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Football World Cup 2018Who actually benefi ts from
the tournament? › 2/3
Rare earths These raw materials are needed
for smartphones and car
batteries – and are therefore
in high demand. › 6
Party permission slipsWhy they are so important. › 7
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Sta
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Michael Koch, Institut für Ökonomische Bildung Oldenburg
Bubble tea, Pokemon Go, loom bands, fi dget spin-
ners. These things seemingly came out of no-
where. Suddenly, everyone wanted and had to
have them. But just as fast as they appeared, the bubble
drinks, mobile monster hunts, rubber bands and fi nger
gyroscopes have disappeared from everyday life. What
is considered “mega-hip” now is uncool tomorrow.
There have always been trends in the consumer
world. But the fashions of our time seem to change at
an ever-faster pace. This phenomenon is not limited to
toys or drinks. There is a craze for innovation in every
area of life. This is most evident with smartphones. To
retain customers, manufacturers regularly provide up-
dates and new models to the market. For instance, just
a year after releasing the iPhone 7, Apple launched its
iPhone 8 – together with the iPhone X.
This pace is putting pressure on companies. For
them, it is crucial to grasp the needs of the customers
as early as possible and bring the right product or the
right service to the market as quickly as they can.
Those who are late, risk missing out on the trend.
But this also makes things diffi cult for consumers.
After all, social aspects always play a role in con-
sumption. In many groups, for instance, there is an
unspoken pressure to always wear the latest style.
Otherwise, one risks being excluded or looked down
upon.
There are also long-term eff ects with global reach.
If we replace our smartphones every year, it results
in a massive amount of fully functioning devices be-
ing tossed into the waste bin. The result is a loss of
essential resources and damage to the environment.
Not long ago, it was normal to buy a radio, use it for
many years and even have it repaired to extend its
life. Who does that today?
It is therefore wise to take a critical look at every
trend. This can help protect the environment – as
well as your wallet.
Trends and hypes are getting increasingly shorter. The search for the next big thing is putting companies and consumers under pressure.
Here today, gone tomorrow
I didn’t know much about him. I just
asked my friend if he was nice.
Meghan Markle, US actress and fi ance of Prince Harry › 4
newcomerM y b u s i n e s s n e w s p a p e r
#4803-04 | 2018
wird unterstützt von:
handelsblattmachtschule.de/newcomer
Harry and MeghanThe dream wedding
is making British
cash registers
ring. › 4
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Alexander Möthe, Handelsblatt Düsseldorf
English football legend Gary Lineker
once said: “Football is a simple game:
22 men chase a ball for 90 minutes –
and in the end, the Germans always win.” We’ll
see whether that’s true starting from 14 June.
One thing is already certain: A lot of people
will benefit economically.
Those who sell tickets to the games or snacks
at the stadium will earn their money. Jersey and
merchandise sales will also see a spike. And be-
cause fans travel to and stay at the venues, rail
operators and airlines will sell more tickets,
many hotels are fully booked, and restaurants
and bars will also generate greater income.
Even larger sums of money have to do with
the people who watch the games on television.
The higher the audience ratings, the more mon-
ey broadcasters can demand from companies
that want to advertise during the matches.
Advertisers are willing to pay these exorbitant
prices because they know that they are reaching
a vast target group that is willing to spend money.
Then there are the football clubs. They ben-
efit from the fact that their players can show-
case their skills at a World Cup. Good perfor-
mances increase the market value of the player.
The transfer fees that other clubs have to pay go
up. And the players themselves? They often
earn bigger salaries with their next contract.
More than all others, though, the world foot-
ball association FIFA rakes in enormous sums
behind the scenes. TV broadcasters must pay
money to the organization to broadcast the
matches. And companies that want to advertise
with the World Cup logo or near the games –
sponsors – also have to fork out some serious
cash. Its revenue from the sale of television and
marketing rights between 2015 and 2018 alone
is estimated by FIFA to be around USD 4.5 bil-
lion (see overview on the right).
The association received USD 5.7 billion be-
tween 2011 and 2014. However, it also spent
USD 5.3 billion during that time. Because FIFA
is a registered association, the law forbids it
from attempting to make a profit. It spends its
money on the promotion of global football, for
example, by organizing World Cups or support-
ing youth clubs. Nevertheless, a few hundred
million US dollars are usually left over each
year, which FIFA saves.
Professional profile
Voluntary work in sports Passion with a purpose
Rebecca Lembke, Institute for Economic Education at Oldenburg
When I grow up, I want to be a
professional footballer. This is the
dream of many young players.
But only very few make it that
far. The same applies to profes-
sional coaches or referees. But
one’s passion for sports can also
be lived out in other ways – as a
volunteer, for instance.
For example the German Football
Association offers courses for ref-
erees and coaches. These courses
provide the participants with the
licenses required for coaching
or refereeing in specific leagues.
Participants as young as twelve
can be trained as a referee, while
training for DFB junior coaches
starts at 15.
Another possibility: a voluntary year
of service (FSJ) in sports. Here, vol-
unteers work for six to 18 months
at a club or association. During
this time, they are looked after and
trained by the state-level Sports
Youth (Sportjugend) association.
In these honorary posts, you will
learn important professional qual-
ities: teamwork, organizational
skills and dedication. Accordingly,
you should always mention such
commitments in your CV.
More information available at: › dfb.de; freiwilligendienste-im-sport.de
Related: Learn about volunteering at the fire department here: › orange.handelsblatt.com/ehrenamt
2 Handelsblatt theme
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Who are the real winners when it comes to the World Cup?The World Cup in Russia will kick off on 14 June. The spotlight is on the matches. But behind the scenes, the tournament is also about a lot of money.
Football stadium in Saint Petersburg.
So, everybody wins, right? Not quite. Because such high sums are involved,
greed is an ever-present danger. For instance, when determining the host
of a World Cup. Independent investigations have shown that several mem-
bers of the FIFA Committee, which selects the host, have accepted bribes.
Simi lar corruption has been discovered regarding major construction
contracts for the stadiums (› handelsblattmachtschule.de/newcomer/
spickzettel). Though nothing has come to light so far, it would not be sur-
prising if companies sought advantages regarding broadcast rights or
prominent advertising space with bribes as well. Following these revela-
tions, FIFA said that it wants to combat corruption from within. However,
observers have their doubts that anything has changed, as the scandals
continue to mount.
Being awarded a World Cup is also a mixed bag for the host country.
The many visitors stimulate the local economy, of course. But the country
must also spend a lot of money preparing for the tournament. It must
renovate or build stadiums, for example. In Russia, the total costs for the
World Cup are now estimated to be about ten billion euros. At the same
time, worries are growing that the country is organizationally over-
whelmed by the tournament. Nearly 2,500 kilometres separate the most
distant venues from one another, which means many fans will have to
make complicated travel arrangements. Recent
international matches, which attract far fewer
fans than the World Cup, already caused traffi c
chaos in Russia’s major cities. In addition to all
this, there are massive allegations that the
Russian government has allowed and even
encouraged systematic doping of its athletes.
All these scandals are starting to have an
impact on FIFA’s bottom line. Though tick-
ets have been selling like hotcakes, despite
their starting price of roughly 100 euros,
several major sponsors have withdrawn
from the World Cup pool.
The World Cup in Russia 3
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Paul Ostwald, Handelsblatt Moscow
Is World Cup fever starting to emerge in
Moscow?
A little more every day it seems. There is
a big clock in the centre of Moscow that is
counting down the days until the opening
match. And a growing number of people are
being trained so that they can provide tour-
ists information in English, such as subway
cashiers and taxi drivers.
Russia is one of the weakest countries in the
World Cup with a FIFA ranking of 61. Why
is Russian football so bad, despite all of the
country’s wealth?
Because money can also be a problem if there
is too much of it. Many Russian profession-
al clubs belong to the state or state-owned
enterprises. This means that there is always
enough money. As a result, it is not attractive
for Russian footballers to try their luck abroad
– where the sporting level is often higher,
but wages are not. Russia is hardly involved
in the international exchange, where players
learn abroad and then apply what they have
learned in their national team.
How much will the World Cup be politicized
in Russia?
So far, there hasn’t been much of it. There
are protests against individual aspects of
the World Cup, of course. At a university, for
example, students teamed up to prevent the
fan zone from being constructed right next
to the university building. Otherwise, though,
the politically interested are currently more
interested in the election in March than in the
World Cup this summer.
› Long version of the interview available at: handelsblattmachtschule.de/newcomer
The German blogger has been living in Moscow since 2014. In her newsletter “Russball” she also writes about the World Cup.
Katrin Scheib
Q&A WITH …
How FIFA earns and spends its money
Planned revenue 2015–2018 (in millions of US dollars)
TV rights 3 000
Marketing rights 1 450
Planned expenditures 2015–2018 (in millions of US dollars)
FIFA World Cup 2018 1 948
Operations and services (e.g. personnel)
891
Development projects 1 650
Other FIFA competitions (e.g. Women’s World Cup)
600
Football management (e.g. security/police)
136
Rights management (e.g. expenses for marketing)
132
Source: Financial Report of FIFA 2016
FIFA in fi gures
The World Football Federation FIFA (Fédération Internationale de
Football Association) was founded in 1904 in Paris. Its headquarters
are in Zurich (Switzerland). FIFA wants to promote the sport of
football at the global level. As a controlling organ, it also oversees
professional football and handles any rule violations – such as
match-fi xing or bribery. The World Cup, which takes place every
four years, accounts for 90 percent of FIFA revenue.
All student cartoons can be viewed online at: › handelsblattmachtschule.de/schuelerkarikaturen
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4 People
Wiebke Schmitz, Institute of Economic Educationat Oldenburg
D uring the “Summer Fairy Tale 2006”
(when the World Cup was hosted in
Germany), Jogi Löw won his way into
the hearts of the fans as co-coach of the na-
tional team. With the World Cup victory in
Brazil in 2014, he brought football euphoria to
Germany. The next goal is clear: The 58-year-
old wants to defend the title in Russia.
But the Swabian’s success doesn’t stop on
the football pitch – he is also very successful
economically. With an estimated annual in-
come of 3.3 million euros, he is one of the bet-
ter earners among German trainers. Advertis-
ing contracts provide him with an additional
two million euros a year. For instance, he has
been a spokesman for the Nivea men’s care
range since 2008.
While these accolades and opportunities
are certainly fl attering, Löw’s passion is un-
doubtedly football – and always has been. His
playing career began in 1978 at the age of 18.
With just seven goals and 52 games in the
Bundesliga, he was by no means a star. To date,
how ever, he is the record scorer for Eintracht
Frankfurt in the second league.
In the 1990s, he moved to the coaching side
and fi nally joined the national team coaching
staff in 2004. Löw’s special strengths are his
fl air for tactics and leadership skills. This was
most recently evidenced during the 2017 Con-
federations Cup in Russia. Although he select-
ed a very young squad, the team won the title
for the fi rst time in the history of the German
Football Association.
Wiebke Ammen, Institute of Economic Education at Oldenburg
Wedding fever is in the air in Britain. On
May 18, Prince Harry and actress Meghan
Markle will exchange vows.
High nobility and other celebrities will fi ll
the benches of St. George’s Chapel at Windsor
Castle. Fantastic gowns will be on show and
fl ag-waving spectators will be nearly omnipres-
ent. But let’s be honest for a moment: For many
Britons, a royal wedding is considered a major
event mainly because it brings them a lot of
money. Experts expect the British economy to
see more than one billion euros of extra income
resulting from this dream wedding.
So, who benefi ts? Defi nitely the souvenir in-
dustry. When Harry’s brother William married
Kate Middleton seven years ago, mugs and
T-shirts of the pair quickly sold out. The tour-
ism industry also expects a signifi cant increase
in sales. Many Britons will make a pilgrimage to
the scene along with some foreign well-wishers.
The bride, after all, is American. Even the fash-
ion industry expects to benefi t from the wed-
ding. Seven years ago, imitations of Kate’s ward-
robe were fl ying off the racks. Meghan’s attire is
expected to set similar trends.
In short: With all the upheavals that Britain’s
economy is currently undergoing as a result of
its withdrawal from the EU (Brexit), the royal
wedding is a ray of hope – and a likely windfall
– for many citizens.
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It is hard to imagine a national team without Jogi Löw. Since the World Cup title in 2014, the coach has become a football icon.
Can Löw do it again?
Football trainer Jogi Löw.
It seems a bit sad that so many are looking to profit from such
a romantic occasion.
Tim Schönberger, Year 10STUDENT EDITORIAL BOARD MEMBER
A fairy-tale wedding is good
business
With just seven goals and 52 games in the
business
A fairy-tale wedding is good
business business
Companies & Markets 5
Joachim Hofer, Handelsblatt Munich
Abeach promenade some-
where on the Mediterrane-
an. As soon as the sun disap-
pears over the horizon, enterprising
salesmen unpack their wares. They
off er sunglasses from Ray-Ban, Gucci
purses and Adidas trainers.
But beware: These branded prod-
ucts are rarely genuine. The prices
are far too low and the environment
in which they are off ered is also quite
dubious. What the dealers sell there
are imitations, fakes of real products.
In many cases, internationally organ-
ized gangs produce and circulate
these cheap copies. And they are
very busy: In 2016 alone, the customs
authorities confi scated more than 41
million counterfeits worth 670 mil-
lion euros at the external borders of
the European Union, according to
the European Commission.
This is a huge problem for the
manufacturers of genuine products.
When counterfeits fl ood the market,
the reputation of the real brand suf-
fers and sales of the original products
shrink. This can cost jobs and, in
some extreme cases, even threaten
the company’s existence.
The “Aktion Plagiarius” recogniz-
es particularly brazen forgeries with
a black garden gnome every year. Its
golden nose is a symbol of the lucra-
tive profi ts that these imitators gain
at the expense of innovative manu-
facturers. At the beginning of Febru-
ary, the jurors in Frankfurt “hon-
oured” this year’s winners: three
companies from China. They copied
a kitchen cutting device from a Lim-
burg-based company, an infl atable
water park and a PUKY push car. The
quality of the fakes is lousy, warns
the initiative. Just as bad, however, is
that the imitators “predominantly
produce their products under inhu-
mane working conditions” and ex-
ploit workers in China.
But it isn’t just gullible bargain
hunters on Mediterranean prome-
nades that are being fooled, but in-
creasingly online shoppers as well.
However, some people buy counter-
feits of luxury watches or perfume
deliberately. They want to save mon-
ey. But that’s not very clever. Apart
from the damage to the primary pro-
ducers and the workers in Asia, the
buyers also put their own health at
risk due to the low quality of the
products. Furthermore, you would
potentially be guilty of a criminal of-
fence, if you later resold the items. It
is not illegal to “only” purchase them.
But customs offi cials are allowed
to confi scate counterfeit products at
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Intellectual property It is possible to own not only physical things, but also ideas, designs and inventions. For example, painters own the in-tellectual property of their artwork while composers own their music. Intellectual property is protected from theft via patent and trademark law. These laws make copying the ideas of others a criminal offence. › handelsblattmachtschule.de/newcomer/spickzettel
Michael Koch, Institute of Economic Education at Oldenburg
If you invest time and money in designing a new
product, you should be able to earn money with
the result. Not only does that sound fair, but it is
also an essential pillar of our economic system.
In the market economy, companies try to attract
as many buyers as possible. One way to do this
is to develop novel products or that satisfy cus-
tomer needs more than those of other suppliers.
Developing these ideas and products takes a
lot of work. For example, think of the compa-
ny founders who go on the television program
“The Lions’ Den” (Die Höhle der Löwen). They
all report that they have spent countless hours
fi ddling with their ideas and some have even
gone into debt. They only do this because they
expect to earn money with their business con-
cept if they succeed.
But if anyone could simply steal the idea without
consequences, who would take the risk of de-
voting resources to innovating? Nobody! Many
of the things we use today would probably
not exist. That is why the state must clearly
regulate the rights to trademarks and intellectual
property (see cheat sheet) behind a product and
penalise violations. In this era of globalization,
however, such rules are becoming increasingly
diffi cult to enforce. And that is just one of many
reasons why we as consumers should keep an
eye out for fakes and avoid supporting
counterfeiters.
In the long
run, cheating
is never worth
it – in fact, it
harms us all.
Protecting ideas is important
Comment
Low-cost imitations hurt the economy, workers in Asia and potentially even consumers.
If brand names are important to you, you
should buy the original.
Hanne Hägele, Year 13STUDENT EDITORIAL BOARD MEMBER
Aluminium22.18 g
Copper15.12 g
Cobalt5.83 g
Magnesium5.54 g
Tin1.21 g
Iron0.88 g
Tungsten0.44 g
Silver0.31 g
Neodymium0.05 g
Tantalum0.02 g
Praseodymium0.02 g
Europium0.0001 g
Yttrium0.0004 g
Gold0.03 g
Gadolinium0.0002 g
Cerium0.00003 g
Palladium0.01 g
Indium0.01 gGallium0.0004 g
These metals are found in mobile phones
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Treasures from the depths of the earth
Aluminium, copper and rare earths are indispensable for the construction of renewable energy plants, smartphones and electric cars. Demand for these
materials will only continue to increase.
Authors: T. Wiese / I. Ahmad, Handelsblatt; Simone Malz, Institute for Economic Education Oldenburg; Graphic: A. Schorn
Excerpt from a Handelsblatt article from 23/10/2017
Rare earths include a total of 17 elements of the periodic system. They were discovered at the end of the 18th century,
initially in minerals, hence the name rare earths.
6 Handelsblatt explains the importance of rare earths
1 Why is demand rising?
Rare earths and the metal lithium are
among the most sought-after raw
materials in the world. Without them,
there would not be many technical
devices, including smartphones. Rare
earths can be found in touchscreens,
surfaces or batteries. Another exam-
ple is electric cars. Their motors have
particularly strong magnets that can
only be built with certain rare earths.
In future, there will be more electric
cars while the demand for high-tech
products continues to rise. The need
for rare earths will therefore only
further increase.
2 Are rare earths expensive?
In recent years, prices for lithium and
certain rare earths have risen dra-
matically. Other earths have become
cheaper despite increasing demand.
Prices generally depend on how
much of a commodity is available on
the market. Bottlenecks are expect-
ed in the next few years, especially
with lithium, cobalt, yttrium or dys-
prosium. Their prices are therefore
expected to rise.
3 Where are rare earths found?
China is currently the most important
supplier of rare earths by a wide mar-
gin. With increasing demand and the
desire to not be too dependent on
a single supplier, there is an intense
search for deposits of these resourc-
es in other countries. Extracting them
is often associated with environmen-
tal problems.
Lithium-ion battery technology in electric cars worldwide
(in megawatt hours)
Excluding plug-in hybridsExcluding plug-in hybridsExcluding plug-in hybridsExcluding plug-in hybrids
202020142014 2018
62 618 MWh
4444444444444444444444444444 311311311311311311311311311311311311311311311311311311
6 525
20122012
1 625
Est
imate
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Aluminium22.18 g
Copper15.12 g
Cobalt5.83 g
Magnesium5.54 g
Tin1.21 g
Iron0.88 g
Tungsten0.44 g
Silver0.31 g
Neodymium0.05 g
Tantalum0.02 g
Praseodymium0.02 g
Europium0.0001 g
Yttrium0.0004 g
Gold0.03 g
Gadolinium0.0002 g
Cerium0.00003 g
Palladium0.01 g
Indium0.01 gGallium0.0004 g
These metals are found in mobile phones
Marie Lügger (Year 11), Helene-Lange-Schule Oldenburg
How many times has someone
said these words on Friday
night: “Oh man, thanks for re-
minding me. I almost forgot my permis-
sion slip.” The slip is important. 16 and
17-year-old teenagers who want to go to
a club or disco in the evenings cannot
get in without written permission – even
for a private party. Organizers want this
confi rmation as it makes their job easier.
Though 16 and 17-year-olds may at-
tend “public dance events” (e.g. discos)
alone according to Section 5 (1) of the
Youth Protection Act, they must leave
the venue by midnight. This time limit
can only be overturned via parental per-
mission. The permission must be pro-
vided in writing and note the location,
date and duration of the event, and the
parents must be informed that alcohol is
available. There are many templates
available on the internet.
A parent must sign the form and at-
tach a copy of their ID. Moreover, in
most cases the adolescents need a su-
pervisor for the evening. This person
must be over 18 and take responsibility
for the group. Volunteering to supervise
such a group is a great way to gain the
favour of the partying teens. But super-
visors should also be aware of their re-
sponsibility. For instance, if a 16-year-old
drinks too much, the supervisor will
share part of the blame.
Some club operators fi nd this con-
cept good. It seems to have a positive
eff ect on visitor numbers. But there are
other opinions as well: Some clubs sim-
ply prohibit anyone under the age of 18
from entering. They do not want the
hassle of checking the signatures and
making sure everyone has a permission
slip. Other discos only allow guests to
consume high-proof drinks directly at
the bar. This is meant to keep them from
passing on the stiff drinks to under-age
guests.
Everyday life in an iPad class
Julia Schäfers (Year 9), Gymnasium Würselen
What is still in the distant future for many
schools is already a reality at my high
school: digital instruction. We now have a
total of four so-called iPad classes. One of
them is my 9i.
The fi rst advantage is apparent on the way
to school. Since the textbooks are now on
the tablet, my school bag is much lighter.
Later, in the classroom, the tablet opens up
many new learning opportunities. For exam-
ple, we can cram vocabulary via the Quizlet
app, create our own videos using iMovie, or
record songs with GarageBand.
Teaching methods have also changed: The
focus is more on the student, since the
teacher is no longer the only one who can
answer our questions. This means there is
less frontal instruction in our class. In addi-
tion, we can work much more individually
thanks to the iPad. We can set our own pace
and are less dependent on the teachers.
In my opinion, it’s important to learn how
to handle digital media properly at an early
age. This knowledge ultimately helps us
later in our studies or at work. Digital media
have become a fact of life and digitization at
school provides us with media literacy that
will benefi t us in future.
At the end of the school day, I simply turn
off the iPad and head home.
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Dad, did you sign the permission slip?Many 16 and 17-year-olds know the drill: You need a permission slip to attend a party at a club. Why is that?
Digitization
By law, teenagers have to leave discos
or clubs at
midnight.
newcomers write 7
“We now work much more at our own pace in the classroom.”
Julia Schäfers (Year 9)
Bonjour!Good day!Comment ça va?
How are you?
Deutsch Englisch Deutsch Englisch
accolade Ehrung/Auszeichnung rare earths seltene Erden
attire Kleidung to combat sth etw bekämpfen
bottleneck Engpass to exacerbate sth etw verschärfen
bottom line Profi t to fi ddle with sth an etw tüfteln
brazen dreist to fl y off the racks sich schnell verkaufen
bribe Bestechungsgeld to grasp sth etw erfassen
congestion hier Stau to know the drill etw kennen
counterfeit Fälschung to overturn sth hier etw aufheben
dedication Einsatz to rake in money Geld scheffeln
fl attering schmeichelhaft to see a spike in sth einen rasanten Anstieg in etw sehen
gown (Abend)kleid to showcase sth etw präsentieren
gullible leichtgläubig upheaval Umbruch
hassle Mühe well-wishers Gratulanten
high-proof drink hochprozentiges Getränk
honorary post Ehrenamt /-posten
indispensable unverzichtbar
infl atable aufblasbar
match-fi xing Spielmanipulation
overwhelmed überwältigt
new
com
er
03–0
4/2
018
#
48
h
an
dels
bla
ttm
ach
tsch
ule
.de/n
ew
co
mer
… online retail is causing more congestion in cities?
ImpressumHerausgeber: Dieter Fockenbrock, V.i.S.d.P.
(Handelsblatt) und Hans Kaminski
(Institut für Ökonomische Bildung IÖB, Uni
Oldenburg)
Konzept: Katrin Eggert, Dieter Fockenbrock,
Hans Kaminski, Michael Koch
Redaktion: Melanie Rübartsch
Creative Director: Regina Baierl
Artdirector: Silke Herwig
Objektleitung: Carsten Jekel
Koordination: Rebecca Lembke, Melanie
Rübartsch
Layout und Fotos: Sandra Janzsó, Corinna Thiel
Englische Übersetzung: John Dalbey für
PONS GmbH
Verlag: Handelsblatt GmbH
Geschäftsführung: Frank Dopheide,
Ingo Rieper, Gerrit Schumann
Toulouser Allee 27, 40211 Düsseldorf,
Tel.: +49 (0) 211-887-0
Druck: kuncke druck GmbH,
Kornkamp 24, 22926 Ahrensburg
Mitarbeiter dieser Ausgabe: Julia Schäfers,
Lehrer und Schüler der Helene-Lange-Schule
Oldenburg (Ortrud Reuter-Kaminski, Terje
Frisse, Hanne Hägele, Amelie Jacobs, Emma
Jensen, Marie Lügger, Tomma Otzen, Freia
Rose-Borsum, Tim Schönberger, Kaja Schön-
born, Lilly Sophie Sellere, Imke Thomssen,
Anton Zab)
Fragen und Feedback: [email protected]
Handelsblatt Newcomer erscheint alle zwei
Monate.
Kostenlos für Ihre Schüler ordern
Hier können Lehrkräfte den
Handelsblatt Newcomer für
ihre Schüler bestellen:
› handelsblattmachtschule.de/newcomer
Handelsblatt Newcomerauf EnglischSchüler und Lehrer können eine
englische Übersetzung des Han-
delsblatt Newcomers auf unserer
Internetseite kostenlos als PDF
herunterladen.
› handelsblattmachtschule.de/newcomer
The delivery of more than three billion parcels is resulting in clogged German inner cities.
Christoph Schlautmann, Handelsblatt Düsseldorf
DHL, Hermes, GLS, UPS – parcel ser-vice vans are everywhere and park in any spot they can fi nd to unload their
goods. The reason is the booming online re-tail business. Those books and clothes or-dered online have to get to the customer some how. But inner cities are starting to struggle with the additional traffi c. The City of Düsseldorf alone has an average of 60,000 transporters on its roads every day ac cording to current measurements.
According to expert estimates, parcel de-liveries now cause about 80 percent of traffi c jams. And this is only likely to get worse: 3.16 billion parcels were shipped throughout Ger-many in 2016. By 2021, this fi gure is expected to be 4.15 billion – a 30 percent jump.
Some major shippers, such as Amazon, are exacerbating the situation by promising
deliveries on the same day as the order. This forces some transporters to start making de-liveries even though they aren’t carrying a full load. After all, the package needs to be delivered quickly. The result is even more vans on the roads. We buyers also carry some of the blame for this. For most online buyers, fast delivery is very important.
Many shipping companies are looking for solutions to the traffi c problem. Some want to ship packages via drones, others would like to use small delivery robots that can drive on the pavement. Still others are consi-dering making deliveries during low traffi c phases at night using very quiet e-trucks that would not disturb anyone’s sleep.
8 Time-out
Is it true that …*
* Suggestions for “Is it true that” topics can be submitted to: › [email protected]
Illu
stra
tio
nen
: D
esi
gn
ed
by r
ocketp
ixel /
Fre
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Gratulanten
The next H newcomer will appear in May 2018. It will cover numerous topics, including the WORLD OF FASHION.
FÜR ALLE, DIE BEI ‚DIVIDENDE‘ NICHT AN MATHE, SONDERN AN GEWINN DENKEN.Für Jugendliche. Von Jugendlichen. Eure Themen. Und was dahintersteckt.
www.orange-hb.com