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On the Edge of the Evolving Consumer Experience
EMEA
CUSHMAN & WAKEFIELD | 32 | newCommerce: On the Edge of the Evolving Consumer Experience
RETAIL SERVICES
LOGISTICS AND INDUSTRIAL SOLUTIONS
200
#1 13
6.75M
90
300
115
5.2M
Retailer relationships
Ranking in the U.S. By Industrial SF Leased
Countries in Europe
SQ M TRANSACTED IN 2016
Offices
Retail Professionals
Dedicated Industrial Professionals in EMEA
Aggregate SF
Cushman & Wakefield’s newCommerce service is the business and thought leadership collaboration connecting our Retail Services platform with our Logistics, Supply Chain, and eCommerce expertise.
This connection is being driven by the advancement of omni-channel shopping, technology, bricks-and-mortar experiential retail, and the need for coordinated supply chain functions. Cushman & Wakefield aims to broaden the reach and change the paradigm for retailers, advising on what is changing in these sectors, and on how retailers can maintain success and grow into the future.
It’s not eCommerce… It’s newCommerce. And it’s all encompassing.
newCommerce: The New Way We Do BusinessSeamless, full-service solutions for today’s ever-evolving retail landscape.
CUSHMAN & WAKEFIELD | 54 | newCommerce: On the Edge of the Evolving Consumer Experience
eCommerce Direct-to-Consumer is €70B in
Europe —Growing 7-10% over the next 5 years
69% growth in European parcel volumes by 2021
59% of millennials say a nearby physical store
presence is important to them when buying online
Online sales across Europe expected to rise by 94%
by 2021
Cushman & Wakefield has extensive knowledge in retail services relating to eCommerce, logistics, and supply chain. Our collaborative list of service offerings includes:
COLLABORATIVE SERVICE OFFERINGS
Asset Services Engineering management, sustainability consulting, facilities management, and facilities audits & assessments
Capital Markets Services Acquisition and disposition of properties/assets
Inventory Optimization & Placement*
Where to store/stage inventory, how to use inventory to meet service expectations
Project & Development Services (PDS)
Construction programming, planning, design, bid, and procurement; vendor management; POS installation; new construction; remodels; improvements
Retail and Industrial Brokerage Services
Lease advisory and negotiation, site selection and transaction management
Strategic Retail & Logistics Consulting
Market entry, store expansion, portfolio optimization, and brand entry
Transaction & Portfolio Management
Manage and support transactions across a portfolio – regionally, nationally, or globally
Transportation Support* Transportation operations and sourcing
Valuation & Advisory Valuation of property and equipment, property tax services, appraisal management, and portfolio evaluation
CUSHMAN & WAKEFIELD | 76 | newCommerce: On the Edge of the Evolving Consumer Experience
RETAILER CHALLENGE:
Can I run my direct-to-consumer, store, and wholesale distribution using the same facilities?
The Cushman & Wakefield Edge With extensive internal and leveraged partner-expertise in supply chain consulting, we can provide proper evaluation to assess status quo and develop improvements, and project management to deliver facilities, real estate, and MHE (material handling equipment) to execute the best strategy for each retailer.
The nature of running “case-pack” flow of goods in and out of legacy distribution
centers requires a radically different technology and process than fulfilling
individual orders.
It is rare for direct-to-consumer and bulk handling to be compatible, but for some types of goods and product flows, the facilities can
be leveraged together.
RETAILER CHALLENGE:
How can I possibly compete with Amazon online?
The Cushman & Wakefield EdgeWith robust expertise in eCommerce strategy and leadership, we can advise on the pros and cons of selling in the marketplace and how to navigate the ever-changing eCommerce landscape.
Amazon has a 20-year, $100B infrastructure head-start on the rest of the retail industry,
coupled with immeasurable talent, technology, and consumer loyalty. No retailer exists today that will be able to beat Amazon
in the business it created.
Partnering with Amazon may deliver an extremely high click rate and offers sales
volumes a retailer may not achieve as quickly otherwise.
RETAILER CHALLENGE:
How do I know if my distribution network is optimized for all my current and anticipated consumer needs?
The Cushman & Wakefield EdgeOur strong resources perform quantitative assessments of a retailer’s existing distribution network to plan and develop the right changes for each client*.
Since the retail and logistics world is fast-paced and rapidly changing, it is imperative to constantly be tracking, optimizing, and
enhancing retail distribution networks.
Developing and tracking the most effective KPIs and metrics are important for measuring
network performance. This often demands independent outside expertise to evaluate and
provide a strategic viewpoint.
RETAILER CHALLENGE:
What is the advantage to integrating my retail and logistics real estate and operations?
The Cushman & Wakefield Edge Integration of Retail and Logistics expertise ensures optimal coordination and planning of these asset types for our clients. We are able to support improved alignment of historically siloed functions with the ability to shorten speed-to-market and improve costs changing a retailer’s supply chain through a strategic value proposition.
Demand planning and challenges to modern
inventory planning are a whole new world today, different than just three years ago.
Having the right logistics real estate assets in the
right locations is critically important.
The most innovative retail technology in-store and
online, strongest brand image and equity are only as good as the performance of the supply
chain that supports it.
CUSHMAN & WAKEFIELD | 98 | newCommerce: On the Edge of the Evolving Consumer Experience
RETAILER CHALLENGE:
Is Click & Collect the best starting place for my omni-channel offerings?
The Cushman & Wakefield Edge Our professionals have market-leading experience partnering with retailers on developing alternative ways to leverage store footprint.
Click & Collect is not nearly as easy, cost effective, or
successful for the consumer as it may seem, although to the retailer it may seem simple in the ability to leverage existing
stores to meet consumer interest.
Fulfillment from store shelves to consumer OR
shipping individual online orders to the store demands
a different labor plan and store space layout model.
A retailer’s inventory management system will
make or break the consumer experience for Click &
Collect—if strong it will instill consumer trust; if weak it
will lead to a poor consumer experience overall.
RETAILER CHALLENGE:
Should I self perform my direct-to-consumer, store, and wholesale fulfillment, or contract out to third parties (3PLs)?
The Cushman & Wakefield EdgeWe hold a deep bench strength in 3PL evaluation/auditing AND real estate professionals with extensive 3PL operations experience, which we can leverage based on client needs*.
Deciding on a 3PL or self-perform model depends on a multitude of characteristics/
economics (such as: nature of inventory and process flow), as well as a retailer’s
willingness and ability to manage the risk of self-performance.
3PLs are structured to: • Scale production up or down significantly
faster than most who self-perform• Help to distance the retailer from a plethora
of labor, HR, and risk-related issues• Offer a single-point-of-accountability for
performance metrics
RETAILER CHALLENGE:
How do I decide if I should lease or own my retail and logistics assets?
The Cushman & Wakefield EdgeOur specialized capital markets and financial analysis teams work with retailers by providing supporting resources in evaluating, planning, and executing sales/lease transactions, site selection, and retail & logistics brokerage for new or expanded physical networks.
Answering the ‘lease vs. own’ question is contingent upon an array of factors such as business culture, ownership structure, demands for capital within
other aspects of the business, as well as the nature of the balance sheet, taxes, cash flow management,
and the local market characteristics.
RETAILER CHALLENGE:
I am a Pure Player eCommerce retailer building a physical store presence—what should I consider?
The Cushman & Wakefield EdgeWe can help a Pure Player (pure eCommerce retailer) maximize their bricks-and-mortar investment by offering a unique set of retail consulting services utilizing a proprietary software to analyze market economics, aid in optimal location selection, and store planning strategy.
We can simultaneously consult on ways to leverage existing back-end logistics and retail real estate to optimize for total inventory usage and expansion.
The right balance must be met between new physical
presence and online retail so one compliments the other
effectively.
Optimize existing direct-to-consumer supply chain and
fulfillment operation to ensure core business processes are stable and ready for
expansion.
Develop a physical location plan that addresses sales
velocity and allows for the necessary store replenishment system to be put into effect on
the ground.
CUSHMAN & WAKEFIELD | 1110 | newCommerce: On the Edge of the Evolving Consumer Experience
SEAMLESS APPROACHUnparalleledRetail Insight
eCommerce Leadership
Logistics & Sector Expertise
Justin TaylorHead of Retail, [email protected]+44 7764 398 198
Robert A HallInternational Partner Logistics & Industrial Services, [email protected]+44 7768 123 425
Steven WattPartner Logistics & Industrial Services, [email protected]+33 681 24 80 43
Tom BonkenburgDirector of European Operations St. Onge Company [email protected] +31 612 54 06 66
cushwakenewCommerce.com
* Services provided by third party partnership with St. Onge
Retail Services
Logistics & Industrial Services
Supply Chain Engineering