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2020 CENSUSCOMPLETE COUNT COMMITTEE
October 1st, 2019
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• Welcome & Introduction
• Discussion on the CCC
• Discussion on subcommittees
• Discussion on outreach
• QnA
• Next steps
Agenda
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2020 CENSUSCOMPLETE COUNT COMMITTEE
October 1st, 2019
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Partnership Specialists – 2020 Census
Kevin Krigsvold + Raquel CepedaPartnership Specialists – 2020 CensusU.S. Census Bureau – Philadelphia Region
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Why Do We Take the Census?
U.S. Constitutional Mandate, Article 1, Section 2; and takes place every 10 years Apportion of seats in the U.S. House of Representatives Conduct redistricting at the federal, state, and local levels Distribute over $675 billion federal dollars to state and local governments Provide statistical support for grant applications Help community plan for future needs
The goal of the 2020 Census is to count everyone once, only once, and in the right place.
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2020 Census vs 2010 Census
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• In 2020, we will introduce new technology to make it easier than ever for individuals to respond to the census.
• For the 1st time, you will be able to respond online, by phone, or by mail. We will use data that the public has already provided to cut down on household visits.
• We are building a more accurate address list and automating our field operations—all while keeping your information confidential and safe.
The 2020 Census: A New Design for the 21st Century
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The Decennial CensusThe 2020 Census Environment
The 2020 Census is being conducted in a rapidly changing environment, requiring a flexible design that takes advantages of new technologies and data sources while minimizing risk to ensure a high quality population count.
2020Census
Constrained fiscal
environmentRapidly
changing use of
technology
Information explosion
Distrust in government
Declining response
rates
Increasingly diverse
population
Informal, complex living
arrange-ments
A mobile population
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How Is Census Data Used?
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• Assisting tribal, federal, state and local governments in planning, and implementing programs and services in:
• Education• Health care• Transportation• Social services• Emergency response
• Distribution of more than $675 billion annually in federal funds
• Redistricting of state legislative districts
• Forecasting of future transportation needs
• Determining areas eligible for housing assistance and rehabilitation loans, and many others
Even More Uses for Census Data
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Confidentiality & Privacy
It is important that individuals know their responses to the census have legal protections. The law requires the Census Bureau to keep private information confidential and use their responses only to produce statistics. The Census Bureau cannot publicly release an individual’s responses in any way that could identify them, their business, organization, or institution.
All information collected by the Census Bureau under the authority of Sec. 9, Title 13 of the U.S. Code (13 U.S.C. 9) is strictly confidential. The same law that requires individuals to respond to the census also guarantees the confidentiality of respondents.
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Confidentiality & Privacy (cont.)
By law the Census Bureau cannot share individual responses with anyone. That includes the Federal Bureau of Investigation, the Central Intelligence Agency, the Internal Revenue Service, state or federal welfare departments, or governments and programs.
Census workers must pass a security check. They are sworn to uphold a pledge of confidentiality. The penalty for violating the confidentiality of responses is up to a $250,000 fine and up to a five-year prison term.
No court of law can have access to individual census responses. Not even the President of the United States can get access to this information.
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Historically Undercounted Groups
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Response Outreach Area Mapper (ROAM)
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• ROAM is a public mapping application that displays characteristics of hard-to-count areas.
Low Response Score (LRS)
• LRS = predicted level of census nonresponse at the tract level
• Values from 0-100
• For example: If LRS= 25, we are estimating that 25% of households in that tract will not self-respond to the census.
City of Newport News, VA
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Low Response Scores (LRSs) for the City of Newport News:
1. Tract #323, 31.3% LRS, Fort Eustis
2. Tract #322.12, 31.5% LRS, Between Denbigh Blvd. in the North
and Bland Blvd. in the South
3. Tract #320.06, 32.6% LRS, Between Bland Blvd. in the North and
Youngs Mill Ln. to the South
4. Tract #321.27, 30.8 LRS, Between Muller Ln and J. Clyde Morris
5. Tract #309, 30.7% LRS, Between Briarfield Rd and 48th Street
6. Tract #308, 32.1% LRS, Between 48th and 39th Streets
7. Tract# 306, 31.2% LRS, Between 39th and 30th Streets
8. Tract #304, 30.9% LRS, Between 39th and 16th Streets
9. Tract #301, 37.9% LRS, Between 38th and City limits with SuffolkROAM: https://gis-portal.data.census.gov/arcgis/apps/webappviewer/index.html?id=64f6a4d47e864b9699af6ce6338d49bd
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Census Tract 323Low Response Score (%): 31.32013- 2017 ACS 5-year estimatesACS Self-Response Rate: 71.1Total Population: 6,675Median Household Income ($): 57,854Median Age: 21.3Population Under 5 (%): 9.33Population 18-24 (%): 45.33Population 65 and Over (%): 0.06Persons Below Poverty Level (%): 11.94Children Under 18 Living in Poverty (%): 15.87School Enrolled Children Age 3 and 4 (%):Not High School Graduate (%): 0.83No Health Insurance Under 19 (%): 0.00No Health Insurance Age 19-64 (%): 3.59No Health Insurance Age 65 and Over (%): 0.00Non-Hispanic, Black (%): 17.68Non-Hispanic, White (%): 48.46Hispanic (%): 22.89American Indian or Alaska Native (%): 0.63Asian (%): 2.28Native Hawaiian or Other Pacific Islander (%): 1.30Some Other Race (%): 0.16Foreign Born (%): 7.48
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Census Tract 301Low Response Score (%): 37.92013- 2017 ACS 5-year estimatesACS Self-Response Rate: 39.9Total Population: 4,386Median Household Income ($): 25,012Median Age: 24.1Population Under 5 (%): 9.39Population 18-24 (%): 29.82Population 65 and Over (%): 4.74Persons Below Poverty Level (%): 53.17Children Under 18 Living in Poverty (%): 89.30School Enrolled Children Age 3 and 4 (%):Not High School Graduate (%): 24.51No Health Insurance Under 19 (%): 4.70No Health Insurance Age 19-64 (%): 22.15No Health Insurance Age 65 and Over (%): 0.00Non-Hispanic, Black (%): 56.02Non-Hispanic, White (%): 21.45Hispanic (%): 9.80American Indian or Alaska Native (%): 0.59Asian (%): 0.57Native Hawaiian or Other Pacific Islander (%): 0.80Some Other Race (%): 0.00Foreign Born (%): 1.60
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Complete Count Committee (CCC)
• The Census Bureau has asked governments/organizations to set up a CCC, if feasible.
• Establishing a CCC which represents a broad range of community interests, will play a major role in conducting census outreach and promotion activities for its community and it’s members.
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Overview of CCCs
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• CCCs are one of the core strategic elements of the Partnership Program for the 2020 Census.
• Census Bureau works with tribal, state and local governments, and community organizations to form CCCs around the country.
• CCCs exist to plan and implement locally-based outreach campaigns that raise awareness of the census and ultimately drive participation.
Why Form A Complete Count Committee?
Increase the response rate for residents returning their questionnaire through a focused, neighbor-to-neighbor program.
Utilize the local knowledge, expertise, and influence of each Complete Count Committee member to design and implement a census awareness campaign targeted to the community.
Bring together a cross section of community members whose focus is 2020 Census awareness.
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Sample Complete Count Committee
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Tribal and Government CCC
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A committee of state officials and community members usually appointed by the highest elected officials of a tribal, state, county or local government for the purpose of developing and implementing a census awareness campaign that motivates everyone to complete the census thoroughly and in a timely manner.
Community CCC
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• A team of community leaders and/or organizations brought together to design an outreach plan for low response score areas or populations in their community.
• Their focus is to encourage individuals in their community to self-respond online, on the phone or by mail (if they received a questionnaire by mail).
• Includes representation from the following suggested areas of the community:• Business leaders,• Educators,• Media representatives,• Organization leaders,• Community-based organization leaders,• Faith-based organizations.
Key Points about the CCC Structure
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• CCCs utilize local knowledge, influence, and resources to educate communities and promote the census through locally based, targeted outreach efforts
• CCCs provide a vehicle for coordinating and nurturing cooperative efforts between tribal, state, and local governments; communities; and the Census Bureau.
• CCCs help the Census Bureau get a complete count in 2020 through partnerships with local governments and community organizations.
Sample Complete Count Committee
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Subcommittee Types
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Recruitment Subcommittee Focus• Distributes recruiting materials received from Partnership Specialists and assists them in securing donations for space to train employees.
• Publicizes Census Bureau job openings using all available resources, including local festivals and job fairs.
Composition• Staff from local job training agencies or organizations.
Government Subcommittee Focus• Represents tribal, state and local government in all programs between the Census Bureau and the local government, such as new construction programs.
• Ensures that elected officials are aware of and are included in all committee activities.
Composition• Elected officials, city planners, demographers, cartographers and municipal employees.
Subcommittee Types
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Education Subcommittee Focus• Creates, facilitates, and coordinates census awareness activities among various educational levels.• Ensures the wide distribution and awareness of the Statistics in Schools program and materials.• Works with area colleges and universities to raise awareness of the census among students housed on and off campus.• Raises awareness through adult education and English Language Learner programs.
Composition• Educational leaders, superintendents, principals, school district administrators, charter school administrators, teachers, students, and university housing coordinators.
Faith-based Subcommittee Focus• Facilitates and coordinates census awareness activities between faith-based institutions and organizations, ministerial alliances and forums, and ecumenical councils across racial, cultural and ethnic divisions.
Composition• Faith-based leaders from denominations representing the community, ministerial alliances, ecumenical councils and seminary administrators.
Subcommittee Types
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Media Subcommittee Focus• Assist the CCC in communicating census message to ALL households.
• Facilitates communication of CCC messages through multiple channels, such as ethnic media, local newsletters, electronic bulletin boards, bloggers, local websites, bloggers, and any social media platforms.
Composition• Local media representatives, communication directors, publishers and editors of neighborhood newspapers, and ethnic media representatives.
Community-based Subcommittee Focus• Coordinates the building of coalitions with community organizations that serve the needs of various racial, ethnic, cultural, civic, fraternal and advocacy groups, immigrants, and people with disabilities.
Composition• Executive directors from community organizations, leaders of fraternities and sororities, membership and non-membership organizations and advocacy groups, and disability organizations.
Subcommittee Types
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Business Subcommittee Focus• Coordinates and generates census awareness activities that involve businesses of all types and sizes.
Composition• Chambers of Commerce, business alliances, neighborhood business associations, franchise owners and operators, financial institution officers, owners of small community and ethnic businesses, and utility company managers.
Outreach and Promotion
• The primary goal for outreach and promotion is to develop community support and increase participation in the 2020 Census and increase self-response. Implementation of outreach activities will vary from one community to another.
• Each community or organization needs to consider relevant factors in the design of its census outreach and promotion initiatives.
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Develop proactive intentional strategies to reach ensure individuals in hard to count communities participate in the 2020 Census.
Hard to Count
• Young children• Highly mobile persons • Racial and ethnic minorities • Non-English speakers • Low income persons • Persons experiencing
homelessness • Undocumented immigrants
• Persons who distrust the government • LGBTQ persons • Persons with mental or physical disabilities • Persons who do not live in traditional housing (group
quarters)• Millennials• Seniors
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Key dates of the 2020 Census Operational Timeline
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Census Timeline
September-December:• Public Awareness & Partner Education
January-February: • Public Education (What, Why, How)
March –June:
• Be Counted (Full Participation)
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The 2020 Census Phases
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Local governments and community leaders throughout the nation participate in activities highlighting the message that the 2020 Census is imminent and that it is easy, important and safe to participate.
• Education Phase – 2018 - 2019• Awareness Phase – January – February 2020• Motivation Phase – March – May 2020• Reminder Phase – May – July 2020• Thank You Phase – Starts July 2020
Education Phase
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Action Steps for now thru December 2019
• Conduct CCC training for members• Develop a work plan for promoting the census and motivating participation in your community• Hold regular meetings to report on tasks, other activities, including subcommittee reports• Proceed with census awareness-building activities generated by the committee or subcommittees• Evaluate the effectiveness of CCC activities• Conduct at least one census awareness-building activity each month
Awareness Phase
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Action steps starting January 2020
• Hold regular CCC and subcommittee meetings• Finalize plans for activities surrounding responding to the census• Review task lists and subcommittee plans• Proceed with 2020 Census activities• Finalize plans for activities to encourage households to complete and respond to the census• Develop and finalize plans for motivating residents who do not participate to cooperate with census takers during nonresponse follow-up
Motivation Phase
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Action steps for March 2020 – April 2020
• Hold weekly CCC and subcommittee meetings• Review and modify plans to promote responding to the census activities• Send a news release highlighting the 2020 Census activity schedule• Encourage households to respond accurately and expediently• Prepare to implement activities for residents who do not return their questionnaire• Census Bureau plans to provide response rate numbers starting in April. Response rates may be used to determine where more outreach is needed
Reminder & Thank You Phases
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Action steps for May 2020 – July 2020
• Encourage every household that did not respond that they still can respond or wait for the census taker to knock on their door.• Continue to meet and review the CCC plans. Please plan to use the 2020 daily response rates that will become available to the public in April to implement your plans to encourage cooperation.• Prepare a summary report of committee activities and member feedback• Share this report with your Partnership Specialist• Celebrate the success of the 2020 Census and recognize the efforts of the CCC members• Thank your community for their support and response
Philadelphia Region –Area Census Offices (ACOs)
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Wave 1: April 2019Fairfax, VA
Wave 2: October 2019Crystal City, VAFredericksburg, VAVirginia Beach, VARoanoke, VARichmond, VA
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ACO Job Title & Descriptions
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Area Census Office Manager - Responsible for the general supervision and administration of the office.
Census Field Manager / Lead CFM– Responsible for accomplishing production and quality goals in field operations under their span of control. Conducts individual and group training sessions for their personnel as necessary.
Administration Manager – Responsible for administrative functions, such as personnel, payroll and supply. Manages and monitors all office requisitioning, equipment and shipping.
IT Manager – Leads all office computing environment, mobile computing environment, and automation support efforts.
Recruiting Manager – Oversees the recruiting and testing of job applicants for field position and clerks.
Recruiting Assistant – Assists in recruiting and testing of job applicants.
Census Field Supervisor – Appoints, trains, and supervises enumerators that are engaged in data collection.
Office Operations Supervisor – Coordinates, supervises, and oversees the work of office clerks in specific functional areas.
Enumerator – Locally hired workers who perform field enumeration activities in and around their respective neighborhoods.
Clerk – Office clerks perform a wide variety of clerical functions in support of field data collection, recruiting, payroll/personnel, automation technology, and quality assurance operations.
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2018 AOC Pay Rates
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Resources Available Via Internet:
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• Census.gov: https://2020census.gov/en
• Census.gov: https://2020census.gov/es (Spanish)
• 2020Census Jobs: 2020census.gov/jobs
• USAJOBS: https://www.usajobs.gov/Search/Results?a=CM63&p=1
• Response Outreach Area Mapper (ROAM) – Census.gov: https://www.census.gov/roam
• Statistics in Schools: https://www.census.gov/schools/
• National Conference of States Legislatures - 2020 Census Resources and Legislation:
http://www.ncsl.org/research/redistricting/2020-census-resources-and-legislation.aspx
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Questions 2020 Census?
Contact us:
Kevin Krigsvold, [email protected]
Raquel Cepeda, [email protected]
Philadelphia Regional Office -E-mail us at - [email protected]
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Connect with Us
facebook.com/uscensusbureau
twitter.com/uscensusbureau
youtube.com/user/uscensusbureau
instagram.com/uscensusbureau
pinterest.com/uscensusbureau
Sign up for quick facts at https://www.census.gov/quickfacts/fact/table/US/PST045218
More information on the 2020 Census Library:https://www.census.gov/library/publications.html
More information on the 2020Census: https://www.census.gov/programs-surveys/decennial-census/2020-census.html
More information on the American Community Survey: https://www.census.gov/programs-surveys/acs
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CCC Timeline
January 2020: CCC Meeting• CCC Homework: Develop
engagement strategy;• Individual Subcommittee Meetings
March 2020: CCC Meeting • Subcommittee updates; Outreach
Updates
September 2019 – April 2020:• Partner Outreach
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Help spread the word!
If you need resources or would like to let the City know about events
where you will be promoting the Census, please email Brian Pierce
Visit nnva.gov/census
Next Steps
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2020 CENSUSCOMPLETE COUNT COMMITTEE
October 1st, 2019
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