Life Well Fed TipInspire shoppers to create their ideal meals by cross-merchandising. Creative displays and point-of-sale materials can encourage them to pair prepared entrées or sides with center-of-store items.

What’s on the table? The answer isn’t always so straightforward. Today, single meals often contain items from both foodservice and retail.

HIST

ORIC

VIEW

RETAIL $671B (52%)

FOODSERVICE $624B (48%) FOOD= $1.3T

NEW

VIEW

THE MIXED OCCASION

PREPARED FOODS

RETAIL BAKERY/DELIC-STORE

QSRWhen purchasing a meal to enjoy at home:

86% prefer to buy their entrée away from

home

74% prefer to buy

their sides away from

home

FOOD IS FOOD

When it comes to purchasing food, consumers aren’t thinking in terms of foodservice and retail. They’re thinking in terms of flavor and convenience.

Datassential Supermarket Keynote, 2016

At Nestlé Professional, we

collaborate with industry-

leading research partners

to provide you with INSIGHTS that ensure you’re offering

what shoppers are seeking.

INSIGHTS IN ACTION

KNOW THE REAL COMPETITION

of c-store consumers regularly visit supermarket delis.

Life Well Fed Tip32% of consumers are buying prepared foods because they have less time. Featuring a variety of ready-to-eat meal kits or bundles will help busy shoppers have access to convenient, great-tasting options when they’re needed most.

C-STORE CONSUMERS ARE MOST INTERESTED IN BUYING:

Fresh Bakery Breakfast Items

Breakfast Sandwiches64%Fresh Bakery Sweets69%Pizza68%Hot Sandwiches and Wraps66%

Nestlé Toll House is a consumer favorite with 92% brand awareness. 73% of shoppers are more likely to buy a bakery dessert if Nestlé Toll House morsels are included.

It’s all about proximity. Supermarkets are close to plenty of other options for a meal, so it’s important for the prepared foods department to be prepared for today’s consumers.

Understanding what drives them to these destinations can help grow your business. Let’s explore the c-store channel as one example.

WIN THE OCCASIONConsumers rely most on the prepared foods department when:• They need a last-minute dinner: 78% find appealing• They’re out shopping/running errands: 74% find appealing• They’re grabbing dinner on the way home: 70% find appealing

Meet more consumer needs by continuing to offer these in-demand items.

Our well-known, TRUSTED

PORTFOLIO will make you

a one-stop shop for

flavor-forward meals.

INSIGHTS IN ACTION

Datassential Supermarket Keynote, 2016Datassential C-store Keynote, 2016

Datassential Consumer Survey, 2016

With Nestlé Professional, you can make your department a destination. Because we’re your partner in making lives better through convenient, great-tasting meals. We’re your partner in helping shoppers live life well fed. Learn more at nestleprofessional.us/prepared.