| | july 201415CIOReview| | july 201414CIOReview | | January 201534CIOReview

With a background in various types of technology solutions and industries, Raghu Prabhu, CTO and Co-founder of Oceanos, brings a new idea of

thinking to the design of data management strategies. “Today’s modern marketer is seeking a blend of technology and creativity to solve their business challenges. I draw inspiration from my past experience, as creative thinking and problem solving skills are the foundation of creating the best products,” claims Prabhu.

Headquartered in Marshfield, MA, Oceanos is a marketing technology company that designs data strategies to optimize sales and marketing performance. “Companies struggle to keep their contact databases accurate, leading to critical errors that have a negative impact on marketing and sales productivity, conversion rates and — ultimately — overall revenue”, states Prabhu. “We wrapped twelve years of ’in the trenches experience’ to develop a framework called the Data Optimization Cycle”.

The Data Optimization framework includes five core solu-tions—Data Cleanse and Append, Contact Gap Analysis, Busi-ness Intelligence, Contact Discovery, and Contact Valuation. The cycle is powered by a large network of data sources, proprie-

tary web gathering technologies, part-ner integrations, and in-house

talent that lives and breathes data. The result is the abil-ity to intertwine data with web intelligence to identify, validate and score contacts, something that Oceanos says its clients require for more advanced segmentation and predictive analytics.

“We help our clients in-crease the utility of the data

they already have and

then very strategically add targeted contact data and business intelligence”, states Prabhu. To illustrate, Juniper Networks turned to Oceanos seeking a solution to identify trigger-based opportunities. Oceanos subsequently developed a strategy to reach IT decision makers at organizations with network-focused technology projects in the pipeline. To accomplish this, their re-search team analyzed business intelligence from several sources to identify trigger events such as VC funding and new construc-tion projects. With the accounts identified, four targeted con-tacts were selected from each account and scored to vet the best contact.

In another instance, a client that targets Managed Service Providers (MSPs) tasked Oceanos with expanding their prospect account base. Traditional methods such as industry codes (i.e. SIC/NAICS) provided limited success, and trade publications were only effective in identifying very large MSPs. So Oceanos crafted a five-step strategy that combined professional guidance with custom technology to identify and score accounts for client review. Targeted contact discovery was then initiated against the approved accounts.

“We built technology to spider walk the websites of over 150,000 selected companies looking for specific keywords and phrases”, says Prabhu. “Our technology identified, scored and ranked the companies for client review.”

Holding deep expertise in sales and marketing data, the well-skilled Oceanos team helps its clients drive demand generation and sales to transform their pipeline and close deals. The firm recently launched a Cloud Portal for its Cleanse and Append app. The portal integrates with Eloqua, Marketo and Excel providing solutions in real time.

OceanosRefining Data through Web Intelligence Solutions

We help our clients increase the utility of the data they already have and then very strategically add targeted contact data and business intelligence

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Raghu Prabhu

With the boom of interconnected devices, networking technology has advanced exponentially over the years. Today, these

networks and their associated applications are critical to the enterprises regardless of their business vertical or location.

One of the major leaders in this networking revolution is Juniper Networks. This network solution provider is a pioneer in the arena of networking equipments with innovations like M40 from the M-series, which was the first router capable of forwarding packets entirely in silicon without the support from a general-purpose CPU. In addition, the company has its own Network Operating System called Junos which is compatible with most of Juniper’s stellar array of products.

With this state-of-the-art hardware, software, and services, Juniper helps create effective networks that deliver a customized end-user experience. A number of companies partner with Juniper to deliver their high-performance products and services—like Enterprise

Solution Providers, Service Provider Infrastructure Partners, and Managed Service Provider Partners. Juniper also runs its own certification program called Juniper Networks Technical Certification Program (JNTCP) which is aimed to help attain proficiency in Juniper line of products. In short, Juniper is a well rounded networking platform with innovative features that sets them apart in the market today.

To help CIOs find the right Juniper Networks solution provider, a distinguished panel comprising of CEOs, CIOs, CMOs, VCs, analysts, and the CIO Review editorial board has selected top players from over three hundred Juniper Networks solution providers. The companies listed here demonstrate an ability to develop innovative technologies, methodologies, and provide outstanding customer service.

In our selection, we looked at the vendor’s capability to fulfill the burning need for cost-effective and flexible solutions that add value to network solutions from Juniper. We present to you CIO Review’s 20 Most Promising Juniper Networks Solution Providers 2014.

CIOREVIEW.COMJANUARY 09 - 2015JUNIPER NETWORKS SPECIAL

T h e N a v i g a t o r f o r E n t e r p r i s e S o l u t i o n s

20 Most Promising Juniper Networks Solution Providers

Company:Oceanos

Description:Designs data management strategies to optimize sales and marketing performance.

Key Person:Brian P. Hession, President & Founder, Raghu Prabhu, CTO & Co-Founder

Website:www.oceanosinc.com

Oceanos

recognized by magazine as

Pradeep Shankar

An annual listing of companies that are in the forefront of providing Juniper solutions and impacting the marketplace

Editor-in-Chief

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