Fast Facts2012 total passengers 34,023,027 Average monthly passengers 2,835,252 % Domestic travelers 67% % International travelers 33% % Business passengers 34% Total number of terminals 3 Total number of airlines 34

Travelers’ Demographic and Lifestyle SummaryAverage household income $117,441 Average age 47 Average market value of owned home $549,215 (market average = $470,867)

Market Penetration50% of adults in the New York DMA traveled by air in the past year; of these adults, 36% departed from Newark Liberty International Airport.

Residence of Newark Liberty Airport Travelers by County NJ counties 55% NYC (5 counties) 28% Other NY counties 15% Other counties (CT, PA) 2%

Market Overview • Largest metropolitan area in the U.S.: 18.9 million people

• 52 million tourists visited NYC in 2012 and over one million came from the United Kingdom, more than any other overseas country • Brazil became the second most important overseas market for the city after the UK: 826,000 Brazilians came to visit in 2012, spending an average of $2,262 per trip • 33% of all overseas travel to the U.S. is to NYC • New Jersey alone is home to more than 21 Fortune 500 companies, including Johnson & Johnson, Prudential Financial, Medco Health Solutions, Merck and Honeywell International

Airport Overview • Newark Liberty is one of United Airlines’ most important

hubs • Terminal B is nearing at $347 million modernization project that will expand the two level facility into three levels • Terminal C, United’s Global Gateway in the New York market, accounts for 50% of the airport’s traffic • Terminal C includes an international arrivals and connections facility for United’s passengers, which combines Customs and Immigration and other government operations in one location so passengers do not have to leave the building for international connections • EWR’s AirTrain averages 2 million riders a year, connecting passengers to all terminals, parking garages and NJ Transit’s and Amtrak’s rail operations in points across New Jersey, Philadelphia, and New York City • More than 30 airlines operate out of EWR, such as United, Delta, jetBlue Airways, US Airways, American Airlines, Southwest, Lufthansa, SAS, Air Canada, Virgin Atlantic, British Airways and more • United today offers more than 400 daily flights from Newark Liberty to more than 150 destinations in North and South America, Europe, the Middle East and Asia, giving New York-area travelers more flights and more destinations via United and United Express than any other airline

Newark LibertyInternational AirportNewark, NJ

Sources: The Port Authority of New York and New Jersey, U.S. Census Bureau, NYC & Co., 2013 Arbitron Company and Research Corp./VNU

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Automotive

• EWR air travelers represent a potential of over $7.8 billion in new vehicle sales in 2013

• They are 62% more likely to purchase a new luxury vehicle next year than most adults in the New York market Index New car owned is Saab 383 New car owned is Infiniti 301 New car owned is Mazda 256 New car owned is Mercedes 217 New car owned is Volvo 215 New car owned is Acura 214

Apparel (yr) Index

Spent $500+ on men’s shoes 314 Spent $500 on women’s business 201 clothing Spent $500+ on men’s casual clothing 199 Spent $500+ on men’s business 198 clothing Spent $500+ on women’s casual clothing 165 • 36% of all adults in the New York DMA who purchased items from Barneys in the past 3 months, have departed from EWR airport annually

Jewelry

• They spend an average of $508 on jewelry each year

• They account for 31% of all people in the New York DMA who spent more than $500 on fine jewelry last year; they are 69% more likely to spend $500+ on jewelry per year than the typical adult in this market

Health and Beauty

• They are 49% more likely to have obtained non surgical cosmetic dentistry – tooth whitening, veneers, etc. – in the last three years than the average adult in the New York DMA

• 73% of all female travelers bought cosmetics and are two and a half times more likely to spend $500 or more on cosmetic products during the course of the year than any other female in this market

• 53% of EWR travelers bought perfume, cosmetics and skin care products in the last year

Recreation/Entertainment (yr) Index

Visited Epcot 184 Attended Carnegie Hall 180 Visited Liberty Science Center 178 Attended NY Giants game 176 Attended Javits Center event 172 Attended Disney World (Orlando) 170 Attended a Broadway show 158 • 44% of all adults in the New York DMA who

spent $10,000+ on vacation in the past year depart from EWR annually

• EWR travelers are nearly two and a half times more likely to spend $10,000+ on his or her next vacation than the average adult in the New York DMA

• 49% have been to a casino in the last year – they also account for 41% of the people in the New York DMA who gambled in Las Vegas in the last year

• Half of EWR airport travelers have ate at a sit-down restaurant 4+ times in the past month

Newark Airport advertising reaches the most desirable audience of the New York DMA; they are highly educated, affluent people with active lifestyles, and they influence major purchase decisions for the home and business.

Traveler Purchasing and Lifestyle HighlightsNewark travelers buy more luxury items and spend more money on entertainment, jewelry and cosmetic products than most adults in the New York DMA.

Profile of all EWR TravelersAdults in the New York DMA departing from EWR

10%

20%

30%

40%

$25K-34.9K $35K-49.9K $50K-74.9K $75K-99.9K $100K+

Household IncomeAll EWR Travelers (Average HHI: $117,441) ——

New York DMA (Average HHI: $89,760)——

Education Index

Post Graduate degree 165 College Graduate or more 147

18-24 9%

25-34 17%

35-44 20%45-54 23%

55-64 16%

65+ 15%

Male 52% Female 48%

Percentage of Travelers by Age Average Age: 47

Percentage of Travelers by Race

10%

20%

30%

40%

$25K-34.9K $35K-49.9K $50K-74.9K $75K-99.9K $100K+

10%

20%

30%

40%

$25K-34.9K $35K-49.9K $50K-74.9K $75K-99.9K $100K+

White 67%

Hispanic 14%

Asian 7%

Other 4%

Black 8%

Sources: The Port Authority of New York and New Jersey, U.S. Census Bureau, NYC & Co., 2013 Arbitron Company and Research Corp./VNU

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Corporate Purchasing (yr) Index

Business travel/convention arrangements 549 Computer hardware/software 323 Information technology 317 Overnight delivery services 299 Plant sites, office space, real estate 241 Office equiptment/supplies 179 Financial Index Used online investing/stock trading (yr) 283 Market value of owned home is $1,000,000+ 276 Has mutual funds 206 Has money market funds 194 Has stock/stock options 184 Used an accountant 166 Used a stockbroker 166 Used a financial planner 161

Technology/Electronics (yr) Index Owns a Tablet (iPad, GalaxyTab, Kindle Fire, etc.) 193

Owns a SmartPhone (Android, Blackberry, iPhone, etc.) 158 Owns a Blu-ray disc player 156 Owns an eReader (Kindle, Sony eReader, etc.) 152 • On average EWR business travelrs collectively spend $2,481 on electronics annually

• 87% of EWR business travelers own a HDTV

Hotels/Car Rentals Index

Westin 607 Hyatt 525 Doubletree 456 Sheraton 364 Hilton 353 • 68% of EWR business travelers have rented a car in the past 12 months

• The top choice of car rental companies among EWR business travelers is Enterprise at 30% share, followed by Dollar at 24% share

Internet Purchases (yr) Index

Spent $2,500+ 281 Cultural event tickets 255 Consumer electronics 233 Mobile device apps 222 Movie tickets 221 Airline tickets 213 Sporting event tickets 213 Computer hardware/software 208 • They spent an average of $1,440 on internet purchases in the last year

Social Media (mo) Index

LinkedIn 365 Yelp 300 Twitter 205 Facebook 140

Credit Cards

• 94% regularly charge their credit card

• The top choice of credit card payment among EWR business travelers is VISA at 78% share, followed by American Express at 57%

• They are twice as likely to use an American Express card as the average adult in the New York DMA

Leisure/Activity (yr) Index

Snow skiing/snowboarding 477 Sailboating 468 New Jersey Devils hockey game 351 New York Rangers hockey game 348 New York Giants game 266 New York City Marathon 208 Hiking/backpacking 205 Tennis 203

• 54% attended a professional sporting event last year

The most important business decision makers and opinion leaders in the country and the world travel through Newark.

Traveler Purchasing and Lifestyle Highlights

Profile of EWR Business TravelersBusiness professionals in the New York DMA departing from EWR

Household IncomeAll EWR Business Travelers (Average HHI $138,386)—— New York DMA (Average HHI $89,760)——

18-24 9%

25-34 21%

35-44 25%

45-54 25%

55-64 13%

65+ 7%

Percentage of Travelers by Age Average Age: 44

10%

20%

30%

40%

50%

60%

70%

80%

$25K-34.9K $35K-49.9K $50K-74.9K $75K-99.9K $100K+

10%

20%

30%

40%

50%

60%

70%

80%

$25K-34.9K $35K-49.9K $50K-74.9K $75K-99.9K $100K+

Employment Characteristics

Industry of Professionals flying in the New York DMA who depart from EWR

Architects and Engineers 70% IT professionals 64% Financial specialists 55% Attorneys/judges 54% Healthcare practitioners 31%

Professionals, by title, flying in the New York DMA who depart from EWR Vice President 63% Board Member 50% Owner/Partner 45% CEO 43% President 43%

Male 52% Female 48%

Sources: The Port Authority of New York and New Jersey, U.S. Census Bureau, NYC & Co., 2013 Arbitron Company and Research Corp./VNU

www.jcdecauxna.com