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2 © Copyright 2011 EMC Corporation. All rights reserved.
Priority Discussion Topics
• New models for Business Alignment with ITaaS
• Re-organizing IT to maximize the ITaaS benefits
• First hand lessons learned
3 © Copyright 2011 EMC Corporation. All rights reserved.
Everything as a Service
Architecture Design,
Development, Quality Assure
and Deploy Infrastructure Services
Security
Service Management
Infrastructure as a Service
Application Services
Software as a Service
Data as a Service Content as a Service
Platform as a Service
Business Services
Business Process
as a Service
Business Services
Consumers
Mobile as a Service
Desktop as a Service
Security as a Service
Enterprise Architecture / Portfolio Management and Governance
4 © Copyright 2011 EMC Corporation. All rights reserved.
The CIO Needs to Govern Enterprise Service Strategy
Architecture Design,
Development, Quality Assure
and Deploy Infrastructure Services
Security
Service Management
Infrastructure as a Service
Application Services
Software as a Service
Data as a Service Content as a Service
Platform as a Service
Messaging Travel & Expense
Search BPM
ERP CRM
Collaboration ECM
Business Services
Business Process
as a Service
Knowledge Supply Chain
Facilities Travel
Legal Call Center
Finance HR
Business Services
Consumers
Mobile as a Service
Desktop as a Service
Architecture as a Service
Design as a Service
Development as a Service
Quality Assurance as a Service Deployment as a Service
Security as a Service
Identity as a Service
Authorization as a Service
Authentication as a Service
Confidentiality as a Service
Integrity as a Service
Audit as a Service
Enterprise Architecture /Portfolio Management and Governance
5 © Copyright 2011 EMC Corporation. All rights reserved.
XaaS – Everything as a Service (Example Human vs. Digital)
Architecture Design,
Development, Quality Assure
and Deploy Infrastructure Services
Security
Service Management
Infrastructure as a Service
Application Services
Software as a Service
Content as a Service Data as a Service
Platform as a Service
Messaging Travel & Expense
Search BPM
ERP CRM
Collaboration ECM
Business Services
Business Process
as a Service
Knowledge Supply Chain
Facilities Travel
Legal Call
Center
Finance HR
Business Services
Consumers
Mobile as a Service
Desktop as a Service
Architecture as a Service
Design as a Service
Development as a Service
Quality Assurance as a Service Deployment as a Service
Security as a Service
Identity as a Service
Authorization as a Service
Authentication as a Service
Confidentiality as a Service
Integrity as a Service
Audit as a Service
Enterprise Architecture /Portfolio Management and Governance
Pure Human
Pure Digital
6 © Copyright 2011 EMC Corporation. All rights reserved.
XaaS – Everything as a Service (Example Fortune 1000 - Internal vs. External)
Architecture Design,
Development, Quality Assure
and Deploy Infrastructure Services
Security
Service Management
Infrastructure as a Service
Application Services
Software as a Service
Data as a Service Content as a Service
Platform as a Service
Messaging Travel & Expense
Search Content
Mgt
ERP CRM
Collaboration BPM
Business Services
Business Process
as a Service
Knowledge Supply Chain
Facilities Travel
Legal Call Center
Finance HR
Business Services
Consumers
Mobile as a Service
Desktop as a Service
Architecture as a Service
Design as a Service
Development as a Service
Quality Assurance as a Service Deployment as a Service
Security as a Service
Identity as a Service
Authorization as a Service
Authentication as a Service
Confidentiality as a Service
Integrity as a Service
Audit as a Service
Enterprise Architecture /Portfolio Management and Governance
Internal
External
7 © Copyright 2011 EMC Corporation. All rights reserved.
EMC’s IT as a Service Framework
User Interface as a Service
Software as a Service
Platform as a Service
Network Compute Storage and Backup
Converged Infrastructure
Infrastructure as a Service
Security Integration Layer
Application/Web Servers Development Tools
Content Management Business Intelligence
Business Applications
Virtual Desktops Choice Computing Mobility
Service Management Standardization Simplification Management and
Automation
Database Platforms
GRC
8 © Copyright 2011 EMC Corporation. All rights reserved.
IT as a Service Offerings
Lab as a Service • Logistics • Installation • Networking • Infrastructure
Cloud Services Cloud9
Cloud Services IaaS
Managed Storage & Remote Site • Network File Share • Home Directory • End User Backup • Remote Site Bundle
Managed Hosting • Hosting Bundle • FTP Services • Shared Web Services • Remote App Access • Application Hosting
Big Data Analytics • Database • Hosting/Sandbox • Data Modeling • BI Tools and Analysis • Consulting
Content Management
Platform Services IT Infrastructure Services Engineering Lab Services
Service Management Asset management, Configuration management, Ticketing, Escalation, Metering, Billing, Orchestration
Light-weight governance ensuring the business need is satisfied through the appropriate service offering
Service Levels Provision time, HA/DR. RTO, RPO, Change control, Compliance, Monitoring, Cost
Hosting Services Through 2011
9 © Copyright 2011 EMC Corporation. All rights reserved.
Centralized / Decentralized Pendulum
Centralized • Scale • Efficiency • Specialization • Standardization
De-Centralized • Customer Intimacy • Alignment • Flexibility • Innovation
IT has swung back and forth between Centralized and De-Centralized over the past 40+ years, If ITaaS is simply the next wave of Centralization, we have missed the opportunity.
10 © Copyright 2011 EMC Corporation. All rights reserved.
ITaaS: Core Building Blocks
Focus on Efficiency, Lean
Centralization of common functions
Service Level Agreements
Transparently charge for actual Service consumed
Repeatable, process driven delivery based on Best Practices / Frameworks
Separate Demand & Supply Management
Focus on Agile, Innovation, Alignment with Business
Decentralize Advisory, Relationship Management & roles requiring intimate business knowledge
Manage the service as a business, not a fixed cost
Offer services customers value, at the level they prefer
Provide incentives for breakthrough methods, improve efficiency, invest in new services
Competition / benchmarking ensures Market Competitive pricing
Professional Services Organization Model
By combining the value provided by three supporting concepts, this model delivers on the promise of technology at the lowest cost possible for a given Service Level.
IT as a Service - Organization Run IT
As a Business Shared
Services
11 © Copyright 2011 EMC Corporation. All rights reserved.
Organizing for ITaaS Agile
Innovative, Responsive, Flexible, Customer Oriented
Lean Standardized, Process Focused, Transaction Oriented
Dem
and
Supp
ly
Adapted from: Winning the Three Legged Race: When Business and Technology Run Together, Faisal Haque, et. al.
Portfolio
Management
Enterprise
Architecture
Service
Management IT S
M
12 © Copyright 2011 EMC Corporation. All rights reserved.
EMC’s ITaaS Program Strategy
Service catalog Pricing, Show/
charge-back policies Service strategy
Go-To- Market
1
Portfolio / Demand mgmt.
processes Service design
and launch
Service roadmap
Service Portfolio Management
Automated orchestration and provisioning
Standardized service delivery and support
processes
Standardized service management tools
2 3
Service Delivery and Support
Metering
4
Service costing policies
Financial Management
Cloud Infrastructure
GRC
Skills / Roles / Competencies
Customers
Service request / delivery Invoicing VoC
6
5
13 © Copyright 2011 EMC Corporation. All rights reserved.
An Organizational Evolution Is Underway
Imperative Business and financial management
IT Service Management
New focus area Cloud service operations management
Infrastructure as a Service
Platform as a Service
Virtual Desktop as a Service
Enterprise Applications as a Service
New roles emerging Cloud Architect, Cloud Admin Cloud Capacity Planner IT Automation Engineer
Virtual Infrastructure Architecture
Virtual Infrastructure Management
Security Systems Storage Backup
and Recovery
Data Center
Networks
Traditional roles are still essential
14 © Copyright 2011 EMC Corporation. All rights reserved.
Global Security (GSO)
Solutions Delivery
Group (SDG)
Global Infrastructure
& Services(GIS)
IT Supply of Services (How)
IT Business Technology
Group
Engineering & Manufacturing Business Technology Team
Sales & Marketing Business Technology Team
Business Demand
(What)
Sales & Marketing
Engineering & Manufacturing
IT Business Technology Team IT
Global Services Business Technology Team Global Services
G&A Business Technology Team G & A
EMC IT Organizational Model
Office of Architecture and Innovation | Office of the CIO | IT Finance | IT HR
15 © Copyright 2011 EMC Corporation. All rights reserved.
Organization Evolution from Alignment based to Business Solution Focus
BCIO GS
BCIO
ESD
BCIO G&A
Business Consulting
Project Management
Technical Design & Development
Testing Center of Excellence
Application Support
AFTER
Process Architecture & Problem Solving
Infrastructure
Plan
Build
Operate
Dev
Test
Infrastructure
App Supt
BEFORE
Dev
Test
App Supt
Dev
Test
App Supt
Dev
Test
App Supt
Dev
Test
App Supt
Dev
Test
App Supt
Project Management Business Analyst
16 © Copyright 2011 EMC Corporation. All rights reserved.
External and internal factors result in new and revised capabilities…and expose some gaps
New capabilities required
Enhancements of existing
capabilities
• Product management and product marketing-type roles within IT to assess business needs, develop and take to market IT services
• Selling and influence skills to drive adoption of standardized enterprise services and discourage unnecessary customization
• Act as “Buyer’s Agent” or “Broker” for all IT related requirements
• Process engineering skills to effectively apply IT automation to the IT process flow
• Strong business & financial acumen. Costing, pricing and invoicing capabilities
• More robust architects to design holistic service offerings that span across IT traditional stove-pipes of storage, network and compute
• Deeper expertise in IT automation; infrastructure, database and middleware, and application
Merging of capabilities
• Service support requires individuals who understand the integration of all technologies involved in delivering the service
• Deep understanding of data flow, lineage and interdependencies
17 © Copyright 2011 EMC Corporation. All rights reserved.
Key Learnings from EMC IT • Establish PMO and strong governance model
• Ensure focus on change management and communication
• Plan for knowledge transfer and transition
• Set proper expectations with Business Partners
• Define clear, practical KPIs & SLO’s
• Be prepared to discuss costs ($$) and benchmarks!!
• Complete full inventory and scoring of application portfolio
• Map Business Capabilities to IT Services