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New Media @ FEMA….Take Me with YouGreater New Orleans Mobile Application for Communicating RiskMatt DuBois and Diane HoweFEMA Region 6
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CCKeep your mobile device, SmartPhone or Blackberry handy!
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…is an exchange of information among individuals, groups, and institutions that results in making decisions and taking actions that help to manage and/or control risks -- The National Research Council
…is a communication process that is designed to change peoples’ behavior in a “risk” situation
-- NOAA Coastal Services Center
Risk Communications…
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Positive behavior change comes from ensuring that your audience:• Hears consistent information from multiple sources
and multiple channels• Feels that preparedness or mitigation is their own
idea • Knows what is being asked and how to respond
From this they will: • Feel that their actions will make a difference and
become more likely to take actions to reduce their risk
-- Dennis Miletti and Citizen Corps Research
Rule Number One
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Greater New Orleans (GNO) Update
Hurricane and Storm Damage Risk Reduction System (HSDRRS) construction memo from USACE in Sep 2011
For FEMA only Two Steps remain…
• Partial Revised Preliminary Issuance
• Post-Preliminary Process for Parish-wide areas
Post Disaster Recovery
Political Engagement required
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Project Challenge (Herding Cats) FEMA Regional Staff
• Risk Analysis Staff• Floodplain Management & Insurance• Grants, Planning and Recovery Staff • Mitigation Division & Regional Mgmt.
FEMA HQ Staff FEMA - Louisiana Recovery
Office FEMA – External Affairs
• Congressional• Media
FEMA - Call Centers • FEMA Map Information Exchange• LRO Call Center
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Project Challenge (Herding Cats)
USACE – New Orleans & HQ• Technical Staff• Task Force Hope
State of Louisiana • New CTP - Office of Coastal
Protection & Restoration (OCPR)• NFIP Coordinator - LA Department of
Transportation & Development
Congressional Entities & Staffers
Local & Community Officials
Media Outlets
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The Need The Resources
Complex (H&H) Thousands of rebuilding
projects Area is Highly Political Billions of federal dollars spent
on rehabilitation of hurricane defense
• We’re SAFE…. Right?
Affected watersheds are highest in region/nation for “Risk” and “Need”
FEMA Project timeline dependent on Third-Party Data (USACE)
Not all DFIRMs are being updated with current study effort
Project extent changes to Parish-wide discussions once revised DFIRMs are issued
Oh, and some LEVEES….
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What would MacGyver do?
Didn’t invent anything new
Used available resources
Creative Surrounded by disbelievers
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Which do you misplace most?
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Inspiration, please….
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Outside the Box ThinkingWhat don’t you use it for?
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Mobile App for Risk Communications
Advantages: Low Cost Updates easily distributed Allows for consistent messaging Ease of use by local officials,
State and FEMA Readily available Measureable Compatible with BlackBerry,
computer, iphone, other smartphones
http://gnoupdate.riskmap6.com
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“Make it so” Determine the message
• Talking Points, Fact Sheets
Organize your messages Additional pages if needed Remove comments Insert “More” tags Add hyperlinks when helpful Option to change sub-domain Provide contact for questions Link to other websites if
desiredhttp://go.usa.gov/5fM
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What’s Next? Share with local officials
through upcoming outreach efforts
Sell resource as the most up to date information on project progress
Build additional tools for communicating risks
Update key messages as needed
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MacGyverisms…..
Pete says:
Mac, whatever you do…
MacGyver: responds
I know, I know, Pete. Stay out of trouble, keep the expenses down and don’t get killed.
MacGyverism #1:
You can do anything you want to… if you put your mind to it.
MacGyverism #2
Brace yourself… this could be fun.
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Questions
[email protected]@fema.dhs.gov
http://gnoupdate.riskmap6.com
http://go.usa.gov/5fMGNO Update webpage
http://txchart2go.riskmap6.com