New Tourism Product Presentation

Presented by DIR. ELIZABETH F. NELLE

Department of Tourism

““New Tourism New Tourism Products”Products”

DefinitionDefinition“Tourism associated with travel

to health spas or resort destinations where the primary

purpose is to improve the traveler’s physical well being through a regimen of physical exercise and therapy, dietary control, and medical services

relevant to health maintenance.”

-- WTO--

RationaleRationaleThe HEALTH AND WELLNESS craze is big business and is growing at a very fast pace. Its impact on travel and tourism is very evident as its likely future growth in demand has been identified by market research, signaling health tourism’s future potential.

The increased awareness of the importance of healthy living and the need to take time off to relax and re-charge is a fairly widespread phenomena

RationaleRationaleGood potential for Asia to develop Health Tourism since health and wellness using traditional healing methods is very much part of Asian culture

The Philippines is bestowed with the required natural resources for the development of Health Tourism

Goal

To position the Philippines as a premier health holiday destination in Southeast Asia

Specific Objectives

To broaden the marketability of the Philippines by promoting spa and medical tourism

To increase investments relative to health holiday activities

To contribute to regional development in terms of employment generation and increase in local government revenue

To promote and develop the country’s thermal springs and other resources for health tourism program

ComponentsComponents

Spa Tourism

Medical Tourism

Spa Tourism

The Philippine Spa Industry

7.9% growth rate per year

71% increase in the number of spa establishments in 1999

Average of 1,296 spa visits per day or 35 spa visits per establishment

The Philippine Spa Industry

Annual income 4 M – 10% 1 to 1.5 M – 10% 1.5 to 2 M – 10% .5 M to .8 M – 10% .8 M to 1 M – 5 % Less than 500,000 – 5 %

Generates 1,069 jobs or an average of 29 jobs per spa facility

Medical Tourism

Expected Economic Gains From Medical Tourism in Selected Countries

Country# of Foreign

Patients Served in 2002

Revenue Generated

Expected Revenue /Annum

Thailand 600,000 $375M-500M $2.5 billion for the next 3 years

India 60,000 -- $20 Million Singapore 200,000 -- $1.8 billion a

year by 2012Malaysia 85,000 -- $100 Million,

$500 Million a year by 2010

Comparative Health Care CostsSurgery Medical

Check-upRoom Rate FaceliftCABG

$10,000$55India

$5,500$19,000$200Singapore(East Shore & Mt.Elizabeth)

$2,600$10,000$300$51Malaysia (Sunway Medical)

$2,700$7,500$290$49Thailand (Bumrungrad)

$1900$15,000$218$23Philippines

Advantages in Developing Medical Tourism

Filipino doctors are trained with western medical orientation

Competitive medical costs

Availability of state-of-the-art medical equipment

Advantages in Developing Medical Tourism

Filipino medical practitioners have a nurturing and caring attitude

Fluency in the English language

The Philippines is recognized as having highly skilled medical professionals

Investment Areas

Medical Tourism Tertiary Hospitals Ambulatory Clinics

Spa Tourism Day Spa Resort/Hotel Spa Destination Spa

Incentives SPA TOURISM• Reduced Import Tariff on

Selected Spa EquipmentMEDICAL TOURISM• Income Tax Holiday• Reduced Tariff (1%) on Selected Medical Equipment

Competitors

• THAILAND • SINGAPORE • MALAYSIA • INDIA

• INDONESIA

Significant Accomplishments Prepared Health Tourism Investment Kit & turned it over to OTC-IPUInclusion of Medical Tourism in 2004 Medium Term Investment Priorities PlanOrganization of the Spa Association of the Philippines

SPA Association of the Philippines Organized 15 April 2004• President : Cathy Palma, Nurture Spa • Vice President : Karen Reina, Mandala Spa • Secretary : Farah Villanueva, Club One

Health & Fitness at Oakwood Premiere

• Treasurer : Madelaine Edejer, Peninsula Spa

• PRO : Jennifer Sanvictores,The Farm

Induction Date : June 16, 2004, 5:00 pm Coconut Palace (poolside)

SPA Association of the Philippines Objectives To unite the members on common purposes, working in a close

bond of cooperation, fellowship and assistance in furthering and protecting the interest of the members and the Philippine Spa Industry in general

To promote and protect the spa industry and its consumers, by upholding the highest standards and ethics of the spa industry and ensuring professionalizm among its members

To encourage, support and develop the Philippine spa industry towards having its own unique branding and image

To establish and maintain affiliation and cooperation with other spa organizations globally.

To develop the industry and enhance its professionalism through education and training, and the sharing of ideas and information among members.

On-Going Activities

Spa and Hospital AccreditationInvestment Promotions for Health Tourism Development of Spa Holiday PackagesDevelopment of Medical Tour Packages Drafting of Philippine Medical Tourism Marketing Plan Preparation of Health Tourism Product Manual

Launching of Philippine Medical Tourism Full blast on Marketing and Promotional activities, e.g.

- production of brochures - foreign trade and media invitationals - Philippine participation in Annual

Spa and Medical Travel Expos - Link up with overseas medical

institutions, Philippine Medical Associations, tour wholesalers, etc. Continuous research and development of Pinoy Spa concept

On-Going Activities

Mandala Spa

Package Price: For rates info, visit www.mandalaspa.com

Packages/Programs Offered: Princess Treatment, Gentleman’s Packages, Water Journey, Boracay Bliss, Thalasso, Shodhanna Karna, Wellness Holiday, Honeymoon Holiday, etc.

Area/Location: Boracay Island, Aklan

Season: Year Round

Contact Person: Ms. Karen Reina OwnerTel. Nos. (063)(036)288-5858Fax No. (063)(036)288-3531www.mandalaspa.com

Mandala is a perfect resort spa destination. It is located in the famous Boracay Island and exudes an ideal rest and self-pampering haven Mandala offers a wide array of spa services, from massages to beauty rejuvinating regimen. It is a perfect complementing haven after a day under the sun and sea. .

The FARM at San Benito : Hippocrates Health Resort of Asia

Area/Location: 119 Brgy. Tipakan, Lipa City

Packages/Programs Offered:

Wellness Programs, Medical vacation Detoxification Retreat, Traditional Asian Scrubs, Modern Scrubs, Massage, etc.

Package Price: For rates info, visit www.thefarm.com.ph. Season: Year Round

Contact Person: Ms. Jennifer SanvictoresMarketing DirectorMandarin Oriental Hotel Makati Ave., Makati CityTel. No. (632)751-3498Fax No. (632)751-3497www.thefarm.com.ph

Nestled at the foothills of Mt. Malarayat, The Farm is a 49-hectare world class health resort that addresses every aspect of rejuvenation. It is fully integrated medical facility specializing in alternative, preventive healthcare and natural healing.

Nurture Tropical Spa

Area/Location: Tagaytay City


Face of an Angel, Nurturing Touch, Body Scrubs, Body Wraps, Garden of Eden, Crowning Glory, Special Treatments, Delight, Ultima, Elation, Euphoria, etc.

Package Price: For rates info, visit www.treasures.com.ph

Season: Year Round

Ms. Cathy PalmaManager1202 Price TowerTordesillas cor. Bautista St.Salcedo Village, MakatiTel. Nos. (632)830-0876 to 77(632)810-2024www.treasures.com.ph

Contact Person:

Nurture Tropical Spa is health haven in Tagaytay. It offers Ifugao inspired accommodation facilities, spa services, health and fitness programs and rejuvenating and wellness packages at very reasonable prices. The place is ideal for weekend hideaways.

Area/Location: Maya-Maya Club Nasugbu, Batangas


Massage packages, body treatments, facial and hair care, scrubs, etc.

Package Price: For rates info and other inquiries, please write to [email protected]

Season: Year Round Contact Person:

Mr. David Stone Manager The Sanctuary Spa at Maya-Maya Maya-Maya Club Nasugbu, Batangas

The Sanctuary Spa at Maya-Maya

Package Price: For rates info and other inquiries, visit: www.plantationbay.com

Area/Location: Plantation Bay, Cebu City


Massage packages, body treatments, facial and hair care, etc.

Season: Year Round

Contact Person:

Ms. Nenette Castillo Manager Plantation Bay Resort and Spa Plantation Bay, Cebu Tel. Nos. (6332)340-5900 Fax: (6332) 3405988 E-Mail: [email protected] www.plantationbay.com

Plantation Bay Resort and Spa

Plantation Bay is known for its stunning waterscapes, magnificent laggons and gardens, , excellent service and a totally different spa experience

http://www.plantationbay.com/

mailto:[email protected]

http://www.plantationbay.com/

Cebu Paradise Health & Beauty Spa is a perfect hideaway in the bustling city of Cebu. The spa offers the best body pampering and relaxation with the first class amentities of Wtaerfront Hotel and Casinos, one of the best in Cebu.

Cebu Paradise Health & Beauty Spa

Contact Person:

The Manager Cebu Paradise Health & Beauty Spa Lower Ground Level Waterfront Airport Hotel & Casino Mactan, Lapulapu City, Cebu Tel. Nos. (6332) 340-8955 03 340 8943 Fax : (6332) 340-6450 Email: [email protected]

Area/Location: Lower Ground Level, Waterfront Airport Hotel & Casino Mactan, Lapulapu City, Cebu


Massage packages, facial aesthetic, body aesthetic, etc.

Package Price: For rates info, visit www.cebu-inter.com

Season: Year Round

http://www.cebu-inter.com/

Area/Location: G/F Peninsula Manila Hotel


Massage Treatments, Aromatherapy, Facial Massages, etc.

Package Price: For rates info, visit www.peninsula.com

Season: Year Round

Contact Person:Ms. Madelaine AdejerOIC- ManagerG/F Peninsula Manila HotelMakati Ave. cor. Ayala, Makati CityTel. Nos.(632)810-3456Fax No. (632)815-34-02www.peninsula.com

The Peninsula Spa

The Peninsula Spa is one of the features of Peninsula Manila Hotel. It is located in Makati City making it near to shopping, food and leisure establishments.

Area/Location: 5F Networld Hotel, Roxas Boulevard, Pasay City

Packages/Programs Offered :

Authentic Japanese Health Spa Packages

Package Price: For rates info, visit www.networldhotel.com

Season: Year Round

Contact Person: Mr. Andy BenwickManager5F Networld HotelRoxas Blvd., Pasay CityTel. No. (632)536-5830Fx No. 536-58-35www.networldhotel.com

SM Kenko

SM Kenko specializes on modern spa facilities like sauna baths and massages. It is housed at Jipang Building, accessible to a hotel, restaurant and other commercial establishment in the area.

The Ritz Spa Area/Location: 1614 M. Adriatico St.,

Malate, Manila


Massage packages, body scrubs, facial care, body treatments, aromatherapy, haircare, etc.

Season: Year Round

Contact Person:

Ms. Claire LuiManager1614 M. Adriatico St.Malate, ManilaTel. No. (632)523-3333, 450-8791Fax No. (632) 525-8441

Package Price: For rates info, call the Ritz Spa

Offering a wide selection of spa menus, The Ritz is popular among spa buffs in the country. It is located in Manila, making it accessible to other attractions in the area.

Area/Location: Oakwood Premier, 6F Glorietta 4, Ayala Center, Makati City


Massage packages, body treatments, facial and hair care, aromatherapy, scrubs, etc.

Package Price: For rates info, visit www.hcluboakwood.com.ph

Season: Year Round Contact Person: Mr. Jeff Ofiana Oakwood Premier6F Glorietta 4, Ayala Center,M akatiTel. No. (632)755-8112Fax (632)728-0000Email: [email protected]

Club One Health and Fitness Center

Club One is located in Oakwood Premiere Hotel situated right at the heart of Makati City. It has complete spa facility with the ambience of a first class hotel.

Area/Location: Civic Drive, Filinvest Alabang, Muntinlupa

Packages/Programs Offered: Executive check-up, Cardiac Package, etc.

Package Price: For rates info, visit : www.asianhospital.com

Season: Year Round

Contact Person: Dr. Rodrigo Floro Medical Director Asian Hospital and Medical Center Civic Drive, Filinvest Alabang, Muntinlupa Tel. Nos. (632) 771-9000 Fax: (632) 876-5860

Asian Hospital Medical Package

Asian Hospital is a one-stop shop facility that offers medical packagae complete with up to date medical treatments coupled with a leisure component that brings tourists to the country’s major tourist attractions..

http://www.asianhospital.com/

Area/Location: 279 E. Rodriguez Boulevard , Quezon City

Packages/Programs: Executive Check-up, Cardiac Package, Geriatric Package, etc. For details please visit [email protected]

Package Price: For rates info, visit [email protected]

Season: Year Round

Contact Person:

Mr. Ramon Fortes Marketing Manager St. Luke’s Hospital and Medical Center Tel. Nos. (632) 725-2334, 725-2328 Website: www.stluke.com.ph

St. Luke’s Medical Center Medical Package

A medical facility that offers hotel-type amenities, St. Luke’s Medical Center offers modern medical treatments coomplemented by the leisure of traveling to major tourist attractions of the country.



http://www.stluke.com.ph/

PHILIPPINES ESL TOUR PROGRAM

RATIONALE• English is a universal language

• Studying English as a second language – a regular program in non-English speaking countries like Japan,China, Korea, Latin America, etc.

PHILIPPINES ESL TOUR PROGRAMOBJECTIVES

• To make the Philippines a destination in Asia for learning English as a second language (ESL)

• To develop tours combining English language courses with holiday / vacation activities

• To enrich visitor’s experience by providing opportunities for cultural immersion, thereby, enhancing appreciation & understanding of Philippine culture

• To increase visitor arrivals by tapping the ESL market especially from Japan, Korea, China & Taiwan, thereby contributing to the country’s tourist receipts

• To provide a venue for learning institutions to participate and foster a highly competitive English language program for the target markets


WHY STUDY IN THE PHILIPPINES?

English is widely spoken Proximity to target markets (by air)

from Japan : 4 – 5 hours

Korea : 3 hours

China : 2 – 3 hours Affordable costs Rich in natural and cultural assets

COMPARATIVE COSTS OF ESL TOURS

Country 1 – 2 WeekS 4 Weeks

CANADA(Malaspina International High School, Vancouver

Island)

U$820inclusions : tuition, homestay,

supplies, 1 field trip(2 weeks)

U$1,410

UNITED KINGDOM

(Live and Learn English)

U$2,037inclusions: accommodation, meals, 15 hrs. /wk English

lesson, use of TV/video, 1 full day trip, opportunity for at least 2 evening outings per week, airport

transfers(2 weeks)

U$2,963

PHILIPPINES(Clark Polytechnic)

US$455Inclusions: Holiday Inn

(Standard/Twin Sharing), Transportation, Meals, Entrance Fees, Toll Fees, Tour Guide Fee,

English Lessons (1 week)

US$522 Inclusions: Accommodation,

Transportation, Meals, Entrance Fees, Toll Fees, Tour Guide Fee, English Lessons


TARGET MARKET POTENTIAL

Korea : High school & college students Professionals

China : High school & college students Professionals

Japan : MEXT (Ministry of Education, Culture, Sports, Sciences and Technology) 5-year strategic plan (2003-2008) re “Cultivating Japanese with English Abilities”

- 10,000 high school students / year - University students & teachers

Professionals


COMPONENTSA. TOUR DESIGN / PROGRAM

LEARN ENGLISH CAMPS

HOMESTAY

SAIL-AWAY / ENGLISH CRUISE TRIPS

ENGLISH ON-THE-ROAD


COMPONENTS

B. DURATION

1 week - 6 months (maximum)

C. ENGLISH COURSE

Content : Basic English Communication Skills

Advanced English Course

Business English

Other English Programs

• Inland Transportation

• Accommodation

• Meals

• English course (including materials, facilitator / instructor, lectures, etc.)

• At least one (1) excursion or tour activity

• Cultural activity


COMPONENTS

D. TOUR PRICE INCLUSIONS

PHILIPPINE ESL TOUR PROGRAMClark Polytechnic Module

Area/Location: Clark Special Economic Zone, Clarkfield, Pampanga Package Duration: 5 days

Package Price: $455 per pax Inclusions: Accommodation (twin sharing),

transportation, meals, entrance fees and toll fees, tour guide and English lesson (for 5 days).

Season: Year Round

Contact Person: Ms. Rita D. Vinculado Tourism & Cultural Affairs Office Clark Development Corporation Clarkfield, Pampanga Tel. Nos. (6345)599-2854,599-6235

Clark Polytechnic offers an exciting way of learning English as a second language wherein leisure travel becomes part of the learning experience. The program includes basic English learning module and visit to famous tourist spots within the area.

Galing ng Pilipino...sa

Pagluluto!

Promoting the Philippines as a Culinary Destination…

To promote Philippine cuisine internationally as a way of enticing tourists to visit the country. It also hopes to standardize the preparation and styling of classic Filipino dishes.

Cuisine has always been an effective means to promote a country and showcase its culture and heritage (e.g. Thailand, Spain, Mexico, Japan, Indonesia, etc.)The Philippines has a rich culinary tradition.

INTERNATIONAL and DOMESTIC

I. Philippine Food Standardization

II. Investments for Philippine Restaurants AbroadIII. Food Trip for International

EditorsIV. International Food ExpoV. Special Promotional Events

Description: Identification of signature Filipino dishes and standardization of presentation and styling

Lead Agency: Asia Society, TESDA, DTI, HRAP Cooperating Agencies: Cooking Schools, DOTPossible Output:• Philippine Food Recipe and Style Guide• Training Module• Short Philippine cuisine courses for various audiences

(e.g. tourists, restaurateurs)

• VCD/ VHS and Manual featuring demonstrations and visuals on the preparation, styling and plating of selected Filipino Dishes as developed by the country’s leading chefs

• Includes 40 well-loved Filipino recipes and annotations on how recipes relate to Philippine history and culture

• To be distributed to Hotels, Restaurants and Cooking Schools

Description: In line with DTI’s Kusina Project, encourage the setting-up of restaurants abroad specializing in Philippine cuisine

Possible Output/s:• Guidelines and Incentives• Guidelines for exportation of Philippine

ingredients• Promotional Activities

Lead Agency: DTI, CITEM

Cooperating Agencies: BOI

Description: An editorial food trip (location shootings) for international and local editors and writers of international and national travel, lifestyle and food publications such as Gourmet, Food, Town and Country, Conde Nast, Mabuhay, Hola and other In-flight magazines

Possible Output/s:• Different stories in international and local magazines

featuring Filipino chefs/ Philippine cuisine at the same time promoting our major tourist destinations

• The best Filipino chefs will prepare different menus of dishes from the manual in a backdrop of famous Philippine destinations

• The possibility of featuring well-known Filipinos based abroad entertaining guests with Filipino food set against a Filipino-inspired setting may also be explored (e.g. Lea Salonga, Isabel Preysler)

Lead Agency : DOT, Asia Society, CITEM Cooperating Agencies: LGU & Local Tourism Councils, Private Sector

Description: In line with CITEM’s mandate, various food expositions will be conducted in the country and will be participated abroad on a regular basis to showcase various Filipino ingredients.Possible Output:

• International Food Exposition in the country (IFEX)

• Participation in International Food Expositions abroad

• Promotional Activities

Lead Agency: CITEM

Description: Conduct of various activities/events to promote Philippine cuisine within the Philippines and abroad

Possible Output/s:• Dinner with the President - dinner of

Filipino dishes prepared by the best Filipino chefs in Malacanang

Lead Agency: Asia Society

Cooperating Agencies: DOT, CITEM , Tour Operators, Media, Private Sector

I. Food Trip II. Philippine Cultural

Dinner ShowIII. Special Culinary EventsIV. Promotional Activities/

Materials

Description: Development of culinary tour packages in prime tourist destinationsCooperating Agencies: DOT, Accredited Tour

Operators, PHILTOA/ PTAA, HRAP, Cooking SchoolsPossible Output/s:

• Culinary tour packages• Training of culinary tour guides• Promotional materials (e.g. brochures, flyers)• TV Show featuring cooking demonstrations

filmed in leading tourist destinations and culinary centers

Description: Coordination with the private sector for the regular offering of quality dinner packages featuring the best of Philippine cuisine served against a backdrop of traditional performance artsCooperating Agencies:

HRAP, Ayala Malls, City of Manila, NCCA, Cultural Performing Groups, Tour Operators, DOT, LGUs

Possible Output/s:• Promotional Activities• Identification of a venue for regular cultural

dinner show

Description: Organization of special culinary events to generate awareness about Philippine foodCooperating Agencies: DOT/

DTI/CITEM, HRAP, Malls, Food Publications

Possible Output/s:• Regional Food Festivals• Culinary Competitions• Philippine Food Exhibitions

Description: Conduct of activities to promote Philippine cuisine within the Philippines and abroad

Cooperating Agencies: Asia Society, DOT, PCVC, CCI/ Living Asia Channel, ABS-CBN Lifestyle Channel, DTI, Island Flavors (Channel 5), Local and International Food Magazines, Newspapers, other Publications

Possible Output/s:• Website for Philippine Food• Write-ups and features on Philippine food in local

magazines, publications and broadcast programs

Area/Location Albay and Sorsogon ProvincesSeason Year-roundContact Details T.R.I.P.S. 7524772

Sharp Travel Service 817-0071

The said tour features cooking demonstrations of Bicol’s most well-known recipes such as Bicol Express, Pinangat, and Pili among others. It also includes visits to the region’s popular tourist destinations, restaurants and pasalubong centers…

Galing ng Pilipino para

sa kapwa Pilipino…

OBJECTIVETo entice 2nd and 3rd

generation Filipinos to visit and tour around the

Philippines, familiarize themselves to the country’s native culture and heritage

and provide community service to their fellow

Filipinos.

RATIONALEThere is a large number of 2nd

and 3rd generation Filipinos living abroad

The students alone (high school/college/university)

comprise a large number of this generation and have the

disposable income & freedom to travel

I. Orientation/ Lecture on Filipino Heritage, History and Culture

II. Dinner with the Tourism SecretaryIII. Tour of various tourism destinations

IV. Food Trip

V. Community Interaction

VI. Community Service

I. Direct selling by DOT Overseas Offices and Embassies to Filipino associations abroad

II. Promotion in DOT and DFA websites

III. Advertisements in Filipino newspapers abroad as well as Filipino cable TV channels

DAY 15DebriefingClosing Ceremony

Highly experiential and

participatory in nature

DAY 13-14Participate in a “meaningful” project by tying up with an NGO such as the Couples for Christ’s Gawad Kalinga

DAY 4-12 Start of Tours

I. Manila and EnvironsII. Northern LuzonIII. Southern LuzonIV. Central Visayas V. Eastern VisayasVI. Western VisayasVII. Mindanao

DAY 3Tour of Manila (visits to

Intramuros, Metropolitan Museum of Manila, Coconut Palace, Show at CCP or Metropolitan Theater, Drive thru Malacañang and Rizal Park, Shopping in Greenhills and Nightlife in Malate, Greenbelt, Rockwell or Libis /Eastwood)

DAY 2Lecture 1: Overview of the

Philippines Visit to Museum of the

Filipino People Lecture 2: Conversational

Filipino (Komisyon ng Wikang

Filipino)Lecture 3: Philippine Culture

and Arts (NCCA)Lecture 4: Philippine Games

Philippine Indigenous Games

(Sports Savers Association, Inc.)

Afternoon of Games

Overnight Manila

DAY 1Arrival of participantsRegistration and check-

inProgram OrientationWelcome Dinner with the DOT Secretary

(Intramuros, WOW Philippines)

Overnight ManilaNOTE: This above program will be staple for all itineraries

Manila and Environs• Visit to Villa Escudero for Cooking

Demonstrations and Cultural Show• Visit to Puerto Galera• Taal, Batangas Shrines and local

crafts workshops• Taal trek• Tagaytay Tour (Spa treatment at

Nurture Spa)• Shooting the rapids at Pagsanjan,

Laguna• Visit Rizal Shrine, IRRI and Los

Baños• Tour of Malolos and San

Miguel,Bulacan• Corregidor Island cruise with lunch

Northern Luzon• Visit to Malolos, Bulacan

(Barasoain Church)• Bonfire, night-out, tour and

shopping in Baguio City including Camp John Hay

• Interaction with PMAers• Visit to 3 World Heritage Sites in

Ilocandia• Pagudpud Beach• Kayaking and Rafting in Chico

River• Trekking in Ifugao Rice Terraces/

Sagada

Southern Luzon• Visit to Villa Escudero for Cultural

Show• Culinary tour and shopping for native

crafts in Bicol• Butanding interaction in Donsol,

Sorsogon and visit to Firefly Sanctuary

• Tour of Puerto Princesa City• Visit to St. Paul Subterranean River

National Park• Shopping of native arts and crafts in

Puerto Princesa• Northern Palawan (El Nido) • Diving at Anilao, Batangas• The Farm at San Benito (Spa

Treatment)

Central Visayas• Arts and crafts tour and Cultural

Show in Cebu City• Lunch of Lechon Cebu and seafoods• Overnight at Badian Resort• Bohol Tour• Visit Tarsier sanctuary and

Chocolate Hills, Loboc cruise with lunch and

interaction with Loboc Children’s Choir• Diving in Balicasag Islands• Whale-watching in Bais City

Western Visayas• Boracay beach

• Spa treatment at Mandala• Night-out in Boracay• Heritage Tour, Arts and Crafts demos

and cuisine demo in Iloilo Province• Visit to Miag-ao Church/ Piña

Weaving/ Asilo de Molo• Agricultural and heritage tour of

Guimaras

Eastern Visayas• Leyte Loop Historical Tour• Tacloban City Heritage Tour• MacArthur Landing Site• Sohoton Natural Bridge

National Park• Higatangan Island, Biliran• Shopping of handicrafts• Cuisine demonstrations

Mindanao• Tour of Davao City (Phil. Eagle

Center, Orchids Center, Fruit and flower

market)• Shopping at Aldovinco’s for arts

and crafts• Pearl Farm Beach Resort or

Samal Island• Eden Bayabas Resort• Cagayan de Oro• Whitewater rafting or canopy

walk in Cagayan de Oro• Camiguin Island Tour and

Trekking

Nature-based Tourism is travel geared towards the experience and appreciation of nature.

Whale Shark Interaction in Donsol, Sorsogon

Dolphin and Whale Watching in Pamilacan Island

Whale Shark Interaction

Donsol, SorsogonSwim with the largest fish in the world!!!

This organized whale shark interaction tour is surely an experience of a lifetime! Enjoy the

sight of the gentle giants in their natural habitat while providing livelihood to the local

community of Donsol, Sorsogon and contributing to the conservation of the whale

sharks…

Whale Shark Interaction season begins in December up to May or earlier part of June Package includesboat rental, spotter and Butanding Interaction Officer/guide)


DOT INITIATIVES• Product Assessment• Conduct of Trainings (Tour Reception &

Guiding Techniques, Life Saving Techniques)• Coordination with MARINA re standardization

and accreditation of tour boats• Submission of project proposal to PATA

Foundation (grant to be used for physical enhancement of tour facilities, e.g. provision of SOLAS equipment, enhancement of tour boats, installation of signages, etc.)


Whale Shark InteractionArea/Location Donsol, SorsogonSeason December-MayPrice P2,500 (boat, spotter

and guide)+P100/pax (registration fee)

Contact Details Donsol Municipal Tourism Office

0919-7070394

Enjoy Pamilacan Island’s beautiful sandy white beaches, a 200-year old Spanish fort and rich

marine life. But the most striking feature of the tour is watching the many different species of

dolphins inhabiting the waters. If you are lucky, you can also catch a glimpse of pilot, sperm and

Bryde’s whales, even manta rays and whale sharks!

Dolphin and Whale Watching

Dolphin and Whale Watching season is during the summer monthsPackage includestransfers, local guides, lunch and drinks and snorkel gear


DOT INITIATIVESRepackaging of existing dolphin and whale watching tour program Conduct of trainings (Product Interpretation, Safety, Catering, Tour Enhancement)


Facilities and equipment improvementBusiness Plan preparationFormulation of guidelines on tourist safety and cetacean interactionStrengthening of marketing linkages and networking

Dolphin and Whale WatchingArea/Location

Pamilacan Island, Bohol

Season Summer

monthsInclusionstransfers, local

guides, lunch and drinks

and snorkel gear

feeContact Details Travel Village

(038)4113510; (032)

2311495

Area/Location Bais City, Negros OrientalSeason March-October Inclusions P950 (land & boat transfers,

lunch and guideContact DetailsOrientwind

Travel & Tours (035) 2253536;

4225298Bais City

Tourism Office (035) 5415161;

4028174

A very active form of A very active form of tourism. It is basically tourism. It is basically outdoor recreation outdoor recreation where tourists face where tourists face nature to experience nature to experience risks. Tourists who risks. Tourists who participate in this type of participate in this type of activity are generally activity are generally more interested in the more interested in the excitement and thrill excitement and thrill that the activities may that the activities may bring.bring.

Adventure sport activities of running down the white water river characterized by swift currents and rapids using a river raft or a kayak which can withstand hitting against rocks and other obstacles on the river.

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Whitewater rafting is growing rapidly in the Philippines

The Philippines, being an archipelagic country makes it an ideal place for the development of different water sports activities such as whitewater rafting

Main Objective: To identify, assess, explore and promote whitewater rafting destinations in the country

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Specific Objectives:- To identify the existing and

potential whitewater rafting destinations with tourism potential

- To establish a standardized operating procedure on whitewater rafting in the Philippines which will uphold the ecotourism principles and ensure the safety of its clientele

-To package and promote whitewater rafting to local and foreign tourists

The Chico River runs between mountainsides of centuries-old rice terraces, rustic villages and lush green foliage. The stretch is generally Class III and IV rapids amidst the scenic wonders of Kalinga Heartland.

Cagayan River on the other hand is the longest and widest river in the Philippines. It is the lifeline of the pople of the Cagayan Valley. The fertile ground of the Valley and the irrigation provided by the river bestows upon it bountiful crops all-year round.

Area/Location: CHICO RIVER/CAGAYAN RIVER

Package Duration/Price :2D/1N, 3D/2N,4D/3N

Season/Calendar of ActivitiesJuly – January

Contact Details:Adventures and Expeditions Phils., Inc.MR. ANTON CARAG29 Burgos cor. Arellano Sts., Tuguegarao City, Cagayan Valley PHILIPPINES Tel. Nos.: (078)844-1298Website: www.whitewater.ph

Manila Office:Tel. Nos.: (02) 872-5478

http://www.whitewater.ph/

Area/Location:CHICO RIVER

Package Duration/Price :2D/1N, 3D/2N,4D/3N


Contact Details:Chico River QuestMR. DANNY BRAVO/MS. MAY SUGGUIYAO SHIUCallagdao Hills, Bulanao, Tabuk, KalingaPHILIPPINES

Contact Numbers: (0917) 966-8081(0917) 750-2913(0920) 205-2680

Website:www.chicoriverquest.home.ph

Cagayan de Oro River is the only rafting destination in the country located within the city proper. Fourteen rapids (class II-III) await the adventurer for the Mambuaya to Kabula (end point) run, while 25 (class II-IV) rapids will challenge seasoned raft paddlers for the Uguiaban-Kabula run.

Flora, particularly orchids, is abundant and fauna includes a variety of monkeys, monitor lizards, water iguanas, snakes and birds.

Area/Location:CAGAYAN DE ORO RIVER

Package Duration/Price :Day Tour


Contact Details:Cagayan de Oro White Water Rafting AdventureMR. RUPERT DOMINGO14th St. Nazareth, Cagayan de Oro CityPHILIPPINES

Contact Number:(088) 857-1270

E-mail:[email protected]

Conducted River Guides Training (2002) in Chico, Pinacanauan and Bulu Rivers (Kalinga, Cagayan, Quirino provinces respectivcly)

Prepared Whitewater Rafting Product Manual

Drafted guidelines for accreditation of river guides and outfitters

Facilitated granting of tax holiday to outfitters subject to the guidelines to be developed by DOT and BOI

…An adventure sport activity which involves traversing open waters, touring inland lakes and camp on rivers on single or tandem boat using double-bladed paddles.

…A silent and unobtrusive way to explore delicate ecosystems without disturbing wildlife or the peace of nature

Kevin Hamdorf

SEA KAYAKING

Kevin Hamdorf

RationaleA relatively new sport in the Philippines but is expanding quickly with 7,107 islands offering every considerable variety of tropical seascape

Corregidor Island stood as the last citadel before the fall of Manila during WWII. These islands are situated at the mouth of Manila Bay characterized by clear waters and swift channel currents. Novice kayakers may venture from Corregidor to Carabao Island and nearby coves which offer excellent

waters for swimming and snorkeling.

Caylabne Bay Resort offers a panoramic view of Corregidor Island and Bataan, another stronghold during WWII. Corregidor Island now offers a first-class hotel and other tour amenities for those who intend to stay longer.

Kevin Hamdorf

Area/Location: CAYLABNE/CORREGIDOR ISLAND

Package Duration/Price :4D/3N

Season/Calendar of ActivitiesOctober - May

Contact Details:Sun and Sea Sports Systems, Inc.DIDI OR VAL CAMARABF Resort Vilalge, Las Piñas CityPHILIPPINES

Tel. Nos.: (0632)872-5478

Website: www.sunseaphilippines.uni.cc

E-mail: [email protected]

http://www.sunseaphilippines.uni.cc/


Taal Volcano is the world’s smallest volcano and the most active in the Philippines. Aside from being fairly challenging and rugged climb, Taal Volcano is a major lesson in earth science.

Situated among red oxidized soil and smoking vapor vents is the main crater which houses a small lake of sulfur and water. Up there, the wind is cool, the atmosphere is calm and the view breathtaking.

Taal Lake is Southern Luzon’s centerpiece attraction together with Taal Volcano. It is one of the ideal sites for kayaking and is where a panoramic view of volcano island can be seen. George Tapan

Area/Location: TAAL LAKE, Batangas




Tel. Nos.: (0632)872-5478


E-mail: [email protected] Tapan



The Hundred Islands National Park is Pangasinan’s provincial pride, consisting of a small archipelago off the coast of Alaminos.

Call it a tiny version of the Philippines, its 200+ green-topped, white ringed islets is set amidst a brilliant backdrop of deep blue.

Area/Location: HUNDRED ISLANDS, Pangasinan




Tel. Nos.: (0632)872-5478





Coron and El Nido are two destinations in the Northern part of Palawan where one can enjoy the spectacular limestone cliffs, fascinating bird and wildlife, explore deserted beaches, hidden lagoons and mangrove forests on a kayak.

Area/Location: CORON ISLAND, Palawan



Contact Details:Tribal Adventure Tours

PHILIPPINES

Tel. Nos.: (0632)821-6706

Website: www.tribaladventures.com


http://www.tribaladventures.com/


Area/Location:

EL NIDO, Palawan

Package: Sea Kayaking is included in the regular package being offered by El Nido

Resorts/Ten knots

Contact Details:El Nido Resorts – Ten Knots Development Corporation

Tel. Nos.: (0632)8103620

Website: www.elnidoresorts.com


http://www.elnidoresorts.com/


Wreck DivingWreck Diving...the experience ...the experience

of exploring of exploring sunken vessels, sunken vessels, airplanes and airplanes and automobilesautomobiles

Examples of Wreck Examples of Wreck Diving SitesDiving Sites

- Subic Bay, - Subic Bay, Olongapo CityOlongapo City

- Coron, Palawan- Coron, Palawan

Wreck Diving in Subic Wreck Diving in Subic BayBayFull equipment package - $30Full equipment package - $30

(inclusive of two wreck dives, dive (inclusive of two wreck dives, dive master, boat, regulator, tanks, master, boat, regulator, tanks, weights, fins, masks and suits)weights, fins, masks and suits)

Basic Package - $25Basic Package - $25(inclusive of two wreck dives, dive (inclusive of two wreck dives, dive master, boat, tanks and weights)master, boat, tanks and weights)

Bare Package - $20Bare Package - $20(inclusive of two wreck dives, dive (inclusive of two wreck dives, dive master and boat)master and boat)

SUBIC BAY AQUA SPORTSSUBIC BAY AQUA SPORTSBldg 249 Waterfront Road, Subic Bay Bldg 249 Waterfront Road, Subic Bay

Freeport ZoneFreeport ZoneTel # (63-47) 2527343/3005Tel # (63-47) 2527343/3005Fax # (63-47) 2526084Fax # (63-47) 2526084

Wreck Diving in Coron, Wreck Diving in Coron, PalawanPalawan

Coron has fast become known for its excellent Coron has fast become known for its excellent wreck diving. 14 wrecks were discovered, all wreck diving. 14 wrecks were discovered, all in diveable depths. This makes the area the in diveable depths. This makes the area the

best wreck diving destination in Asiabest wreck diving destination in Asia

Wreck Diving in Coron, Wreck Diving in Coron, PalawanPalawanLocation: Uson Island, Coron

RATE: Weekend Diver's Package Php 9,680.00 per diver

Package Inclusions: Passage on WG&A Superferry 1 Manila-Coron-Manila, Tourist Class Accommodations with meals; Overnight accommodations at Dive Link. Two dives on World War II wrecks in Coron Bay, with option to do a third dive. Boat, tanks, weights and lunch included. Whole day tour Coron Island's Lagoons and Beaches. Meals: breakfast (2) in Dive Link, packed lunches on diving day and on tour, dinner (2) in Dive Link.

DIVELINK RESORTUson Island, Coron, Palawan

Manila Sales Office:Unit 15C Atherton Place, Tomas Morato, QCTel.Nos.: (632) 371 9928; (632) 412 0644; (632) 375 25 61Telefax: (632) 372 6031E-mail: [email protected]


If you ever envied the If you ever envied the couples racing around the couples racing around the

world in the reality-TV show world in the reality-TV show “The Amazing Race”, here’s “The Amazing Race”, here’s your chance to experience your chance to experience

the race for yourself……right the race for yourself……right here in the Philippines!here in the Philippines!

The Department of Tourism The Department of Tourism in collaboration with Street Park Productions, Inc. is in collaboration with Street Park Productions, Inc. is

offering theoffering the

a two-day, one-night adventure where participants a two-day, one-night adventure where participants race to top secret destinations with a cameraman race to top secret destinations with a cameraman

documenting their every move!documenting their every move!

RationaleRationale

• There is an increasing trend in tourism towards There is an increasing trend in tourism towards adventure sports activities & destinationsadventure sports activities & destinations

• The Philippines has a good potential in The Philippines has a good potential in developing adventure sports tourismdeveloping adventure sports tourism

• The DOT is developing various adventure sports The DOT is developing various adventure sports activities under the “Byaheng Pampalakasan” activities under the “Byaheng Pampalakasan” bannerbanner

Target Market: Target Market:

Sports/Adventure Travel EnthusiastsSports/Adventure Travel EnthusiastsCorporate/Incentive GroupsCorporate/Incentive Groups

OrganizationsOrganizationsStudentsStudents

Family/CouplesFamily/CouplesGeneral PublicGeneral Public

Marketing Tools: Marketing Tools:

InternetInternetTri-media advertisementsTri-media advertisements

Travel MartsTravel Marts

As a kick-off activity of the “Byaheng As a kick-off activity of the “Byaheng Pampalakasan” program of the DOT, Pampalakasan” program of the DOT, “The Amazing Racer Experience” was “The Amazing Racer Experience” was

pilot-tested last August 14-15 pilot-tested last August 14-15 participated in by representatives from participated in by representatives from

media, tour operators, celebrities, media, tour operators, celebrities, expats and the DOT. A formal launching expats and the DOT. A formal launching

of the race is scheduled during the of the race is scheduled during the Philippine Travel Mart in September.Philippine Travel Mart in September.

Top secret destinations in Top secret destinations in Central Luzon….Central Luzon….

Mystery adventure…Mystery adventure…Five teams…. Five teams….

One “Amazing Racer One “Amazing Racer Experience”…Experience”…

For TARE bookings, contact:For TARE bookings, contact:

STREETPARK PRODUCTIONS, Inc.STREETPARK PRODUCTIONS, Inc.Unit 207, 2F FBR ArcadeUnit 207, 2F FBR Arcade317 Katipunan Avenue, Loyola Heights, Quezon 317 Katipunan Avenue, Loyola Heights, Quezon

CityCityTel. No. (02) 4368882Tel. No. (02) 4368882Telefax No. (02) 4368883Telefax No. (02) 4368883E-mail E-mail [email protected]@streetparkprod.comWebsite www.streetparkprod.comWebsite www.streetparkprod.com


For all tour inquiries please contact :For all tour inquiries please contact :

Philippine Tour Operators Association (PHILTOA)Philippine Tour Operators Association (PHILTOA)

Ms. Lucille PerezMs. Lucille Perez Unit 1806 Cityland 10 Tower IUnit 1806 Cityland 10 Tower IMr. Ricky ReyesMr. Ricky Reyes H.V. dela Costa St.H.V. dela Costa St.Mr. Ryan FaustinoMr. Ryan Faustino Salcedo Village, Makati City Salcedo Village, Makati City

Telephone Number Telephone Number : : (063) 812-4513(063) 812-4513Telefax NumberTelefax Number :: (063) 817-4608(063) 817-4608

Philippine Travel Agencies Association (PTAA)Philippine Travel Agencies Association (PTAA)

Ms. Ma. Sandra P. CerraMs. Ma. Sandra P. Cerra 12 G/F EGI Rufino Plaza12 G/F EGI Rufino Plaza Taft cor. Sen. Gil Puyat Ave.Taft cor. Sen. Gil Puyat Ave. Pasay CityPasay City

Telephone Number Telephone Number : : (063) 552-0025 / 26 / 28(063) 552-0025 / 26 / 28Telefax NumberTelefax Number :: (063) 552-0029 / 30(063) 552-0029 / 30

Presented by DIR. ELIZABETH F. NELLE

Department of Tourism

““New Tourism New Tourism Products”Products”Mabuhay!!!Mabuhay!!!

Documents

New Tourism Product Presentation