New Wave of 3-D FilmsDreamWorks Animation- “Monsters vs.

Aliens”, “Shrek”, “Kung Fu Panda” Disney Pixar- “Up” Producers: James Cameron, Robert Zemeckis,

Steven Spielberg

Why 3-D?Technology will give Hollywood a much

needed boost. Movie admissions have declined 9% in the

past decade, 5% last year alone. Change the theatrical experience to attract

more people to theatres.

3-D History1950s1970s1980sIf history repeats itself, the new era of 3-D

movies will not be accepted by the public.

Past Attempts Chicken LittleBeowulf- budget of 150 million, and didn’t

break 100 millionFly Me to the MoonJourney to the Center of the EarthBoltCoraline

Less Successful Gimmicks Cinema Scope- stretching the image across

three screens. Percepto- Dozens of buzzers in the seatsAromaRama-Scents were released into the

movies Sensurround- Low frequency sound to

enhance a rumbling illusion “Found Footage”- low-budget movies filmed

with handheld cameras

ProblemsOnly 2,000 of the 43,000 movie screens in

North America have 3-D capabilities. With limited venues, the revenue for companies could decrease.

Ticket prices are expected to rise $2-$5The economic situationProjectors cost around $75,000 “Who wants to wear those goggles on a

date?”