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Digital Strategy for Community Foundations and Mission-Driven Local Organizations, April 4-6
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PewInternet.org
Personal. Portable. Participatory. Pervasive.The Digital Landscape in 2013
Knight Foundation April 5, 2013Lee Rainie: Director, Pew Internet ProjectEmail: [email protected]: @Lrainie
Chelsea Welch Alois Bell
Neo-news
• Spiritual precepts and atheism• Vigilantism• Privacy rights, publicity rights and collapsed
contexts• Minimum wage policies• Corporate social media policies • Employment practices• Nature of public and private spaces
3 tech revolutions
Digital Revolution 1: BroadbandInternet (85%)
June 2000
April 2001
March 2002
March 2003
April 2004
March 2005
March 2006
March 2007
April 2008
April 2009
May 2010
Aug 2011
Dec 2012
0%
10%
20%
30%
40%
50%
60%
70%
80%
Broadband at home
Dial-up at home
68%
3%
Networked creators and curators (among internet users)
• 69% are social networking site users• 59% share photos and videos
• 46% creators; 41% curators• 37% contribute rankings and ratings• 33% create content tags • 30% share personal creations • 26% post comments on sites and blogs• 16% use Twitter • 14% are bloggers• 18% (of smartphone owners) share their locations;
74% get location info and do location sharing
Revolution 2: Mobile – 89% of adults51% smartphones / 31% tablets
321.7Total U.S. population:315.5 million
2012
Rise of e-reading devices
May-10 May-11 Dec-11 Nov-12 Jan-130%
10%
20%
30%
40%
50%
4%
12%10%
19%
26%
3%
8%10%
25%
31%
6%
17% 18%
33%
40%
Ebook reader TabletHas either tablet or Ebook reader
Apps > 50% of adults
Series10%
10%
20%
30%
40%
50%
22%
29%
38%43%
Sept 2009 May 2010 August 2011 April 2012
% of cell owners who have downloaded apps
2005 2006 2007 2008 2009 2010 2011 20120%
20%
40%
60%
80%
100%
9%
49%
67%76%
86% 87% 92%
7%8%
25%
48%
61%68% 73%
6%4%
11%
25%
47%49% 57%
1%7%
13%
26%
29%38%
18-29 30-49 50-64 65+
Digital Revolution 3Social networking – 59% of all adults
% of internet users
3 big changes
•Networked people•Networked information•Networked civil society
Big Change 1a: Networked individualism
Weak ties
Big Change 1b: It has enlarged networks
Strong ties
Consequential strangers and crowds and algorithms
Sentries
Big Change 1c: Networks gain influence; institutions lose influence
Evaluators
Audience = New media are new neighborhood
What really isn’t so
• Networked life is lonely and diminished
Big Change 2: It has networked information
• Pervasively generated• Pervasively consumed• Personal via new filters• Participatory / social• Linked
• Continually edited• Multi-platformed• Real-time / just-in-time• Timeless / searchable• Given meaning via networks
Big Change 3: It has networked civil society
• More niches• Fifth estate
generates more topics of discussion and arguments
• More alliances (“peer progressivism”)
• More “on the fly” building of personal networks
• More disclosure / less anonymity (privacy)
• More fracturing of people’s time use and attention
• More people and more inputs in decision-making spaces
• More evidence of everything humans do: Love, Hate, Altruism, Stupidity
There are new winners/losers based on networking and media literacies …
… but class still makes a BIG difference in engagement
@poop_strong (Arijit Guha)and Aetna CEO Mark Bertolini
@Poop_Strong and @mtbert (Aetna CEO)
• @Aetna has now denied $118k in claims (in just 5 mos) since kicking me to the curb. Gotta preserve that $2 billion annual profit somehow.
• From @Aetna: @Poop_Strong We care
about our members. We want you to be empowered to be healthy and make informed decisions.
• That’s so sweet you want me to be empowered. Does @mtbert care to empower me by paying my $118K and counting in bills?
• From @mtbert: We paid hundreds of
thousands of $ already. A call is all it takes.
• From @Poop_Strong: Does that mean if I call you,
you’ll graciously offer to pay my bills?
Twitter Conversation, cont’d
• @mtbert Do you think it’s morally justifiable to offer a flawed insurance product that doesn’t cover catastrophes?
• @poop_strong Why do you think the premiums were so low? Don’t you look at your policy limits when you buy other insurance (auto)?
• Tweets from others ‘friends of @Poop_Strong:
• @mtbert I’m concerned that you don’t understand how your industry works. ASU students aren’t given a choice on insurance plans
• @mtbert As a dad, if your kid was in school, got cancer & reached their lifetime cap, what advice would you give him?
“The system is broken. I’m trying to fix it.” – Aetna CEO
Aetna agreed to pay @Poop_Strong’s $118,000 in medical bills
New ASU health plan: No lifetime cap
Meaning of Arijit’s encounter
• Transparency and engagement are important in era of social media – sousveillance and coveillance are part of life now
• The less powerful can bring their issues to public spaces
• Powerful entities can lose control of their message once it’s “out there”
• Conversations can bring calls to action
Thank you!