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REDKEN.COM

NOVEMBER 2008PROMOTIONS

NEW HEAT STYLING COLLECTIONTHE HOTTEST HAIR FROM NEW YORK FASHION WEEKINTRODUCING REAL CONTROL OVERNIGHT TREATTRAVEL IN STYLE WITH REDKEN FOR MEN

NEW ON 5TH

NEW HEAT STYLINGCOLLECTIONTHE HOTTEST HAIR FROM NEW YORK FASHION WEEKCreate the latest looks from the runway while helping to protect hair from heat

damage. NEW Iron Silk 07 ultra straightening spray and NEW Blown Away 09

protective blow-dry gel complete the collection, now repackaged in hot-hued

bottles. Iron Silk 07 protects hair up to 400°F while leaving a touchable, shiny

finish. Blown Away 09 guards against breakage and heat damage, and infuses

hair with all-day style memory and frizz-control. Runway hair — everyday, only

from Redken Styling.

COVER MODEL HAIRCOLOR FORMULA (GLAM WAVES):Natural Level: 6, Base: 1 oz. (30 ml) Double Fusion Blonde N, 2 oz. (60 ml) 40 volume

Pro-oxide Cream Developer, Highlights: 2 scoops Up to 7 De-dusted Lightener, 2 oz. (60 ml)

20 volume Pro-oxide Cream Developer, Glaze: 1 oz. (30 ml) 09GB Butter Cream Shades EQ,

1 oz. (30 ml) 000 Crystal Clear Shades EQ, 2 oz. (60 ml) Shades EQ Processing Solution

INTERIOR MODEL HAIRCOLOR FORMULA (AMAZING BODY):Natural Level: 3, Base (between foils): 2 oz. (60 ml) 6T Color Fusion, 2 oz. (60 ml) 20 volume

Pro-oxide Cream Developer, Highlights: 1 oz. (30 ml) Double Fusion Brown Ab, 2 oz. (60 ml)

30 volume Pro-oxide Cream Developer

November 2008 Promotions 3

NEW IRON SILK 07 ULTRA STRAIGHTENING SPRAY Seal in

shine and smoothness when flat-ironing

NEW BLOWN AWAY 09 PROTECTIVE BLOW-DRY GEL Blow-dry

in all-day style memory and frizz-control

SATINWEAR 02 ULTIMATE BLOW-DRY LOTION Transform hair

to silky luxury for a faster, easier, stress-free blow-dry

FABRICATE 03 HEAT-ACTIVE TEXTURIZER Activate texture

and definition with a clean, touchable finish; great for use

with a flat-iron

SPRAY STARCH 15 VERSATILE IRONING SPRAY Curl it, crimp it,

flatten it with style memory technology

HOT SETS 22 THERMAL SETTING MIST Create heat styles

with maximum staying power

THE HEAT STYLING COLLECTION:The Heat Styling collection features NEW Heat Endure Technology with ceramides

and conditioning agents to protect hair from blow dryers, curling irons, flat-irons and

other hot tools, while adding lasting, frizz-free smoothness.

H

F

E

NEW ON 5TH

SALON OFFERPURCHASE

3 of each Heat Styling product (18 products total):

Satinwear 02 5 oz.

Fabricate 03 4.4 oz.

NEW Iron Silk 07 8.5 oz.

NEW Blown Away 09 5 oz.

Spray Starch 15 5 oz.

Hot Sets 22 5 oz.

RECEIVE FREE

A 8 Satinwear 02 .825 oz.

B 8 NEW Blown Away 09 .825 oz.

C 1 NEW Blown Away 09 .5 liter

D 4 Redken Heat Styling Station Mats

E 24 Client Guides

F 2 Double-sided Posters

G 1 Technique Guide with DVD

H 1 Client Look Book

REDKEN HEAT STYLING STATION MAT INCLUDED IN SALON OFFER

curling irons and flat irons*

D

*

G

* heat styling tool not included

A B C

November 2008 Promotions 5

“Women today want to

constantly change their

hair, just like they see

celebrities doing. Heat

styling gives them that

freedom—combined with

the right Redken Styling

products, hot tools can

transform any look!”

Guido,

Redken Creative Consultant

STYLIST TRIAL KIT OFFERKIT INCLUDES:

Satinwear 02 5 oz.

NEW Iron Silk 07 8.5 oz.

NEW Blown Away 09 5 oz.

Hot Sets 22 5 oz.

Technique Guide with DVD

OPEN STOCK PRODUCT SIZESatinwear 02 .825 oz.

Satinwear 02 5 oz.

Fabricate 03 4.4 oz.

Iron Silk 07 8.5 oz.

Spray Starch 15 5 oz.

Hot Sets 22 5 oz.

Hot Sets 22 .5 liter

Blown Away 09 .825 oz.

Blown Away 09 5 oz.

Blown Away 09 .5 liter

MODEL HAIRCOLOR FORMULAS:Natural Level: 2, Base: 1 ¾ oz. (52.5ml) 1Ab Color Fusion, ¼ oz. (7.5ml) Blue Hi-Fusion, 2 oz. (60ml) 20 Volume

Pro-oxide Cream Developer.

NEW ON 5TH

NEW REAL CONTROLOVERNIGHT TREATNIGHT RECOVERYA DREAM COME TRUE FOR HIGH-MAINTENANCE HAIRNew Real Control Overnight Treat night recovery renews and repairs dense,

dry, sensitized hair during sleep with Redken’s exclusive Interbond Conditioning

System and Care-Adjust Complex. The overnight application allows for extra

treatment time, and the lightweight formula won’t transfer to pillow or sheets.

Apply to damp or dry hair before going to bed, and awaken to shiny hair with

lasting softness and control. Or simply leave in while at the gym or hanging out

at home for extra conditioning and control!

DARK BLONDE MODEL'S HAIRCOLOR: Natural Level: 4, Base Formula: 1 oz. 6Gv Color Fusion + 1 oz. 20 volume Pro-oxide

Cream Developer Highlight Formula: Up to 7 + 20 volume Pro-oxide Cream Developer

Glaze Formula: 1½ oz. 09G Vanilla Crème Shades EQ + ½ oz. 09V Platinum Ice Shades EQ

+ 2 oz. Shades EQ Processing Solution

BRUNETTE MODEL'S HAIRCOLOR: Natural Level: 3, Base Formula: 1 oz. 5Gg Color Fusion + 1 oz. 5N Color Fusion

+ 2 oz. 20 volume Pro-oxide Cream Developer Highlight Formula: Up to 7 + 20

volume Pro-oxide Cream Developer Glaze Formula: 1 oz. 08N Mojave Shades EQ

+ 1 oz. 09GB Butter Cream Shades EQ + 2 oz. Shades EQ Processing Solution

control

repairmoisture

CARE-ADJUST COMPLEXCATIONIC CONDITIONERS = MOISTURE & NOURISHMENTPROTEIN/CERAMIDE = INTERNAL STRENGTH & REPAIRSHEA BUTTER = SMOOTHING FRIZZ CONTROLEXCLUSIVE INTERBOND CONDITIONING SYSTEM

F

SALON OFFERPURCHASE

New Real Control Overnight Treat Kit at a discount

KIT INCLUDES:

A 6 New Real Control Overnight Treat 3.4 oz.

B 6 New Real Control Overnight Treat .5 oz.

C 3 Sampling Kits (2 minis per kit)

D 1 Easel Card with Client Offer

E 1 Shelf Talker with Tear-Off Tips

F 1 Stylist Brochure

OPEN STOCK PRODUCT SIZE

Overnight Treat 3.4 oz.

Shampoo 10.1 oz.

Conditioner 8.5 oz.

Intense Renewal 8.5 oz.

Crema Care 8.5 oz.

Thermal Resist 5 oz.

November 2008 Promotions 7

CUSTOMIZE LEVELS FOR CLIENTS’ NEEDS

THE REAL CONTROL COLLECTION:NEW REAL CONTROL OVERNIGHT TREAT NIGHT RECOVERY renews and repairs dense,

dry, sensitized hair during sleep.

SHAMPOO gently cleanses, nourishes and repairs for a controlled, shiny finish.

CONDITIONER moisturizes, repairs and detangles for smoothness,

manageability and shine.

INTENSE RENEWAL SUPER MOISTURIZING MASK provides intense moisture and

discipline to transform the texture of hair.

CREMA CARE DAILY NOURISHING STYLING TREATMENT provides superior discipline,

control and manageability to the most hard-to-manage hair.

THERMAL RESIST INNER HAIR REPAIR instantly detangles, repairs and conditions

heat-damaged hair.

MAXIMUM LEVEL OF REPAIR Thermal Resist

MAXIMUM LEVEL OF CONTROLCrema Care

MAXIMUM LEVEL OF MOISTUREIntense Renewal

BALANCED LEVELS OF MOISTURE, REPAIR AND CONTROLShampoo, Conditioner, Real Control Shot,

Overnight Treat

CD

E

AB

NEW ON 5TH

LOOK FOR SHADES EQ IN AMERICANSALONMAGAZINEEach month, a salon

professional who

loves Shades EQ will

be featured in American

Salon magazine. Look

for this month’s Shades

EQ enthusiast: Redken

Education Artistic Director

Chris Baran. Find out why

Shades EQ haircolor is

the perfect complement

to any hair design!

LOG-ON TO DOYOUSHADESEQ.COM!Check out the Shades EQ formulas, techniques, tips and videos from industry leaders about why they love Shades EQ!

USE THE SHADES EQ CD-ROM TO BUILD YOUR BUSINESS

As Se

en in

Nov

embe

r

Amer

ican

Salon

Didn’t get the Shades EQ Business Building CD-ROM in August? No worries! Ask your Distributor

Sales Consultant to download a copy onto your computer so you can create customized Shades EQ

promotional materials that will drive client traffic and boost your salon’s bottom line!

This interactive CD-ROM features templates that make it easy for you to customize and print

professionally designed materials, including salon service menus, postcard mailers and Shades EQ

client referral cards. Step-by-step instructions walk you through the process from start to finish,

so it’s quick and simple — even if you’re not “tech savvy!” Speak to your distributor today!

THIS HOLIDAY SEASON, GIVE YOUR CLIENTSRED-CARPET COLOR WITH SHADES EQ!Redken makes it easy with these exclusive tips and techniques from celebrity colorist Tracey Cunningham.

Using Shades EQ Equalizing Conditioning Color Gloss, Tracey has developed three gorgeous looks for blondes,

brunettes and redheads. No matter what your client’s holiday plans, you’re sure to find a look that’s perfect for her!

SALON OFFERPURCHASE

18 Shades EQ Color Gloss/Kickers

RECEIVE FREE

A 1 08MV Cedar Shades EQ 2 oz.

1 07MV Birch Shades EQ 2 oz.

1 05MV Teak Shades EQ 2 oz.

B 1 09GB Butter Cream Shades EQ 2 oz.

1 06RB Cherry Cola Shades EQ 2 oz.

1 04NB Maple Shades EQ 2 oz.

C 1 Color Gear Applicator Bottle

D 1 Holiday Haircolor Stylist Guide featuring

tips from Tracey Cunningham

E 1 Shades EQ Swatch Card

Hollywood colorist Tracey Cunningham has a client list that’s packed

with celebrities, including Jennifer Lopez, Cameron Diaz and Nicole Richie.

As Redken Creative Consultant for Haircolor, Tracey relies on Shades EQ

to keep her clients’ color looking amazing.

A

CB

D

E

November 2008 Promotions 9

NEW ON 5TH

SHIMMER ONE “FACETS OF COLOR” TECHNIQUE GUIDE WITH FREE COLOR GEARStock up on essential haircolor accessories and discover exciting new techniques for Shimmer One! Created

exclusively by Redken Artists, the “Facets of Color” technique guide offers ways to give your clients luminous,

shimmering color. Paired with Color Gear accessories, it’s easy to make your clients’ color shimmer!

F

SALON OFFERPURCHASE

8 Shimmer One shades

RECEIVE FREE

A 1 Shimmer One “Facets of Color” Technique Guide

B 1 Shimmer One Expanded Uses Swatch Illustration Book

C 1 Color Gear Timer

D 1 Color Gear Tint Bowl—Silver Gray

E 1 Color Gear Wide Brush—Long Bristles

F 1 Color Gear Mini-Spatula

G 1 Color Gear Mini-Whisk

A

C

D

EG

B

BALANCE & TONE, LEVEL-UP & LEVEL(S)-DOWN

BEFORE AFTER

BRIGHTEN

BEFORE AFTER

LEVEL-ON-LEVEL & LEVEL-UP

BEFORE AFTER

SHIMMER ONE SERVICES:

FREE REDKEN FOR MEN TRAVEL CASE WITH PURCHASEHelp your male clients travel in style — and increase retail

sales — with this sharp travel case! And as a bonus, receive

Redken For Men Outplay for stylist use.

TRAVEL CASE FEATURES

SALON OFFERPURCHASE

12 Redken for Men products*

RECEIVE FREE

A 6 Travel Cases

B 1 Shelf Talker Announcing Client Offer

C 36 Redken for Men Packettes (various)

D 1 Outplay for stylist use

APPROXIMATE SALON PRICE

(exact price depends on products purchased)

CLIENT OFFERFREE Redken For Men travel case with the purchase of

any 2 Redken For Men products*

To activate this offer, visit redken.com/specialoffers

BIZTIPStravel case, stuff it with newspaper

or tissue before displaying.

Glorify at least one case next to two

key products, and use the provided

Shelf Talker to highlight the promotion.

boost awareness and interest: Create

a sign describing the promotion

and display in a black picture frame

next to the case.

receives the gift, place product inside

the case for an attractive presentation!

*excluding Cleanse Bar

B

CA

D

ALL OFFERS ARE AVAILABLE WHILE SUPPLIES LAST. All rights reserved. 50003092 9/08

REDKEN EXCHANGE SESSION CALENDARExpand your vision and challenge your talents at the Redken Exchange in NYC! For the complete 2008 calendar, to

register or for more information call 1.800.545.8157 or log-on to Redken.com’s site for salon professionals.

CLUB 5TH AVENUE EXCLUSIVE: EARN POINTS FASTER WITH BLONDE ICING!Indulge your clients in silky blonde luxury with Blonde Icing Conditioning Cream

Lightener while earning additional Club 5th Avenue points! This limited time offer

is valid during the months of October and November. Plus, the more you buy,

the more bonus points you earn:

BUY 1 CASE OF BLONDE ICING = EARN 1000 MORE CLUB 5TH AVENUE POINTS

BUY 2 CASES OF BLONDE ICING = EARN 2000 MORE CLUB 5TH AVENUE POINTS

BUY 3 CASES OF BLONDE ICING = EARN 3000 MORE CLUB 5TH AVENUE POINTS

As one of Redken’s premium salons, Blonde Icing’s premium service is a must-have for your

clients! The lush cream formula intensely silkens, luminizes and lifts hair to the palest shades of

blonde. Exclusive LumiSilk™ Technology smoothes and preserves hair’s cellular structure to keep

it healthy, shiny and strong.

NOT A CLUB 5TH AVENUE SALON? Join today and get rewarded for your business! Ask your

Distributor Sales Consultant for details.

Would you like to be in total control of your finishing work? There is no better feeling than knowing the

look you want and knowing how to accomplish it. Start With the Finish will give you the confidence you

have been looking for in your finishing skills, and live model workshops will teach you how to break down

a look by texture, tool and product. Enhance customer service when you teach clients how to achieve the

perfect blow-out. We will put you into action with your blow dryer and show you how powerful a beautiful

finish is. Finishing hair superbly is the next step in taking your skills from good to great!

START WITH THE FINISHATTEND START WITH THE FINISH WITH ELLEN LAWLOR AND BRENT BORRESON AT THE REDKEN EXCHANGE MARCH 16 – 18, 2009

NAME OF SESSION TUITION DATE NAME OF SESSION TUITION DATE

DECEMBER