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© 2016 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S
GLOBAL LIFESTYLE MONITOR SURVEY
GLOBAL LIFESTYLE MONITOR: MEXICO
APPAREL SPENDING
SPENDING Mexico's apparel market is the second largest in Latin
America and projected to grow by a third over the next 15
years.
SHOPPING Attaining positive results in Mexico will involve
tailored advertising, marketing, and products to meet the needs of
the country’s varied shoppers.
OMNICHANNEL Providing detailed product information online can
reduce consumer concerns, make shoppers more comfortable with the
online experience, and possibly increase sales.
SUSTAINABILITY Opportunities exist to market cotton products to
satisfy consumers’ functional, emotional, and sustainable
needs.
KEY TRENDS
$16.6
$320.2
COTTON SUSTAINABILITY FACTS
U.S. cotton farmers have reduced pesticide applications by HALF
over the past 30 years.
PROJECTED SPENDING GROWTH 2015-20301
BILLIONS OF U.S. DOLLARS1 2015 APPAREL SPENDING
$359.6
U.S. +28% EUROPE +20% MEXICO +33%
Over the past two decades, U.S. cotton farmers have
improvedwater efficiency by approximately 80%.
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GLOBAL LIFESTYLE MONITOR: MEXICO
INGLOBAL CONSUMER SIGHTS
GLOBAL LIFESTYLE MONITOR SURVEY • CHINA • COLOMBIA • GERMANY •
INDIA • ITALY • MEXICO • JAPAN • THAILAND • TURKEY • UNITED
KINGDOM
CHAIN STORES
HYPERMARKETS
DEPARTMENTSTORES
OTHER
STREET MARKETS
INDEPENDENTSTORES
32%store
displays
43%friends &
colleagues
Robust growth projections of Mexico's apparel spending have
motivated brands such as H&M, Gap, Abercrombie, and Amazon to
enter and expand in the market. Despite this development, cultural,
retail, and economic differences continue to cultivate diverse
apparel habits and needs throughout Mexico. Attaining positive
results will involve tailored advertising, marketing, and product
assortments to meet the needs of the country’s varied shoppers.
TOP SOURCES OF CLOTHING IDEAS
RETAIL CHANNELS SHOPPED MOST OFTEN
APPAREL SHOPPING ATTITUDES & HABITS
MEX
26%
13%
12%
14%
17%
18%
TOTAL
27%
16%
11%
12%
20%
15%
44%family
GDL
16%
6%
14%
16%
26%
21%
TOP 5 CLOTHING PURCHASE DRIVERS
fit quality
APPAREL SHOPPING HABITS
HALF of consumers say retailer/brand websites are their top
online source of clothing inspiration.
67%love or enjoy
clothes shopping
58%pay more for better quality
apparel
38%shop for clothing once per month
or more
18%buy clothing on
impulse
MEX GDL
73%
76%
64%
27%
62%
40%
68%
19%
TOTAL
durability
MTY
30%
17%
10%
13%
14%
16%
MTY
62%
36%
76%
18%
21%TV18%
magazines
comfortprice
MEX = MEXICO CITY . GDL = GUADALAJARA . MTY = MONTERREY
MEX = MEXICO CITY . GDL = GUADALAJARA . MTY = MONTERREY
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GLOBAL CONSUMER INSIGHTS
INFO: [email protected]
LIFESTYLEMONITOR.COTTONINC.COM © 2016
OMNICHANNEL SHOPPINGA quarter of all online apparel and footwear
sales in Latin America are from Mexico; however, this only accounts
for 2% of total online spending within Mexico. Tactile and
logistical issues may be preventing Mexican consumers from making
online apparel purchases. Providing detailed product information
online can reduce these concerns and consequently make shoppers
more comfortable with the online experience, whether it entails
buying apparel online or conducting online research before
purchasing in-store.
WHERE CONSUMERS BEGIN THEIR ONLINE SHOPPING JOURNEY
45%search engines
24%social media websites
15%fashion trend sites
13%blogs
TOP CONCERNS WHEN SHOPPING FOR CLOTHES ONLINE
58%inability to try on
clothes
57%clothing
availability
55%return policies
66%
compare pricesresearch clothing browse styles
22% SHOP FOR CLOTHING ONLINE & USE THE INTERNET TO...
61%up-close views
56%
country of origin information
58%detailed size information56%views in multiple colors
55%
FACTORS THAT COULD INFLUENCE ONLINE SHOPPING DECISIONS
Online apparel & footwear sales are projected to grow 105%
from $456MM in 2015 to $934MM by 20201.
39%47% 25%
clothing quality
fiber content information
46%retailer/brand websites
58%information
privacy
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Sources: Cotton Council International and Cotton Incorporated’s
Global Lifestyle Monitor Survey and External Source: Euromonitor
International1Source: Cotton Council International and Cotton
Incorporated’s Global Lifestyle Monitor Survey, a biennial consumer
research study. In the 2016 survey, approximately 10,000 consumers
(i.e., 1,000 consumers in 10 countries) were surveyed. External
Source: Euromonitor International1
GLOBAL LIFESTYLE MONITOR: MEXICO
GLOBAL CONSUMER INSIGHTS
INFO: [email protected]
LIFESTYLEMONITOR.COTTONINC.COM © 2016
cotton
93%
modal
78%
tencel
60%
polyester
62%
nylon
67%
rayon
67%
SEEKING SUSTAINABLE APPAREL
TOP SUSTAINABILITY/SOCIAL CONCERNS
Mexican shoppers value sustainability and nearly 2 in 3 seek
sustainable apparel in their clothing purchases. Cotton is their
preferred fiber due to its ability to meet functional needs for
comfort and durability as well as emotional needs for trust and
authenticity. As a result, opportunities exist to market cotton
products as satisfying consumers’ functional, emotional, and
sustainable needs.
GLOBALWARMING
FOOD SAFETY
WATER QUALITY
COTTON SUSTAINABILITY FACTS
U.S. cotton farmers have reduced pesticide applications by HALF
over the past 30 years.
DISCOVER WHAT COTTON CAN DOSM at CottonToday.CottonInc.com.
% SAYING THE FOLLOWING FIBERS ARE SAFE FOR THE ENVIRONMENT
COMPARED TO CLOTHING FROM MANMADE FIBERS, COTTON IS VIEWED AS
THE MOST...
TOP CONCERNS REGARDING COTTON PRODUCTION
1.2.3.
Amount of chemicals & pesticides used
Greenhouse gas emissions
Amount of water used
69%
SUSTAINABILITY...
66%
53%
75%
auth
entic
trust
wor
thy
68%
com
forta
ble
68%
relia
ble
dura
ble
69% 68%
87% of consumers prefer cotton-rich clothing.
is important in my apparel purchase.
when it’s lacking, I blame the industry.
is something I seek in my apparel.
Over the past two decades, U.S. cotton farmers have
improvedwater efficiency by approximately 80%.
CHILD LABOR
