice Hall of India

2. International Business Environment - Bhalla and Raju, Anmol Publishers

3. International Financial Management - P.G.Apte, Tata McGraw Hill

4. International Business - Francis Cherulinam, Himalaya

5. International Business - Rao and Rangachari

6. Export Management - Rathod

7. Global Business Today - Charles Hill, Tata McGraw Hill

8. International Business - Charles Hill, Tata McGraw Hill

9. International Business Environment & Operations - John D.Daniels

207 (H) - RESEARCH METHODOLOGY

The objective of the subject is to provide the skills required for the writing of Project Report. The suggested syllabus for the subject is as below -

1. Meaning, Objectives and Motivation in research - Types of research - Research Approaches - Research Process - Validity and Reliability in research

2. Research Design - Features of a good design - Types of Research Design - Basic principles of Experimental Design

3. Sampling Design - Steps in Sample Design - Characteristics of a good sample design - Random Samples and Random Sampling Design

4. Measurement and Scaling Techniques - Errors in Measurement - Tests of sound measurement - Scaling and Scale Construction Techniques - Forecasting Techniques - Time Series Analysis - Interpolation and Extrapolation

5. Methods of data collection - Primary Data - Questionnaire and Interviews - Collection of Secondary Data - Cases and Schedules

6. Testing of Hypothesis - Procedure for Hypothesis Testing - Use of Statistical Techniques for testing of hypothesis - Sampling Errors

7. Testing of samples - Sampling Distributions, Sampling Theory - Determining size of the sample, codification level - Internal Estimation

8. Chi-square Test - Analysis of Variance and Co-variance - Multi Variate Analysis

9. Interpretation of Data and Report Writing - Layout of a Research Paper - Techniques of Interpretation

10. Use of computer in Research - Creating a Database and its use for Statistical Analysis

Books Recommended

1. Research Methodology - C.R.Kothari

2. Methodology and Techniques of Social Research –Wilkinson, Bhandarkar

3. Research Methodology - Dr. V.P.Micahel

4. Research Design & Methods - Kenneth S. Bordens

5. Business Research Methods - Donald R. Cooper

6. Methods in Social Research - Good & Hatt

7. Research Methodology – Bhattacharyya

301 - Entrepreneurship Development and Project Management

Part A : Entrepreneurship Development

1. The Entrepreneurial Revolution

Role of entrepreneur in Indian Economy and developing economies.

Entrepreneurial Culture in Developing and Developed Countries.

2. Entrepreneurship: An Evolving Concept

Definition of Entrepreneur

Process of Entrepreneurship

Types of Entrepreneur

3. Intrapreneurship: Developing Corporate Entrepreneurship

Definition, Need and Importance of Intrapreneurship

Entrepreneur Vs Intrapreneur Vs Manager

Developing Organization Culture for Intrapreneurship

4. Understanding the Entrepreneurial Perspective in Individuals

Qualities of Entrepreneur

Push and Pull Factors for Individuals.

Barriers for Entrepreneurship

5. Creating Entrepreneurial Venture

Environmental Assessment: Preparation for a New Venture

Assessment and Evaluation of Entrepreneurial Opportunities

Developing Creativity and Understanding Innovation for Business Idea Generation.

6. Developing an Effective Business Plan

Marketing Research for New Ventures.

Technical and Financial Feasibility

Financial Preparation for Entrepreneurial Ventures

Why do entrepreneurs fail? - Four Entrepreneurial Pitfalls.

7. Sources of Capital for Entrepreneurs

8. Developing First Generation Entrepreneurs

EDP Model

Role of EDII, NISEBUD, NISET, SISI, CON, CED and NGOs etc.

9. Managing Entrepreneurial Growth

10. Women and Minority Entrepreneurship

* Case studies

Books Recommended

1. New Venture Creation by Jeffery Timmons

2. Entrepreneurship – Donald F. Karatko & Richard M. Hodgetts3. Entrepreneurship - Holt4. Entrepreneurship Development – Vasant Desai5. Entrepreneurship – M. Lall, Excel Books

Part B : Project Management

1. Introduction to Project Management, Definition, Characteristics, Types, Objectives.

2. Project formulation and appraisal – idea generation, concept formulation, objective definition and development; Feasibility study and evaluation; Preparation of DPR; Project appraisal criteria, Analysis of risks, social cost benefit analysis.

3. Planning of Projects – A global perspective – critical success factors; stages of planning; reasons and consequences of failure; planning for projects execution.

4. Project Scheduling – scope and work breakdown structure; Gantt Charts, Network Techniques; CPM / PERT.

5. Project Organization – types, functions; role of project manager, functional managers and other functionaries.

6. Contracts Management – importance, various types of contracts, terms and conditions.

Books Recommended:

1. Projects – Planning, Analysis, Selection, Implementation & Review – Prasanna Chandra : Tata Mc. Grow-Hill, New Delhi

2. A Management Guide to PERT/CPM – Jerome D. Wiest, Ferdinend K. Levy : Prentice Hall India Pvt. Ltd.

3. Project Management – Harvey Maylor : Macmillan publication (India)

4. Handbook of Project Management – Dennis Lock : Jaico Publishing house, Bombay

5. Project Cost Control for Managers – Bill Tompkins : Jaico Publishing House

NOTE ON SPECIALISATIONS

Each student will be required to choose TWO specializations – One as a Functional Specialisation and one as a Sector Specific Specialization. The Functional Specialisation available are : A) Marketing Management B) Financial Management C) Systems Management D) Operations Management E) Human Resources Management F) International Business Management. The Sector Specific Specialisations available are : A) Retail Management B) Banking & Insurance Management C) Engineering Management D) Health Care Management E) IT & ITES Management. Only those Sector Specific Specialisations will be offered which will be selected by at least 20 students.

302 – 305 : FUNCTIONAL SPECIALISATION PAPERS : I to IV

302(A) : MARKETING SPECIALIZATION

PAPER I

Product and Brand Management

1. Introduction to Product Management : Product Concept, Types of Products, Product Line, Line Extension Product Mix Decisions, Product Life Cycle, Strategies in Different Phases.

2. New Product Decisions :Types of New Products, New Product Development Process, Adoption of New Products. Packaging- Purpose, Types and new trends in packaging.

3. Pricing Decisions: Factors influencing pricing decisions, Approaches to Pricing, Setting the Price and Managing the price Change.

4. Introduction to Brand Management: Concept of Brand, Brands and Product, Brand Management Process, Brand Design : Brand Essence, Brand Promise, Brand Personality.

5. Brand Equity: Concept, Value to Customers, Brand equity/ Brand Image Relationship, Brand Image Dimensions, Brand Association, Brand Awareness, Brand Loyalty, Brand Extension-Types.

6. Managing Brands overtime: Functional , Symbolic and Experiential Brands. Brand Repositioning.

7. Brand Valuation: Financial value of Brands, Cost based valuation methods, Market price based valuation, Valuation by potential earnings

Books Recommended

1. Product management Donal R. Lehmann, Russel S. Winer2. Strategic Brand Management -Kevin Lane Keller3. The Brand Management Checklist- Brad VanAuken4. Brand Management- Dr S.L. Gupta5. Branding Concepts & Process - Debashish Pati6. Brand Management - H. Varma7. Successful Branding - Pran K Choudhary8. Brand Positioning Strategies for Competitive Advantage -Subrato Sen Gupta9. Strategic Brand Management -Kapferer10. Managing Indian Brands -S. Ramesh Kumar

302 (B) : FINANCE SPECIALIZATION

PAPER I

ADVANCED FINANCIAL MANAGEMENT

1. Accounting Standards: 1. Role of Accounting Standard board 2. International Accounting Standards, Indian GAAP and US GAAP.

3. Accounting Standards: Disclosure of Accounting Policies – Inventory, Deprecation, Cash Flow, Investment, Fixed Assets, Amalgamation.

2. Capital Structure Theories:A) Net income approach B) Modiglliani and Miller theory (MM approach)

Problems on Capital Structure.

3. Working Capital Management: - 1. Overtrading2. Symptoms of poor W.C. management3. W.C management Strategies 4. Tandon committee Narsimhan Committee Recommendations.5. Latest trend in W.C. finance 6. R.B.I guidelines on W.C. finance

4. Capital Budgeting: -A) Capital rationingB) Capital budgeting during inflationC) Techniques of decision making under risk and uncertainty

Profitability and expected values, standard deviation, risk adjusted discounted rate, certainty equivalent approach, sensitivity analysis, capital asset pricing model (CAPM). 

5. Recent Trends in Finance: I. Zero Based Budgeting

II. Inflation Accounting III. Human Resource AccountingIV. Activity Based CostingV. Economic Value Added (EVA)

6. Analysis and Interpretation of Financial Statements : - Expert Knowledge of tools Such as Ratio Analysis, Funds Flow, Cash Flow, Horizontal, vertical and trend analysis. Financial planning and forecasting, Projected Financial Statements.

7. SEBI guidelines regarding Mergers and Acquisitions.8. Working Knowledge of Valuation of Shares, Bonds and Goodwill.

Problems will be covered on the following topics:Working Capital Management

Capital Budgeting

Advanced problems on Ratio Analysis, Funds Flow, Cash Flow, Cash Budget.

Capital Structure Theories.

Books Recommended

1. Managerial Finance – lawrence J. Gitman2. Financial management – Rustagi3. Essentials of Financial Management – I M Pandey4. Financial Management – Subhindra bhat5. Financial Management - I.M.Pandey6. Financial Management - Khan & Jain7. Financial Management - S.M.Inamdar8. Financial Management - N.M.Vechlekar9. Financial Management - S.C.Kuchal10. Financial Management & Policy - R.M.Shrivastava11. Financial Management - Prasanna Chandra 12. Accounting and Analysis The Indian Experience 2007 - Published by global Data Services of India ltd.13. Financial Analysis of Indian Companies – GDSIL

302 (C) : SYSTEMS SPECIALIZATION

PAPER I

Computing Environment & Technology

1. Introduction to Information Technology and computationa. Historyb. Why IT matters?c. IT in modern organization

2. Computer hardware & softwarea. Computation platforms (hardware & software) and Availabilityb. Operating systemsc. Evaluationd. Introduction to technologies like cluster and grid etc.

e. Real time & embedded systems3. Programming introduction

a. Procedural, object oriented and scripting languagesb. Different languages like VB .Net, JAVA, C++ etc.c. 4 GL languages

4. Networking technologiesa. Hardwareb. Softwarec. Connectivityd. Designing network infrastructuree. Concepts of networking programs

5. Database environmenta. Concepts of DBMS – types of databasesb. Data warehousing & miningc. Data centersd. Analysis & design

6. Computational technologies for stand alone and online applicationsa. High performance computing introductionb. Client-Server environment

7. Computing facilities requirements in organizations.a. Environment for IT infrastructureb. processes

8. distributed & collaborative computing – Intelligent systems etc.9. introduction to security, ethics, IPR etc & IT technology10. current and future trends in computation and technology

Books Recommended

1. Decision Support and Data Warehouse Systems – Efrem Mallach – Tata McGraw Hill2. Data warehousing fundamentals – raulraj ponniah – Wiley3. Excel models for business and operations management – John Barlow – wiley4. Information technology – turban-rainer-potter - wiley5. Applied Data Mining – paolo giudici – wiley6. Web Programming - thomson7. Data communication and computer networks – Rajneesh agrawal, bharat bhushan tiwari – vikas8. Data mining – adriaans – Zantinge – pearson education9. Computer ethics – Deborah G. Johnson – Pearson Education10. Grid Computing – Joseph/ Fellenstein – person education11. Data warehousing in the real world – Anahory/Murray – Pearson Education12. Real time embedded systems and components – Sam Siewert – Thomson13. Ethics in information technology – Reynolds – Thomson14. Principles of Information Systems – Stair/Reynolds – Thompson15. Principles of Information Security – Whitman and mattord – Thomson Learning16. Frontiers of electronic commerce – kalakota whinston – pearson education

302 (D) : OPERATIONS SPECIALIZATION

PAPER I

OPERATIONS PLANNING AND CONTROL

1. Production Planning and Control:

Role and Importance of PPC in various manufacturing systems – Functions of PPC – Capacity Planning –

Estimating – Routing – Loading –Dispatching - Expediting

2. Capacity planning:

Rough Cut Planning – Capacity Planning – Shop Floor Planning – Control & Feedback System

3. Aggregate Planning

Concept of aggregate planning, nature of aggregate planning decisions, Aggregate planning strategies and

methods; problems in aggregate planning

4. Master Production Schedule:

Meaning of MPS, Purpose of MPS, Bill Of Material, MPS process, Managing MPS,

5. Material Requirement Planning System:

MRP concepts, Basic MRP system, lot sizing; MRPI and MRP II; Inventory Models.

6. Job Shop Production Activity Planning and Control:

Scheduling, Shop Loading, Sequencing, priority rules for dispatching jobs, Job Shop scheduling: Johnson’s

method, Jackson’s Method, Heuristic methods and simulation. Dispatching, Factors affecting completing time of

jobs

7. Mass and Batch Production Activity Control:

Controlling continuous production, Line balancing techniques, Batch processing techniques

8. Project Scheduling:

CPM/PERT Techniques, Crashing, Limitations of CPM and PERT: (PDM) Precedence Diagramming Method

and critical chain scheduling

9. Advanced Concepts in OPC

Kanban, CONWIP model ,TOC ,Planning for services, IT in planning

Books Recommended :

1. MANUFACTURING PLANNING AND CONTROL FOR SUPPLY CHAIN MANAGEMENT -Thomas E Vollman, William L Berry, D Cay Whybark and F Roberts Jacob, Tata McGraw –Hill Publishing company Ltd (2005)

2. PRODUCTION PLANNING ,CONTROL AND INTEGRATION -Daniel Sipper, Robert L, Bulfin,Jr - The McGraw- Hill Companies Inc

3. PRODUCTION PLANNING AND INVENTORY CONTROL - Seetharama L Narsimhan, Dennis W McLeavy, Peter J Billington Prentice Hall Of India Pvt Ltd, New Delhi (2003)

4. WORLD CLASS PRODUCTION AND INVENTORY MANAGEMENT - Landvater Darryl V - John Wiley and Sons, New York 1997

5. QUANTITATIVE MODELS FOR PRODUCTION MANAGEMENT - H J Zimmermann, M G Sovereign Englewood Cliffs N J- Prentice Hall 1974

6. MANUFACTURING PLANNING AND CONTROL: A REFERENCE MODEL - Biemans F P M - Elsevier, Newyork 1990

7. THE PLANNING AND SCHEDULING OF PRODUCTION SYSTEMS: METHODOLOGIES AND APPLICATION - Artiba A and S E Elmagharby eds - Chapman and Hall 1997

8. PRODUCTION AND INVENTORY CONTROL - J H Greene ,Homewood III - Richard D Irwin 2004

302 (E) : HUMAN RESOURCES SPECIALIZATION

PAPER I

HR ADMINISTRATION AND INFORMATION SYSTEMS

1. HR Management – Role of HR Manager – Functions of HR Department – Structure of HR Department.

2. HR administration – Definition, Nature, Concept, Objectives, Principles- Administration of welfare benefits like group insurance schemes, canteen administration, transportation, security, house keeping etc.

3. HR Policy – Definition, scope, Need Objectives

4. Maintenance of various statutory records and formalities to be completed under various labour laws, Income tax act

5. Time Keeping and attendance- statutory Reports and returns

6. Written communication relating to HR administration – drafting of various HR communications like Memos, Notices, Circulars, charge sheet, show cause notice, House Journals, Termination order

7. Personnel problems in public, private and cooperative sectors.

8. Changing labour laws and their effect on HR praciiess

9. Study of various software of HRIS

Books Recommended

1. Personnel Administration – Paul Pigors and Charles Mayers

2. Dynamic Personnel administration- M.N. Rudrabasavraj

3. Personnel Administration Handbook – Wilbert schar

4. Human Resource Management – Stephen Robbins

5. Personnel Management – Arun Monappa

302 (F) : INTERNATIONAL BUSINESS SPECIALIZATION

PAPER I

IB Environment and Global Competitiveness

1. Overview of commercial geography. Impact of geographical aspects on international business and business strategies.

2. Global dynamics: interplay of local, national , regional and worldwide forces OECD / WEF/ G8 / G33. Economic, political, social, cultural, legal, technological forces.

3. Reconciliation of global aspirations and nationalistic compulsions for sustained growth

4. Konichi Ohmae’s concept of borderless world

5. Evaluation of diverse environmental forces to create database to do business with various nations /regions6. Definition and Scope of competitiveness

7. Theories of international trade: Adam Smith , Recardo, Heauhar& Ohalin, Jagdish Bhagawati.

8. Michel Porter’s five force and competitive advantage theory.

9. Indicators of world competitiveness. Ranking of the current year and India’s position.

10. Changes in the top 5 rankings in last 3 year and lessons thereof

Books Recommended:

1. International Business Czinkota, Ronkainen, Moffett, Thomson

2. International Business, Hill, Jain , Tata Mcgraw Hill

3. International Business Management, Aswathappa, Tata Mcgraw Hill

4. International Management, Phatak, Bhagat, Kashlak, Tata Mc graw Hill

5. The Oxford handbook of international Business, Rugman , Oxford University Press

303 (A) : MARKETING SPECIALIZATIONPAPER II

INTEGRATED MARKETING COMMUNICATION

1) IMC; The concept and the process, The value of IMC plans.2) Advertising; Definition, Objectives, Functions of Advertising, Advertising in Marketing Mix, Decisions in

Advertising.3) Advertising Creativity : Planning creative process, Creative strategy implementation.4) Advertising Media; Media strategy and media planning, Media factors, Media mix, Media evaluation. 5) Evaluation of Advertising: Evaluating Advertising Effectiveness through Pretests, Posttest, Recognition

Test, Recall Test.6) Sales promotion; Definition, Objectives of Sales Promotion, Channels of Sales Promotion, Different

types of promotion, Relationship between sales promotion and advertising. 7) Public Relations; PR department and its functions, Tools and techniques, Public Relations and

sponsorship programs.8) Cases & Caselets of IMC

Books Recommended

1) Integrated Advertising, Promotions and Marketing Communication by Clow &

Baack

2) Promotions and Integrated Marketing Communications by Richard Semantic

3) Advertising and Promotions by Belch and Belch, TM GH, 2001

4) Otto Kllipner’s Advertising procedure – The prentice hall

5) Advertising, sales and promotion mgt – Himalayan publishing house

6) Advertising – frank Jerkins – Prentice Hall

7) Advertising and Promotion – An Integrated Marketing communications

Perspective _ Tate McGraw Hill.

8) Contemporary advertising - William Fares – Irwin / McGraw hill series.

9) Advertising Management – Rajiv Batra, John G Myers, David Aaker

10) Ogilvy on advertising – David Ogilvy

11) Advertising management; David Oglivy

12)Advertising Management; Manendra Mohan

13) Advertising Principles & Practices; Willium Wells, John Burnett, Sandra

Moriarty

303 (B) : FINANCE SPECIALIZATION

PAPER II

FINANCIAL SERVICES

1) Capital Market – Capital Market in India – Operations in Primary Markets – Instruments involved – Role of SEBI and Merchant Bankers (Pre-issue and Post-issue) –venture capital financing- mutual funds- regulations-role and functions- private placements

2) Secondary Markets – Stock Exchanges in India – National Stock Exchange (NSE) –over the counter exchange of India-(OTCEI)- Stock Holding Corporation of India (SHCIL) – D-MAT Trading – E-Trading – Index/Futures Trading – Share Lending Scheme – Stock Market operations on International Level – Book Building – Buy back of shares Bombay Stock exchange (BSE)

3) Money Market – Nature and role of money market in India – Instruments in money market viz. CPs, CDs, Bills of Exchanges, ICDs, Treasury Bills – Role of DFHI/STCI in money market

4) Financial Services – Credit Rating – Factoring and Forfeiting – Leasing and Hire Purchasing – RBI guidelines for NBFCs – Credit Cards – Securitization of debts – Housing Finance

5) Commodities Markets- Role and functions of MCX and NCDEX6) Recent trends in Financial services.

Books Recommended

1. Relevant text of SEBI guidelines 2. Indian Financial Services – M. Y. Khan 3. Marketing of Financial Services – Audhani 4. Advance Financial Management - Kohak 5. Financial markets and services – Gordon and Natrajan 6. Financial Markets + institutions – Fredric S. Mishkin & Stanley G. Eakins7. Management of Financial Services – V K Bhalla8. Indian Financial System – H R Machiraju

WEB-SITE references –

1. www.nse-india.com2. www.bseindia.com3. www.icicidirect.com4. Website of HDFC securities5. www.indiainfoline.com6. www.moneycontrol.com7. www.sharekhan.com8. www.economictimes.com 9. www.MCXindia.com10. www.suchetadalal.com11. SEBI, AMFI websites

303 (C) : SYSTEMS SPECIALIZATION

PAPER II

Business Applications of IT

Information Technology and Businesses, Information Systems for Business application, Enterprise resource planning and other systems

1. Sales and Distribution

* Sales Budgeting - Market Segments / Customers / Products

* Customer Enquiry and Preparation of Quotation

* Customer Order Processing - From Order Acknowledgement to Dispatch and Invoicing

* Follow up for Pending Customer Orders

* Sales Analysis

2. Manufacturing

* Bill of Materials Processing with Product Configuration

* Master Production Schedule

* Capacity Requirement Planning for Equipment, Manpower and Time

* Material Requirements Planning

* Production Planning - Work Order Management

* Shop Floor Control - Calculation of Labour Efficiency, Productivity and Down-Time Analysis

* Material Procurement - Indenting, Purchasing, Vendor Analysis, Suppliers’ Bill Passing and Receipt of Material

* Stock Accounting and Control - Raw Material, Work In Progress and Finished Goods

* Job / Product / WIP Costing - Standard / FIFO / LIFO / Average / Weighted Average Costing Methods

* Sub-Contracting of work to outside vendors

3. Financial Accounting

* Accounting - General Ledger

* Balance Sheet / Profit & Loss Account / Schedules

* Trial Balance

* Journals / Day Books

* Ratio / Expenses Analysis

* Accounts Receivables

* Accounts Payables

4. Human Resources

* Employee Database

* Recruitment

* Employee Appraisal

* Employee Training

* Leave Accounting

* Payroll

* Salary Calculation and Reporting

* Income tax Calculations and Reporting

* Loan Accounting

* PF and Gratuity

* Bonus, Ex-Gratia, Incentive, Superannuation

* Arrears Calculation

5. Banking

* Savings Bank Accounting - Real Time

* Internet Banking

* Fixed Deposits

6. Hospital/Hospitality Management

* Patients’ Registration - On-Line

* Services of Lab and Operation Theatre

* Inventory of Medicines and Consumables

* Billing and Credit Control

* Patient’s Medical History Database

* Hotel Management

* Reservation and Registration - Client Server

* Services of restaurant, House Keeping etc.

* Inventory of Food Items and Consumables

* Billing and Credit Control

* Sales Analysis

Books Recommended

1. Excel models for business and operations management – John Barlow – wiley2. Computer simulation in management science – Michael pidd – wiley3. Modeling the supply chain – Jeremy Shapiro - thomson

303 (D) : OPERATIONS SPECIALIZATION

PAPER II

LOGISTICS AND SUPPLY CHAIN MANAGEMENT

1. INTRODUCTION:

Concept, evolution, importance and objectives of Logistics and Supply Chain Management; Components of Logistics Management; Introduction to Global Logistics; Logistical Competitive advantage; Integrated Logistics Management; Supply Chain Strategies – Need, Framework and Linkages to Corporate Strategies.

2. CUSTOMER SERVICE:

Concept, importance and components of Customer Service; Customer Service Costs; Evolving Customer Service Strategies.

3. TRANSPORTATION:

Role of Transportation in Logistics; Modes of Transport; Containerization; Carrier Selection Decision; Carrier Selection determinants; Third Party Logistics; Forth Party Logistics.

4. NETWORK DESIGN

Strategic importance of Network Design; Decision on Network Design;

Concept of Warehousing; Importance and role of Warehousing; Warehousing Operations; Protective Packaging – Role & Functions.

5. IVENTORY FLOW:

Concept & Types of Inventory; Trade-off between Service levels & inventory; Inventory Control across the supply chain; Inventory management in JIT; Inventory accuracy; Symptoms of poor Inventory Management; Advanced inventory models; Evaluation of Inventory performance.

6. COORDINATION IN SUPPLY CHAIN:

Importance of Coordination in Supply Chain; Strategies to achieve coordination; Building Strategic Partnership and Trust in Supply Chain.

7. INFORMATION TECHNLOGY IN SUPPLY CHAIN:

Role and Importance of IT in Supply Chain Management; Supply Chain Information Technology in Practice.

8. PERFORMANCE MEASUREMENT:

Parameters of Performance Measurement; Approaches/tools for Performance Measurement; Performance Measurement in practice.

Books Recommended:

1. Textbook Of Supply Chain And Logistics Management -D K Agrawal - Macmillan

2. Designing And Managing The Supply Chain-Concepts, Strategies and Case Studies -David Simchi-Levi, Philip Kaminski,Edith Simchi-Levi - Tata MacGraw Hill.

3. The Management of Business Logistics-A supply Chain Perspective -Coyle, Bardi and Langley-Thomson Southwest

4. Managing The Supply Chain -A Strategic Perspective -Gattorna And Walters Palgrave5. Supply Chain Management- Strategy , Planning and Operation -Sunil Chopra , Peter Meindl-Pearson

Education 6. Logistics and Supply Chain Management – Martin Christopher - Pearson Education7. Principles of Supply Chain Management – A Balanced Approach – Wisner, Leong, Tan – Thomson

Southwestern

303 (E) : HUMAN RESOURCES SPECIALIZATION

PAPER II

PERFORMANCE MANAGEMENT SYSTEMS

1. Introduction of performance Management system

* Defining Performance Management system – Performance Coaching and Performance appraisal

* Performance Measurement system and other workforce processes like career Planning, Retention of employees

2. Performance Planning/ Measurement Systems

* Linking individual and team goals to organizational goals

* Goal Setting Procedure

3. Performance Appraisal

* Definition and Objectives of Performance appraisal

* Process of Performance Appraisal – Self Assessment and its importance

* Methods of Performance Appraisal – Traditional and Modern

- Straight Ranking Method

- Paired Comparison Method

- Critical Incident Method

* Behaviorally Anchored Rating Scale

* Management by Objectives – Process and Importance

* Why Performance Appraisal fails

- Halo Effect

- Cultural issues in performance Appraisal

- Managing Expectations

- Role of communication in process

* How to minimize the effect of causes for failure of performance Appraisal

4. Performance Coaching

* Performance Appraisal as a Training Need Assessment

* Counseling for better Performance

* Feedback Mechanism in organization – Training the superiors to give constructive feedback

5. Current Trends in Performance Management System

* Emphasis on continuous feedback

* 360Degree – Debate

* Assessment Centers

* Use of Technology

* Challenges ahead in Performance Management System

* Potential Appraisal

* System of Pay for Performance

* Adhering to Business Plan

* Competency Mapping

* Balance Scorecard

Books Recommended

1. Human Resource Management – K. Ashwathappa2. Human Resource Management – I. M. Prasad3. Human Resource Management – Gary Dessler4. Human Resource Management - Evanswitch

303 (F) : INTERNATIONAL BUSINESS SPECIALIZATION

PAPER II

INTERNATIONAL MARKETING

1 Objectives of International Marketing – Challenges and opportunities in International Marketing – Quality considerations in International Marketing – Underlying forces of International Marketing.

2. Global marketing environment –Economic Environment, Socio-cultural Environment –Legal and Statutory Framework.

3.International Market entry and Development

4.Global Marketing Information System and Research.

5.Planning for International Marketing- Global Marketing Mix

6.Market Analysis and Foreign Market Entry Strategies.

7.MNE and lifecycle of its products- Basic Product strategies.

8.Documentation and procedural complexities- Registration with various agencies –Compulsory Quality Control- Processing Export Orders.

9.Limitations of Global Marketing.

Books Recommended

1.International Marketing, R.M.Joshi, OUP

2. Global Marketing Management, K. Lee, OUP

3. International Marketing-Cateora.

4.Managing International Marketing –Varkey.

5.Creating Market across the Globe: Strategies for business excellence – Korwar

6.Essence of International Marketing –Stan Paliwoda.

7.Global Marketing Management-Warren J. Keegan.

8.International Marketing Management-Subhash Jain.

9.International Marketing Micheal- R Czinkota, IIkka A Ronkainen

10.International Business, P. Subba Rao

304 (A) : MARKETING SPECIALIZATIONPAPER III

MARKETING RESEARCH and CONSUMER BEHAVIOUR

Part A : Marketing Research

1. Marketing Research –Role of marketing research in marketing - Scope and obstacles in acceptance – Limitations of marketing research – ethics in marketing research.

2. Marketing intelligence –Marketing Decision Support System components - Scope and Significance of Marketing Intelligence in decision making - Quality and quantity of Market Information – value of information – Decision tree and Bayesian analysis concept

3. Various sources of market Information – Methods of collecting Market Information - Secondary data – sources – problems of fit and accuracy. Shop and retail audits, Readership surveys and viewership surveys, Syndicated services.

4. Data analysis – Univariate analysis – Bivariate analysis – Multivariate analysis. Simple and cross tabulation, simple and multiple regression, Factor analysis

5. Applications of Marketing Research: Cluster analysis for identifying market segments, Conjoint analysis for Product research, Multi-dimensional scaling, Discriminant analysis and perceptual mapping for Brand positioning researchSales Forecasting Tools.

Part B : CONSUMER BEHAVIOUR

1. Introduction to Consumer Behavior - Consumer as an individual - Consumer needs and motivation - positive and negative motivation - rational versus emotional motives - Consumer imagery and perceived risks - personality traits.

2. Consumers in their social and cultural setting: Consumer relevant reference groups - family decisions making and consumption related roles - family life cycle - social class and consumer behaviour - influence of culture on consumer behaviour - cross cultural context.

3. Consumer decision making, : Levels of consumer decision making - extensive problem solving - limited problem solving - routinized responsive behavior -Consumer behaviour modeling - the economic model - learning model - psychoanalytical model - sociological model - the Howard Sheth model - the Engel-Kollat-Blackwell model.

4. Consumption and post purchase behavior: Consumer satisfaction concept, cognitive dissonance, consumer delight, Consumer Value, Consumer Value Delivery Strategies, Competitive advantage through customer value Information - Customer value determination process - Measuring customer satisfaction.

Books Recommended

1. Consumer Behavior – Hawkins, Best, Coney – TMH, 9/e, 2004 2. Consumer Behavior – Leon Schiffman, Leslie Lazar Kanuk – Pearson / PHI, 8/e 3. Consumer Behavior In Indian Perspective – Suja Nair – Himalaya Publishers, 4. Customer Behavior – A Managerial Perspective – Sheth, Mittal – 5. Conceptual Issues In Consumer Behavior Indian Context – S Ramesh Kumar – 6. Customer Relationship Management – Peeru Ahamed & Sagadevan –7. Consumer Market demographics in India – Edited by S.L.Rao8. Consumer Behaviour - Walker9. Understanding Your Customer - R.Woodruff and S.F.Gardial10. Consumer behaviour - Louden, Delebeta 11. Consumer Behavior - J.Paul Peter12. Marketing Research – Beri13. Marketing Research – Nargundkar 14. Research for Marketing Decisions – Paul Green, Donald Tull, Gerald Albaurn15. Marketing Research – Measurement & Methods – Donald S.Tull, Del I.Hawkins16. Marketing Research – Thomas C. Kinnear17. Business Research Methods – Cooper18. Marketing Research –Aakar, Kumar, Day19. Marketing Research – Debashis Patil20. Consumer Behaviour – SSH Kazmi

304 (B) : FINANCE SPECIALIZATION

PAPER III

Legal and Procedural Aspects Of finance

Section I

Introduction to following Industrial and labour laws:

1. Payment of wages act2. Payment of bonus act3. Payment of gratuity4. Minimum wages act5. Employees provident fund act6. Employees state insurance act7. Workmen’s compensation act

Administrative aspects need not be studied

Section II

1.directors appointment / reappointment qualifications disqualifications, remunerations, vacation of office, retirement, resignation, vacation of office, removal powers and duties office or place of profit borrowing powers of directors.

2. Auditors appointment, resignation, removal rights and duties powers of central govt to direct special audit- cost audit.

3. Company final account format and structure directors report – auditor’s report- auditor’s report- director’s responsibility statement- corporate governance statement- secretarial compliance certificate.

4. Arbitration, compromises, arrangements and reconstruction section 390-396A

Winding up – modes of winding up- contributories –official liquidator.

5. Law relating to inter corporate deposits and inter corporate loans

6. Law relating to majority powers and minority rights- prevention and oppression and mismanagement

7. secretarial practices relating to- formation of private and public limited company, alteration of memorandum and articles of association, allotment and change in share capital, appointment, resignation , remuneration of directors, meetings. Creation, modification and satisfaction of charges. Maintenance of statutory books, registers and filing of returns.

Books Recommended:

1. Bare acts2. Guide to companies act – A Ramaiya3. Company law – Avtar Singh

304 (C) : SYSTEMS SPECIALIZATION

PAPER III

Human Resource Management & Infrastructure Management for IT

1. The Manager as Leader2. Managing technical and professional people3. The identification & development of talented people4. innovation & innovative teams5. issues in HRM in IT6. change and strategies for managing change7. best practices

a. work environmentb. communication

c. staffingd. managing performancee. trainingf. compensationg. competency developmenth. career developmenti. team buildingj. culture developmentk. Mentoring, l. Employee Empowerment and m. Workforce Planning

8. controlling the processes for developing and managing work force

9. IT infrastructurea. What is IT infrastructureb. Components of IT infrastructurec. Planning of IT infrastructured. Implantation of IT infrastructuree. Maintenance of IT infrastructure

Books Recommended:

1. Managing Technical People – Humphrey – pearson education

304 (D) : OPERATIONS SPECIALIZATION

PAPER III

QUALITY MANAGEMENT

1. Introduction : Quality – concept, definition, principles, types; Evolution of Quality management

2. Quality control functions : methods of inspection – sampling, SQC ,control charts, OC curves.

3. TQM – philosophy, quality assurance; PDCA cycle; Reliability engineering concepts; zero defects concept.

4. Quality for customer satisfaction; standardization of parts ; testing of products – destructive & non- destructive tests, life of a product.

5. Process control: concepts of process variability; stability; SPC; tools and techniques- TQM methods, six sigma.

6. Reliability : concepts and components; Failures – concepts, types; failure mode & effect analysis; methods of achieving higher reliability; concept of maintainability and availability.

7. Quality management systems : defining and recognizing organizational excellence, Malcom Baldridge award. International standards – ISO 9000-2000, TS 16949, OHSAS, SEI-CMM, ISO 14000; Global quality consciousness and environmental awareness.

8. Cost of Quality.

Books Recommended:

1. TQM – Ashwathapa & Bhat.2. 100 Methods for TQM – Kanji & Asher.- Response books, New Delhi.3. ISO – 9001, 9004 Standards – Bureau of Indian Standards.

304 (E) : HUMAN RESOURCES SPECIALIZATION

PAPER III

TRAINING & DEVELOPMENT

1. Introduction to Training & Development

* Need for Training – Individual, Operational and Organizational

* Meaning and Distinction – Education, training and development.

* Types of Training

* Aligning training function to business strategies

* Challenges in training

* Concept of Skills Inventory.

2. Process of Training

* Need analysis to Evaluation including Training Budgets

* Methods of Training Needs Assessment

* Training Delivery – Use of various training methodologies and their impact on training effectiveness.

* Training feedback and analysis

* Training Evaluation – Need for evaluation, concept of Return on Investment, Cost- Benefit analysis, developing Models of Training Evaluation for Technical and Behavioral Training

3. Computer Based Training

4. Prerequisites to Effective Training

* Creating a climate for training

* Principles of Learning – Understanding Learning Styles of the trainees

* Adult Learning

* Why people resist training?

* Overcoming resistance to training

5. Changes in Training needs for Modern Organization

* Concept and need for learning Organizations Training for –

* Trainers – Trainer certifications

* Creativity

* Managing Change

* Leadership

* Team Playing and Effective Group dynamics

* Managing differences at workplace

* Effective Communication

* Managing Cultural Diversity

* Sensitivity training

* Total quality Management

Books Recommended

1. Employee Training & Development – Noe

2. Training Instruments for HRD – Uday Pareek

304 (F) : INTERNATIONAL BUSINESS SPECIALIZATION

PAPER III

INTERNATIONAL FINANCE

1. International Trade – Dynamics of Export Growth – Integration of Global Markets – Trade Blocks – International Financial Institutions – Development Banks – International Liquidity and Special Drawing Rights- International debt crisis- origin , history ands status with reference to brazil, Mexico, Argentina, south east Asia- oil crisis.

2. Forex Markets – Operations in Foreign Exchange Markets – Mechanism of Spot and Forward Exchange contracts – Exchange Trading, and position –international money- Capital and Forex Markets with reference to new York, London, Hong Kong, Singapore, Euro land - Theories of Exchange Rate – Purchasing power Parity, Interest Rate Parity, Demand & Supply and Elasticity in Foreign Exchange Rate determination – Balance of Payment –historical perspective on interest rates– Gold Standard -inter war instability –bretten woods– International Monetary System - Fixed Vs. Fluctuating Exchange Rates – The rise of Euro currencies – the rise of private world money

3. Exchange Control Regulations & FEMA – Export Credit Guarantee Corporation – Exim Bank – Foreign Exchange Dealers’ Association of India – Convertibility – uniform customs and practices for documentary credit- uniform rules for collection-uniform rules for reimbursement.

4. Export Import Financing Mechanism – Buyers’ Credit – Suppliers’ Credit – Financing in foreign currency for exports and rupee finance

5. Financial Management of the Multinational Firm – Foreign Direct Investment – Cost of Capital and Capital Structure of a Multinational Firm – ADRs, GDRs, ECBs – Syndication - Multinational Capital Budgeting – Multinational Cash Management – Country Risk Analysis – International Taxation – Double Taxation Avoidance Agreements

Books Recommended: -

1. Essence of International Money – Adrian Buckley 2. International Finance – A.V.Rajwade 3. International Finance – P.G.Apte 4. International Finance – Shapiro 5. Exchange Control Regulations – Nabhi 6. MAFA – S. D. Bala & Pattabhai Ram.

305 (A) (H): MARKETING SPECIALIZATIONPAPER IV

SALES AND CUSTOMER RELATIONSHIP MANAGEMENT

Part A : Sales Management

1.Sales Management- Objectives- Sales Planning- Strategic role of sales management.

2.Organizing the sales force-Recruitment, selection and training the sales force.

3.Personal selling process- Sales knowledge-Knowledge about the product, customers and technology –Relationship Selling Process.

4.Planning sales calls-Building long term partnership by selling-Sales Aids-Use of technology in sales .

5. Field Sales Planning- Compensation and Evaluation of Sales Force.

6.Sales Quotas and Targets-Sales Control.

7.Specialized techniques in selling-Tele Marketing-Online Marketing.

Part B : Customer Relationship Management

1. CRM concept and Evolution2. Need of CRM in Business3. Benefits of CRM4. Building Customer Relationship & Customer Value5. Strategic CRM6. CRM in B2C Marketing7. CRM in B2B Marketing8. Data Warehousing and Data Mining9. Sales force Automation10. Introduction to Various CRM Software’s11. Implementation of CRM12. Implementation Options13. Operational Issues in Implementation

Books Recommended

2. Sales management-Richard Still, Edward Cundiff,Norman Govani.3. Sales Management –Cunnndiff Bolling.4. Professional Sales Management- Rolph Anderson, Joseph Hair.5. Sales Management- M.V. Kulkarni.6. Sales & Marketing Training- Patrick Forsyth.7. Sales Management –Rosan Spiro8. Customer Relationship Management-Jagdish Seth, Parvatiyar, Shainesh.9. 8.Sales management- the Indian perceptive- Dasgupta.10. Fundamentals of Selling, 7th Ed.-Charles Futrell.11. Selling & Sales Management, 3rd Ed.-Geoffrey Lancaster.12. CRM Strategic Perspective – G. Shainesh & Jagdish Sheth13. CRM – v. Kumar & Werener J. Reinartz 14. Handbook of Relationship Marketing- Jagdish.Sheth,Atul Parvatiyar15. Leading Through Relationship Marketing -Richard Batterley16. Relationship Marketing -S.Shajahan17. Customer relationship Management - Sheth, Parvatiyar, Shainesh18. Sales and Distribution , Hawaldar, Kawale

305 (B) (H): FINANCE SPECIALIZATION

PAPER IV

RISK MANAGEMENT

1.  Introduction to Risk Management – Identifying Types of Risks – Management of Translation, Transaction and Economic Exposure - Quantifying Risk and Hedging Techniques – Internal and External Techniques viz. Netting, Matching, Leading and Lagging, Price Variation, Short Term Borrowing, Pricing in Foreign Currency, Assets Liability Management 

2. Instruments of External Techniques for Risk Management viz. Forwards, Futures, Swaps, Options, Forward Rate Agreement, Caps, Collars, Floors and their applications – Pricing techniques, operational aspects  

3. Financial Reengineering – innovative international financial products viz. Swap options and other derivatives- deriving new instruments for hedging.

4. Insurance as an instruments of risk cover- marine, life, accident, process, loss of profit-export credit Guarantee Corporation.

Books Recommended

1. Options & Futures – Hull 2. International Finance – A. V. Rajwade 3. International Finance – P. G. Apte 4. International Finance – Shapiro 5. Principles of Insurance : Holioke 6. Insurance Law manual : Taxman 7. Principles of Insurance : Mishra

305 (C) (H): SYSTEMS SPECIALIZATION

PAPER IV

Strategic IT Management and Planning

1. Historical context of Information Technology in Organizations 2. Strategic Information Systems as Conventional Information Systems Used in Innovative Ways - Supporting

Organizational Strategy via IT - Evolution of IT strategy, Stages of IT maturity- An Overview of IT Strategy Formulation

3. Strategic Information Systems Frameworks - IT Strategy Planning and Implementation4. Business value of information technology -The Impact of Strategic Information Systems on Industries, Firms,

and Strategies -Information technology as competitive advantage5. The Impact of Strategic Information Systems on the Internal Structure and Processes of Organization-

Structural Effects of IT on Organizations6. The impact of Information Technology on Strategic Alliances- Electronic business, use of Intranets and

Internet in business -IT Operations and Management Consulting / Outsourcing7. Global Strategic Information Systems8. Sustainability of Information Technology-Based Competitive Advantage9. Strategic Information Systems Risks10. Organizational Requirements for Introducing Strategic Information Systems11. Identifying Strategic Information Systems Opportunities12. New Technologies for Strategic Information Systems13. At least 5 cases on strategic Information technology management should be covered

Books Recommended

1. Luftman, Jerry. Managing the Information Technology Resource: Leadership in the Information Age. Prentice Hall, 2004.

2. Managing innovation – joe till, john bessant, keith pavitt – wiley3. Information technology – turban-rainer-potter – wiley4. The management of technology and innovation – a strategic approach – white/bruton – Thomson

south-western5. Hunter or hunted – rochilin – Thomson6. Strategic Information Systems - Competition through information technologies - Neumann, Seev. 1994..

Macmillan College Publishing Company, New York.7. Strategic transformation and information technology: Paradigms for performing while transforming-

Parker, M.M. 1996..- Prentice-Hall, NJ.

305 (D) (H): OPERATIONS SPECIALIZATION

PAPER IV

TECHNOLOGY MANAGEMENT

1. Concept and meaning of technology, Evolution and growth of technology, Impact of technology on

society and business,

2. Competitive advantages through new technologies : product development – from scientific

breakthrough to marketable product –

3. Role of Government in Technology Development, Technology strategy and planning ,Technology

forecasting

4. Linkage between technology, development and competition, Managing research and development

(R&D) ,Managing Intellectual Property

5. Meaning of Innovation and creativity, innovation management

6. Technology absorption and diffusion; project management in adoption and implementation of new

technologies

7. Technology Transfer Management: Technology transfer-process; outsourcing-strategic issues; joint

ventures, technology sourcing

8. Environment, ethical and Social Aspects of Technology

Books Recommended:

1. Strategic Technology Management - Betz. F.- McGraw-Hill.

2. Strategic Management of Technology & Innovation - Burgelman, R.A., M.A. Madique, and S.C. Wheelwright

- Irwin.

3. Handbook Of Technology Management - Gaynor -Mcgraw Hill

4. Managing New Technology Development - Souder, W.C. and C.M. Crawford - McGraw-Hill.

5. Managing Technological Innovation - Twiss, B. - Pitman.

6. Management of R&D and Engineering - Kocaoglu, D.F. (Ed) - North Holland.

7. Management Of New Technologies For Global Competitiveness - Christian N Madu – Jaico Publishing House

305 (E) (H): HUMAN RESOURCES SPECIALIZATION

PAPER IV

INDUSTRIAL RELATIONS - THEORY & PRACTICE

1. Industrial Relations- Origin and Growth – Objectives and significance in the changing scenario- Effect of Social, Political, Economic and Legal changes

2. Approaches to the study of Industrial Relations – IR and its effect on Management

3. Labour Welfare- Principles, Concepts, Objectives and Scope- Labour Welfare Officer – Duties and Responsibilities- Labour Welfare and Productivity – Effect of various statutory provisions

4. Industrial Relations Machinery – Settlement of Disputes- Negotiations, Conciliations, Arbitration, Adjudication of disputes.

5. Ethical Code and IR – employee involvement in Management- Negotiations and Collective Bargaining – Theory – Mechanics – Critical Review of success of Collective Bargaining – Options if Collective Bargaining fails – Employee’s Stock Option Plans.

6. Role of HRD in developing Industrial Relations – Concept – Industrial Democracy – Industrial Peace.

7. Trade Union- Meaning and concept – Characteristics- Role and Functions- Types and structure Trade Union, Impact of Globalization and Liberalization on Trade Union movement in India.

8. Principle of Natural Justice Model- Standing Order- Domestic Enquiry

9. Disciplinary Norms

10. Impact of Latest Notifications, Land mark Judgments etc.

11. Agreements and Implementation

12. Salient Features of Trade Union Act 1926

Books Recommended

1. HR Management and - P.C. Shejwalkar and Industrial relations S.B.

Malegonkar

2. Industtrial Relations – Arun Monappa

3. Management of Industrial Realations – Pramod Verma

4. Labour Management Relations in India K.M. Subramanian.

305 (F) (H) : INTERNATIONAL BUSINESS SPECIALIZATION

PAPER IV

International Business Operations

Internationalization of Operations- International Operations Management-MFG:

Make or Buy,

Outsourcing

-Location

Layout and work flow

-Production

Company Factors

Product factors

Strategic role of foreign factories

-Production

Quality

Productivity

The Toyota way

Beyond Toyota

-Labour Laws

Factory act/ Labour

HR Practice

- Variations in Operating Practices- Benchmarking International OperationsInternational Operations-Critical Issues - International Operations Planning- International Facilities Location- International Sourcing & Logistics

Internationalization of Technology- International Technology Transfer- Management of Global Products

Interfaces with other Functions- Interface with Marketing- Interface with R & D- Interface with CommunicationsJoint Ventures, strategic alliances (Partnership and relationship management)

Books Recommended:1. Schniederjans, M.J. – Operations Management in a Global Context2. Production and Operations Management, 2/e , K Bedi, OUP3. Flaherty, M.T. – Global Operations Management4. Dornier, P-P. et al. – Global Operations and Logistics5. Bartlett, C. A. & Ghoshal, S. – Transnational Management6. Globalization and Business - Daniels, Radebaugh and Sullivan7. International Economics- Marrewijk OUP

306 – SECTOR SPECIALISATION (ALL SECTORS)

PAPER I

Indian Economy and Sectoral Analysis

1. Introduction to major sectors- Retailing, Banking & insurance, engineering, I.T & ITES, Healthcare.

2. Important Macro economic concepts: National Income concepts like GDP, GNP etc.

Index numbers- WPI, CPI, Index Numbers of Industrial Production

Inflation, deflation, trade cycles, balance of payments, terms related to public finance, bank rate, H.D.I

3. Features of Indian Economy4. India’s Industrial sector- Major industries, classification of industries, Industrial growth.

5. Study of each sector with respect to the following:a) Meaning and roleb) Historical perspectivec) Present position of the sectord) Relative picture in the global set up.e) Problem and challenges of the sector.

Books Recommended::

1. Indian Economy by Agarwal

2. Economic environment of business by Cherunilam

3. Economic environment of business By Misra Puri

4. Economic Survey of India

5. Statistical Outline of India

6. Indian Economy : Dutt Sundaram

7. Banking : theory and Practice by K.C.Shekhar

8. Banking : theory and Practice By P.K. shrivastava

9. Principles and Practice of Banking and Insurance by O. P Agarwal

10 .Principles and Practice of Banking and Insurance by V.S.Gopal

11.Retailing Management by Swapna Pradhan

12.retail Management –Gibson Vedamani

307 (H) - Economic Environment of Business

1. a) Internal and external environment of business. b) Changing Economic environment.

2. Background of economic reforms in India

3. Reforms in Agricultural sector

4. Reforms in Industrial sector/ service sector

5. Reforms in Banking Sector

6. Reforms in Money & Capital Markets

7. Reforms in Industrial Trade

8. Budget and Reforms in Taxation.

Books Recommended::

1. Indian Economy by Agarwal

2. Economic environment of business by Cherunilam

3. Economic environment of business By Misra Puri

4. Economic Survey Of India

5. Statistical Outline of India

6. Indian Economy : Dutt Sundaram

308. Group Project – I (Industrial) (H)

Evaluation of the Group Project Activity carried out after Trimester - III

401 - BUSINESS POLICIES AND STRATEGIC MANAGEMENT

1. Strategic Management - An Introduction - Evolution of business policy as a discipline - Concept of strategic management - Characteristics of strategic management - Defining strategy

2. Strategy formulation - Stakeholders in business - Vision, mission and purpose - Business definition, objectives and goals - Environmental appraisal - Types of strategies - Guidelines for crafting successful business strategies

3. Tailoring strategy to fit specific industry

4. Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - Synergy and Dysergy - GAP Analysis - Porter’s Five Forces Model of competition - Mc Kinsey’s 7s Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix

5. Strategy implementation - Issues in implementation - Project implementation - Procedural implementation - Resource Allocation - Budgets - Organization Structure - Matching structure and strategy - Behavioral issues - Leadership style - Corporate culture - Values - Power - Social responsibilities - Ethics - Building a capable organization - Functional issues - Functional plans and policies - Financial, Marketing, Operations and Personnel plans and policies

6. Strategy Evaluation - Importance - Symptoms of malfunctioning of strategy - Organization anarchies - Operations Control and Strategic Control - Measurement of performance - Analyzing variances - Role of organizational systems in evaluation

7. New Business Models and strategies for Internet Economy - Shaping characteristics of E-Commerce environment - E-Commerce Business Model and Strategies - Internet Strategies for Traditional Business - Key success factors in E-Commerce

8. Cases in strategic management. A minimum of 10 cases encompassing the above topics to be analyzed and discussed in the class. Cases to be incorporated in the Question Paper.

Books Recommended

1. Business Policy, 2nd Ed. - Azhar Kazmi

2. Strategic Management, 12th Ed. - Arthur A. Thompson Jr.- Concepts and Cases and A.J.Strickland

3. Management Policy and Strategic Management (Concepts, Skills and Practices) - R.M.Shrivastava

4. Business Policy and Strategic Management - P.Subba Rao

5. Strategic Management - Pearce

6. Strategy & Business Landscape - Pankaj Ghemawat

7. Strategic Planning Formulation of Corporate Strategy - Ramaswamy

402 - MANAGEMENT CONTROL SYSTEMS

1. Characteristics of Management Control System – Evolution of control systems in an organization – Relating system to organizational objectives - Strategic Planning, Management Control and Operational Control – Goal Congruence – Cybernetic Paradigm of Grissinger – Functions of the Controller

2. Responsibility Centers – Types of Responsibility Centers – Expense Centers, Profit Centers and Investment Centers – Budgetary Control as a tool for Management Control Systems - Engineered, Discretionary and Committed Costs – Approaches to budgeting w.r.t. Engineered and Discretionary costs – Benchmarking and Total Cost Management

3. Transfer Pricing (Market based and Cost Based) – Related numerical problems – Return on Investment, Economic Value Added, Capital Budgeting and ratio analysis as a tool for management performance measurement

4. Management Control Systems in Service Sector vis-à-vis in Manufacturing Sector5. Financial and non- financial performance measures w.r.t.Balanced Scorecard ( Rock Water’s Model)6. Long Range Planning – Converting corporate vision into a long-range plan – input output relationship.7. Introduction to Audit Function as a control tool covering Financial Audit, Internal Audit, Cost Audit -

Management Audit – Principles and Objectives8. A Minimum Five cases I designing and implementation of control systems

Books Recommended

1. Management Control Systems, 10th Ed. – Anthony and Govindrajan2. Practical Auditing – B.N.Tandon3. Cost Accounting – B.K.Bhar

4. Management Accounting – Khan & Jain5. Financial Management – Prasanna Chandra

403 – 404 : FUNCTIONAL SPECIALISATION PAPERS : V AND VI

403(A) : MARKETING SPECIALIZATION

PAPER 5

SERVICES MARKETING

1. Service Industry – Growth in services sector, Nature of Services, Classification of services –Importance of Service Marketing.

2. Unique Characteristics of services: Intangibility, Inseparability, Heterogeneity, Perish ability of services.

3. Designing the service enterprise: New service development, Service blueprinting, Segmentation, Targeting and Positioning of Services

4. Pricing strategies in services: Factors involved in pricing a service product, Demand variation and capacity constraints, measures to respond to changes in demand, strategies to manage perish ability

5. Integrated Service Marketing Communication: Advertising and sales promotion in services, , Physical evidences in services- Importance of Physical evidences in services, tangibilising through physical evidence

6. Distribution in Services- Strategies and challenges in distribution of services

7. Service Quality: Service Quality Models, Measuring service quality, Continuous quality improvement, Service guarantee and Service Recovery

8. Employees and customers role in service delivery: Managing the service encounter, Service encounter triad, Managing customer expectations and attitude, contact person selection and training, monitoring and measuring customer satisfaction.

Books Recommended

1. Services Management- James A Fitzsimmons, Mona J Fitzsimmons2. Service Marketing- M.K.Rampal, S.L. Gupta.

3. Essentials of Service Marketing- Douglas Hoffman, John E G Bateson4. Services Management, C.Bhattacharjee5. Essence of Services Marketing- Ardian payne.6. Services Marketing-S.M.Jha.7. Services Marketing,2nd Ed.-Zeithaml & Bitner8. Services Marketing- Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee.9. Services Marketing –Helen Woodruffe.

403(B) : FINANCE SPECIALISATION

PAPER 5

Taxation Laws

PART A : Direct Taxes

1. Income Tax Act 1961, - Definitions – Assessee, Person, Agricultural Income, Income, casual income-previous year, Assessment year, Residential Status – Incomes exempt from Tax. 

2. Computation of Various heads of income – Income from salaries- Income from House Property- Capital Gains – important calculations under income from business and profession-long term and short term capital gains-Income from other sources – deductions from each head of income, -

3.. Returns of Income – Compulsory filing of returns based upon economic criteria - forms of returns- assessment – Types of assessments- Deduction of Tax at source- Tax deduction certificates.

5. Taxation of Companies-, Minimum Alternate Tax,

PART B: Indirect Taxes

1. Central Excise – Nature and Contemporary Legislation for the same- Liability for the central excise – Definitions – Goods, Manufacture, , Manufacturer-Excisable goods, Job Workers – Classification– Determination of Tariff Headings – Valuation of Goods – Transaction Value – Administrative Structure of Excise Departments – Various Procedures –registration -Self Removable under Invoice, Manner and Payment of Duty Interest, Penalty, Confiscation , Seizure, duty Payment under protest, Refunds, CENVAT Credit-Concessions for SSI Units. Introduction to service tax.

2..Maharashtra Value Added Tax (VAT)2005: Definition – Agriculture, business, capital assets, dealer, non – resident dealer, goods, place of business, purchase price, sale price, resale, turnover of purchases and turn over of sales. – Levy and incidence of tax, registration, set off and refunds

3. customs duty- nature and contemporary legislation- taxable event for import and export of goods- types and rates of duties- valuation of goods- procedures of import and export, manual and electronic documentation, baggage ,courier, duty drawback exemptions, remission refund of duty.

4...Central Sales Tax – Definitions goods- dealer, business, inter state sale, sale inside the state- sale during the course, import and export- penultimate sale , registration ,returns liability of CST.

Notes:

a) Assessment Year applicable for the paper will be the Assessment Year pertaining to the academic year. E.g. for the academic year 2007-2008applicable assessment year will be 2007-2008.b) Problems will be asked on the following areas;

i. Simple Problems on computation of Income from Salaries with deduction there from. ii. Simple Problems on computation of income from business and profession

Books Recommended

1. Direct Taxes – Law & Practice – Vinod Singhania 2. Bare Acts & Rule of the relevant taxes. 3. Direct taxes by Girish Ahuja & Dr. Ravi Gupta. 4. Direct Taxes – T. N. Manoharan5. Indirect Taxes – Law & Practice – V S Datey 6. Bare Acts and Rules of relevant taxes 7. Indirect Taxes – Dr. Sanjeev Kumar 8. Indirect Taxes – Yogendra Bangar & Vandana bangar 9. Indirect Taxes – Snowwhite Publications

403(C) : SYSTEMS SPECIALIZATION

PAPER 5

Software Engineering

1. Systems Concept, Integrated Systems, Sub-systems, Modules2. Software and its evolving role, changing nature of software3. Role of different types of people involved in System Development4. Processes and Process models

a. Framework, patterns, assessment, technologyb. CMMIc. Prescriptive

d. Waterfalle. Incrementalf. Evolutionaryg. Component basedh. Unified processi. Agile process models

5. Software Engineering in practicea. Communicationb. Planningc. Modeling

i. Analysis modelingii. Design modeling

d. Constructioni. Coding and concepts

ii. Testinge. deployment

6. Systems Engineeringa. Computer based systemsb. System modeling

i. UMLc. System simulationd. Business process engineering

e. Product engineering7. Structured Analysis and Design Method and Software Engineering Techniques, Tools and Methodologies in

Systems Development8. Application Systems Modeling

a. Data Modelingb. Process Modeling c. Concept of Object Oriented Modelingd. Temporal Modeling e. Component based modeling

9. System Documentation Techniques10. Users Interface Analysis and Design11. Testing strategies and tactics12. Introduction to Computer Aided Software Engineering (CASE)

a. Centralized data Dictionariesb. Diagrammersc. Database Designerd. Code Generator in CASE Toolse. Tools for Static and Dynamic Analysis of programs and Impact Analysis for introducing changesf. The concept of Reverse Engineering

13. Reengineering

Books Recommended

1. Analysis and Design of Information System 2nd Ed.- Senn

2. Software Engineering Practitioner’s Approach - Roger Pressman

3. Introduction to Systems Analysis and Design - Hawrys zkiwycz - Hawryszkiwycz

4. Systems Analysis and Design - Elies Awad

5. Introducing Systems Analysis and Design - Lee

6. Systems Analysis and Design - Perry Edwards

7. Software Engineering Concepts - Fairley

8. Software Engineering – Shari Lawrence Pfleeger

403(D) : OPERATIONS SPECIALIZATION

PAPER 5

ADVANCED PROJECT MANAGEMENT

1. Project Management Concepts - concept and characteristics of a project, need and significance of project management, organizational structure, the roles and responsibilities of the project manager, project team, management, and stakeholders, project life cycle, types of project

2. Project Conception - Concept, significance of project concept in competitive business environment, characteristics, project process from conception to approval, project life cycle,

3. Project Planning - Statement of Work, Work Breakdown Structure, Schedule, Project planning and scheduling techniques: CPM/PERT and PDM, GERT -application, limitations; Line Of Balance –methodology and application in projects; scheduling multiple projects

4. Critical Chain Scheduling - Concept of critical chain scheduling: critical chain scheduling method; application of Critical chain scheduling.

5. Project Quality Management - Concept of project quality, responsibility for quality in projects, quality management at different stages of project, tools and techniques, TPI, TQM in projects

6. Project performance Measurement and Control - Performance measurement methods to monitor, evaluate, and control planned cost and schedule performance, Earned value Management: concept and application

7. Risk Management - Meaning of risk, types of risks, assessment of risk, managing risks in projects8. Project Closure/ Termination - Meaning of closure/ termination, closure/ termination steps, final closure.9. IT in Projects - Overview of types of software for projects, major features of soft wares like MS

Project/PRIMAVERA 10. International Projects - Issues in managing international projects , Selection and training of employees,

cross cultural considerations

Books Recommended

1. A Guide to the Project Management Body of Knowledge, (PMBOK Guides) by Project Management Institute Third Edition (2004)

2. Clifford F Gray, Erik W Larson , “Project Management-The Managerial Process” Tata Mcgraw-Hill Publishing Co Ltd

3. Jack Meredith, Samuel J. Mantel Jr. “Project Management- A Managerial Approach” John Wiley and Sons

4. John M Nicholas “Project Management For Business And Technology: Principles and Practice,” Prentice Hall Of India Pvt Ltd

5. James P Lewis “ Project Planning ,Scheduling And Control” Tata Mcgraw-Hill Publishing Co Ltd6. Parviz F. Rad and Ginger Levin , “Metrics for Project Management: Formalized Approaches”,

Management Concepts (September 1, 2005)7. Quentin W. Fleming and Joel M. Koppelman,” “Earned Value Project Management” Project

Management Institute; 3rd edition (February 2006)

403(E): HUMAN RESOURCES SPECIALIZATION

PAPER 5

LABOUR LEGISLATION

1. The Factory Act

2. The Contract Labour Act

3. The workmen’s Compensation Act

4. The Provident Fund act

5. Employees State Insurance Act

6. The Gratuity Act

7. The Payment of Wages Act

8. The Payment of Bonus act

9. Industrial Dispute Act

10. The MRTU and PULP Act

11. The Industrial Employment (Standing Order) Act

Note – Relevant sections/Provisions to be studied from above acts, given in separate hand out

403(F): INTERNATIONAL BUSINESS SPECIALIZATION

PAPER 5

INTERNATIONAL LOGISTICS AND SUPPLY CHAIN MANAGEMENT

INTRODUCTION - International Logistics and Supply chain management: meaning and objectives, importance in global economy , Characteristics of global supply chains,: Supply chain relationship to business performance, -Key tasks of logistics and supply chain managers, Role of Government in controlling international trade and its impact on Logistics and supply chain

SUPPLY CHAIN STRATEGY - Supply chain as a competitive advantage, Global Supply chain strategy, Structuring supply chain capabilities, Business matching supply chain design with business strategy

TRANSPORTATION - Strategic importance of transport in global logistics, logistical objectives of transport, International Ocean Transportation, International Air Transportation, and International Land Transportation: types, characteristics and salient features, intermodal transportation in international operations, factors influencing mode and carrier selection decision,

OUTSOURCING AND LOGISTICS SERVICE PROVIDERS - Intermediaries and Alliances in Global Logistics, Meaning of 3 PL and 4 PL service providers, role in Global logistics, types of services, considerations for hiring 3PL and 4 PL service providers. Concept and need of outsourcing, determinants for outsourcing decisions, role of outsourcing in global supply chain management

CUSTOMER SERVICE - The marketing and logistics interface, customer service and customer retention, Service driven logistics systems, customer service priorities and standards, customer service strategy

PLANNING GLOBAL SUPPLY CHAIN - Planning the global supply chain, Network design for global supply chain management, Risk management in the global context, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains.

GLOBAL TRADE ENVIRONMENT- Global trade environment: various trade blocks/FTZ and their impact on supply chain management, Customs and Regulations, Trade Documentation, International

Contracts, Terms of Trade, Term of Payment, International Currency, INCO terms, Logistical packaging ,containerization.

NETWORK DESIGN - Decisions in Network design-strategic importance, location of plant, warehouse, facilities; capacity and number of warehouses: Factors influencing network design decisions.

INVENTORY FLOW AND MODELING - Approaches to Inventory Management in Global Supply Chain Management;; Distribution Resource Planning; Symptoms of poor Inventory Management,

Modeling in Supply chain: inventory models, safety stock determination for service level, and lead time; forecasting models, routing problem

COORDINATION IN SUPPLY CHAIN - Importance of Coordination in Supply Chain, Bullwhip Effect, Effect of lack of Coordination on performance, Obstacles to Coordination, Strategies to achieve coordination, Building Strategic Partnership and Trust In Supply Chain.

INFORMATION TECHNLOGY IN SUPPLY CHAIN - Role and Importance of IT in Supply Chain Management, IT solutions for Supply Chain Management, Supply Chain Information Technology in Practice

PERFORMANCE MEASUREMENT AND TRENDS - Dimensions of Performance Metrics, Approaches/tools for Performance Measurement, Measuring logistics cost and performance. Benchmarking the supply chain, Performance measurement and evaluation in global supply chains, Impediments to improve Performance, Trends in International supply chain management

Books Recommended

1. Douglas Long International Logistics: Global Supply Chain Management Springer-Verlag New York,

LLC;2004

2. Philippe-Pierre Dornier, Panos Kouvelis, Michel Fender Global Operations and Logistics: Text and Cases

Wiley, John & Sons, Incorporated 1998

3. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007 (tobe published)

4. Kent N. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium

Blackwell Publishing 2006

5. Sridhar R. Tayur (Editor), Michael J. Magazine (Editor), RAM Ganeshan (Editor) Quantitative Models for

Supply Chain Management Kluwer Academic Publishers 1998

404(A) MARKETING SPECIALIZATION

PAPER 6

MARKETING STRATEGY AND RURAL MARKETING

1. Strategic Marketing Management –An Overview- Characteristics and trends of Strategic Marketing Management.

2. Generic Competitive Strategy – Three generic strategies, stuck in middle, Risk of generic strategy.3. Corporate Strategic Planning- SWOT Analysis in Strategy Formulation.4. Differentiation Strategies- Obtaining sustainable competitive advantage- Strategies in declining and hostile

markets, Implementing various strategies.

5. Rural Markets in India – Features, Significance with special reference to Consumer Behavior, Logistics and Pricing.

6. Communication Strategies for rural markets.7. Marketing of Agricultural Inputs – Seeds, Fertilizers, Pesticides, Technology, irrigation equipments,

Machinery.8. Specialized Techniques for Rural market research.9. Databases for Rural Markets.10. Procurement of Rural products for rural and urban Malls.

Books Recommended

1. Strategic Marketing Management – David Aaker.2. Principles of Marketing- Philip Kotler, Gary Armstrong.3. Competitive strategy – Michael E Porter.4. Essentials of Marketing –Geoff Lancaster.5. Marketing Strategy, 3rd Ed. – Boyd Walker, Mullins Larrech.6. Agri-Business Marketing – Dr. S. W. Bhave.7. Rural Marketing – T. P. Gopalaswamy.8. Cases in Rural Marketing by Krishnamacharyulu & Ramakrishnan9. Marketing Strategy by Ferrell & Hartline.

404(B): FINANCE SPECIALISATION

PAPER 6

FINANCIAL INSTITUTIONS AND MARKETS

1. Overview of Indian Financial System and Markets – Developments since 1991 – Recent Trends – Role of Financial Intermediaries in a financial system – Various financial intermediaries

2. Study of various interest rates – Short Term, Medium Term and Long Term – Emergence of Repos rate as the benchmark rate in the short term – Floating and Fixed rates of interest – LIBOR,MIBOR and MIBID

3. Regulatory mechanism and statutory authorities in financial markets – SEBI and RBI – Role played by them – Salient features of statues governed by them

4. Commercial Banking – Management of assets and liabilities – Lending policies – Risk and Profitability planning – Effect of RBI policies on the operations of commercial banks - Recent reforms in Banking Sector – Recovery of debts.

5. Non-Banking Financial Companies – Status – Regulations affecting operations of NBFCs in India 6. Development Banking – relationship with commercial banks – growth and role- sources of funds.

Books Recommended

1. Financial Institutions & Markets - L.M.Bhole 2. Indian Financial System - M.Y.Khan

3. Relevant text of SEBI guidelines 4. Marketing of Financial Services – Audhani 5. Advance Financial Management - Kohak 6. Financial markets and services – Gordon and Natrajan 7. Financial Markets + institutions – Fredric S. Mishkin & Stanley G. Eakins8. Management of Financial Services – V K Bhalla9. Indian Financial System – H R Machiraju

404(C) : SYSTEMS SPECIALIZATION

PAPER 6

TRENDS IN INFORMATION TECHNOLOGY

In this paper the current trends in information technology will be taught and discussed by the experts on the technologies which are current at that point of time

404(D) : OPERATIONS SPECIALIZATION

PAPER 6

STRATEGIC MANUFACTURING AND OPERATIONS MANAGEMENT

1. Introduction to strategic manufacturing : relation to corporate strategy, business strategy – analytical techniques – Porter’s 5 forces model for competition, Mackinsey’s 7 s framework, Force analysis, Gap analysis, SWOT analysis etc. as applicable to manufacturing – New economy (knowledge economy)

2. Role of manufacturing in formulating strategy : Strategic issues in manufacturing, core competency, capability of organization – importance of value addition – structure - infrastructure – size of manufacturing facilities

3. Framework for Developing Manufacturing Strategy : Methodology – linking manufacturing to markets – strategic integration – why products sell in the markets – order winners and qualifiers

4. Generic strategies : Process choice – business implications of process choice – progression and regression – manufacturing methods – trade offs

5. Focused Manufacturing – lean manufacturing – down sizing decision criteria – mass production and mass customization – assembly line management

6. Supply Chain Networks - make or buy decisions – JIT production – value chain concept7. Infrastructure and Organizational Development- -controlling operations – performance indicators –

PQCDSM8. Investment Decisions: Linking investment to product life cycle – traditional accounting and financial

perspectives for operational strategy. Periodic review of manufacturing strategy to survive in dynamic markets – R&D, innovation, using technology

Books Recommended

1. Operations Strategy -- David Walters – Palgvave Mcmillan

2. Operations Management for Competitive Advantage – Chase

3. Competitive Manufacturing Management – Nicholas

4. Manufacturing Strategy - Terry Hill

5. Strategic Operations Management - Steeve Brown,Richard Lamming,John

Bessant,Peter Jones –(Butterworth Heinemann)

6. Competitive strategy – M.E Porter.

7. Operations Management – Terry Hill.

8. JIT in manufacturing – M.G.Koregaonkar (Mac Millan)

9. Managing Technology & Innovation for Competitive Advantage - Narayanan

404(E): HUMAN RESOURCES SPECIALIZATION

PAPER 6

COMPENSATION MANAGEMENT

1. Wages and Salaries determination – Difference between salary and wages- Basis for compensation fixation – Preparation of Pay Roll.

2. Components of wages – Basic Wages – Overtime wages – Dearness Allowance – Basis for calculation – Time Rate Wages and Efficiency Based Wages- Incentive Schemes – Individual Bonus schemes- Halsey, Halsey Weir, Rowan – Group Bonus schemes – Effect of various labour laws on wages - Managerial Compensation

3. Components of Salary- Effects of various Industrial laws on Salary.

Non- Monetary Motivational Methods.

4. Managerial Compensations

5. Tax implications While calculating the income of an individual – Cost to the Company – Valuation of Perquisites- Taxability of various components like allowances, Leave Encashment, Leave Travel Assistance,

Medical Reimbursement, Employee’s Stock Option Scheme- Tax deduction at source – deductions and Tax Rebates to be considered while deciding tax deducted at source – Tax deduction Certificates

Books Recommended

1. HR Management – C.B. Mamoria

2. Managing Human Resources – R. S. Dwiwedi

3. Human Resource Management – B.P. Michael

4. Human Resource Management - Dr. P.C. Pardeshi

5. Income Tax – vinod Singhania.

404(F): INTERNATIONAL BUSINESS SPECIALIZATION

PAPER 6

INTERNATIONAL DIVERSITY MANAGEMENT

Broad concept and definition of diversity

Historical perspective of diversity management in changing demography in

Explanation of the dimension of race , ethnicity , gender , caste, sevtual orientation , social economic status , age, physical abilities, religious beliefs, political ideologies

Formulations of international equal opportunity and non discrimination policies

Understanding cultures, influence of behavior

Limitations of Affirmative action welcoming ex-party evaluation and other legal policies

Recruitment, development and retention strategies in diverse organizations and workplaces

Diversity management training programs for all employees and continuous monitoring of results, Diversity audit.

Organization culture.

405 – 406: SECTORAL SPECIALISATION PAPERS : II AND III

405(G): RETAIL SPECIALIZATION

PAPER 2

INTRODUCTION TO RETAILING

1. Introduction: Definition and Concepts.2. Theories of retail evolution.3. Types of Retailing and Emerging Retail formats.4. Strategic Retail Planning – Decisions of Retailer5. Franchising in Retailing6. Global retailing – e – tailing7. Snapshot of retail in India: Past – Present – Future.8. Managing Retail – HRM in Retail – Ethics in Retail9. Cases.

Books Recommended

Retailing Management text & cases – Swapna Pradhan – THH Publication Retailing – Patric M. Dunne – Thompson Publication Retail Management, PPC – David Walters. Retailing Mgt. – W stewarg Retailing Mgt. – Levy & Weitz

405(H) : BANKING AND INSURANCE SPECIALIZATION

PAPER 2

GENERAL BANKING AND REGULATIONS:

Functions of money, monetary standards, Pre and post nationalization, privatization, liberalization, globalization. Indian banking system- features drawbacks, types of banks, functions of banks Central Bank/ reserve bank- role, functions, RBI and monetary policy, lender of last resort, bank for

international settlements, credit control by RBI, forex reserves. Commercial Banking – functions of commercial banks –retail banking- credit creation- determination of

interest rates- LIBOR-REPO-SLR-CRR-PLR-MIBOR RTGS-NPA- development banking Banking products, banking services, corporate banking, plastic money, E-banking Operation of bank accounts- types of bank accounts- Marketing of bank products and product

development. Financial statements of a bank – introduction Bank laws – overview of banking regulation act, RBI act, Basel norms and other laws. Recent development and other concepts – Mergers and acquisitions- wealth management- long and

short term financing-financing of SME’s – Forex- international banking.

405(I): ENGINEERING SPECIALIZATION

PAPER 2

MARKETING FOR ENGINEERING INDUSTRIES

The nature and scope of marketing for Engineering Industries

Concepts, policies and Philosophy of customer focused marketing

Differences between Engineering marketing and Consumer marketing

Internal marketing

Communication processes / responsiveness

Marketing environment and Engineering Economics

Corporate culture

Application of Market segmentation, targeting and positioning principles to engineering industries

Effective marketing strategies

Relationship marketing

Buying behaviour in engineering companies

Purchase policies and processes

Market intelligence and marketing research, derived and independent demands. Total economy and industry picture and end user expectations

Product development and modifications

Pricing policies for different segments

Channel management and distributions

Promotion strategies

Brand building both for finished and intermediate products

Product related services management

Engineering services marketing

Project marketing – pre-bid actions, bid preparation, submission

# Negotiations and execution

# Procedures for World Bank, Asian/African Development bank financed projects

# E-commerce strategies, B2B , B2C, BOTs

# Technology and innovations

405(J): HEALTH CARE SPECIALIZATION

PAPER 2

ELEMENTS OF HEALTH CARE MANAGEMENT

1. Introduction, Definition, Scope2. Medical terminology3. Basics of human biology4. Basics of human physiology and anatomy5. Epidemiology6. Etiology of modern-day Diseases: Cardiovascular Diseases, Cancer, Diabetes, HIV etc7. Indian Health Care Systems8. Economics of HCM

405(K): IT AND ITES SPECIALIZATION

PAPER 2

PACKAGE APPLICATION SERVICES

1. Engineering Applications

a. Scientific support tools

b. Business enablement tools

2. Business management Applications and tools

a. Customer Relationship Management

b. Enterprise Resource Planning

c. Enterprise Application Integration

d. Enterprise Content Management

e. Supply Chain Management

f. HR management tools

g. Operations management tools

h. others

3. Analytical tools

a. Statistical tools

b. BI tools

c. KM tools

d. Others

4. Business Modeling and Simulation Tools

5. Office and back office automation tools

406(G): RETAIL SPECIALIZATION

PAPER 3

RETAIL OPERATIONS

1. Introduction: elements & components of Retail operations.

2. Retail Locations.

3. Store design and Layout.

4. Retail supply chain management.

5. Retail store operations.

Books Recommended

Retail Management, PPC – David Walters. Retailing Mgt. – W stewarg Retailing Mgt. – Levy & Weitz

406(H): BANKING AND INSURANCE SPECIALIZATION

PAPER 3

Credit Management

Introduction, Meaning, objectives, Importance of Credit Management Credit Analysis, Credit appraisal, Installing a strong credit culture and common credit problems. Credit and Banking Risks Documentation Types of borrowers Lending Function, loan policy, loan pricing, credit risk and loan losses( NPA) Credit Evaluation Credit Monitoring Follow up and recovery management Regulatory Framework

406(I): ENGINEERING SPECIALIZATION

PAPER 3

HRM FOR ENGINEERING INDUSTRIES

Improving Productivity and efficiency

Productivity linked incentive schemes

Reducing Manpower Cost

# Down sizing / right sizing by reducing unproductive workforce

# Voluntary separation schemes

# Outsourcing non core activities of the organization

Motivating employees – Monetary and no monetary incentive schemes

Training and Development programmes to improve competency level

Retention of employees – Bringing down the attrition rate

Compensation systems – Salary / perks to be comparable

Providing growth opportunity

Making learning individuals and organization

Relevant and important provisions of The Factories Act 1947.

Employee Safety

406(J): HEALTH CARE SPECIALIZATION

PAPER 3

CURRENT TRENDS IN HEALTH CARE MANAGEMENT

1. Social Marketing2. Public Health Policies in India3. Health Tourism4. Telemedicine5. Bioethics6. Legal Aspects of HC

406(K) : IT AND ITES SPECIALIZATION

PAPER 3

MANAGING IT AND ITES BUSINESS

1. IT/ITES industry -- Historical perspective, present status, future trends.2. Managing IT and ITES businesses in the current and future scenario. Functioning of IT Companies,

Typical departments in IT company Study of IT offerings of Indian companies Understand various business models of IT companies - Product, services, revenue share, profit share etc Eco system of IT company - partners, suppliers, customers etc. Understanding of Indian IT industry - current state, challenges, prospects. IT/ITES market -- Size, major players, market shares, global/domestic market sizes, Managing IT service operations the differences and similarities between service and manufacturing organizations will be analyzed. Specifically, the course examines how to identify hallmarks of superior service; manage capacity and demand for services, and improve service operations. This possibly can cover various outsourcing businesses such as

- Voice call support- Managed Services- BPO- KPO

3. Economic Environment -- Government policy framework, laws, regulations; FDI (both inbound and outbound); Comparison of state-level policies; SEZ; Software parks; RBI norms for software/services export; etc.

4. IT/ITES marketing -- Apply marketing concepts learnt in earlier trimesters to IT/ITES industry, B2B marketing, Competitive scenario, Branding, Competition between companies, Competition between countries, etc.

5. HR perspectives in IT/ITES -- How is IT/ITES industry different from other industries in terms of HR goals, practices and methodologies

6. Industry associations and their role in policy making as well as global marketing (NASSCOM, CSI, CII, etc.)

7. Managing global Sourcing Models

a. International Laws

b. - Service Outsourcing

c. - Contracts/Bids Management

d. - Which functions are outsourced by large firms

e. - Cost Benefit analysis of IT outsource models

f. - Critical factors of effectively managing IT outsourcing

g. - Evaluating performance in outsourced environments

407 : INDIVIDUAL SUMMER TRAINING

Evaluation of the Individual Summer Training carried out after Trimester – III

(Project Report and Viva-voce Examination)

501: MANAGING FOR EXCELLENCE

This paper will cover a broad overview of the current and most relevant concepts, trends and issues influencing the business and Industry.

502 – 503 : FUNCTIONAL SPECIALISATION PAPERS : VII AND VIII

502(A) MARKETING SPECIALIZATION

PAPER 7

RETAIL AND DISTRIBUTION MANAGEMENT

1.Marketing Channels-Structure, Functions and Significance-Basic Channel Role in the dynamic market place- Designing the Market Channel system.

2.C&F Agents introduction organisation & unorganized Retailing Formats, retails Newer Trends.

3.Significance of Wholesaler and its role-Types of the Wholesalers.

4.Nature and Importance of Retailing- Types of the Retailers-Retail Merchandising- Retail Decision Location and Size.

5.Retailer Promotion-Advertising, Sales Promotion and POP Promotion- Shelf Management-Communicating with the retailer customer.

6. Significance and importance of Franchisee in Channel Decission –Advantages of Franchisee –Process of appointment of Franchisee- Franchiser Franchisee relationship.

7.Managing Marketing Channels- Channel Policies –Choice of the channel-

Organizational Pattern in the Channel- Assessing Channel Performance- Causes for Channel Conflict- Techniques to overcome Channel Conflict.

8.Economic cost of retailing.Channels for Consumer goods, Industrial goods and Services.

9. Concept, Role and Significance of Multi-level Marketing.

Books Recommended

1.Physical distribution and logistics management-Dr. S. W. Bhave.

2. Physical Distribution Management –M. V. Kulkarni.

3. Distribution Management –S. Eliton.

4.Marketing –Bovee, Thill.

5.Retail Marketing –Ronald W. Hasty.

6.Retailing Management –Michael Levy.

7.Network of Champions- Shad Helmstetter.

8.Retail Marketing Management- D. Gilbert.

502(B) : FINANCE SPECIALISATION

PAPER 7

INTERNATIONAL FINANCE 

6. International Trade – Dynamics of Export Growth – Integration of Global Markets – Trade Blocks – International Financial Institutions – Development Banks – International Liquidity and Special Drawing Rights- International debt crisis- origin , history ands status with reference to brazil, Mexico, Argentina, south east Asia- oil crisis.

7. Forex Markets – Operations in Foreign Exchange Markets – Mechanism of Spot and Forward Exchange contracts – Exchange Trading, and position –international money- Capital and Forex Markets with reference to new York, London, Hong Kong, Singapore, Euro land - Theories of Exchange Rate – Purchasing power Parity, Interest Rate Parity, Demand & Supply and Elasticity in Foreign Exchange Rate determination –

Balance of Payment –historical perspective on interest rates– Gold Standard -inter war instability –bretten woods– International Monetary System - Fixed Vs. Fluctuating Exchange Rates – The rise of Euro currencies – the rise of private world money

8. Exchange Control Regulations & FEMA – Export Credit Guarantee Corporation – Exim Bank – Foreign Exchange Dealers’ Association of India – Convertibility – uniform customs and practices for documentary credit- uniform rules for collection-uniform rules for reimbursement.

9. Export Import Financing Mechanism – Buyers’ Credit – Suppliers’ Credit – Financing in foreign currency for exports and rupee finance

10. Financial Management of the Multinational Firm – Foreign Direct Investment – Cost of Capital and Capital Structure of a Multinational Firm – ADRs, GDRs, ECBs – Syndication - Multinational Capital Budgeting – Multinational Cash Management – Country Risk Analysis – International Taxation – Double Taxation Avoidance Agreements

Books Recommended

7. Essence of International Money – Adrian Buckley 8. International Finance – A.V.Rajwade 9. International Finance – P.G.Apte 10. International Finance – Shapiro 11. Exchange Control Regulations – Nabhi 12. MAFA – S. D. Bala & Pattabhai Ram.

502(C): SYSTEMS SPECIALIZATION

PAPER 7

INFORMATION SYSTEMS AUDIT AND CONTROL

1. Introduction

a. Overview of the information systems and auditing

i. Need for control and audit

ii. Effect of computers on internal control

iii. Effect of computers on auditing

iv. Foundations of IS auditing

b. conducting and information system audit

i. nature of controls

ii. complexities

iii. risks

iv. types of audit procedures

2. Management Control Framework

a. Top management

b. Systems development management

c. Programming management

d. Data resource management

e. Security management controls

f. Operations management

g. Quality assurance management

3. Application Control Framework

a. Boundry

b. Input

c. Communication

d. Processing

e. Database

f. output

4. Evidence Collection

a. Audit software

b. Code review, test data, code comparison

c. Concurrent auditing techniques

d. Fact finding and control flowcharts

e. Performance measurement tools

5. Evidence Evaluation

a. Evaluating asset safeguarding and data integrity

b. Evaluating system effectiveness and efficiency

6. Information Systems audit management

a. Managing the IS audit Functions

7. IS strategies and tactics, plans committees, policies

8. IT crimes and issues

9. professionalism, US and British Standards, E-commerce and legal framework

Books Recommended

1. Information System Control and Audit – Ron Weber – pearson

2. CISA review manual

502(D) : OPERATIONS SPECIALIZATION

PAPER 7

QT/IT APPLICATIONS

1. Introduction to Business modeling : the modeling process, certainty and uncertainty in models. Importance of understanding data before modeling, and modeling with spreadsheet in simple decision situations.

2. Linear Programming Problem (LPP) : Application of LPP in operations Management, Problem Formulation, simplex method, duality, sensitivity analysis, Trans-shipment problems, Concept of Goal programming, Goal programming model formulation

3. Sequencing Problems : n jobs – 2 machines, n jobs - 3 machines, n jobs – m machines. Comparison of priority sequencing rules.

1. Application of Decision Trees in operations management.

5. Introduction to Dynamic Programming6. Simulation Applications in Operations management

7. IT In Operations: Role and Impact of IT on operations, IT as a competitive edge, Overview of Soft wares in Operations : Introduction, characteristics and key features of soft wares on Logistics/ SCM, Project Management, Quality Management.

8. ERP: Meaning, salient features, features of ERP systems offered by leading vendors, prerequisite and process of implementation

  Books Recommended

1. N.D. Vohra – Quantitative Techniques in Management- Tata- Mcgraw-Hill Publications2. J.K.Sharma – Quantitative Techniques for Managerial Decisions – Macmillan India Ltd.3. Balakrishnan, Render, Stair , Jr. - Managerial Decisions Modeling with Spreadsheets – Pearson Education.4. Chase, Aquilano, Jacobs, Agarwal – Operations Management for Competitive Advantage – Tata McGraw- Hill

Publications5. Chary - Production and Operations Management – Tata McGraw- Hill Publications6. Gillet B.E. – Introduction to Operations Research – A computer oriented Approach – Tata McGraw Hill

Publications7. Taha Hatndy , A – Operations Research – An Introduction- PHI New Delhi8. Render, Stair , Jr. – Quantitative Analysis for Management – Pearson Education.9. Mittal and Mohan - Optimization Methods in Operations Research and Systems Analysis – New Age

International Publishers , New Delhi10. Eilon – ERP Demystified11. Wayne L Winston - Operations Research, , Thomson12. Hiller, F.S. & Limerman, G. 1. - Introduction to Operations Research, 2nd Edn., holden Day Inc., London13. Gupta and Khanna - Quantitative Techniques for Decision Making, PHI Publication14. Render and Stair, Jr.- Quantitative Analysis for Management, Pearson/PHI15. Terry Lucey - Quantitative Techniques, Thomson Learning

502(E): HUMAN RESOURCES SPECIALIZATION

PAPER 7

STRATEGIC HUMAN RESOURCES MANAGEMENT

1. Introduction

* Defining Strategy

* Types of Strategies

* Defining Strategic HRM and reasons for its evolution.

* Linking Business Strategies and HR strategies

2. Strategizing the HR Processes

* Recruitment and Selection – current techniques

* Training – Evolving techniques for creating a Learning Organization

* Compensation Management – Current Trends

3. Manifestations of HR Strategies

* Outsourcing

* HA in OD initiatives

* Managing Human side of Mergers and Acquisition – Domestic and International.

* Retention Strategies

* Knowledge Management

4. Developing HR as a Value Addition Function

2. HR as a Profit center 6. Business Strategies and its Impact on HR Strategies

Books Recommended

1. Human Resource Management, 8th ED. – Gary Dessier

2. Strategic Management – Gregory Dess and Allex Miller

502(F): INTERNATIONAL BUSINESS SPECIALIZATION

PAPER 7

INTERNATIONAL REGULATORY ENVIRONMENT

3. ITO WTO GATT

4. What is WTO

5. International Regulatory Organisation

6. Ministerial Conferences

7. WTO and other organizations

8. Agreement on goods / services, intellectual properties.

9. Regional trade agreements and WTO, ILO10. International arbitration UNICITRA

11. FTA / Taxation / CEC

12. Transfer pricing and WTO

503(A) MARKETING SPECIALIZATION

PAPER 8

INTERNATIONAL MARKETING

1 Objectives of International Marketing – Challenges and opportunities in International Marketing – Quality considerations in International Marketing – Underlying forces of International Marketing.

2. Global marketing environment –Economic Environment, Socio-cultural Environment –Legal and Statutory Framework.

3. Global Marketing Information System and Research.

4. Planning for International Marketing- Market Analysis and Foreign Market Entry Strategies.

5. MNE and lifecycle of its products- Basic Product strategies.

6. Documentation and procedural complexities- Registration with various agencies –Compulsory Quality Control- Processing Export Orders.

7. Limitations of Global Marketing.

Books Recommended

1. International Marketing-Cateora.

2. Managing International Marketing –Varkey.

3. Creating Market across the Globe: Strategies for business excellence – Korwar

4. Essence of International Marketing –Stan Paliwoda.

5. Global Marketing Management-Warren J. Keegan.

6. International Marketing Management-Subhash Jain.

503(B): FINANCE SPECIALISATION

PAPER 8

SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

1. introduction and Investment scenario 2. Risk and Return – Alpha & beta 3. Stock Market in India 4. Security Market Indicators 5. Fundamental Analysis , Technical analysis6. Efficient market hypothesis 7. impact of changes accounting policies8. Equity stock valuation models 9. Bond valuation 10. Portfolio analysis and portfolio selection11. Managed portfolios and performance measurements12. Derivatives-Futures and Options Market13. Trading and investments in commodity markets

Books Recommended

1. Portfolio Management – Kevin 2. Portfolio Management – Barua 3. Stock Exchanges and Investments – Raghunathan4. Security analysis and Portfolio Management – Punithavathy Pandian 5. Security Analysis and Portfolio Management – Fisher and Jordon.

503(C): SYSTEMS SPECIALIZATION

PAPER 8

INFORMATION, NETWORK SECURITY AND INTELLECTUAL PROPERTY

1. Introduction

a. History

b. Characteristics

c. Components

d. Approaches to information security implementation

2. Security Systems development

a. Life cycles

b. Professionalism

c. Communities of interest

3. Need for Security

a. Business needs

b. Threats

c. Attacks

4. Intellectual Property Rights

a. Legal, Ethical and professional issues

5. Risk Management

6. Planning and implementation

a. Digital security

b. Physical security

c. Personnel

d. maintenance

7. Technologies

a. Firewalls and VPNs

b. IDS, Access control

c. Cryptography

d. Other tools

503(D) : OPERATIONS SPECIALIZATION

PAPER 8

WORLD CLASS MANUFACTURING

1. Historical perspective: World class Excellent organizations – American and

Japanese Companies Deming Awards , Malcom Baldrige National Quality Award –

Globalization – Global Companies – Models for manufacturing excellence – Business

Excellence.

2. Benchmarks, Bottlenecks and Best Practices: Concepts of benchmarking,

bottleneck and best practices, Best performers – Gaining competitive edge through

world class manufacturing – Value added manufacturing – eliminating waste –

Toyota Production System – example.

3. System & tools for world class manufacturing: Improving Product & Process

Design – Lean Production – SQC , FMS,Rapid Prototyping , Poka Yoke , 5-S ,3 M,

use of IT ,JIT, Product Mix , Optimizing , Procurement & stores practices , Total

Productive maintenance , Visual Control.

4. Human Resource Management in WCM: Adding value to the organization –

Organizational learning – techniques of removing Root cause of problems – People as

problem solvers – New organizational structures . Associates – Facilitators –

Teamsmanship – Motivation and reward in the age of continuous improvement.

5. Typical characteristics of WCM companies: Performance indicators (PQCDSM) – what is world class Performance – Six Sigma philosophy

6. Indian Scenario: Leading Indian companies towards world class manufacturing –

Task Ahead.

Books Recommended

1. World Class Manufacturing - Strategic Perspective - B.S. Sahay ,KBC Saxena ,

Ashish Kumar .(Mac Millan)

2. Making Common Sense Common Practice – Models for manufacturing excellence –

Ron Moore (Butter worth Heinmann)

3. The Toyota Way - Jeffrey K.Liker – (Tata Macgraw Hill )

4. Operations Management for Competitive Advantage – Chase

5. Making Common Sense Common Practice – Moore

6. Managing Technology & Innovation for Competitive Advantage – Narayanan

7. Just In Time Manufacturing – M.G.Korgaonkar

8. Machine That Changed The World – Womack

503(E): HUMAN RESOURCES SPECIALIZATION

PAPER 8

ORGANIZATIONAL DEVELOPMENT

1. Introduction to Organizational Development (OD)

* Defining OD

* Important characteristics of OD

* Values, Beliefs and Assumptions underlying the field of OD

2. Foundations of Organizational Development

* Models of Change Management

* Systems theory

* Parallel Learning Structure

* Action Research

3. Process of Organizational Development

a. Diagnosis

* Why diagnosis – Importance of correct diagnosis in success of OD

* SIX BOX MODEL, 7 S Frameworks, and Organizational Iceberg Model

* Force Field Analysis

b. OD Interventions

* Introducing the term “interventions”

* Types of Interventions – Team, Third party, Structural and Comprehensive

c. Team Interventions

* What are Teams and Effective Teams?

* Stages of Team Development

* Gestalt Approach

* Role of Analysis Technique

* Interdependency Exercise

* Role Negotiation

* Appreciations and Concerns Exercise

* Visioning

* Responsibility Charting

* Appreciative Inquiry

d. Structural Interventions

* Scio-Technical systems as an intervention

* Work Redesign

* Quality of Work Life

* TQM

* Reengineering

e. Comprehensive Interventions

* Grid OD

* Confrontation Meeting

f. OD Consultant

* Choosing the OD Consultant

* Role of the OD Consultant

* Competencies of the OD Consultant

* Ethical issues in OD consulting

* Organizational Power and Politics and its impact on OD

Books Recommended

1. Organization development – French & Bell

2. Changing Organizations – warren Bennis

3. Organizational Development, 6th ED. – Vendell L. French

503(F): INTERNATIONAL BUSINESS SPECIALIZATION

PAPER 8

INTERNATIONAL BUSINESS ETHICS AND SOCIAL RESPONSIBILITY

Fundamental principles of ethics

Ethics in international business Normative and relative ethics , concept and choice. Legal compliances

Home and host country’s regulations and compulsions of international agencies

Corporate governance beyond legal compliance

Human dignity Meeting stake holders, exploitations and , competitiveness and fair trade practices Employee wellness. Internationally Importance of integrity avoidance of corrupt practices

Importance of doing business on merit.

Wider concept of social responsibility

Balance between profit and moral obligations. Ethics and human rights Balanced global environment , judicious use of natural resources

Maintenance of ecological balance

Sustainable development

Cost benefit analysis of internal corporate social responsibility and good corporate activities

Case Analysis of failure of fortune 500 corporates and top auditing firms

Role of international trade and business organizations

Concept of ombudsman

Books Recommended

1. Perspectives in Business Ethics, Hartman, Chatterjee

504 – 505 : SECTORAL SPECIALISATION PAPERS : IV AND V

504(G) : RETAIL SPECIALIZATION

PAPER 4

Buying and Merchandising

1. Basics of Retail merchandising.2. Process of merchandise planning.3. Merchandise Procurement – vendor negotiations.4. In – store merchandise handling5. Retail Pricing and Evaluating merchandize performance.6. Creation of private labels.7. Concept of category management.8. Short term project and cases.

Books Recommended

1. Merchandize management- - John Donnellan2. Why we Buy, The science of shopping – Paco Underhill.

504(H) : BANKING AND INSURANCE SPECIALIZATION

PAPER 4

INSURANCE, REGULATIONS AND RISK MANAGEMENT

Evolution and features of insurance, classification of insurance, double insurance and reinsurance, Conditions relating to risk, Selection of Risk Insurance Agent History of Insurance, Privatization, Types of Insurance – Life and General insurance

Life insurance – Principles, Contacts, Risk, Policies, Marketing, Privatization of Life insurance business Role and performance of LIC vis-à-vis Private insurance companies

Introduction to general Insurance: Practice of non life insurance - Fire, Automobile, Marine, Health, Rural, Social and Miscellaneous

insurances Public and Private insurance companies

Management of Insurance Companies Functions and organization of insurers Underwriting Claims Management Insurance intermediaries Financial Management in Insurance companies Information technology in Insurance business Features of Financial Statements of Insurance companies Marketing of Insurance companies Product design and Development, Insurance pricing, Insurance Marketing, Comparison of Marketing

Strategies of public and private insurance companies Bank assurance Regulation of Insurance business and IRDA Its role – Classification of Insurance laws insurance legislation – IRDA Act – Ombudsman

504(I): ENGINEERING SPECIALIZATION

PAPER 4

FINANCE FOR ENGINEERING INDUSTRIES

Investment appraisal for hi-tech machines/process

Linkage of investment to product life cycle

Critical issues in investment in manufacturing infrastructure

Overview of costing method

Working capital management

Use of ratio analysis

504(J) : HEALTH CARE SPECIALIZATION

PAPER 4

HOSPITAL MANAGEMENT

1. Introduction to hospitals

2. Hospital planning and organizing

3. Human Resource Management in hospitals

4. Marketing of hospitals

5. Material Management in hospitals

6. Financial Management in hospitals

7. Hospital Information System

504(K) : IT AND ITES SPECIALIZATION

PAPER 4

ITES and Technology Management

1. The Role of Technology in ITES

2. Introduction to Technologies

a. Open source

b. JAVA/J2EE offerings

c. Content management/Portals

d. Web 2.0

e. SOA and Web services

f. .NET

g. e-Commerce

h. B2B

i. Business Intelligence

j. EAI

k. Other relevant technologies

3. Applications of Technologies for ITES

a. Students require to visit at least one ITES company to see the working of the technologies in the live environment and note down the learning about Technology implementation in ITES.

505(G) : RETAIL SPECIALIZATION

PAPER 5

RETAIL SELLING AND PROMOTION

1. Introduction to retail sells and customer service.

2. The retail selling process – customer study & approach.3. CRM in Retail – Customer service.4. Retail marketing mix.5. Retail communication mix.6. Consumer Buying behaviour in Retail.7. Visual merchandising – method of display.8. The concept of integrated marketing communication.

Books Recommended

Retailing Management text & cases – Swapna Pradhan – THH Publication Retailing – Patric M. Dunne – Thompson Publication Retail Management, PPC – David Walters. Retailing Mgt. – W stewarg Retailing Mgt. – Levy & Weitz

505(H): BANKING AND INSURANCE SPECIALIZATION

PAPER 5

ADVANCED BANKING AND INSURANCE

Insurance policies of different companies – Comparisons Banking Products – Comparison Mergers, Acquisitions and Takeovers of banking and insurance companies Wealth management – Meaning, Definition Introduction to Treasury Management CRM Cash Management and demand forecasting in ATM’s Foreign Banking Systems International banking Hi-tech Banking Anti Money laundering Know your Customer

505(I): ENGINEERING SPECIALIZATION

PAPER 5

STRATEGIC MANAGEMENT FOR ENGINEERING INDUSTRIES

World &Indian economy --- Sectoral Projections

Engineering industry & its contributions

Management Process in Manufacturing

   - from R & D to markets   -technology absorption in new product development

  - time from concept to market

  - collaborations , M &As

  - market drivers -&challenges

  - outsourcing, lean production, supply chain, logistics,

  - ISO certification & 6sigma quality

  - B 2 B business & e -commerce

Core competency, & diversification

Management tools &corporate structure

  - financial performance, HR &industrial relations Policies

  - customer focus & KRAs at Corporate &   Functional levels  

Focused factory

Strategic decisions in manufacturing

Recent trends in manufacturing

Technology strategy

Creating competitive advantage

Critique of Six Sigma as a strategy

505(J): HEALTH CARE SPECIALIZATION

PAPER 5

WELLNESS AND LONGEVITY

1. Stress Management2. Alternative Medicine (Ayurved, Homeopathy, AOL, Reiki etc)3. Nutrition, Diet and Health4. Environment, Safety and Hygiene 5. Geriatrics6. Health Insurance 7. Healthy Mind

505(K): IT AND ITES SPECIALIZATION

PAPER 5

CURRENT AND FUTURE TECHNOLOGIES

In this paper the current and future information technologies will be taught and discussed by the experts on the technologies which are current and upcoming/future at that point of time.

506. FOREIGN LANGUAGEOne Foreign Language of choice to be selected out of those offered at the department.

507. GROUP PROJECT - II (SOCIAL)

Evaluation of the Group Project Activity carried out during Trimester - V

601. INTERNSHIP / PRE-PLACEMENT PROJECT (INTERNAL)Internal evaluation of the Internship / Pre- placement work carried out during Trimester - VI

602. INTERNSHIP / PRE-PLACEMENT PROJECT (EXTERNAL)External evaluation of the Internship / Pre- placement work carried out during Trimester - VI

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