8/3/2019 (New)4 Bhatinda Questionnaire

http://slidepdf.com/reader/full/new4-bhatinda-questionnaire 1/2

Big Bazaar – Isse Sasta Aur Accha Kahin nahi !Help us serve you better

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxCustomer Profiling: Customer Name – (First Name) ______________________ (Last Name) __________________________

Marital status:

Agegroup

18-20 21-25 26-30 31-35 36-40 41-45 46-50 50&above

Address - Phone / Mobile No.___________________

1. How many Members are there in your Family? ________ /Alone ( )

2. How many of them are the earning Members?_ _______________

3. What is the occupation of the chief wage earner of the family?a) Salaried ( ) b) Salaried ( ) c) Salaried ( ) d) Self-Employed ( ) e) Retired ( )Govt. Job Public Sector Job Private Sector Job / Business

4. You live herea) Own house ( ) b) In a PG ( ) c) In a rental accommodation ( ) d) hostel ( )

5. About vehicle?a) Without a Vehicle ( ) b)Two-Wheeler ( ) c)Four-Wheeler ( )

Customer perception about Big Bazaar and other hypermarket6. Have you been to Big Bazaar?

a)Yes ( ) b)No ( )

7. The first thing that comes to your mind after hearing “Big Bazaar”? (Let Customer reply first)a)Everything under one roof ( ) b)Good Ambience ( ) c) Quality Products ( ) d) Excellent Service ( )Good Display ( ) Offers ( )

8. Will you visit Big Bazaar regularly, if it comes in your locality?a)Yes ( ) b)No ( )

9. Apart from Big Bazaar, which other Hypermarket have you visited in Baddi? ______________________________

10. How has been the overall experience with that other Hypermarket (other than Big Bazaar)?a)Positive ( ) b)Negative ( )

About Apparels:11. How often you buy the apparels?

a)Every Month ( ) b)Every Two Months ( ) c) Every three Months ( ) d) Every Six Months ( ) e) Once a year ( )

12. How Much do you spend on Clothes/Apparels when you shop for them?a)Less than 1000( ) b) 1000 to 2000 ( ) c)2000 to 3000 ( ) d) Above 3000 ( )

13. Are You aware of the promotion “Fashion @ Big Bazaar” ?a)Yes ( ) b) No ( )

Food:14. How much do you spend on your monthly shopping?(Food / Grocery Items)

a)1000 to 2000 ( ) b) 2000 to 3000 ( ) c)3000 to 4000 ( ) d)4000 to 5000 ( ) e)5000 & above( )

15. How often you go for shop for Food & Grocery Items?a)Every Week ( ) b)Once in 15 Days ( ) c)Once in a month ( )

8/3/2019 (New)4 Bhatinda Questionnaire

http://slidepdf.com/reader/full/new4-bhatinda-questionnaire 2/2

Markets:16. From where do you shop for the following items?

S.No. Categories Market/Shop Name with Area/Sector No. Reasons(as per Options)

1 Apparel – Gents

2 Apparel – Ladies

3 Apparel – Kids

4 Food & grocery

Options:Convenience – A Availability(colour/pattern/design/size/range/brands) – B Quality products– C Service – D Offers/Prices – E Just like that - F

17. With whom do you usually go for shopping?a)Alone ( ) b)Family ( ) c)Friends ( )

18. Who is the main Decision maker in your shopping for all the items (Food & Apparels)

Food / Grocery Items Apparels

Self Self

Wife/Husband Wife/Husband

Friends Friends

Parents Parents

Children Children

19. Which Newspaper do you read?

Times of India Amar Ujala Dainik Jagran

Hindustan times Dainik Bhaskar Divya Himachal

The Tribune Punjab Kesari Dainik tribune

20. Do you have a cable connection or DTH at your home? ________________________________

21. Do you usually listen to FM Radio?

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