New Media To Enhance Your Marketing 111010

New Media to Enhance Your Marketing

Melanie JongsmaDirector of Communications

Randy EiltsDirector of Public Relations

What We’ve Done, and What We’ve Learned

1. There is nothing new under the sun

Things we’ve learned using social media

2. Not all social media are the same



3. You don’t have to do them all

Examples from Providence


















Measuring return on Your Social Media Investment

The Growing Impact of Social Media

51% of those age50-64 who are

online use social media

Source: Pew Internet August 2011

Measuring return on your social media investment

There ARE Results From Using Social Media

Social_Media_ROI_Socialnomics.mp4

Identify Your Metrics

•Number of followers•Engagement from comments, posts, retweets, etc. •Click-through rate (CTR) •Percent of active contributors•Time spent on site•Number of views

Engagement

Track Your Views

Track Your Views

Where Are The Viewers Coming From?

Identify Your Metrics

How many people like you today?

How many would you like to gain over X period of time?

Results?

Results?

Facebook Ad $1,500Donation $ 500Staff Time $2,000

Total $4,000

$4,000/150 = $26.67

Who are Our “Likers”

45-54

38 %

55+

35.8 %

Landis Homes Rocks Social Media

Landis Homes Results

A Look at the Analytics

SEARCH ENGINE OPTIMIZATION

Enhance WebVisibility

Social Media = Web Visits

Referrals to Web Site

Referrals to Web Site

9.

Create Brand Awareness

and Recognition

Engage with Online

Community

Listen to What People are Saying Broader

Reach of Leads and Prospects

BE INNOVATIVEAND ON THE LEADING EDGE

Blending Traditional Media with Social Media

Blending traditional media with social media



Senior Living and Social Media

Keep the Discussion Going

Documents

New Media To Enhance Your Marketing 111010