Contents The Governments Economic Growth Agenda NZTE direction
Middle East
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Our starting point is the Governments economic priorities
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The new Business Growth Agenda Lifting our export economy from
30% to 40% of GDP by 2025 Business Growth Agenda
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Can we find the high value food niche?
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Can we participate in the global supply of technology?
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How much of the $430 billion (!!) Australian mining/gas
investment will come our way?
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Can we feed Middle Eastern demand for government services?
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Can we help meet growing global demand for health technology
and services?
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Added value Production chain stages Manufacturing Supply chain
Concept R & D Branding Design Sales / After Service Marketing
Distribution Globalisation High Low Can we participate across the
whole value chain?
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Kingdom of Saudi Arabia Le Cordon Bleu Who do we partner with,
for what reason, and how?
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Contents The Governments Economic Growth Agenda NZTE direction
Middle East
Slide 13
2000 customers Crown entity, with private board 550 people (50%
offshore) 36 international offices $150 million budget (+$33mill
grants) Purpose: International growth Building businesses in NZ
Partnering with businesses in market NZTE: key facts
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Unleash the international potential of New Zealand businesses
to build the nations lasting prosperity NZTE Purpose Our Customers
Grow... Bigger, Better, Faster NZTE Focus
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Our strategic framework
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*Figures are rounded to the nearest billion and are for exports
of goods only. **NZTE customer numbers include service companies
Source: Statistics New Zealand (generalised) 12,000 Export goods
earnings, year to June 2011* $36 billion $5 billion $3 billion
Companies $5-$25m Companies < $5m 460 *Figures are rounded to
the nearest billion and are for exports of goods only. **NZTE
customer numbers include service companies Source: Statistics New
Zealand (generalised) NZTE is sharpening its focus 260 Companies
earning >$25m Number of New Zealand exporters Focus 500 2000
NZTE CUSTOMERS
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and organising and rationalising services Services Suite - A
toolkit of repeatable offers that support customers to grow bigger,
better, and faster internationally. BETTER BUSINESS Business Basics
Regional Business Partners Mentoring Incubators Nzte.govt.nz &
Export News Business Development Better by Strategy Better by
Design Better by Lean Leadership & Performance GELP
International Business Awards Capital Solutions Visiting Investor
Programme Strategic Investment Fund Better by Capital GLOBAL REACH
Channels & Partners Pathways Path to Market Global Networks
Beachheads KEA / WCNZ ICN Project Link Market Service Research
In-market support NZ Central Country business training Trade
Missions IGF DOMESTICMARKET GROWTH INTERNATIONALISATION
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Capital for growth Plugging the gap!!
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Progressing NZ Inc Country Strategies China, India, Australia,
USA, Middle East, ASEAN MFAT are leading the NZ Inc country
strategies
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Our international network
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New International Region Structure Europe Greater China:
Mainland China, HK, Taiwan East Asia: Sth- East Asia, Japan, Korea
AUSPAC: Australia, Pacific India, Middle East, Africa North America
South America Note: Turkey included in Europe, Pakistan included in
IMEA
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NZ Inc Roles and Responsibilities Regional Economic Development
Partners Start ups Global-scale exporters MFAT Create ideas Turn
ideas into value NZTE IncubatorsVIF ATI MBIE
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Contents The Governments Economic Growth Agenda NZTE direction
Middle East
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NZ Inc Strategy Process BUSINESS INTERVIEWS IN-MARKET WORKSHOP
BUSINESS WORKSHOPS MINISTERS PRODUCT TESTING/APPROVAL STRATEGY
DRAFTING PREPARATION DATA ANALYSIS, ENVT SCAN, LIT REVIEW, AGENCY
RESOURCES DEVELOP GOALS, PRIORITY ACTIONS, MINISTERIAL VISITS ERD,
CABINET WE ARE HERE:
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25 NZ Inc. Strategy for the Middle East Food security Added
value manufacturing and services Connections Political, defence,
security The NZ Inc Strategy draft goals focus on:
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26 Customers in Middle East
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27 NZTE focus areas Customer Engagement Multi - customer
activity NZ Inc. strategy (draft) Regional footprint MEBC
construction mission, November 2012 xx Leveraging activities around
Arab Health, January 2013 xxx High value F&B project (Gulf Food
and Chef's competition) xxx G2G commercial partnerships xxx Expand
Middle East Beachheads programme xx With MFAT, ramp up capacity in
Saudi Arabia xx Establish new RD, Investment Manager xx