New Liberal Arts

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    New

    LiberaL

    arts

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    New LiberaL arts

    sNarkmarket

    reveLator Press

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    CoNteNts

    iNtroduCtioN t imothy Carmody, robiN sLoaN

    atteNtioN eCoNomiCs aNdrew FitzgeraLd 2

    brevity gaviN Craig 6

    CodiNg aNd deCodiNg diaNa kimbaLL 8

    Creativity aaroN mCLeraN 12

    F iNdiNg daN LeviNe 1 6

    Food gaviN Craig, theresa mLiNarCik 18

    geNderFuCk Laura Portwood-staCer 22

    home eCoNomiCs JeNNiFer reNseNbriNk 24

    iNaCCuraCy aLex LiteL 28

    iteratioN robiN sLoaN 30

    JourNaLism timothy Carmody, matt thomPsoN 34

    maPPiNg Jimmy stamP 36

    marketiNg matt thomPsoN 40

    miCroPoLitiCs matt thomPsoN 42

    myth aNd magiC t iara shaFiq 44

    NegotiatioN matthew PeNNimaN 48

    PhotograPhy timothy Carmody 52

    PLay matt thomPsoN 56

    reaLity eNgiNeeriNg rex sorgatz 58

    traNsLatioN raCheL Leow 62

    video LiteraCy kasia CiePLak mayr-voN baLdegg 66

    about the CoNtributors 71

    New LiberaL arts

    Cbn 2009Creative Commons Attribution Noncommercial 3.0 United States License

    Published by:

    sNarkmarket

    reveLator Press

    Edited by Robin SloanBook design by Brandon S. Kelley

    snarkmarket.com/nla

    snarkmarket.com

    revelatorpress.blogspot.com

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    iNtroduCtioNt C n rn sln

    Cn n f ll cn c ll fn

    fnn n n f n n? L

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    d snn, w of Ll ecn?

    t alnc mnl, 1912

    Tis book began as a blog. Tats the twenty-rst-century way o saying it

    began as a conversation.

    And that conversation started with Jason Kottke, the blogger who coined a

    phrase, liberal arts 2 .0, that made us wonder: What might that mean?

    Pile on some posts at Snarkmarket by the two o us and our co-blogger Matt

    Tompson, and threads began to orm. Mix in smart, curious commentary

    rom the Snarkmarket community, and an opportunity emerged.Tis is the idea, roughly: to collectively identiy and explore twenty-rst-

    century ways o doing the liberal arts.

    You might be wondering: Why bother? T e liberal arts or smar t people in the

    twenty-rst century are like ancient myths or astronomers with telescopes.

    Teyre just old ways o talking about problems that were intractableuntil

    we had the right tools. I this is the case, then we dont need any kind o liberal

    arts, let alone new liberal arts. We just need new science and technology, and

    people who know how to use them.

    NLa

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    iNtroduCtioN

    So, now, here are some new liberal arts.

    Not the new liberal arts. Our titling is intentional. When we posed the ques-

    tion to the community at Snarkmarket, we were sure to speciy :

    We dont want to generate a canonical list, but rather a laundry list.

    We want pitches or new liberal arts that are smart, provocative,

    insightul, surprising, and/or unny.

    So thats what youll nd here. Its less a denition than a glimpse into the

    course catalog o an idiosyncratic new schoola liberal arts college 2.0.

    Just like any catalog, this isnt meant to be a book you read ront-to-back. Te

    contributions are listed in alphabetical order, and theyre intended or ran-dom access. Flip to a page that looks interesting. See what you think. Come

    over to snarkmarket.com and join the conversation.

    Beore you start ipping, a ew nal notes.

    Our special thanks to contributor Gavin Craig, who provided the spark o

    inspiration or the book-ness o this book, and to designer Brandon Kelley,

    who took bloggy blobs o text and turned them into something elegant and

    durable. Tanks also to Diana Kimball and Nick Strauss or their work on a

    special contribution.

    I youre reading this as a PDF: We hope you enjoy it. And we hope you send it

    to your riends and anyone else you think might enjoy it, too. Aer all, whats

    the point o a ree di gital copy i you dont, well, copy it?

    I youre reading this as a physical book: We hope you enjoy it, too. Tis beau-

    tiul object is our way o keeping aith with the past. For all this uss about

    new-ness, we know the score: Books are pretty great techne. Also, use your

    bookmark. It has a secret.

    iNtroduCtioN

    Or, to the extent that our problems cant be solved by new science and tech-

    nology, theyre unchanging dilemmas that grapple with the deepest parts o

    human nature. I this is the case, then we dont need to update the liberal

    artswe just need to renew them. We need liberal arts that are not modied,

    butpuried.

    Te very name, liberal arts, evokes a body o learning that is as durable as

    it is ancient.

    In the classical tradition, ormalized in the European Middle Ages, theArtes

    Liberales consisted o a trivium o arts o reading and compositionlogic,

    grammar, and rhetoricand a quadrivium o arts o observation and calcula-

    tionarithmetic, geometry, music, and astronomy.

    In ancient Rome, bodies o learning like medicine and architecture were ex-

    cluded rom the liberal arts because they were too practical. Tese were the

    sort o arguments that got Cicero and Varro all atwitter. In the Renaissance, it

    was painting and sculpture that troubled that line between ars and techne. Te

    basic idea o the liberal arts, thoughthe studies most suited or the educa-

    tion o ree peoplestayed the same.

    But by the nineteenth century, the liberal arts had changed drastically, as part

    o the creation o the modern university, especially in the United States. Exact

    sciences like chemistry, anatomy, and physics migrated rom technical col-

    leges to what had been primarily liberal universitiesand technical schools

    likewise began to get serious about teaching their students how to read, write,

    and think.

    Tis is how you get schools like Harvard and MI not just staring at each

    other across town, but sharing ideas and resources, and later competing or

    students and proessors. Tis is how you get guys like Charles Eliot and Wil-

    liam Jamespragmatic scholars training reective doctors, lawyers, teachers,

    scientists, and engineers.And this is the truth o it: Te liberal arts have always been changing just as

    much as we have.

    So here, as were still just getting started with a new century, it seems like

    a good time to ocus some bright minds on that change. o take stock o

    whats changed already. o esh out whats changing right now. And perhaps

    to nudge those changes onward.

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    atteNtioNeCoNomiCsIn this digital world, your attention, once in abundant supply, has become

    sex increasingly scarce.

    Now, what did you take away rom that sentence? Was it the thesis to this

    program? Or was it something else? You, my dear student, are going to needto study attention economics.

    In this age we are surrounded by stimuli, messages in our environment clam-

    oring or a little piece o our awareness. Advertisements are designed and

    sold with the simple premise o stealing one small mote o your attention.

    Your technological devices, designed to assist you in your lie and work, beep

    incessantly with updates, alerts, and alarms. Cars become more and more like

    the cockpits o ghter planes with their heads-up displays and data readouts.

    Even our relationships take more maintenance; lovers separated by such a

    small obstacle as a day at the oce stay in constant contact through email,

    instant messaging, and social networks. In our new digital world weve nally

    started to run out o one o our most precious resources: Our own attention.

    In the distant past, educated people worked or decades to t rain their brains to

    retain inormation. Greek bards had to be able to recall the story and rhythm

    o, i not the exact words o, either o Homers epics at the drop o an Athenian

    dime. Monastery-conned monks would construct vast memory palaces

    in their minds to store and recall data in photographic detail. Starting with

    paper and pen, technological advances began to make that sort o rigorous

    mental dexterity obsolete. But in our rush to modernity, have we gone too

    ar? Have we given over too much o our brain power to the devices built to

    boost our productivity? Are our brains now just tasty mush or our zombie

    progency?

    NLa

    Andrew FitzgeraldJourNaList, etC

    [email protected]

    twitter.com/mgicndrew

    atteNtioN eCoNomiCs

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    4 5NLaNLa

    o survive, were going to need a whole new brain:

    muLtitaskiNg: How do you pursue our tasks at once? What lessons can

    you learn rom your parallel-processing possessions?

    ambieNt CoNsumPtioN: In a world awash with inormation, how can you

    consume and derive value rom the cloud? How do you become a great

    blue whale, sucking inormational krill through your massive maw?

    FoCus: What do you do when its time to notmultitask? How do you stay

    laser-ocused in a world o distractions?

    stiLLNess: And lastly, but most importantlyhow do you turn it all o?

    Massive parallel input o interesting inormation at hyper-speed isaddictivebut your brain needs rest. Learning to be still brings not only

    the mental discipline necessary or proper ocus, but also the opportunity

    or that rare insight or intuition beyond your day-to-day productivity. Tere

    are signals you need to hear that wont come through your phone or email

    and its easy to deaen yoursel with inormation overload.x

    atteNtioN eCoNomiCs

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    brevity140 characters is the new 30 seconds. 30 seconds is orever.

    Anything important is worth saying quickly. By the time it has been sai d, it is

    already the past, and so the saying must become a moment o its own. Brevity

    is urgency and modesty at once. Attention is the scarcest resource. Millions

    are dying and we have only seconds.

    Te right word is worth a thousand words.

    Brevity is representation and not description.

    Show and dont tell becomes a truth and not a clich when video can be post-

    ed instantaneously. Te message must place the reader in the moment, and

    since the moment is unavailable, the message must place the reader in the

    message.

    Now.

    (Not then, not later. Tere is no later.)

    Tis is not the victory o orm over content. Te stakes are much higher than

    that.x

    NLa

    Gavin CraigaCademiC advisor, graduate studeNt, aNd oNLiNe PubLisher

    [email protected]

    wordwright.blogspot.com

    brevity

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    8 9NLa

    CodiNg aNddeCodiNgTis course is about the deep end, and building the courage to plunge into

    unamiliar places. Using lessons derived rom t heepracticesvo cr yptography,

    programming, and oreign language acquisition,we willwlearn to deduce in-

    ormation rom context and recognize new patterns.

    A languageo jargon, words, symbols, gestures,cor imagesis apcollection

    o tokens. Shared language is a primary markereohcommunity,sa handyrin-

    group/out-group indicator. Te more languages weaknow, the more patterns

    we can recognize; the otherwise eeting si gnals around us sink into meaning.

    Finding the pulse in what would otherwise be white noise, wercome to under-

    stand and aect the surrounding world.

    Coding and Decodingaims to conront two realities. h t t

    oNe: Languages are everywhere, and everywhere they aretcrucial. By ex-

    panding the scope o oreign languages to includerunspokenblanguages

    (such as Perl, Ruby, and HML) and hyperverbal tongues (such as the

    vocabularies o science, slang, and religion), that scopebegins to include

    tools not just o communication, but o invention. a r e v

    two: Most languages are most useul to know tupon rst encounter.hBut,

    precisely because it is the rst encounter, it is the very time when we under-

    stand them least. Tis course aims to elevate the experience o rstaencoun-

    ter. Trough repeated and total immersion ineunamiliar endeavorsnew

    countries, new communities, new machinesweawillblearnbmorebquickly

    how to oat. g a x e

    i l g n

    NLa

    Diana KimballstudeNt

    [email protected]

    dinkimbll.com

    CodiNg aNd deCodiNg

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    10 11NLaNLa

    Coding and Decodingis about all modes o communication, and all are in its

    view. But it is built with particular attention to the uture, and what that uture

    will be like. echnological experts can seem like magicians, conjuring eects

    wordlessly. By approaching that magic as a collection o component parts in-

    stead o an indivisible miracle, we can learn to see through these sleights o

    typing hands. In seeing through, we will learn to perorm them ourselves; and

    think, as magicians, about the worlds we will build.

    Language, now, is about more than communication. It is the architecture be-

    hind much o what we experience. Understanding that architecture will allow

    us to experience more.

    Decoding requires immersion, patience, and attention. Coding comes more

    haltingly, but it comes most surely and useully out o decoding. Tis class will

    require curiosity and endurance.x

    CodiNg aNd deCodiNg

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    CreativityCreativity should be studied as a eld in its own right, and it should be in-

    cluded in the new liberal arts.

    o clariy, Im not calling or psychology classes on creativity, though that

    would be great. Im saying creativity should be studied as a kind o martial

    art. You should train to be a ninja o creativity.

    So what do I mean by creativity? Its a process that is independent o any

    particular domain and has its own set o universal characteristics. Just likeNinjutsu, its a skill and requires practi ce.

    Heres my stab (no pun intended) at some core components:

    1 Creativity is about aCtioN with FeedbaCk

    A medium is perturbed in some way, and a person reacts to that perturbation,

    causing urther perturbations. A medium could be anything rom a piece o

    music to a web page to a set o nancial d ata. Tis is where aesthetics and per-

    sonality are expressed in the act o creativity. Its also where things get done.

    An idea without action is worthless.

    2 Creativity is about exPLoratioN

    Fundamentally, youre discovering something new, usually about yoursel. But

    sometimes its a new chemical, a new equation, or a new law o the universe.

    Also, when you are exploring, you dont know everything already. Teres the

    og o war in ront o you. Expertise can be dangerous to creativity: An ex-

    pert sees ew new possibilities. Creative wanderlust disappears when it seems

    there is nothing new to discover. But the truth is, there are always new ron-

    tiersin the orm o new techniques, related disciplines, and unconventional

    points o view.

    NLa

    Aaron McLerangeNerative media artist

    [email protected]

    minskelvin.com

    Creativity

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    3 Creativity is about PLay

    Sometimes creativity is just having un. But its the kind o un you have when

    you solve a hard problem or when you achieve what you thought was impos-

    sible. Tis is what leads people into careers they are actually passionate about.

    A sense o deep purpose, responsibility, or wanting to save the world are not

    enough to healthully sustain an individual. At some level, you must derive

    some un rom your work. I youre not having undeep unthen its not

    worth doing.

    4 Creativity is about growth

    Tis component unies the other three and is essentially the end result o

    practice. Your ability to provide eedback to your creative perturbations im-proves as you create more. You shouldnt be an explorer who discovers the

    same mountain range over and over. Instead, travel to the part o the map

    where there be dragons. Trough growth, a person develops an understand-

    ing o, patience towards, and appreciation or othersbecause they under-

    stand others can grow, too. Also, communities o creativity can grow together:

    Ideas can be shared, works o art exchanged. In these ways, the growth rom

    creativity isnt just personal but shared; we all benet.x

    Creativity

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    16 17NLa

    FiNdiNgNEW

    10INPUTWHATAREYOULOOKINGTOFIND?,thing_to_nd

    20PRINTOK,LETSFINDSOME;thing_to_nd

    30FETCHaSSuMPTIONS

    40GETtype_of_thingFROMll_types_of_thingsFOR

    thing_to_ndBaSEDONssmptions

    50GETll_resorces_vilble

    60FOREACHresorceINll_resorces_vilble

    70 IFresorce.type==type_of_thingTHENBREAK

    80NEXT

    90knowledge_biscit=get_info_from_resorce(thing_to_nd)

    100IFknowledge_biscitISNuLLTHENuPDaTEssmptions;

    GOTO40

    110PRINTOK,WEHaVEFOuND;thing_to_nd;aNDITIS;

    knowledge_biscit

    END

    What are your assumptions ?

    How do you nd ll_resorces_vilble?

    Do you know ll_types_of_things?

    Lets discuss.

    FiNd these thiNgs:

    Photos o US Airways Flight 1549 one hour aer it crash-landed in the

    Hudson River.

    A Chinese restaurant near your home address that takes credit cards and

    is open or lunch.

    A unction in PHP to turn an absolute date (April 1, 2009) into a relative

    date (one month ago).

    Season 1, episode 5 o the V series Lost.

    Te U.S. representative who received the most money rom the nancial

    services industry last year.x

    a

    b

    C

    d

    e

    NLa

    Dan LevineProbLem soLver

    [email protected]

    dnlevine.com

    FiNdiNg

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    FoodYou are what you eat.

    Food is part o every system. Humanity was created in the moment that nu-

    trition was transormed into culture. Tere is nothing ab out this process that

    cannot be reversed. Food is the ultimate mutually dependent binary. Food is

    not ood i it is not nourishing an organism. Organisms cannot survive with-

    out ood. And we are organisms; there is no doubt ab out that.

    Agriculture creates society. Cities orm when there are enough surplus calo-ries being produced to support non-armers. Te arts and sciences are born

    when there is time available or uses other than growing or hunting.

    Tis disconnection between the production and consumption o ood has

    deepened over time. Now, we, the non-producers, dont trust ourselves to

    grow ood. We dont trust our soil and our rain. Weve surrendered one o

    our most basic needs to strangers, corporations, and advertisers. As a result,

    we eat ood that isnt ood: prepackaged, preservative-soaked material; pre-

    cooked and rozen meals re-heated and served at overpriced casual dining

    restaurants. We eat vegetables, i we eat them, that have been processed be-

    yond recognition. Most oen, we cant even see, much less touch or smell, the

    ood were buying until aer weve purchased it and removed layers o plastic

    and cardboard packaging. Our ignorance is so complete that we do not even

    know what ood is supposed to taste like. We eat meat rom degraded animals

    killed in lthy conditions, and it doesnt even taste good.

    Te reconsideration o ood as a liberal art must include a number o acets:

    sustaiNabiLity, or the ability to continue to produce calories sucient to

    support the ever-increasing number o people not involved in agriculture;the ethiCs oF disCoNNeCtioN, which leads not only to inhumane condi-

    tions, but to an inability to prevent contamination in the ood supply chain;

    and the aesthetiCs aNd PLeasures oF taste, simple taste. Food is

    intrinsically connected to nature, ecology, politics, pop culture, amily values,

    and economics.

    NLa

    Gavin CraigaCademiC advisor, graduate studeNt, aNd oNLiNe PubLisher

    [email protected]

    wordwright.blogspot.com

    Theresa Mlinarcik

    Food

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    Te new liberal art o ood must seek to ameliorate the alienation o con-

    sumption rom production. Gardening, even just window gardening, can

    take place in the most densely-populated urban areas. Post-urban centers like

    Detroit oer an opportunity or agriculture on a larger scale, with t he benet

    o oering local, healthy, and inexpensive ood to those in the greatest need.

    Te armers market cannot replace the supermarket, especially or those o

    us who live in areas with a limited growing season, but i we can grow ood

    that we share or even sell to each other, then we are more likely to be aware o

    where our ood comes romand what can go wrong with it along the way.

    Eating not only connects us to the natural world and to ourselves as organ-

    ism, but also to each other. In considering ood as a liberal artsomething

    which can be examined, known, and enjoyedwe must also become aware othose or whom lack o choice is not just a cultural condition but a socio-eco-

    nomic reality. Encouraging local production at even the smallest, individual

    scale is not a luxury; it is a means or social justice. Fresh produce and mini-

    mally-processed oods must be or as many as possible, as oen as possible;

    not just or the wealthy, or or suburbanites with easy access to supermarkets

    and giant, garden-ready backyards.

    It may not be necessary or benecial to demand that we each grow all o our

    own ood, but we must know what we are eating and why. We must know and

    be able to accept how it was raised and harvested or killed. Te answer is not

    a new FDA-approved supply chain, where ood is still produced, processed

    and packaged out o our sight, in conditions that we are le to trust are clean,

    sae, and humane. Rather, the answer is participation on as many levels as

    possible. We grow. We market. We buy. We prepare. No pleasure without

    responsibility. No responsibility without pleasure.x

    Food

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    geNderFuCkNo one is normal. Seriously, try to think o a ew riends you consider to be

    pretty normal. And then remember the quirky things they do around you

    sometimes. And then imagine the reaky stu they probably do that you dont

    even know about. Tink how cool it would be i ever y one o your riends and

    amily members and co-workers knew about the reaky stuyou do (or may-

    be just contemplate doing) and didnt even think it was reaky. In this course,

    well be exploring how some stu gets to be called normal and other stu

    gets to be called reaky, and how we might be able to uck with all that.

    In the rst part o the course, well turn our attention to the constant stream

    o messages about gender were exposed to every day, and try to think criti-

    cally about them.

    Common questions posed will be:

    Where do my ideas about normal gender come rom?

    How do I regulate my thoughts and behavior based on those ideas?

    What are the rewards associated with meeting stand ards o gender?

    What are the consequences o ailing to live up to gender norms?

    What would I be like i I didnt eel compelled to act like one particular

    gender?

    In the second part o the course, well consider examples, both amous and

    mundane, that uck with normal conceptions o gender. Students will be en-

    couraged to share their own experiences and observations o genderuck, and

    to challenge themselves to leave their prejudices at the door o the classroom.Gender really doesnt work or anyone the way its supposed to. No one is nor-

    mal. Everyone breaks the rules o gender at some point. Now we just need to

    gure out how to generalize that rule-breaking so as to make the rules recede

    rom view.

    Our ultimate goal or the course will be to id entiy and embrace the moments

    in our culture where normal stops being s o important, in the interest o mak-

    ing the world a more comortable place or everyone.x

    a

    b

    C

    d

    e

    NLa

    Laura Portwood-Stacer

    [email protected]

    geNderFuCk

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    24 25NLa

    homeeCoNomiCsIt starts with a bunch o bananas at your local grocery store. As you look at

    them, you are thinking about the price per pound, and the nutritious benets

    they give your body. But what are the broader implications o that bunch o

    bananas? Who picked them? Was he or she paid airly or the work? Did the

    bananas ripen naturally, or were they sprayed with chemicals and articiallyripened? How did the bananas get to your supermarket? Even though the

    price per pound is relatively low, what are the hidden costs? Does the health

    benet to your body outweigh all these other costs?

    Te questions get even more complicated when you move on to the meat

    department.

    Why home economics? Every single person in the United States makes daily

    decisions that aect their own health, but also have broader implications. o

    be educated about that impact, and to learn about and contribute to alterna-

    tives, is to have the power to lead healthier, more sustainable lives. Te very

    health o our bodies and our planet depend on it.

    Home economics has two core components: theoretical and practical. Te

    theoretical component would cover the ollowing:

    sustaiNabiLity How can we dene sustainability, while nding ethical

    solutions to support a growing population?

    makiNg seNse oF LabeLs Locavore, vegetarian, organic, green, En-

    ergyStar, LEED certied: What do they all mean? How does the govern-

    ment dene them or businesses? Are the denitions air?

    us Food ProduCtioN How did we end up with a giant corn mono-cul-

    ture? What can we learn rom arming methods o 100 or 200 years a go?

    sustaiNabLe arChiteCture What are the best practices? What are the

    cost/benet ratios o solar panels, or example? O graywater systems?

    CommuNity PLaNNiNg What can and should local governments do to

    encourage people to reduce their ecological ootprint?

    a

    b

    C

    d

    e

    NLa

    Jennifer Rensenbrink

    [email protected]

    newhomeeconomics.wordpress.com

    home eCoNomiCs

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    aNimaL ethiCs How can we realistically obtain protein or 6 billion+

    people while reducing pollution caused by raising animals or meat?

    What role should animal welare play?

    iNterNatioNaL trade What impact do U.S. imports and exports have

    on local economies and environments in developing countries?

    Te practical, or lab, component o home economics would cover topics such

    as the ollowing:

    gardeNiNg: maximizing small spaces, organic methods, preserving

    harvested ood

    PermaCuLture: emphasis on urban planning and insect/bird habitat

    aNimaL husbaNdry: small animals that can be raised in urban areas

    (such as chickens), including humane slaughter and meat processing

    CookiNg aNd bakiNg: healthy, whole, practical oods or everyday lie

    the sCieNCe oF yeast aNd other FermeNtatioN ProCesses:

    bread, beer, and cheese making

    NutritioN: why one glass o apple juice is not equal to one apple, and

    other common misconceptions demystied; plus basic nutritional needs

    or average men, women, and children

    water aNd eNergy eFFiCieNCy: practical in-home solutionsx

    F

    g

    a

    b

    C

    d

    e

    F

    g

    home eCoNomiCs

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    iNaCCuraCyInaccuracy is the art o being intentionally inartul in an immaculate way; it

    diers rom most other liberal arts in that it is not constricted by the singular

    political perspective ever so entrenched in academe. Tus, it behooves the

    modern renaissance 2.0 person-in-training to see the world as composed o

    the true dichotomiesconservatives and liberals, bloggers and journalists,

    Friendster and MySpace, vapidity and proundity, and greatness and ailure.

    And obviously, a uture contributor to society needs to display v im and pizazz

    in order to make a contribution. Aer all, inaccuracy can start warsor endthem.x

    NLa

    Alex Litelwriter

    [email protected]

    lexlitel.blogspot.com

    iNaCCuraCy

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    iteratioNHow do you make things?

    You could lay out the process as a line. You start at one end with a bundle o

    goals and plans. As you work harddesigning, writing, rehearsing, or doing

    whatever else is requiredyou progress along the line. At some p oint, you get

    to the end, with a product, a novel, a perormance. Youre nished!

    You could lay out the process that way. But youd be doing it wrong.

    Making things is a circle. You start the arc with an idea about the world: an

    observation or hunch. Ten you sprint around the track, getting to a proto-

    typea breadboard, a rough dra, a run-throughas ast as you can. Your

    goal isnt to nish the thing. Its to expose it, no matter how rough or ragged,

    to the real world. You do that, and you learn: Which o your ideas were right?

    Which were wrong? What surprised you? What did other people think? Ten

    you plow those ndings back into an improved prototype. Around the circle

    again. Run!

    Iteration is dicult when youre working with stone or steel. Its easy when

    youre working with words or web pages. But, this is important: More things

    are becoming more like words and web pages in the twenty-rst century.

    Even solid, material things. Even stone and steel. Iteration applies to more

    domains than it ever did beore, and its reach is growing.

    Whatever your materials, iteration improves the process o making things.

    Teres a lot to learn about:

    your owN work styLe Do you resist showing unnished work to oth-

    ers? What does it take or you to eel comortable sharing a prototype that

    is, clearly, a piece o junk?

    your materiaLs Whats the minimum you can do to create a simple

    prototype or rough dra? Are there simpler materials or easier techniques

    you can temporarily substitute to save you time and eort?

    how to test thiNgs How do you get people to playtest your pro-

    totype in the right context? How do you extract rich, useul eedback

    rom them?

    NLa

    Robin SloangeNeraList media Nerd

    [email protected]

    robinslon.com

    iteratioN

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    how to ChaNge Course When do you leave your original goals

    behind entirely? How do you recognize a big, unexpected opportunity

    staring you in the ace?

    As you rene your iterative process, you make the loops aster and more pro-

    ductive. Ideally, iteration isnt a circle at all; its a spiral. With each loop, you

    know more about the world. With each loop, youre making something better.

    With each loop, youre simplymakingbetter.

    With iteration, instead o driving an id ea blindly into the world, hoping to get

    lucky, you tip-toe, eeling as you go. And you are guided by the eedback you

    get. Oen that eedback says, Right on! Keep going. But just as oen it s ays,

    Nobody wants this thing youre making. But theres something useul hiding

    here. Te latter kind conounds our conventional view o success; in truth,

    its the secret origin o some o our deepest genius.

    Iteration is liberation. Tere are no beginnings or endingsjust small steps

    orward.x

    iteratioN

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    maPPiNgwn, f pl, i n l f il--Fnc,

    i cnpl n nfl ln i n clpp

    n f n f; n n f p f P n

    n , c cp nfnl

    pc n f , c

    , fc n n , fcln

    f fc pp n l 1

    Which better explains the landscape: maps or photographs? Teres no longer

    any reason to choose. Te potential now exists to create visceral, photo-in-

    tegrated maps that are able to successully communicate the urban condi-

    tions such as ractalization. Applications such as Google Maps increasingly

    change the way we see, understand, and describe our environment. Cameras

    with geo-tagging capabilities aord us the opportunity to embed photographs

    into digital maps, resulting in something thats more than a record o place; it

    is a record o time. Moments are mapped and universally accessible; a shared

    global consciousness arises via shared cartography. Te personal becomes

    public while public space becomes personalized.

    Mapping is a convergence o technology and the arts: design, photography,

    language, history, programming, and economics are all relevant to craing an

    understanding o your role in the built environment. But the reverse is also

    true: an understanding o the built environment helps you understand elds

    like design, language, and economics. Current real-time mapping enables us

    to map classes o objects rom the global to the local: rom ar-o military

    movements to locally-available produce.

    1 Virilio, Paul. City o Panic. Oxord: Berk, 2004

    NLa

    Jimmy Stamp

    [email protected]

    lifewithotbildings.net

    maPPiNg

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    From the lost art o the hand-drawn map to live GPS tracking, mapping

    teaches you the skills required to better understand your positionliterally

    and gurativelyin the world. Youll need to apply critical thinking skills as

    you extrapolate and congure data to understand the possibility o multiple

    views o a single location. You will learn to process and codiy empirical

    data to re-present your environment at a various sca les.

    Please note that this willalso include ull-scale mapping (please reer to the

    renowned apocryphal anthropologists Lewis Carroll 2 and Jorge Luis Borges 3

    or more inormation).

    Please also note that all students will be required to pay or their own sub-

    dermal GPS implants or purposes o tra cking and documentation.x

    2 Carroll, Lewis. Sylvie and Bruno. (no copyright)3 Borges, Jorge Luis. On Exactitude and Science,A Universal History o Inamy.

    London: Penguin Books, 1975

    maPPiNg

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    marketiNgHow are ideas sold?

    Te answer to that question is the key to inuencing the world. Its how the

    popular kids in school sustain their status; how parents, teachers and peer

    groups aect the behavior o children; how Osama bin Laden draws new re-

    cruits into al Qaeda; how Apple launches new products. Ideas succeed not by

    being good or bad, but by being sold eectively.

    In a world where people break into tribes based on their identication with abrand or product, marketing bleeds into politics, law, and national security.

    Skilled marketers will be anthropologists and social network theorists, track-

    ing how people group and label themselves. Teyll be masters o cultural

    orensics, able to dissect the origins and impact o any product or campaign.

    As it becomes easier and easier or anyone on earth to communicate with

    anyone (and everyone) else, its increasingly important to understand the epi-

    demiology o ideas. Students o marketing will learn the nuances o inorma-

    tion inection: how to distinguish promotion rom presentation, how to trace

    messages to their source. Teyll learn to recognize the patterns o inorma-

    tion ow, and spot the moment when an ideas reception ips rom hype to

    backlash. And theyll explore the ethics o marketing, the role that accuracy

    and privacy play in the spread o ideas.

    Whether or not they know it, everyone practices marketing. But not every-

    body does it well. Tose who do wield a powerul advantage.x

    NLa

    Matt ThompsonoNLiNe JourNaList aNd sNarkmaster

    [email protected]

    mthomps.com

    marketiNg

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    42 43NLa

    miCroPoLitiCsYou can probably name your head o state, your chie minister o deense, and

    the main branches o your ederal government. But do you know the name o

    your city manager? Te head o your neighborhood association? Te neigh-

    bor who hasnt missed a city council meeting since the 1970s?

    So much o the texture o everyday lie is hashed out in obscure municipal

    backchannels, by small groups o engaged citizens getting together on week-

    day evenings. Te buildings you see every day, the restaurants you dine at,

    the closing time o your neighborhood bar, the bus routes to and rom your

    homethese things are the way they are because o a complex system o pro-

    essional networks and planning meetings that ew have the know-how to

    navigate. When the spare change and ree ti me o millions o people can elect

    a U.S. President, weve entered a new era o civics built not on institutions, but

    on individuals.

    Tis is micropolitics, and it aects more than places. Te particulars o health

    care plans that will aect millions are being drawn up by civil servants in

    remote corners o government, while a quietly inuential elite adds loopholes

    and kickbacks over expensive dinners. Masters o micropolitics will learn to

    nd these nodes o civic inuence and ensure that the best ideas get a place

    at the table.

    Learning micropolitics doesnt just mean learning how to draw an org chart

    or a city or a neighborhood or an issue. It means learning how to improve

    that org chart. It means learning the practical art o organizing small groups

    o people to make noise, apply pressure, or elect someone. Its about nding

    the small changes that have big eects in the lie o a community.

    As they say, all politics is micro.x

    NLa

    Matt ThompsonoNLiNe JourNaList aNd sNarkmaster

    [email protected]

    mthomps.com

    miCroPoLitiCs

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    myth aNdmagiCFrom Dionysus to David, Kali to Kerridwen: Since the beginning, people have

    created stories to explain, explore, and celebrate nature and the human con-

    dition. Similar themes and tropesthe Sun God, hair as sacred, cleansing

    ritualshave emerged in places as ar apart as Aboriginal Australia and Aztec

    South America. Even in todays age, where science and the skeptical mindsco at airy tales, myths and legends have power: as urban legends, tabloid

    odder, classic movies.

    Why are people compelled to explain lie in stories? How does storytelling

    build community and society? What role do they play in our education, our

    commerce, our day-to-day lives?

    Myths become the basis o rituals: think o ceremonial easts with sacrice

    and magic, or the witchdoctors night-long remedies to cure your ills. How

    did those myths transer into ritual, and how did those rituals aect society

    as a whole?

    Were Freud and Jung correct in their assessments o a collective human con-

    sciousness, where all o humanity share the same sets o symbols and inter-

    pretations? Or are symbols highly individual in nature, reecting the personal

    myths and legends inherent in every person?

    Will uture historians look back at this time and regard Oprah, Britney,

    or Paris as the deities o our time? Will they consider Friday night parties,

    twenty-rst birthdays, and the World Cup as our religious rituals? In ouruture, what will be scoed as crackpot conspiracy, and what will become

    our Holy Word?

    o master mythology, you have to learn and be immersed in your own

    mythsthose o your culture, your heritage, your location, your liestyle,

    your history. What are your archetypes? What are your themes and tropes?

    How do you communicate your myths to others? What are your core belies,

    and how are they aected by your personal myths?

    NLa

    Tiara ShafiqCosmoPoLitaN CuLturaL Creative

    [email protected]

    tirshq.com

    myth aNd magiC

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    Youll also deconstruct rituals to create your own. What does each element

    represent? What is the signicance o time, nature, music, location? Which

    elements have lain orgotten, and which have increased in signicance? Does

    the ritual change over time?

    What sort o magic occurs in your lie? What do you count as magic?

    In this course you will exercise your skills o imagination, creativity, inves-

    tigation, critical analysis, cross-cultural understanding, research, synthesis,

    and curiosity. You will be challenged; you will encounter ideas that seem ab-

    solutely silly, ideas that seem atrocious, ideas that seem ahead o their time,

    ideas that seem visionary. You will nd contradictions and synchronicities.

    You will deal not only with un antasy, but also with deep, dirty secrets.

    Will you analyze myth, or will your lie become myth?x

    myth aNd magiC

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    NegotiatioNd n n n l? t nl

    f fc c nn Npln bnp

    Negotiation is the art o reconciling dierences without resorting to political,

    economic, or physical orce. Negotiation is more than getting the other to give

    you what you want; it means understanding that other, in the ull complex-

    ity o their lie, and leading them to understand you. It is a way o thinking

    about the world that considers even enemies as potential partners. It is a path

    to change.

    Why is negotiation important now? As a society, weve solved most o the

    easy problems. Te ones that are le are too complex to be solved by any

    single person, or even any single group, no matter how intelligent or well-

    inormed; we need to bring more minds to bear. Negotiation is the lubricant

    in the engine o massive cooperation; it reduces the riction o disagreement

    and produces collective, social rewards that compensate or an absence o

    personal, ego rewards.

    Negotiation implies negation o the sel, negation o the ego. One o the core

    needs o negotiation is the surrender o petty sureness; the parties must give

    up clinging to things that dont mattersuch as the conviction o righteous-

    nessin exchange or those that do. It requires openness, a way o presenting

    the sel that invites disclosure and respect. You cant negotiate i youre busy

    telling everyone why youre right.

    Negotiation begins with an invitation to dialogue, acknowledging the other

    as a peer and equal. When the parties come together, they assume the best o

    each other: that each is presenting their position as accurately as possible, hasgood reasons or holding that position, and is able to change it in response to

    new inormation or arguments. Tey assume that the other knows things they

    do not, and they come with an eagerness to learn.

    NLa

    Matthew Penniman

    [email protected]

    NegotiatioN

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    We study negotiation in a context that incorporates several related concepts:

    acilitation, presentation, and massive cooperation.

    FaCiLitatioN involves teasing out the best strands o a persons thought

    and mirroring them back clearly, while steering interactions away rom

    personal attacks or ego displays. In a way, acilitation is negotiation without

    an overt conict at its center; it aims to smooth and improve the process o

    working as a group.

    PreseNtatioN is the art o transmitting complex inormation in a

    personal context. It conveys a position as more than a set o acts or series

    o logic; it oers a sense o the path youve taken to arrive here, o your

    knowledge as you live it rather than knowledge oating in a void. Good

    presentation helps parties to see reason in the opposing position, even i

    they disagree with it.

    CooPeratioN is becoming more than yoursel by working with others.

    massive CooPeratioN is the scale at which individual contributions

    begin to disappear into the whole.x

    NegotiatioN

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    PhotograPhyFrom the iNauguraL address For the CoLLege oF PhotograPhy:

    Apart rom the exact sciences, nothing has transormed the i dea o the liberal

    arts as prooundly as PhotograPhywhich enables not only the recording

    o still and moving images, but their reproduction, transmission, and projec-

    tion onto a page or screen.

    Te classical liberal arts are arts o the word, products o the book, the letter,

    the lecture. Te Renaissance added the plastic arts o painting and sculpture,and modernity those o the laboratory. Te new liberal arts are overwhelm-

    ingly arts o the doCumeNt, and the photograph is the document par excel-

    lence.

    Like the exact sciences, photographic arts are industrial, blurring the line be-

    tween knowledge and technology. (Te earliest photographers were chem-

    ists.) Like painting and sculpture, they are visual, aesthetic, based in both

    intuition and cra. Like writing, photography is both an action and an ob-

    ject: writing makes writing and photography makes photography. And like

    writing, photographic images have their own version o the triviuma logic,

    grammar, and rhetoric.

    We dont onlysee pictures; we LearN how theyre structured and how they

    become meaningul. Some o our learning is intuitive, gathered rom the ways

    our eyes and brains make sense o the visual world. We have an habitual sense

    o how photographic meaning is created, taken rom our experience watch-

    ing movies or taking our own photographs. But we also have a critical sense

    o it, taken rom our a esthetic responses to photographs and cinema, and our

    awareness o how both are edited, enhanced, and manipulated. Photographyis the art and science o the real, but also o the ake; o the depth and the

    surace, and the authentic as well as the inauthentic or nonauthentic appear-

    ances o the world.

    NLa

    Timothy Carmodymedia theorist

    [email protected]

    PhotograPhy

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    54 55NLaNLa

    Rather than pictures, lm, or even images, PhotograPhy , the recording

    o light, is the term to bet on: Its the only category that can describ e pictures

    on metal, glass, paper, celluloid, or ash memorywhether still or moving,

    analog or digital, recorded or broadcast, in color or black and white, repre-

    sentative or abstract. It is essential to examine equally the transmission and

    consumption o photography as well as its production: still images, cinema,

    television, digital video, and animation all belong to you, as well as photore-

    production, photomontage, image databases, and any possible combination

    where the still or moving image appears. Even the optical cables that have

    transmitted this data to you several times over communicate through pulses

    o light. Photography is the science o the interrelation and specicity o all o

    these orms, as well as their reproduction, recontextualization, and redeni-

    tion. Photography is a comprehensive science; photography is a comparativeliterature.

    It took universities centuries to answer the demand posed by the exact sci-

    ences to liberal education. It is our task to poseand to answerthe demand

    photography makes o us now.x

    PhotograPhy

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    PLayEven beore we learn to speak, we play. Its how we begin to explore the world.

    Games exert a primal power over us; aer were ed, clothed, and sheltered, we

    must entertain ourselves. Harness that power, and what might we create?

    Culture in the inormation age has taken a sharp turn towards play. Corpora-

    tions seeking creativity rom their employees set them loose to toy around,

    and reap big rewards rom t he results. Video games have exploded into a new

    entertainment industry, extending play deeper and deeper into adulthood.

    Games have crept beyond our consoles, arenas and arcades to suuse all our

    entertainments, becoming reality shows on television and alternate reality

    games everywhere else.

    Students o play will not only learn to exploit these cultural orces, theyll

    unlock the cheat codes or the games that underpin everythinglanguage,

    politics, science, aith, art. Teyll gure out how to approach goals as game

    designershow to engineer systems o rules, scores, simulations and wagers

    that can transorm everything rom tax preparation to house-cleaning into

    recreation. Teyll discover how to tap our innate anity or play to improve

    education, our communities, and our quality o lie.

    O course, play i snt all serious. Its ultimately about the pursuit o ungur-

    ing out the pleasure centers o our brains and hacking them or un, prot,

    societal benet, or all o the above. And its not just or kids anymore.x

    NLa

    Matt ThompsonoNLiNe JourNaList aNd sNarkmaster

    [email protected]

    mthomps.com

    PLay

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    reaLityeNgiNeeriNgi n n fcl p n l

    an wl

    Reality engineering is the study o how Te Real is manuactured. Previ-

    ous epochs have approached this discipline with rowning condescension(c. Manuacturing Consent, Noam Chomsky). We will eschew loaded words

    like inauthentic, spin, and ake. Instead, our coursework approaches the

    manuacture o reality rom the giddy middle: with a euphoric yet critical

    belie that the most thrilling bits o modern lie straddle the ence between

    articial and authentic.

    As an inherently diverse eld, the coursework will span disciplines. We will

    dabble in many elds, including but not limited to: public relations (spin),

    marketing (buzz), biology (mimicry), art (trompe loeil), religion (god), eco-

    nomics (money), psychology (Capgras syndrome), medicine (plastic sur-

    gery), ood (Splenda), and mass communications (Rathergate).

    When your parents ask what you are studying, your response will be bold:

    truthiness.

    Blurring the lines was always the norm, so our coursework utilizes classics

    rom the broad canon o simulated reality:

    Jonathan Swi,A Modest Proposal

    Milli Vanilli, Girl You Know Its rueOrson Welles, War o the Worlds

    James Frey,A Million Little Pieces

    Plato, Te Republic, Allegory o Te Cave

    MV, Te Hills

    Andy & Larr y Wachowski, Te Matrix

    lonelygirl15

    Danger Mouse, Te Grey Album

    a

    b

    C

    d

    e

    F

    g

    h

    i

    NLa

    Rex Sorgatzwriter, bLogger, desigNer, ProduCer, eNtrePreNeur

    [email protected]

    moclos.com

    reaLity eNgiNeeriNg

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    Te Blair Witch Project

    FanFic.net

    In the weeklyLabportion o this class, which accounts or 25% o your grade,

    you will build a project using one the ollowing para-reality tools:

    Photoshop

    Te Sims

    Auto-une

    Wikipedia

    ACID Pro

    MySpace

    Your FiNaL ProJeCt, which accounts or 50% o your grade, will take the

    ndings rom your lab explorations and explode them into a ully-simulated

    environment, previous examples o which include:

    Getting plastic surgery.

    Starting a tribute band.

    Launching an oshore gold arm.

    Committing a crime and making your own video reenactment.

    Founding an LSD-induced cosplay cult.x

    J

    k

    a

    b

    C

    d

    e

    F

    a

    b

    C

    d

    e

    reaLity eNgiNeeriNg

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    traNsLatioNI theres anything at all that a modern curriculum should make clear to ev-

    eryone, its that theres no room or the monolingual any more. Because our

    modern world is so small todayand by small I mean globalized, rather than

    parochial, which is another kind o smallness; because in this world it is pos-

    sible to know more about whats happening in Gaza than whats happening in

    our own neighborhoods. Perhaps in no other age has cultural and linguistic

    insularity been more perilous. We cant aord not to speak to people whom

    we cant speak to. We cant aord not to read writings that we cant read. Wecant, in other words, aord not to understand people whom we do not un-

    derstand.

    I thereore propose that translation should be one o the new liberal arts:

    translation in its literal sense o transmitting texts rom one language to

    another, but also in the metaphorical sense o a sustained, collective eort

    towards genuine intercultural understanding. It couldnt unction as a stand-

    alone class in a single college: It must be plugged into a network o participat-

    ing colleges rom as many countries as possible, and it needs to be a genuinely

    global eort.

    Every student would declare at least two languages: their native tongue and

    one or more languages o their choosing, however rm or tenuous their grasp

    o them. Seminar groups would consist o students who declared the same

    two languages, so that discussions could take place in two mutually intel-

    ligible languages, at vary ing levels o ability. Tese are the groups theyd work

    in, communicating in online orums and discussion groups, live chat, and

    video conerences.

    How do you learn translation? Perhaps rom the real world:

    Students could choose a suitably global event, collect media coverage o

    this event in dierent languagesin print, by broadcast, or onlineand

    draw comparisons. How are the same events recast in dierent languages

    to dierent cultural audiences? What prejudices, slants and spins might

    be exposed by such an endeavour; or where might common ground arise

    where we least expect it?

    NLa

    Rachel Leowgraduate studeNt, history

    [email protected]

    idlethink.com

    traNsLatioN

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    Students could investigate and report on literature outside their native

    language and together, as a group, come up with a more global literary

    canon.

    Students could work together to translate and exchange something they

    loved with someone else: a play or poem, the lyrics o a song, a unny V

    ad, a speech by a personal hero.

    Students could take each other through tours o their internet, in their

    language. What blogs, news sites, and journals do they read? (For all its

    globalizing dimensions, whole swathes o the internet exist in languages

    we cannot read).

    Students could read to each otherpoetry, short stories, anythingintheir native languages. Even i you dont understand it, hearing things in

    another language can be an enchanting, empathetic experience.

    Te point o a class like this wouldnt be merely to develop competence in a

    language or its own sake, but to show us new worlds o literature, sounds,

    ideas and ways o being that exist outside what we knowto create opportu-

    nities or us to come to know them, and perhaps, to all in love with them.

    I done right, this class would even be a new kind o community service.

    Every translation generated in this class would go into a digital archive, or

    the benet o uture classes and a wider global public. Every graduating class

    o translators would add to a growing pool o bilingual world citizens: they

    might be anything rom the greatest diplomats and the savviest journalists

    right down to the teenager who makes riends with the new oreign kid in

    school when no one else can, or will. And generation by generation, the world

    would ll with them: these deeply sympathetic people who would be nodes

    between cultures, slowly orging rapport and understanding rom the ric-

    tion and incomprehension that plague our small world today, with such vast,grievous consequences.x

    traNsLatioN

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    videoLiteraCyFl n f cl, f ll wn h

    Students o the new liberal arts will need to learn to watCh and ListeN all

    over again. Basic literacyreading and writing textis no longer enough.

    Now, all media is transmitted through the window o a glowing screen. ele-vision and web video have become dominant modes o communication and

    even print news media rely increasingly on video to show us truth. Under-

    standing video is essential to participating in modern society. Studying video

    literacy, students will gain the tools to analyze the ull spectrum o audiovi-

    sual media.

    how does PersPeCtive shaPe meaNiNg? Everything begins with a

    rame. From telephoto lenses to tilt-shi video, nd out how lens length di-

    rects attention and contextualizes an image.

    how does editiNg Create New Layers oF iNFormatioN? Context is

    everything. Find out how news editors spin seemingly-neutral video oot-

    age, and how editing choices shape an on-camera interview. From Vertov to

    Youube, study the evolution o montage.

    how do souNd aNd image work together to create something ar

    greater than the sum o their parts? Study silent cinema and music videos. See

    how sound can sell an image, and vice versa.

    From webcams to Imax, how does teChNoLogy shaPe what we see?Learn how production values can signal qualities like authenticity or the

    uture. How is V inuencing web video, and vice versa? How does viral

    distribution inorm how we think about video inormation? How is piracy

    changing the entertainment industry and its products?

    Ten, theres history. How did analog media shape the ormats we see today?

    How are digital media breaking out o these ormats? Consider the impor-

    tance o narrative structure to the moving image and the rising signicance

    o database structure.

    NLa

    Kasia Cieplak Mayr-

    von BaldeggProduCer

    ksicieplk.com

    video LiteraCy

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    68 NLa 69NLa

    From Fox News to Al Jazeera to Google in China, explore news media around

    the world to nd out how cultural values and political objectives shape news.

    Investigate news as storytelling and news as spectacle. How do narrative and

    musical clichs trigger emotional investment in an event?

    Te moving image has the power to entertain, inorm, and manipulate a mass

    audience. In the new liberal arts, the exploding global language o audiovisual

    media demands a New LiteraCyx

    video LiteraCy

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    CoNtributorstimothy Carmody is a postdoctoral ellow at the University o Pennsylvania,

    where he teaches courses in comparative literature, cinema and media stud-

    ies, and the history and theory o writing. He is currently writing two books,one Paper Modernism on nineteenth- and twentieth-century material culture,

    and another Blood and reasure on war economies and the history o lyric

    poetry. He blogs at snarkmarket.com.

    [email protected]

    kasia CiePLak-mayr voN baLdegg is a producer/director/new media

    junkie based in San Francisco. She studied lmmaking and new media at

    Harvard University, where she launched H Bomb, Harvards rst student

    magazine about sex. She moved to Caliornia to produce and recruit Viewer

    Created documentary shorts or Current V. Now she is a reelance producer

    and writer. Her parents still think shes illiterate.

    .ksicieplk.com

    gaviN Craig is an academic advisor or the Honors College at Michigan

    State University, where he is pursuing an MA in English Literature. He is an

    editor at Revelator Press, a nonrevenue e-chapbook publisher (revelatorpress.

    blogspot.com), and ash ction editor at Conclave: A Journal o Character.

    His writing has been published in Red Cedar Review, Te Ofeat, Oats, and

    City Pulse.

    [email protected]

    .wordwright.blogspot.com

    .twitter.com/criggv

    aNdrew FitzgeraLd lives in San Francisco and heads up the citizen jour-

    nalism program or television/internet company Current V. He writes oc-

    casionally online and ofine and enjoys a ne scotch.

    [email protected]

    .twitter.com/mgicndrew

    71NLa70

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    Laura Portwood-staCer lives in Los Angeles, where she teaches courses

    on popular culture and writes about liestyle politics. When not attempting to

    quietly radicalize the masses, she likes to knit, watch middlebrow television,

    and date people rom the internet.

    [email protected]

    JeNNiFer reNseNbriNk is a thirty-one-year-old mom who bike-commutes

    most o the year to her web design job or a local media company in Min-

    neapolis, Minnesota. She lives in South Minneapolis with her husband, two-

    year-old boy-girl twins, a dog and a cat, and is attempting to slowly transorm

    her lawn into a mini urban arm.

    [email protected]

    .newhomeeconomics.wordpress.com

    tiara shaFiq is a circus trainee, improv rookie, burlesque apprentice, and

    one-time advocate or alternative education. She is orming Te Merch Girl,

    a creative productions services business that does all the odd and sometimes

    boring things that need doing in a production or event. She splits her time

    between Australia and Malaysia, but never really calls any one place home.

    [email protected]

    .tirshq.com

    robiN sLoaN is a generalist at Current, a participatory media company co-

    ounded by Al Gore and Joel Hyatt. Beore Current, Robin worked at the

    Poynter Institute, a journalism school and think tank. Beore Poynter, he

    graduated rom Michigan State University. He blogs at snarkmarket.com.

    [email protected]

    .robinslon.com

    rex sorgatz is a writer, designer, entrepreneur, and media consultant based

    in New York. His consulting agency, Kinda Sorta Media, has done work or

    a wide range o clients including NBC Olympics, IFC, Saturday Night Live,

    and Buzzeed. He is a contributing editor at Wiredand his work has appeared

    in New York Magazine and NPR. Sorgatz is ormer Executive Producer o

    msnbc.com, and he blogs his internet lie in real time at Fimoculous.com. He

    is currently working on a novel called Everyone Is Famous.

    [email protected]

    .moclos.com

    73CoNtributors

    diaNa kimbaLL ell in love with the internet. She is moving rom one corner

    o the United States to the other, and will end up in San Francisco. In general,

    she is an enthusiast.

    [email protected]

    .dinkimbll.com

    Based in San Francisco but traveling whenever possible, daN LeviNe seeks

    problems needing creative solutions to play with. (And smart nice people to

    play on them with!) Currently he is working in the music industry which is a

    giant puzzle unto itsel, enjoying the uncertainty o the near uture.

    [email protected]

    .dnlevine.com

    raCheL Leow was born in Malaysia, and ended up some years later as a

    graduate student at Cambridge University, where she is now perpetrating a

    Ph.D. in Southeast Asian history. She likes books a lot.

    [email protected]

    .idlethink.com

    aLex LiteL is a sel-described writer who usually can be ound somewhere

    near or in Los Angeles. He enjoys Beckerreruns and being esoteric.

    [email protected]

    .lexlitel.blogspot.com

    aaroN mCLeraN is a Ph.D. student studying generative/interactive music

    with Curtis Roads at Media Arts and echnology, University o Caliornia,

    Santa Barbara. He also worked with Brian Eno on the generative music or

    the computer game Spore. He recently started skateboarding and loves to play

    jazz on the weekends.

    [email protected]

    .minskelvin.com

    theresa mLiNarCik lives north o Detroit, Michigan, where she teaches col-

    lege-level writing and also volunteers as an advocate or survivors o sexual

    assault, abuse, and rape. She loves taking naps with her pup, Ada.

    matthew PeNNimaN lives in Lansing, Michigan, with his wie and cat. Much

    o his work centers on nonprots, websites, and technologies o writing, but

    he also enjoys teaching, acilitation, and public deliberation. He likes projects

    that let him learn things.

    [email protected]

    72 CoNtributors

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    75

    Jimmy stamP is a reelance writer based in San Francisco. As editor o

    the blog Lie Without Buildings, he writes about architecture as it relates to

    everything rom lm to ction to ashion, and is a regular contributor to

    several websites and magazines including Dwell, Te San Francisco Appeal,

    Te Architects Newspaper, and ArcCa. His work has also been eatured in

    Architect Magazine, Te Architectural Review, and Wallpaper*. Stamp will

    graduate rom the Yale School o Architecture Masters o Environmental

    Design program in 2011.

    [email protected]

    .lifewithotbildings.net

    matt thomPsoN has been working on guring out the uture o journal-

    ism at the Reynolds Journalism Institute,Minneapolis Star ribune, PoynterInstitute, and elsewhere or the past ew years. He lives in Minneapolis,

    Minnesota, with his two PCs and his beloved Kindle, Inkless.

    [email protected]

    .mthomps.com

    74 CoNtributors

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