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New Zealand Sign Language BoardIdentity Style GuideThis guide describes how to use the NZSL Board logo. Use only the files supplied. The NZSL Board logo must not be manipulated or recreated in any way – for example, don’t alter the colour, don’t stretch it, don’t place it on an angle or upside down.
Primary colours Minimum size
CMYKC21 M100 Y75 K19RGBR177 G16 B48HexB11030
Minimum size logo
A minimum size of 20mm in height is required. This is equivalent to 45mm in width.
CMYKC91 M51 Y31 K17RGBR0 G95 B127 Hex005F7F
Secondary colours
CMYKC41 M32 Y31 K17RGBR153 G153 B153Hex999999
20mm
45mm
Minimum space
Clear space around the logo is measured by using the “B” in the text. Please allow a full “B” around the logo.
Typography
Headings - Garamond Garamond Bold
Text - Verdana Verdana Regular
Verdana Bold
Verdana Italic
Verdana Bold Italic
✓ ✓ NZSL_black.eps
✓ ✓ NZSL_black.ai
✓ NZSL_black.jpg
✓ NZSL_black.png
✓ ✓ NZSL_white.eps
✓ ✓ NZSL_white.ai
✓ NZSL_white.png
Usage matrix
Commercial print or signage
Web/Microsoft
Merchandise File name
✓ ✓ NZSL_RGB.eps
✓ ✓ NZSL_RGB.ai
✓ NZSL_RGB.jpg
✓ NZSL_RGB.png
✓ ✓ NZSL_CMYK.eps
✓ ✓ NZSL_CMYK.ai
✓ NZSL_CMYK.jpg
✓ NZSL_CMYK.png
Colour usageUse an appropriate background colour or image with the NZSL Board logo. Do not use it with excessively bright, dark or complex backgrounds. Plain white or dark backgrounds are preferred.
✓ Preferred ✓ Preferred
✓ Acceptable ✓ Acceptable
✓ Acceptable ✓ Acceptable
x Excessively dark x Excessively light
x Excessively complex x Excessively bright