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News 33M ag a zi n e o f t h e e u r o p e a n Lot t e r i e s , 2 0 1 0 , a p r i L
Society
economy
environment
SuStainable development
content:1. Foreword3. Editorial5. SustainableGaming21.NewsMembers22.Legal24.PremiumPartners26.Elise28.Semi-PremiumPartner29.Workshops
may• Joint el/Wla/aale SportS betting SeminarandMatchInfo
May3: MatchInfo
May4-6 SportsBettingSeminar
Location:Marrakech/Morocco
Host:LaMarocainedesJeux
• pr/communication meeting May16-18
Location:Vienna
Host:TheAustrianLotteries
June• el induStry dayS 2–4June
Location:Barcelona/Spain
Host:LoteriadeCatalunya
• el general aSSembly Date:4June,afternoon
Location:Barcelona/Spain
September• elu «european lottery university» 29August-03September
Location:Porto/Portugal
Host:SantaCasada
MisericordiadeLisboa
• el reSponSible gaming Seminar 29September-01October
Location:Stockholm/Sweden
Host:SvenskaSpel
october• european lottery management 13-15October
Location:Lausanne/Switzerland
Host:Sociétédela
LoteriedelaSuisseRomande
• el WorkShop With regulatorS on the legal environment Dates:tobedefined
Location:tobedefined
Host:tobedefined
november• el european legal affairS Seminar
17November(oneday
meetingonEuropeanissues)
Location:Brussels/Belgium
• el/Wla internet Seminar (legislation, games, licences) 22-24November
Location:Roma/Italy
Host:LottomaticaSpA
december• el Security Seminar (postponedinMarch2011)
Registration for all our seminars can
be done online at
http://www.european-lotteries.org
All events are available on our website
(under events). Announcements are
made a few months in advance.
news 33 apriL 2010agenda
ageNda 2010
in preparation: europan lottery management (elm)
AreyourecentlyappointedtoalotteryManagementposition,andwouldliketoensurethatyouarefamiliarwithlotterybest
practicesinyourareaofresponsibility?Or…wouldyouliketheopportunitytofamiliariseyourselfwithhowmanagementcol-
leaguesinotherLotteriessolveproblemsanddevelopaconsistentbasisforeffective,equitable,transparentandaccountable
decision-making?ELisplanningastimulatingandinformativeinitiativetorespondtotheseneedsinSwitzerlandinOctober.
… watch this space…
1 news 33 apriL 2010
dear el memberS,ladieS and gentlemen,dear friendS,
After last autumn’s landmark ruling of
the European Court of Justice in the
bwin/SantaCasacase,wehavereceived
further recognition in the last months
for our arguments and the gambling
model that we defend – a sustainable
model that is committed to the public
interest.
Since December, various Advocates-
GeneraloftheEuropeanCourtofJustice
have looked intensively at questions
that concern the foundations of our
sustainable gambling model - subsidi-
arity, integrity, precaution and solidar-
ity-intheirOpinionsinGerman,Aus-
trian, Dutch and Swedish cases. They
joinedusinmanyofourargumentsand
clearly refuted the arguments of those
forwhomtheregulationofgamblingis
amerecommercialmatter.
Already on the day after taking up his
new office in February, the new EU
Commissioner for the Internal Market
andServices,MichelBarnier,alsomade
clear that gambling is not just about
economic, but also about social issues
suchasgamblingaddictionandcrimi-
nality which have to be treated with
precaution.CommissionerBarnieralso
underlinedtheimportanceofgambling
forthefinancingofsport.
Turning away from the policy pursued
by his predecessor McCreevy, Barnier
immediatelyenteredintodialoguewith
theEuropeanParliamentandtheCoun-
cil.Togetherwiththem,hewantstoseek
a“bettercoordination”anda“potential
European solution”. Barnier called the
resolution on online gambling adopt-
ed by the European Parliament March
2009(which is fully in linewiththeEL
position)a“goodstartingpoint”.Bythe
autumn at the latest, the Commission
willpublishapaper for the furtherEU
debateongambling.
EL will of course closely monitor the
further developments and is prepared
toprovidethepolicymakersinBrussels
with the broad experience and exper-
tiseofits72membersfrom40Europe-
ancountries.
Friedrich STICKLER
EL President
foreWord and organiSation
foreword
the european lotterieS
preSidentDipl. ing. friedrich stiCKLer, Deputy general Directoraustrian Lotteries, austria
1St vice-preSidentMr Christophe BLanCharD-DignaC, president – general DirectorLa franÇaise Des JeuX, france
2nd vice-preSidentMr tjeerd Veenstra, DirectorDe Lotto, netherlands
memberS of the boardMr hansjörg hÖLtKeMeier, Member of the Managing BoardDeutsChe KLassenLotterie BerLin, germany
JuDr. ales husaK, Chairman of the Board of Directors and general DirectorsazKa a.s., Czech republic
Mr Léon LosCh, DirectorLoterie nationaLe, Luxembourg
Mr giovanni e. Maggi, DirectorsisaL spa, italy
Mr Jean-Luc Moner-Banet, general DirectorLoterie roManDe, switzerland
Mr Dimitris panageas, Member of the Board of Directorsopap services sa, opap sa, greece
Mr offer peri, Ceo & general DirectorisraeL sports Betting BoarD, israel
Ms Dianne thoMpson, CBe,Chief executivethe national Lottery CaMeLot, united Kingdom
general SecretariatMs Bernadette Lobjoissecretary general
av. de Béthusy 36Ch-1005 Lausannetel. +41 21 311 30 25fax +41 21 312 30 11http://www.european-lotteries.orge-mail. [email protected]
There are a lot of parallels between interactive gaming* and instant games. Both deliver fast-action entertainment.
Both require the best games, marketing, execution, licensed brands, and uncompromising security.
For information on this new, dynamic joint venture that combines the best-of-the-best strengths of two of the world’s gaming industry giants, Scientific Games and Playtech, contact Rick Weil at [email protected].
Sciplay™. Unlocking the next revenue growth channel for lotteries.*Consistent with applicable regulation
Introducing
Your New One-Stop Gaming Shop
www.sci-play.com
Sciplay™ is the one name that can deliver all of this as well as customized turnkey solutions to help effectively manage and support websites, while maximizing the value of every player visit.
3 news 33 apriL 2010
Forsomemonthsnow,numerouscom-panies or associations are using semi-nars, forums or lunch-debates to helpcompanies consolidate and improvetheir internal structure as well as theirexternalrelations.
for our memberS, the exchange of corporate information iS equally important
Since our first Marketing seminar heldin Montreux, Switzerland in 1990, wehave forged ahead and included manymore topics: Legal seminars launchedin1997,andPR&communication,ad-ministration,mediaandnewtechnolo-gies, new distribution channels, infor-mation sharing (ELISE). In addition,we have specialized seminars such asSportsBettingwiththeveryfirstmeet-ing held in conjunction with EURO2000 in the Netherlands; Responsible
GamingwhosefirstreunionwasinParisin2006,andofcoursethenowfamouseducation seminar ELU that was firstinitiatedin1998inDublin,Ireland.
One event not to be missed: The In-dustry Days – a meeting open only to Member Lotteries. This fourth editionwilltakeplaceinBarcelonaandwillbehosted by our Catalan Member, Lote-ria de Catalunya, Entitat Autonoma deJocs i Apostes de la Generalitat, withthe support of EL partners (Premium:Gtech–IntralotandScientificGames),(Semi-Premium:WincorNixdorf).
This event will end with our annualGeneral Assembly that allows each ofour Members to stay informed of ouractivitiessincethelastGeneralAssem-blyonJune4,2009inIstanbul,discussthe Executive Committee’s proposalsand take a stand on the past adminis-tration.
All these events encourage meetingsbecause they give our Members thenecessary tools to stay abreast of thegaming developments, to integratehighlyresponsiblecorporateandsocialpractices and to excel in servicing theneedsofclients,communities,staffandpartners.
Looking forward to seeing you at thenextevents,Iwouldliketoremindyouthat, if you have any concern or inter-estaboutaspecificsubject,feelfreetocontactus.Wealllearnfromeachother.
Sincerelyyours, Bernadette LOBJOIS Secretary General
editorial
we aLL LearNfroM eaCH oTHer
training iS more important than ever:Staff, independent agents and all partners are the foundation of a company’s success and the key to its future. To make it possible though, the organization needs to offer some basic elements, including a targeted training, in order to provide a diverse, safe and rewarding environment where employees, agents and clients have opportunities to grow and succeed.
neW meetingS have been added to our agenda:
• PublicOrderrecentlylaunchedinMadrid• ELManagement(Thebrochureisbeingpreparedand
willbesenttoallourMembersintheweeksahead)willpresenttodirectorspracticalcases,followedbydebates,
• Security(theDecember2010meetinghasbeenpost-ponedtoMarch2011)
• Internetwithallitentails:(Law,games,licenses,sitesblockingbysomecountries,andmore).
other meetingS are dedicated to expertS:
• TheLegalAffairsseminarwherelegalexpertsmeetfor2days-(seereportoftheMadridmeetingunderELActivities)
• TheSportsBettingseminarorganizedinconjunctionwithWLAandAALEthatwillbeheldinMarrakech/Morocco
• ThePR/CommunicationseminarthatwillbeheldinVienna,May16-18,2010
As a leading manufacturer in the gaming industry, Sagem Sécurité is active worldwide and has already delivered more than 180,000 lottery
terminals. More than our capacity to meet the market’s current needs, it is our commitment to provide the most innovative solutions that
enables us to meet your future requirements. www.sagem-securite.com
Sag
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SAG-gaming-210X297-ELPANORAMA-uk.indd 1 15/03/10 17:09:16
5 news 33 apriL 2010
Improving the quality of life of people, providing a
greatplacetoworkandbeingaresponsiblecitizenin
thecommunitieshavebecomemandatoryfactorsof
anycorporateresponsibilitypoliciessetupbymost
of EL Members. It is known that a business impact
isgreaterthantheservicesitprovides.ForLotteries,
sustainable growth depends on people and strong
governance initiatives. This is what our Members
haveexpressedintheiranswerstothequestionnaire
on Sustainable Growth. By comparing the answers
among EL Lotteries, we found that Corporate Res-
ponsibility revolves around five major categories,
workinginconcerttosecuresustainablegrowthfor
theorganization:
the people.Thefirstinlinearethestaffandthe
agentswhorepresentthefoundationofanorganiza-
tion’ssuccess.ELLotteriesarededicatedtoprovidea
pleasantworkplace,allowingforworkconvenience
SuStainable gaming
sUsTaINaBLY worKINg wITH PeoPLe aNd PLaCes
with flextime offers and improving safe work prac-
tices. Emphasis is placed on creating a rewarding
environment, sometimes via recognition programs,
to celebrate the achievements of some people who
havesucceededindeliveringonthevaluesoftheor-
ganization, as well as the humanitarian efforts dis-
pensedbyotherswhoreachouttothoseinneed.
a diverSe World. In today’s global market-
place,anorganizationmustembracediversityas it
isrepresentedamongthepersonnel,theagents,the
local and international partners and the customer
base.Lotteriesarecommittedtoensuringthateve-
ryonehasaccesstotheworkforcebyofferingequal
opportunitiestoall–minorities,seniors,peoplewith
disabilityandmore–andbygivingthemtheability
tothriveatworkandintheirlife.Somehaveevenim-
plemented diversity councils that work at ensuring
greateremployeeawarenessandpositiveperception
throughouttheorganization.
6 news 33 apriL 2010
community involvement. EL Lotteries care
about the communities where they work and they
encourage their staff to give their time and talents
toorganizationsdedicatedto improvingcommuni-
ties. Lotteries not only provide financial support to
anumberofnon-profitinstitutionsbenefittinglocal
communitiesbutalsoeducationalandculturalsup-
port.
philanthropic approach. EL Lotteries sup-
portmanylocalandnationalorganizationsthathave
asignificantlypositiveimpactontheneedsofcom-
munitiesandindividuals.Byleveragingitsresources,
a Lottery helps these social organizations achieve
theirgoalswhileenhancingthequalityoflifeaswell
asthestandardoflivingwithinacommunity.Many
goodcausesarepartsofaLottery’scommitmentto
abettercommunity:Education,safety,health&hu-
manservices,sportsandsoon.
the environment. Many Lotteries have esta-
blishedakindof responsiblewatchdogprogramto
control excess, limit waste and lessen carbon foot-
printwithintheorganizationitselfaswellasamong
its retail network and its suppliers. Conservation is
key to minimizing the environmental impact. Lot-
teries work with their suppliers and their agents to
understand the environmental impact of materials
inuseandgoalsaresettoincreaseefficienciesand
reduce consumption (fuel, electricity, waste ma-
nagement, recycling, etc.) Effective environmental
management is everyone’s responsibility: Lotteries,
staff, agents, retailers, and suppliers. Each partner
must focusonsourcingenvironmentalsolutionsto
becomeagoodcitizencommittedtogreatservicefor
customersandcommunitiesalike.
MostELLotterieshavealreadymadeadeepcommit-
menttotheirpersonnel,theirplayersandthecom-
munitiesbysettingupinitiativestowardsustainable
operations and strong governance. Others are wor-
king at becoming “good citizens” because creating
greaterpossibilitiesforpeopleiskeytoanorganiza-
tion’ssuccessfulfuture.
SuStainable gaming
sUsTaINaBLY worKINg wITH PeoPLe aNd PLaCes
7 news 33 apriL 2010
FormanyyearsSvenskaSpelhasworkedtodevelop
responsible gambling measures that effectively en-
couragecustomerstogambleresponsibly.Anexam-
pleofaninnovativeandresponsiblegamblinginitia-
tivefromSvenskaSpelisPlayScan,agamblingtool
thatfollowsgamblingbehaviourandsignalstoplay-
ersiftheirgamblinghabitschange.
in the autumn of 2008, SvenSka Spel took a neW Step toWardS more reSponSible gaming. it introduced a compulSory Weekly budget for all of the company’S internet gameS. it iS a meaSure With initial coStS, but SvenSka Spel SeeS it aS a long-term inveStment for the future.
Theweeklybudgetmeansthattheplayermustspec-
ifyinadvancethemaximumamountofSEKthathe/
she is willing to play for each week.This limit gov-
ernshowmuchmoneytheplayercandepositintheir
gambling account each week. When the limit has
been reached, the account cannot be replenished
untilthefollowingweek.Theplayercanchangethe
limits.Iftheplayerwishestoreducethebudget,the
change takes effect immediately, but if the player
wants to increase the budget, the change is put on
hold until the following week. The purpose of the
weekly budget is to make it easier for the player to
keepcontrolofhisplayandnotplayformorethan
he/shehadinitiallyplanned.
Twomonthsaftertheweeklybudgetwasintroduced
inautumn2008SvenskaSpel’sInternetsalesforthe
games was down by 5-10 per cent, which means a
dropinrevenueofabout2.5-3millionperweekon
the Internet from Oddset, Lottery, Bingo and Poker
etc.Ontheotherhandthecompanydidnotlosecus-
tomersduetothemeasure.
Mostcustomersappreciatethetool.Primarily-be-
causeitgivesplayersanoverviewofhowmuchhe/
she gambles. Another argument was that it helps
playerswithgamblingproblemsorthoseatriskfrom
gambling problems. Those who do not approve of
the weekly budget, argue that it is not the respon-
sibilityofthestatetointerferewithgaming,butin-
stead the responsibility lies with the individual to
havecontroloverhis/hergambling.Others think it
isauselesstool,becauseplayerscanstillsetalimit
thattheycannotafford.Almostayearandahalfaf-
terSvenskaSpelbeganwiththecompulsoryweekly
budget,itisclearthatthemostcommonbudgetary
levelsareSEK500and1000perweek.
Introducing themeasureof thecompulsoryweekly
budget meant a decrease in revenue for Svenska
Spel, but at the same time it has encouraged cus-
tomerloyaltyandalsoreducedtheriskofdevelop-
ing problems as customers have more control over
their gambling. This also means that Svenska Spel
has developed a long-term sustainable customer
base,whichisextremelyimportantforSvenskaSpel
frombothanethicalandbusinessperspective.Be-
ing a responsible gaming company is part of Sven-
skaSpel’smission,therefore,itislogicaltointroduce
measuresthatcaneffectivelysupporttheplayersto
playinaresponsiblemanner.
SuStainable gaming
LoNg-TerMsUsTaINaBLe PLaYersan important part of SvenSka Spel’S SuStainability meaSureS
8 news 33 apriL 2010
Camelot has run the UK National Lottery since it
launchedin1994andstarteditsnew10-yearlicence
tooperatethelotteryinFebruary2009.Itsmainob-
jectivehasalwaysbeen,andcontinuestobe,tomax-
imise returns to the Good Causes – by developing,
running and selling National Lottery games in the
most efficient and responsible way. Camelot Chief
ExecutiveDianneThompsonsays:“JustastheGood
Causes money raised by lottery play is used to im-
provethe livesofmillionsofpeopleacross theUK,
weareabsolutelydeterminedthatouroperationsdo
notcompromise thewell-beingofourplayers,em-
ployeesandsuppliers,thebroadercommunityorthe
environment.”
This ongoing commitment is visible – Camelot has
had a Corporate Responsibility team in place since
1999, whose members are dedicated to overseeing
the company’s responsibility towards the four ‘pil-
lars’ofitscorporateresponsibilitystrategy:Market-
place,Workplace,CommunitiesandEnvironment.
Just a few of the biggest accomplishments that the
companyhasachievedoverrecentyearsinclude:
• marketplace: Building a strong player pro-
tection strategy by, among other things, launching
Operation Child, a unique test-purchasing scheme
topreventunderageplay,in1999andleadingthede-
velopmentofGAM-GaRD,agamedesigntooltoen-
surethatalllotterygamesmeetveryhighstandardsof
corporateresponsibilitypriortolaunch,in2008.Av-
erageweeklyplayerspendremainsataround£3per
personperweek–underliningthecontinuedsuccess
of Camelot’s growth strategy of appealing to a wide
playerbasewhichspendsarelativelysmallamount.
• Workplace: Being ranked 3rd in the Guardian
newspaper’s list of Britain’s Top Employers in 2008
and regularly featuring in the Sunday Times’ ‘100
BestCompaniestoWorkFor’list.Inaddition,inour
SuStainable gaming
Case sTUdYcamelot group plc operating the uk national lottery
With reSponSibility and integrity
TomarkNationalLotteryplayersatWaitrose-aUKsupermarketchain-raisingover£50millionforGoodCausessincelaunch,Camelot’sCustomerBusinessTeaminvitedpartnersfromWaitrosetojointheminvolunteeringatTheThriveTrunkwellGardenProjectinBerkshire,England
9 news 33 apriL 2010
mostrecentlypublishedinternalsurvey,78%ofstaff
agreewiththestatement:“Camelotisoneofthebest
companiesIhaveworkedfor.”
• communitieS: Setting up a community pro-
grammewhichprovidesstaffwithcommunitychal-
lenges,andbothvolunteeringtimeand£750ayear
of match funding for money they raise for their fa-
vouritecharities.
• environment: Working directly with suppli-
ers to find more sustainable ways to produce and
distribute National Lottery products – for example,
using recycled and sustainably sourced paper for
ticketsandScratchcards.Thecompany isalsocon-
stantlylookingatopportunitiestoreduceitscarbon
footprintthrough,amongotherthings,encouraging
energyefficiencyinitsofficesandconsolidatingde-
liveriestoreducedistributionmiles.
• reporting: Leading the way by producing an
externally-verified Corporate Responsibility Report
in 1999 and winning the prestigious ACCA (the As-
sociationofCharteredCertifiedAccountants)Award
for‘FirstTimeReporter’.
managing itS commitmentSThecompany’swell-establishedsystemsofgovern-
ancemakeCorporateResponsibilityawayoflifeat
Camelot. The Chief Executive chairs the Corporate
Responsibility Board (CRB), whose members work
closelywiththeOperatingBoardtochampionCor-
porate Responsibility throughout the business and
toensurethatresponsiblebehaviourisembeddedin
theorganisation.
For11years,theCRBandOperatingBoardhavealso
takenguidance fromtheAdvisoryPanel forCorpo-
rateResponsibility(APCR),whichismadeupofin-
dependentspecialistswithexpertiseinsomeofthe
fieldsthatconcernstakeholders.
Stakeholder engagementThecompanypridesitselfonitstransparentandcol-
laborativeapproachtoimprovingitsbusinessprac-
tices.Ithasinplaceanumberofdifferentmethods
for engaging directly with its diverse stakeholder
groups–playersandwinners,retailers,governmen-
talbodies,shareholders,localcommunities,suppli-
ersandemployees.Workinthisareaisoverseenby
arecently-launchedStakeholderEngagementPanel.
One such example is the Public Interest Group fo-
rum,madeupofrepresentatives–includingleading
academics,welfarecharitiesandreligiousorganisa-
tions–whoareinvitedtodiscussthepreventionof
problem play on a bi-annual basis. Internally, the
PlayerProtectionPanel,madeupofacross-section
ofdepartmentaldirectors,ensures that thecompa-
ny’s commitments to preventing excessive and un-
derageplayarealsosupported.
The Staff Forum meets monthly to discuss, resolve
and improve major policies that affect all Camelot
employees – for example, reward and recognition
policies,structuralchangeswithintheorganisation,
and terms and conditions. Sophie Eastman, of the
Corporate Responsibility team, says:“The Staff Fo-
rumisaninvaluableresource–ifweeverneedinput
intopoliciesthatmattertostaff,particularlytheway
weinvestincommunities,wewouldnevermakeany
decisionswithoutfirstconsultingtheForum.”
looking forWard2009 was a landmark year for Camelot. As part of
its new 10-year licence, Camelot has committed to
makingitsoperationsevenmoreefficientinorderto
generateevengreaterreturnsfortheGoodCauses.
The newly-formed Stakeholder Engagement Panel
hasalreadystartedtoreviewthewaysinwhichthe
companyengageswithdifferentgroupsandtoiden-
tify whether there are any others that have yet to
be included. DianneThompson says:“The motiva-
tionforthisisthesharedconvictionthat,inorderto
continuetogrow,thebusinessneedstobehavewith
thehigheststandardsof integrity towardsallof the
groupsthatcontribute tomakingtheNationalLot-
tery a continued success.We are excited about the
challengesthatlieahead.”
SuStainable gaming
10 news 33 apriL 2010
Initiated in 2007, the sustainable development ap-
proachoflaFrançaisedesJeuxwasbuiltonatrans-
versalthinking.About80collaboratorshavepartici-
patedintheelaborationofoperationalinitiatives.
Thevisionwasbuiltinseveralstages:
• 2006:FirstResponsibleGamingInitiative
• 2007: Internal and external consultation on sus-
tainablegrowth
Ratificationofthestakesandofthe39pointsofthe
sustainabilityapproach
• 2008:Startoftheimplementationofallprojects
• 2009:Work on the issues and vision up to end of
2012andfinalizationofthefirstannualreportin-
tegratingsustainabilityconcerns
• December2009:Sessionwithstakeholdersonthe
sustainabilityapproach
Developingasustainablegamingmodelrequiresan
aptitude for redistribution and sharing. This social
dimensionispartofthehistoryandvaluesoflottery
companies around the world. The national lottery
was born under the initiative of the «Gueules Cas-
sées»,theveteranswho,afterWorldWarI,organized
majorrafflesinaidofdisabledsoldiers.
At the time of the opening of the market to online
gaming, the strategic ambition of La Française Des
Jeux is to be leader in game sustainability; A com-
pany with a vision for games that are dynamic, in-
novative,responsible,player-orientedandbeneficial
tothesociety.
Since2010,itssustainablegrowthapproachisdivid-
edintosevencommitments,asfollows:
i. reSponSible gamingMakingResponsibleGamingacompetitiveanddif-
ferentialadvantage
Beforeitslaunch,theproposedofferingisevaluated
by the company’s Responsible Gaming unit and by
externalexperts.
Priorityisgiventopreventionthroughinformation,
toenableconsumerstomakeinformedchoices.The
message«Stay incontrolofthegame,setyour lim-
its»,postedonallgamesupports,andtheleafletson
addiction,canattractplayers’attentionontherisks.
All retailers tookpart inResponsibleGamingtrain-
ings.
LaFrançaiseDesJeuxisalsocommittedtofunding
listening and care programs for players at risk. In
thatregard, it largelycontributedtothecreationof
the«CentrefrançaisdeRéférencesurleJeuExcessif»
(CRJE),thefirstcouncilofthiskindinFrancetooffi-
ciallydevelopresearch,trainingandinformationon
pathologicalgambling.TheCentreaddressesplayers
andnon-players,healthandsocialprofessionals,as
SuStainable gaming
sTroNg aPProPrIaTIoN of THe PrINCIPLes of sUsTaINaBLe deveLoPMeNT aT La fraNçaIse des JeUx
73%ofFrançaisedesJeuxretailers(representing92%oftheturnover)aretrainedinResponsibleGaming.Since2007,thistrainingispartoftheeducationfornewretailer.
11 news 33 apriL 2010
well as private operators committed to responsible
gaming. The company is also supporting the SOS
Joueurs Association (Gamblers Help Group) since
2000,andfinancesresearchactivities.
ii. cuStomer SatiSfactionBeN°1ofthesectorincustomerrelationshipandthe
favouriteoperatoroftheFrench
With its 29 million players each year, the Française
Des Jeux is determined to consolidate its customer
relationship.Theaimbeingtodevelopproximityand
exchanges,therearevariousmeanstoachieveit:
• Providetheplayerswithallnecessaryinformation
forthemtobeabletomaketherightchoice.
Toachievethisgoal,LaFrançaiseDesJeuxdeployed,
for instance, receipt checkers in all its draw outlets
toimprovereliabilityandplayer’sinvolvementinthe
controlofplayslips.
• Offer support to the top-prize winners (prizes
aboveonemillionEuros).
FdJ has implemented services for an effective sup-
portoftopwinnerssuchaseducationalandindivid-
ualassistance,informationandsharingsessions…
iii. Societal commitmentExpandourcommitmenttoservingthepublicinter-
estandsolidarity
LaFrançaiseDesJeuxistheN°1contributortosports
inFrance:
• For 30 years, the funding of grass root sports (a
total of 3 billions Euros) and of a National Centre
ofSportsExpansionhasenabledFrancetodevelop
sportsfacilitiesandgrassrootsports.
• For 16 years, the Française des Jeux Foundation
has had for mission to promote sports and its val-
ues. Foremost, it supports and encourages young
athletes.This year, for instance, four challengers of
theFoundationwereOlympicmedallistsinVancou-
ver:JasonLamy-Chappuis(goldinNordicCombined
Gundersen10km),Marie-LaureBrunetandSandrine
Bailly (silver in Relay), Martin Fourcade (silver in
Biathlon 15km mass start) and Marie-Laure Brunet
(bronzeinBiathlon10kmpursuit).
TheFoundationalsopromotestheabilityforsocial
integrationofsportsthroughitssupporttoassocia-
tionsactiveinsensitiveneighbourhoods.
• For13years,thecyclingteamhasbeenfightingfor
cleancycling.
• For9years,LaFrançaiseDesJeuxhasbeenpart-
neringwiththeFrenchOlympicmovementthrough
CNOSF (National Committee for French Olympic
Sports).
• For two years, alongside the Red Cross, La
Française Des Jeux has been offering moments of
sharingtomorethan70000peopleeitherisolatedor
indifficulty(in2009).
Beyond this operation, a partnership with the As-
sociationfortheRighttoEconomicInitiative(Adie)
wassignedin2009.Throughmicrocreditprograms,
thisAssociationhelpsentrepreneurswithoutaccess
tobankloansandgivesthema2ndchance.
iv. partner relationShip netWorkWorkwithourpartnerstodevelopthesocialanden-
vironmentalvaluesofourcommonactivities
SuStainable gaming
JasonLamy-Chappuiswhowonthegoldmedalatthe2010Vancou-verOlympicsforNordicCombined,isoneofthechallengersattheFrenchGamingFoundation.
12 news 33 apriL 2010
Withits37600pointsofsaleinFrance,laFrançaise
DesJeuxistheN°1localnetwork.Itisthereforede-
termined to involve its network partners in its sus-
tainabledevelopmentapproachinordertopromote
awarenessanddevelopjointactions.
Forthispurpose,theAssociationEncore(Encorestand-
ing for: Together for a Responsible Business), whose
goal istomobilizetheretailersontheenvironmental
aspects of sustainability, was created in conjunction
withotherPointofSaleactorssuchasthepress.
v. environmental impactReducetheenvironmentalimpactofouractivitiesin
thepointsofsale
Produced in 2007, a carbon footprint evaluation of
theFrançaiseDesJeuxGroupledtotheelaboration
ofanactionplan,aimingtoreduce15%ofourgreen-
housegasemissionsby2012.
The instant tickets launched each year by FDJ are
transported by ship and not by air. An eco-design
actionplanforgamesandothermaterialdispensers
in points of sale has been implemented, and 100%
of the teams involved (i.e. more than 60 employ-
ees) have been trained in eco-design.Today, PLV is
madeof100%recycledpaperandcardboard,repre-
sentinga14%reductionofgreenhousegasemissions
andasavingof86%inwater.
LaFrançaiseDesJeuxisalsocommittedinitsdaily
operations.For theprintingof internaldocuments,
theuseofpaper100%recycledorfromsustainably
managedforests(FSCcertifiedpaper)isarule,and
allofficeequipmentpurchasedfrom2008bearsthe
EnergyStarlabel.
vi. human reSourceSDevelopprofessionalexcellencewitharespectfordi-
versitywithskilledandmotivatedwomenandmen.
LaFrançaiseDes Jeuxalsoactsbypromotingady-
namic and responsible management of its human
resources.
For instance, in 2008 the general management at-
tendedthediversitytrainingthathasbeenextended
to all the employees in 2009 (equal opportunities,
disability,seniors…).Internally,thewellbeingofem-
ployeesintheworkplaceisameantoencouragein-
novationanddevelopefficiency.
Furthermore,thecompanypromotestheintegration
ofthedisabledthroughanEnterpriseAgreementfor
Employmentofdisabledworkers.
In 2008, the Foundation also financed the installa-
tionofTiralos(equipmentenablingdisabledpeople
easy access to sea bathing) in the 19 seaside cities
visitedbytheLaFrançaiseDesJeuxSummerTour.
vii. governanceStrengthen integrityandresponsibilityatcorporate
governancecore
Engaged in a process of progress and excellence,
the company is eager to have a frame of reference
foritsCSRstrategy:In2008,itsignedtheStatutesof
AdvertisersAssociation(UDA)forthepromotionof
a responsible communication, and the Statutes of
SustainableGrowthwiththeMinistryofSustainable
Development.
Wheregameintegrityisconcerned,LaFrançaiseDes
JeuxisthefirstgamingcompanyinFrance,tobecer-
tifiedISO27001,demonstratingthesafetycontrolof
itsinformationsystemandthequalityofitsgameof-
ferings,initsoverallactivities.
To measure its progress, La Française Des Jeux has
mandatedacorporateresponsibilityratingsagency
toassessandcompareitsperformanceinthegam-
ingsector.
SuStainable gaming
In2009,LaFrançaiseDesJeuxcontributedtothecreationofHangagés,anassociationsetupjointlywithagroupofcompaniestofacilitatetheexchangeofinformationandgivethemembercompaniesthebestchanceoffindingpeoplewithdisabilitiesmeetingtheirrecruitmentneeds.
13 news 33 apriL 2010
norSk tipping WiSheS to comply With the environmental StandardS Society requireS of uS. the company Will therefore preSent itS neW environmental Strategy during the courSe of 2010.
NorskTippinghas,asisthecasewithsocietyatlarge,
aresponsibilityforhavingaholisticapproachtoall
mattersconcerningtheenvironment.Thecompany
hasalwaysfocussedonthatthecompany’sactivities
shallhavethesmallestpossibleimpactontheenvi-
ronment. During the course of the current year we
willsharpenthisfocusevenmoreinanewenviron-
mentalstrategy.
Eventhoughthestrategyinitselfisnew,thisdoesnot
mean that NorskTipping has not been actively en-
gagedinthisvitalareaandhasimplementedmany
measuresandinitiativesinthepast.
We are currently constructing a new annex to our
headquarters in Hamar.The project adheres to the
environmental principles prepared in the National
ITProject“GreenIT”.NorskTippingalsoadheresto
theGovernmentalDirectiveforEnergyConsumption
inBuildings.Wewillincorporateanenvironmentally
friendlydistrictheatingplantinthenewannex,and
wasteheatgeneratedinthecomputerroomsinthe
newbuildingwillbeexploited.
electricity conSumptionThrough defined targets and intensive work, Norsk
Tippinghasreducedelectricityconsumptionforthe
thirdconsecutiveyear,despitethefactthatthenum-
berofemployeesinthecompanyincreased.In2009
we installed photoelectric sensor switches in office
areaswherethesehadnotpreviouslybeeninstalled.
Theinstallationoffrequency-controlledfanmotors
in the ventilation plant has also contributed to re-
ducingelectricityconsumption.Electricity is Norsk
Tipping’s main source of energy. We also have the
optionofoilheating,butnooilwasburnedin2009.
total electricity conSumption
2006 5325mw
2007 4755mw
2008 4528mw
2009 4514mw
SuStainable gaming
NorsK TIPPINg LaUNCHes New eNvIroNMeNTaL sTraTegY
14 news 33 apriL 2010
IntheItaliangamingmarket,wagershavehadaswift
increaseupto54.4billionEurosin2009.Thegrowing
spreadofgaminginItalyisaphenomenonthataffects
allaspectsoftheindustry:Fromlotteriestosportsbet-
ting,fromplayinginofficialbettingpointsofsalesto
online gaming.The rapid growth of the industry has
brought the issues of player protection and the fight
againstillegalgamingintothepublicspotlight.
Forthisreason,Lottomatica, the leadingcompanyin
the industry in Italy, has always opted for responsi-
ble growth and underlined its commitment towards
responsible gaming, while trying to realize this com-
mitment in daily activities The first commitment of
Lottomatica has been to define internally some gen-
eralprinciples,sharedatallresponsibilitylevels,which
mustsensitise,makeawareandguide eachmember
ofthepersonnelwhoisdirectlyorindirectlyincontact
withtheplayers.
As part of its commitment Lottomatica signed the
World Lotteries Association Responsible Gaming
Framework and the European Lotteries Responsible
GamingStandardsin2008andbroughtitsresponsible
gamingpolicyintocompliancewiththestipulationsof
the two associations in 2009. Lottomatica also takes
partintheELworkinggroup,whichisresponsiblefor
definingadupdatingresponsiblegamingstandards.
Theprinciples,whichcomplywiththeRGStandards
provided by European Lotteries, have been broken
downintoabroadandstructuredprogramofactivities
which covers over 10 areas of intervention, including
research,retailerandemployeetraining,gamedevel-
opment,communicationandmarketing.
SuStainable gaming
LoTToMaTICa: a commitment for reSponSible gaming culture
15 news 33 apriL 2010
The 10 areas are covered by a lot of activities among
whichthemostimportantin2009havebeenthepress
campaignforplayer-awarenessandthesetupofahel-
plineforproblemgamblers.Attheendoftheyear,Lot-
tomatica launchedapresscampaign inall themajor
newspapers,magazinesandfreepressusingnewsub-
jectstiedtothepreviousyearpresscampaigntheme.
In October, the helpline project actively got un-
der way, organized by Federserd with the Lotto-
matica Group support, and is currently working
7 days a week for 12 hours a day: Experts are an-
swering the phone and willing to chat. A website
www.giocaresponsabile.it, with useful information
and referrals for problem gamblers has also been set
up. This project, strongly encouraged by the Italian
Regulator,ismatchedwithitswillingnesstospreadle-
galandresponsiblegamingculture.
Theestablishmentofthecultureoftransparencyand
integrity, which is also one of the key objectives in
termsofCorporateSocialResponsibility,isreflectedin
theGroup’scontinualdialogueandengagementwith
stakeholders through, inter alia, the Social Report. It
isnotsimplyaquestionofethicsandreputationbut,
aboveall,oneofcreatingvalue.
SuStainable gaming
16 news 33 apriL 2010
LoteríasyApuestasdelEstado(LAE)hassetthestra-
tegic objective of Corporate Social Responsibility
(hereinafterCRS)andResponsibleGamingManage-
ment(hereinafterRGM)becomingkeyattitudesand
activitiesthatareset forthinitsstrategyforaction.
This involves integrationof theneedsandexpecta-
tionsofitsInterestGroups,ofthedemandsofitsso-
cialenvironmentandthesocial,environmentaland
financialaspectsinitsdailyactivity.
the priority obJectiveS include: • Development, deployment and updating the as-
pectsofCRSandRGMintheorganisationalstrat-
egy,makingperiodicreviewsinitsmanagementto
verifytheadequacyandefficiencythereof;
• Furtheranceoftheethicalvaluesoftheorganisa-
tion;
• Assuringthatthekeyprocessesoftheorganisation
produceasociallyresponsiblestrategy,inlinewith
themission,visionandvalues;
• ImplementationanddiffusionofaCRSandRGM
cultureinalltheunitsoftheinstitution;
• Motivation and empowerment of interest groups
incommitmenttothemission,visionandvalues;
• Establishment of a pro-active environment of
support for the programmes inherent to interest
groups, with dialogue on their expectations and
includingtheirinitiatives.
SuStainable gaming
THe LegaL fraMeworK of Csr aNd a resPoNsIBLe MaNa-geMeNT of gaMBLINg IN Lae
Inordertoachievethesepriorityobjectives,during
2008, Loterías y Apuestas del Estado formalised an
IntegratedManagementSystem(SIGLAE)withaglo-
balscope,asitcoversallitsactivitiesasagamesop-
eratoratallitsofficesandworkcentres,integrating
managementoftheinformationsecurity,ofquality,
corporaterisks,aswellasCRSandRGM.
The CRS and RGM policies of LAE are set within
compliancewiththefollowinglawsandregulations:
external ruleS and regulationS: • UniversalDeclarationofHumanRights;
• Treaties, conventions, directives and rules of the
UN,ILO,OECDandEU;
• GlobalCompact,UnitedNationsInitiative;
• Organic Act 3/2007, of 22nd March, for effective
equalitybetweenwomenandmen;
• Integralplanforconciliationofpersonalandwork-
inglifeintheAdministration;
• Plan for gender equality in the General State Ad-
ministration(OrderAPU/526/2005,of7thMarch);
• Corporate Social Responsibility Management
System, PNE 165010EX (GT2 of the CTN 165 by
AENOR, information published in the Official
StateGazetteon25thSeptember2007);
• SocialResponsibilitySA8000:2008;
• PAS99of2006,BSI,Specificationoftherequisites
ofintegratedmanagementsystems;
• ELEuropeanResponsibleGamingStandards;
• World Lottery Association Responsible Gaming
Framework(RGF)
internal ruleS and regulationS:• CodeofConduct;
• AdvertisingandMarketingCode;
• CorporateSocialResponsibilityDirectives;
• ResponsibleGamingManagementDirectives;
• IntegratedManagementSystemDirectives.
17 news 33 apriL 2010
Responsible gaming has been a core issue at Austrian
Lotteriessinceourfoundingover20yearsago.Itwillalso
continuetoassumeakeystrategicpositioninourcom-
panyphilosophyandthisincludestheresponsibleatti-
tudewemaintaintowardsourstaff,customers,partners
andresources. It isourstatedgoalthatnooneshould
sufferharmbyparticipatinginthegamesweoffer.Asa
providerofgamesofchance,westrivetocreatethenec-
essaryframeworkforsensible,regulatedgambling.
According to international estimates, around one per
cent of the adult population suffers from a gambling
addiction,whilearoundthreetofourpercentareatim-
mediateriskofdevelopingsuchanaddiction.Thesefig-
uresconfirmthatplayerprotectionremainsakeyissue.
Thatiswhyweattachutmostimportancetoresponsi-
blegamingandconsciouslyintroducemeasuresthatgo
beyondthelegallyspecifiedrequirements.Theserange
fromtrainingforstaffandretailpartnersinhowtodeal
withcustomerstotheprovisionofcounsellingandsup-
port forgamblingaddictsandplayerswhoareatrisk.
Wealsofocusstronglyontheprotectionofminorsand
youngpeople.InApril2009,AustrianLotteriesdecided
torestrictthesaleofitslotteryproductstoplayersaged
16 and over. Naturally, this self-imposed restriction
doesnotaltertheagelimitsalreadyinplaceforthesale
of win2day EUROBONs or tipp3 products, which can
onlybesoldtopersonsaged18andover.
Ourretailpartnersplayanimportantroleintheim-
plementationofplayerprotectionpolicies.Allourre-
tailpartnersmustadheretothisnewvoluntarilyintro-
ducedagerestriction.Indeed,allourretailoutletsand
instantlotterypointsofsalereceivednewcontractsin
Q2/2009stipulatingthattheyadheretothisvoluntar-
ily introducedagerestrictionandthatanybreachof
thisrestrictioncanleadtoaterminationofcontract.
Well trained partnerSInconjunctionwiththisnewvoluntarilyintroducedage
restriction,ourexternalsalesforceassumedthetaskof
providing player protection training to our retail out-
letsandinstant lotterypointsofsale.Thistrainingwas
developed and thoroughly evaluated by our internal
responsible gaming experts and a number of external
expertsinthisfield.Aspeciallyproducedfilmwascre-
atedtoexplaintheissuesinvolvedandhighlightthekey
preventativemeasuresfromvariousperspectives.These
trainingsessionsnotonlyemphasizetoourretailpart-
nershowdifficultitcanbetocorrectlydetermineaper-
son’sage,theyalsoservetoraisetheirawarenessofhow
todealcorrectlywithyoungpeople.Allretailoutletsre-
ceivedtrainingintheseissuesin2007and2008,andthis
trainingwasextendedtoallinstantlotterypointsofsale
betweenJune2009andSeptember2009.Weproduceda
handbookonthecorrectuseofplayerprotectionmeas-
SuStainable gaming
aUsTrIaN LoTTerIes: Well-trained partnerS mean improved player protection
OverviewResponsibleGamingAcademy,2009May5:PresentationofMsTracySchrans(PresidentFocalResearch,Halifax,Canada)about«UsingPlayerTrackingtoIdentifyandManageRisk:ConsumerProtection,CustomerCareandGamblingIntegrity
18 news 33 apriL 2010SuStainable gaming
uresatretailoutlets(“ResponsibleGamingABC”)forthis
purpose,whichwasalsousedintheresponsiblegaming
trainingcoursesforourinstantlotterypointsofsale.
Theresultsofthesetrainingcourseswereassessedus-
inga targetedquestionnaire.Thisenabledus to test
our retail partners on the material covered and ar-
rangeforanynecessaryfollow-uptraining.Allpartici-
pants who successfully answered the questionnaire
werepresentedwithacertificateofparticipation.
Responsiblegamingtrainingisobligatoryfornewre-
tailoutletsandinstantlotterypointsofsale.Wealso
focus our sales activities on responsible gaming is-
suesatleastonceayearandusethisopportunityto
provide any necessary follow-up training. All train-
ingcoursesandprioritysalestopicsarerecordedin
ourelectronicsalesreportingsystem.
Aself-imposedagerestrictiononlymakessenseifad-
herencetoitisalsomonitored.Wedothisbymeansof
regular“mystery shopping” campaigns. A retail outlet
orinstantlotterypointofsaleissentawrittenwarning
thefirsttimeitviolatestheagerestrictionwithinade-
finedperiod.Asalesrepresentativealsovisitstheretail
outletorinstantlotterypointofsaleanddrawsatten-
tiontotheagerestriction.Iftheretailoutletorinstant
lotterypointofsaleviolatestheagerestrictionforasec-
ondtimeduringthedefinedperiod,itreceivesafurther
written warning and an intensive follow-up training
course from the sales representative. A third violation
withinthedefinedperiodleadstocontracttermination.
certified “reSponSible gaming” StandardSThe responsible gaming certification frameworks of the
European State Lottery andToto Association andWorld
LotteryAssociationfarexceednationallegalrequirements
andrequirememberstomeetexactingstandards.Wehave
receivedcertificationfrombothassociations,firstwiththe
EuropeanLotteriesinJune2009andwiththeWorldLot-
teryAssociationinOctober2009.
Membersofstaffofoursalespartnersatviewingthefilmproducedforthetraining:ForewordofDeputyCEOFriedrichStickler.
aUsTrIaN LoTTerIes: Well-trained partnerS mean improved player protection
19 news 33 apriL 2010
Austrian Lotteries has already committed itself to
fully implementing the European Standards for re-
sponsible gaming in all company divisions. An in-
depthauditwascarriedoutbyBDOAuxiliaTreuhand
GmbH,whoseauditorsspentatotalofthreeweeks
auditingourresponsiblegamingmeasuresandcol-
lectingrelevantdataandmaterials.
expertS informing StaffWe successfully hosted our 6th “Responsible Gaming
Academy”forCasinosAustriaGroupstaffinMay2009.
ParticipantsattheAcademyheldin-depthdiscussions
oncurrentproblemgamblingissuesandattendedase-
ries of presentations on related topics by internal and
external experts.The 2009 Responsible Gaming Acad-
emyalsoincludedtwodaysoftargetedworkshopsand
seminarsforCasinosAustriaGroupstaff.Staffattending
theworkshopsalsohadtheopportunitytodiscusscur-
renttopicsandproblemsdirectlywiththeseexperts.
reSponSible advertiSingControlling the gambling market by channelling con-
sumerdemandintoanoptimallyregulatedsupplycan
onlysucceedifconsumersregardthelegalsupplytobe
qualitativelysuperior.Legalproducts faceunfaircom-
petition from the multitude of unlicensed products
available in the domestic market. Since gamblers are
ultimatelyfreetodecidewhichproductstheychoose,it
is importanttofocustheirattentiononthelegalgam-
blingoptions.AustrianLotterieshas long followedthe
principlesof“responsibleadvertising”–namelytoad-
vertiseinformativelyandneverdisguisethefacts–and
notthoseof“seductiveadvertising”.Ouradvertsdonot
stimulatethebasicdesiretogamble,butinsteadchan-
nelitinthedirectionofregulatoryacceptablelimits.
SuStainable gaming
HandingoverofaResponsibleGamingcertificateinaretailoutlet.Fromlefttoright:DorisMalischnig,HeadofDepartmentPrevention;thetwodecoratedmembersofstaff;HerbertBeck,HeadofResponsibleGaming,Advertising&Sponsoring.
Today’s global economic pressures have generated incredible business challenges. In this climate, we see opportunity to accept, seize, and manage change to be more competitive in the entertainment industry. With a comprehensive library of proven global best practices, flexible retail solutions, alternative sales channels, and exciting roadmaps to new media, we see opportunity everywhere. But more importantly, we see it for our customers.
Collaborating for good causes.
We see opportunity.
GTECH® is an advocate of socially responsible gaming. Our business solutions empower customers to develop parameters and practices, appropriate to their needs, that become the foundation of their responsible gaming programs.
GTECH-Opportunity-Ad_Panorama.indd 1 3/22/10 2:16 PM
21 news 33 apriL 2010
Mr. Charis Stama-
topoulos was ap-
pointed as OPAP
S.A. Chairman. He
is an Economist
with a PhD from
LondonSchoolofEconomics.From1999until2009
hewasExecutiveViceChairmanoftheBoardofDi-
rectors of ALPHA TRUST INVESTMENT SERVICES
S.A. Prior, he was, from 1996 until 2001, Chairman
of the Board of Directors of the company ‘Athens
International Airport S.A. , Chairman to the Board
of Directors and CEO of the Ionian Bank (1996 –
1999),aswellasChairmanoftheBoardofDirectors
of Ionian Hotel Enterprises S.A. Dr. Stamatopoulos
has also served as Managing Director ofΕ.Τ.Ε.Β.Α.(1995 – 1996), as Chairman of DIETHNIKI Mutual
FundManagementandofΕ.D.Ε.Χ.andmemberof
theBoardofDirectorsofMacedonia-ThraceBank.
Mr. Stamatopoulos held the positions of Secretary
-General at the Ministry of Commerce (1987-1989)
andservedasSpecialAdvisortothePrimeMinister
forEconomicIssues(1983–1985).Forseveralyears
(1981-1995), he worked as a researcher at the Eco-
nomicResearchDepartmentofBankofGreeceand
thenhemovedtotheExchangeRatePolicyDepart-
ment. Finally, he served, inter alia, as a member of
theBoardofDirectorsofthePublicPowerCorpora-
tionS.A.(1985-1987),oftheSecuritiesandExchange
Commission(1994-1996)andoftheHellenicCenter
forInvestment(ΕΛ.ΚΕ)(1996-1998).
C.E.O of the com-
panyisMr.Ioannis
Spanoudakis.Prior
to joining OPAP
S.A., he served
as CEO and Vice
Chairman of the BoD of NGP Plastic ABEE (2009)
andA.G.PETZETAKISGROUP(2006–2008).In2001
hewasappointedCEO&MemberoftheBoDofthe
ATHENS2004OrganizingCommitteeresponsiblefor
thepreparationsoftheAthens2004OlympicGames.
Mr. Ioannis Spanoudakis has worked for 17 years
withTheDowChemicalCompany,oneoftheworld’s
largestproducerofchemicalsandplasticmaterials.
From1985to1996,heheldvarioushighlevelposi-
tions in sales, marketing and business operations.
From1996to2001hewastheGlobalBusinessDirec-
torofthecompany’sGlobalPolypropyleneDivision.
From 1983 to 1984 he held the position of Special
AdvisorattheMinistryofResearchandTechnology
forthePlasticIndustry.Hestudiedchemistryatthe
University of Athens (B.Sc) and holds a Doctorate
Degree(Ph.D)inMaterialSciencesfromtheUniver-
sityofLondon.
neWS memberS
oPaP s.a. operateS under neW management Since december 30th, 2009
Mr.CharisStamatopoulos,Chairman Mr.IoannisSpanoudakis,CEO
In 2010, the new Management of OPAP S.A., willmakeallpossibleeffortstomaintainorevenincreasethecompany’sbusinessopportunities.
ThedifficulteconomicsituationinGreecehasanef-fect on almost all business activities. Nevertheless,OPAPS.A.aimsattheexploitationoftwoofworld’smost important sporting annual events – the 2010FIFAWorldCupinSouthAfricaandthe2010WorldBasketball Championship in Turkey – in order tocompensateforapotentialrevenueshortfall.
Inanycase, thisyear’starget is tomaintainthesamelevelofprofitsaslastyear(2009).Thus,thenewOPAP
S.A. Management anticipates the launch of the im-proved,‘live’versionofthegame‘PAMESTIHIMA’(livebetting),whereasthecompanyisintendedtopartici-pate in the tender process of granting the license foroperationoftheInstantScratchCardGame,whichisexpectedtobere-launchedintheGreekmarket.
At thesametime, theManagement, incooperationwiththeGovernment-thatisincontactwiththeEu-ropeanCommission–isconsideringthenewregula-tory framework of Internet Gambling, as many for-eigncompaniesoperateinGreecebyprovidingtheirserviceswithoutauthorization,as theydonotholdanoperationlicense
22 news 33 apriL 2010
Overthepastfewmonths,severalopin-
ions of Advocates general were deliv-
eredinthependingECJgamblingcas-
es. Several arguments put forward by
the EU Member States in those cases,
endorse the views expressed by the EL
membersinIstanbul,whentheresolu-
tion on a sustainable future for gam-
blingwasadopted.
1. SolidarityThe European Court of Justice (ECJ)
has consistently held that the funding
ofgoodcausescanonlybeanancillary
benefitofarestrictivepolicy,butnever
provide a legally acceptable reason for
restricting gambling services in an EU
Member State. In Gambelli, the ECJ
addedthataMemberState’spolicycan
only be restrictive if it aims at a genu-
ine restriction of gambling opportuni-
ties.Thisstatementwaslargelyusedby
some private operators to undermine
thevariousstateregimesbypointingto-
wardsthe“economic”approachof lot-
teriesthroughintensiveadvertisingand
otherformsofmarketinginordertoin-
creaseturnoverandprofitfortheState.
The judgment of the ECJ in Placanica
brought relief when the Court ruled
that a policy of controlled expansion
wasacceptablewhenrestrictionswhere
imposed upon gambling services to
protecttheconsumeragainstcrimeand
fraud.TheEFTACourtconsideredthat
suchpolicyofcontrolledexpansionwas
equally acceptable when the objective
pursuedbytheconcernedgovernment
wastoprotecttheconsumeragainstthe
risks of excessive gambling and addic-
tion. Today, this EFTA Court ruling is
questioned in several ECJ cases by the
AdvocatesGeneral.
In recent opinions in Liga Portuguesa
de Futebol and Sjöberg, the Advocate
General of the ECJ went deeper into
the“economic” question. According to
Advocate GeneralY. Bot it falls to each
Member State to assess, having regard to
its own situation and its social and cul-
tural characteristics, the balance to find
between, on the one hand, an attractive
range of games in order to satisfy the de-
sire to gamble and to channel it into a
lawful system and, on the other, a range
which encourages too much gambling.
ThecaseaddressestheissueofInternet
gamblingandtherightofStatestopro-
hibitcrossbordersupplyevenbyanop-
erator legally licensedinanother juris-
diction. The Court indeed accepted in
LigaPortuguesadeFutebolthataMem-
ber State was “entitled to take the view
that the mere fact that an operator such
as Bwin lawfully offers services in that
sector via the internet in another Mem-
ber State, in which it is established and
where it is in principle already subject to
statutory conditions and controls on the
part of the competent authorities in that
State, cannot be regarded as amounting
to a sufficient assurance that national
consumers will be protected against the
risks of fraud and crime, in the light of
the difficulties liable to be encountered
in such a context by the authorities of
the Member State of establishment in
assessing the professional qualities and
integrity of operators”.IntermsofEuro-
peanlaw,thismeansthattheso-called
principle of mutual recognition does
not apply. According to this principle,
Member states need to take into con-
siderationthelicensesgrantedinother
MemberStates.However,theCourthas
clearlystatedthatthisprinciplecannot
applyinthegamblingsector.
TheCourtthereforeacceptedthatato-
talbanoncrossbordersupplyofInter-
netgamblingservices,combinedwitha
monopolyoperatedbyanentityunder
strictstatecontrol,wasanappropriate
way to confine gambling within con-
trolledchannels.Suchapproachis,ac-
cording to the Court, appropriate for
the purpose of protecting consumers
againstfraudonthepartofoperators.
InSjöberg,theAdvocateGeneralseems
to go even one step further by stating
thatinsuchcircumstances,itisnotrel-
evantwhethertheentityconcernedop-
erates a normal economic activity and
triestomaximiseprofits.
Indeed, in his opinion in Sjöberg dat-
ed 23 March 2010, Advocate General
legal
Towards a sUsTaINaBLe PoLICY for gaMBLINg IN THe eU: putting our common principleS of State lotterieS into practice
“in recent yearS gambling and gameS of chance have increaSed Significantly. they noW conStitute What may be deScribed aS a conSiderable economic factor. in the firSt place, they generate a very large income for the organiSationS that operate them. Secondly, they provide a SubStantial number of JobS in the different member StateS. (opinion of advocate general y. bot in the liga portueSa de futebol caSe before the european court of JuStice, §27)”
23 news 33 apriL 2010
Y. Bot argued that “if a national meas-
ure seems appropriate to protect the
consumers against the risks of crime of
fraud entailed by games provided via the
internet, as is the case with a monopoly
granted to a state controlled entity – a re-
striction which can even result in a total
prohibition for foreign operators to ac-
cede the market, regardless of the legal
frame in their country of establishment
- it can be compatible with EU law”.He
adds that it is not important for the
compatibility assessment whether the
entityinvolvedexercisesitsactivitiesas
anormaleconomicservice inthe light
of maximising profits and whether the
measureachievesitsotherpursuedob-
jectives (such as the protection of the
consumeragainstgamblingaddiction).
To the extent that the European Court
would follow Advocate General Y. Bot
inhisopinioninSjöbergandifMember
Stateswoulddecidetoreplaceatotalpro-
hibition of Internet gambling by proper
regulation to prevent the risk of fraud
and crime connected to Internet gam-
blingandassuchconfinetheoperations
withincontrolledchannels,thiscouldbe
doneundereconomicterms.Maybethis
will help in finding a more sustainable
wayforlotteriestofundgoodcausesand
fulfiltheirroletowardssociety.
Todoso,oneneedstorealisethattran-
snationalcooperation,initiallyatEUlev-
el,isrequiredtokeepcontroloveranes-
sentialtransnationalmarket.Combining
astrictresidencerequirementandrules
for adequate national control mecha-
nisms-suchastheobligationtooperate
somelocalserverswiththepotentialofa
coordinatedapproachwithlicensedop-
erators operating in other jurisdictions,
based upon the model of certain multi
jurisdictionallotterygames-couldcre-
ate an economically valuable solution
allowing to continue the expansion of
gamblingoperationswithinacontrolled
andsafeenvironment.
2. a SuStainable policy re-quireS a precautionary ap-proachAnother matter of high importance
endorsed by EL in Istanbul has in the
meanwhile also been accepted by the
AdvocateGeneral.Initsopinioninthe
cases Betfair and Ladbrokes, Advocate
General Bot has recognised that the
precautionary principle applies in the
gambling sector. Bot indeed acknowl-
edged that the Member States do not
need to wait until actual networks of
clandestine gaming are developed in
their territory before taking measures
tolimitthatactivityandtopreventsuch
practices. According to Bot, a Member
Statehastherighttoinvoketheriskof
fraudassociatedwithgamingastheba-
sis for legislation restricting that activ-
ity,withoutbeingrequiredtoshowthat
fraudisactuallybeingcommittedinits
territory. He refers to questions relat-
ing to the protection of public health,
in which it is accepted that a Member
State may adopt legislation restricting
a freedom of movement without hav-
ing to wait until the reality of the risk
becomes fully apparent. It is sufficient
if the risk to health is a potential one.
AccordingtotheAdvocategeneral, the
sameprinciplesmustapply inrelation
totheprotectionofsocietyagainstthe
riskofaseriousdisruptionofpublicor-
der.
Moreover, Bot acknowledged that a
Member State may legitimately take
theviewthatthelikingamongsomeof
itspopulationforgamingandtherisks
arisingfromthefactthatsuchanactiv-
ity is not confined within a controlled
channel are made greater by modern
means of communication, particularly
the Internet, which enables those able
touseittohaveaccesstoaconsiderable
numberofonlinegames.
In the same line, Advocate General
Mengozzi has stated in its Opinion in
the Carmen media case that a pro-
hibition to provide games of chance
through a particular medium – for ex-
ample through the Internet – could be
as such legitimate and proportionate
with the Treaty principles. Indeed, it
could be an appropriate measure to
protect gamblers and to prevent gam-
blingaddiction,giventhespecificrisks
of the online provision of games of
chance. In this regard he specifically
mentions thehigher riskonaddiction,
giventheconsumergamblesinitsown
environment,theunlimitedofferofon-
line games of chance (several virtual
gamingplatformscanbeopenedatthe
sametime)andonecanplay24hoursa
day,7daysaweekand365daysayear.
Alltheseopinionsareindeedhelpfulto
identifyamoresustainableandcareful
approachtogambling.
3. corporate Social reSpon-Sibility requireS operatorS to reSpect the national tax laWSIn the Carmen Media cases, Advocate
GeneralMengozziexplicitlymentioned
that the use of off shore jurisdictions
by remote gambling operators has to
berejectedasanabuseof the Internal
Market. Indeed, one can consider that
operators who do everything to avoid
paying taxes, are lacking any form of
corporatesocialresponsibility.Anysus-
tainable policy requires that operators
are abiding by all rules in the jurisdic-
tions where they offer their services to
customers, includingtax laws.Bycriti-
cising off shore jurisdictions, Advocate
General Mengozzi is hopefully helping
theEUtomakeanendtosuchabuses
andgivesanimportantpoliticalsignin
thisregard.
The different cases and opinions are
helping to develop and implement a
more sustainable policy for gambling,
andforlotteriesinparticular,alongthe
principlesendorsedbytheELmembers
inIstanbul.
Philippe VLAEMMInCK
EL Legal Advisor
legal
24 news 33 apriL 2010
the three trendSThe global gaming market is currently undergoing major change. There are three key trends with transformative im-plications both for government-regulat-ed/sponsored lotteries and the supplier community that serves these gaming en-tities. They include:
• Growthofwideareagaming• Increasedroleofgovernment• Convergence
Let’sbrieflylookateach.
groWth of Wide area gamingOne of the strongest growth areas ingamingisexpectedtocomefromwideareadistributedenvironments. Weseea number of jurisdictions where gam-ing is being brought into taverns, res-taurants,truckstopsandothervenues.Theinternetisthemostextremeexam-pleoflocalizeddistribution.
Providing gaming services to distrib-uted venues, particularly where linkedwith the internet, requires a very dif-ferentsetofcorecompetenciesinareassuchas:• Systemdesign• Fieldoperations• Network management and develop-
ment• Contentmanagement• Customerservice
increaSed role of govern-ment–Governmentshavebecomeac-tivenotonlyasregulatorsofgamingbutincreasinglyassponsors.Governmentshavebeguntakingamorehands-onap-proach in shaping and reshaping theirgaming environments. They are look-ing beyond their traditional scope ofactivities and driving change throughlegislationandregulation.
convergence – Today’s gamingconsumerswanttheabilitytoplayanygames, anytime, anywhere*. As play-ersincreasinglylooktoaccessmultiplechannels, they will want to engage inmultiple play styles, including casino,lotteryandcasualgames.
tranSformative implicationSAgainst this transformative backdrop,here are some of the areas on whichgovernments, their lotteries and thesuppliercommunitywillneedtofocustheireffortsastheypreparetocompeteinaliberalizedgamingenvironment:
taking a broad vieW of gam-ing:Moreandmore, lotteriesare tak-ingabroadviewofthegamingmarket,assessingwhichareasofgamingfitmostclosely with the needs of their playerbaseandattractnewplayers.Lotteriesare increasingly examining how to po-sitionthemselves inthemarket;whichtypes of players are most comfortablewiththetrust,securityandconfidenceassociated with the lottery brand; andhowthelotterywantstoaddressthein-creasingcompetitionforplayershareofwallet.
integrated marketing and technology perSpective: E-commerce businesses have been lead-ersinthedevelopmentandadoptionofnew marketing approaches, with par-ticular sophistication where marketinglinksvenuesandtheinternet.Theseap-proaches require seamless integration,and tight linkages between marketingmethodsanddeliverytechnologies.
teSt and learn: If lotteries knewwith 100% certainty which games andpromotions would generate the great-est results and which ones would not,oriftheywereassuredthegamingland-scape would remain static, then flex-ibility in a technology platform wouldbeanon-issue.Thenewgamingpara-digmwilldemandaflexibleenterpriseframeworkthatcanseamlesslyconnectbothnewandlegacysystemsandadaptquickly to changing player demandsand evolving business strategies andproductofferings.
valuing What’S valuable:Thesefundamentalshiftsinthegamingenvi-ronment call for a reassessment of the“technology”procurementprocess.Wehave seen evidence that lotteries arelookingbeyondthetraditionalpractice
of buying technology subsystems totakingabroaderviewofthemarketing-technologyinteraction,andlookingfora broader involvement in the revenuecycle.
Sciplay: blending beSt of the beStThese paradigm shifts are what gaverise to the recent strategic partnershipagreements that brought together Sci-entificGamesandPlaytech.Oneoftheagreements led to the formation of ajoint-venture company called Sciplay.Sciplay melds best-of-breed content,sophisticated player management sys-temsandnearlyfourdecadesoflotteryindustryexperience,withasharpfocusonpositioninglotteriestocapitalizeonthepotentialoftheinternet,mobileandotherinteractivegames.Theotherpart-nershipsrelatetotheprovisionoflead-ingedgevideolotterygamingterminalsand systems, all linked to the Sciplayinternetsystem.
*Consistentwithapplicableregulation
partnerS
THree TreNds wITH TraNsforMaTIve IMPLICaTIoNs
25 news 33 apriL 2010
SuStainable leaderShipWearecommittedtoconductingourbusinessinasustainablemanneranddemonstratingre-sponsibleleadership.Firmlyembeddedinourcorporate Code of Conduct, responsible gov-ernance is crucial for the business excellenceandsuccessof INTRALOTwhilesafeguardingtheinterestsofouremployees,customers,part-ners,shareholders,andthemanycommunitiesaround the globe where we operate. Our en-dorsementoftheUNGlobalCompactsignifiesourcommitmenttoaligningourbusinessop-erationswith10establishedprinciplesrangingfromhumanrightsandlabortoenvironmentandbusinessethics.Asanactivecorporatecitizen, the INTRALOTGroupcontributestotheenhancementofthequality of life and the development of local
communities through its social program «IN-TRALOT-Wecarealot».Theprogramfocuseson supporting initiatives for the health andpublicwelfare,theadvancementofeducation,the conservation of cultural heritage and thesustainability of our planet. The company isamemberoftheNetworkofCorporateSocialResponsibility,whichisaNationalPartnerOr-ganizationofCSREurope.Innovationisouressentialdrivingforceinex-panding the industry’s boundaries. We alsobelieve that it is the fundamental source ofincreasing productivity and wealth in the
economyworldwide.Asatechnologypioneer,INTRALOT is dedicated to conducting bothappliedandscientificresearchinordertoim-prove and advance its portfolio of products.The INTRALOT Group has contributed tothe establishment of the Athens InformationTechnology (AIT) centre, which is affiliatedwithCarnegieMellonUniversityofPittsburgh-USAthatoffersexperttraininginthefieldsoftelecommunicationsandinformationtechnol-ogy and the opportunity to participate in re-searchprograms,using itsadvanced labsandcutting-edge equipment. It is a platform thatinspiresyoungpeopletoapplytheirimagina-tion,passion,andcreativitytotechnologicalin-novationsthatwillpavethewayfortomorrow’sbreakthroughs.
gaming SolutionS enabling SuS-tainabilityreSponSible gaming and conSum-er protection featureSOperatingasaB2CandbothB2B&B2Gtech-nologyprovider,INTRALOTsupportsLotteriesin defining the optimum responsible gamingstrategy,tailoredtotheirindividualneeds.Ouraim is to achieve the right balance betweenprotecting players and their rights and main-tainingprofitabilitytoincreasetheflowofcon-tributionstogoodcauses.The key components of our strategy that en-
forcethegamingsustainabilityare:• Complyingwiththelawsandregulationsassetoutbystateregulators• Ensuring that the interests of players andstakeholdersingeneralareprotected• Continually developing appropriate prac-ticesand technologieson thebasisofmarketresearch and information gathered from ourglobaloperations• Supporting dedicated research institutes,such as the Hohenheim University, to gain abetter understanding of the social impact ofgaming• PromotingtheimplementationofResponsi-bleGamingpracticesinourcorporateactivitiesandexternallywithourcustomer’sactivities• Educating thepublicbyprovidingaccurateandbalancedinformationsothatplayerscanmake informed decisions about their gaminghabitsandpractices• EvaluatingperiodicallyandreportingontheimpactandbreadthofourResponsibleGam-ingintheefforttocontinuouslyimprovetheireffectiveness• Preserving and protecting the integrity ofSports(cooperationwithFIFA-EarlyWarningSystem)• Fraudprevention
technologieS empoWered by envi-ronmental SuStainabilityINTRALOT is committed to producing tech-nologythatisenvironmentallysustainable.Al-thoughthecompanyoperatesinalow-impactproduction sector in terms of environmentalconsequences, its products embrace eco-effi-ciency(compliedwithRoHS)fromthedesign,throughtoproduction,operationandde-com-mission phases. Using 3D design techniquesand simulation software products, we aimto minimize the prototype re-design phases,therebyreducingexpensesandmaterialswithahighimpactontheenvironment.INTRALOTiseco-sensitivethrough:• The Reduction of paper consumption byusingdigitalsolutions,likeHorizonforbettingshops,IconDigitalImagingTechnology,Stylot,andself-serviceterminals• The Reduction of power consumption byusinglow-powerelectroniccircuitsandproces-sors.Theterminalsaremostlyfanlessandshutdownautomaticallyduringprolongedperiodsofterminalinactivity• TheExtendedMeanTimeBetweenFailuresandlonglife-timeofterminals.
partnerS
sUsTaINaBLe growTH: aN IMPeraTIve for INTraLoT’s sTraTegYat intralot We believe that in today’S changeable economic environment it iS imperative for buSineSSeS, governmentS, community organizationS and individualS to Work together to provide the education, technology, r&d and infraStruc-ture that Will enSure SuStainable economic groWth and proSperity.
26 news 33 apriL 2010
In 2005, the European Commission gave the Swiss
InstituteofComparativeLawthemandatetounder-
take a thorough study on gambling, the section on
EconomicsundertakenbytheUniversityofSalford.
Essentially,theEuropeanLotterieslargelycontribut-
edtothestudytoimproveourMembers’knowledge
andunderstandingofthegamblingsector.
Additionally,itwasdecidedbytheEuropeanLotter-
iestohighlightthesignificanceoftheStateLotteries
and Sports Betting operators within the European
gambling market. Since the first study realised by
theLondonEconomicsin2006,aEuropeanLotter-
iesworkinggroup(ELISE)hasbeensetup,question-
nairesurveyssenttoMembersduring2006and2007
havebeenimproved,andthe2008studynowoffers
anaccurateoverviewoftheEuropeanLotteriesland-
scape.
TheactivitiesofstateLotteriesandSportsBettingop-
erators,whicharehighlightedwithinthisstudy, fo-
cusonspecifickeyissues:operationofgameswithin
theterritoryasdefinedbytheirspecificlicence,pro-
motionofgamblinginaresponsibleandcontrolled
wayandthedistributionofproductsthroughoutthe
territorycoveredunderthespecificlicence.
Other significant areas considered are returns to
players,i.e.whethertheamountsdiffersignificantly
fromtheonesofferedby thecommercialoperators
and, the percentages for good causes/governments
andeffortstomaximisesuchreturns.
key figureS:In 2008, the total economic activity, measured as
grossgamblingrevenue(GGR),ofthe53lotteriesin
theEU(27countries)was€32.3billion,whichcom-
paredto2007wasanincreaseof2.6%.Countingall
EL Member Lotteries, the total GGR was €33.8 bil-
lion.
Akeycharacteristicofthestatelicensedlotteriesin
the EU is that they are required by law or through
theirlicencestomakepaymentstosociety.In2008,
the European Lotteries mandatory payments came
toatotalof€21.4billionintheformoftaxesforthe
Treasury,duties,andfundsearmarkedforsportsor
other good causes - an increase of more than 1.3%
comparedto2007.
eliSe
THe eUroPeaN LoTTerIesa Sector of activity involving over 75 billion euroS
27 news 33 apriL 2010
fIgUres
more than €2 billion WaS allocated to SportS in generalmore than €4.2 billion haS been allo-cated to good cauSeS Such aS culture
in 2008, contributionS from el member lotterieS (total population of 733 million) equated to approximately €30,5 per citizen and €43 for the 27 eu member countrieS (497 million people).
The contribution raised for the good causes differs
between European member states. In some, this
mayembraceanumberofdifferentsectors,suchas
research, health, education, youth, sports and cul-
ture,nationalheritageandcharities,orotheralloca-
tionsasprovisionedintheLisbonStrategy.
EmploymentisanotherrelevantfactorgiventheEu-
ropeanstateLotteriesemployaround22,500people,
in addition to more than 330,000 people indirectly
associated with the lottery. Indirect employment is
supported through the sales of lottery products at
pointofsaleandestimatedtoemploy282,420peo-
plewithintheEU.Notably,allEULotteriesselltheir
games through appointed lottery agents who for
their efforts receive a commission on sales, whilst
someEULotteriesoffertheiragentsabonusifthey
sellcertainwinningtickets.Thekindofretailersvar-
iesfromcountrytocountrybuttypicalretailshops
are small kiosks, tobacconists, bars, supermarkets
orgasstations.Mostofthelotterieshaveanumber
ofretailshopsthatsellthecompleterangeoflottery
productswhile therearespecificretailerswhomay
sell a limited number of products such as instant
games.
InadditionnewerchannelssuchastheInternetare
emerging to attract customers, with 20 EL Member
lotteriesutilisingthischanneltowidendistribution,
which have helped total sales near 1 billion Euros.
Atpresent,thissector is infull transformationwith
manylotteriesrealisingtheopportunitythischannel
represents,consequentlypromotingInternetgames,
whilsttheNordiccountrieshaveemergedasleaders,
partlyassistedbylicencesgrantedyearsago.
The2009studyisinthepipelineandthefigureswill
bedisclosedsubsequently.
eliSe
28 news 33 apriL 2010
reSponSibility for our cuStomerS’ roi and the environmentPreservation of our natural resources
and the use of state-of-the-art tech-
nologies don’t have to represent a con-
tradiction in terms. Wincor nixdorf is
committed to the principle of ecological
responsibility just as much as to the de-
livery of future-oriented, cost-effective
solutions. The focus of all our considera-
tions is customer benefit: our customers
should profit from cutting-edge technol-
ogy that helps them save money, and still
have the confidence that their supplier
produces ecologically sound products.
effective environmental protection With outStanding SyStem qualityTechnological progress – with more
powerfulprocessors,graphicaluserin-
terfaces, new peripherals such as flat
panel touch screens, and self-service
cash components – enables sophisti-
cated applications that meet the wish
forimprovedcustomerserviceandease
of use. We’ve challenged ourselves to
realize our customers’ desire for bet-
terperformanceinanenvironmentally
compatiblemannerwithoutincreasing
operating costs for system users. This
means attention to energy efficiency,
energyavailabilityandeffectiveservice
concepts.Inaddition,theintelligentse-
lectionoftherightsystemcomponents
iscrucial.
energy-efficient proceSSor technologyEnergy-saving processor technology
fromthemarket leaderIntel isusedin
allWincorNixdorf lotterysystems.The
X series models, which use a mobile,
ultra-low-voltage Celeron M proces-
sor with a maximum consumption of
only5watts,areparticularlyenergy-ef-
ficient.They offer more than adequate
performance for many lottery devices,
coupled with excellent environmental
compatibility. For more complex, mul-
tifunctional applications, the powerful
Xion/MpluswiththelatestIntelCore2
Duo processor technology delivers the
very highest processor performance,
yetconsumesmorethan30%lesspow-
er than processors from the predeces-
sorgeneration.
environmental StandardS are more than JuSt an obli-gation; they alSo repreSent an inveStment in our futureAvoidance of harmful substances ap-
plies as a basic principle for the inter-
nal workings of the devices. Lead and
nickel-cadmiumbatteries,forexample,
have been replaced by modern nickel-
metal hybrid batteries. The packaging
ismadefromenvironmentally-friendly
materials. Polystyrene and synthetic
materialsareavoidedwherepossible.
Wincor Nixdorf complies with the rel-
evant RoHS andWEEE standards. Pro-
tecting the environment is an integral
partofcompanypolicyforWincorNix-
dorf. Several years ago, the company
introducedanenvironmentalmanage-
ment system that has been regularly
audited in accordance with the DIN
ENISO14001standardbytheGerman
ManagementSystemCertificationSoci-
ety(DQS).
Allofthesemeasurescontributetoopti-
mizingtheenergybalanceofourlottery
devices by using resources sparingly
and carefully, and cutting operating
costsforusers.Andourenvironmental
leadership is matched by the techno-
logicalandfunctionalsophisticationof
our solutions, which help lottery com-
paniesoperatetheirsystemscost-effec-
tively and provide superior customer
service. Wincor Nixdorf Lottery Solu-
tions helps make lottery companies fit
forthefutureineveryrespect.
partnerS
LoTTerY sYsTeMs aNd sUsTaINaBLe deveLoPMeNT aT wINCor NIxdorf
29 news 33 apriL 2010
Thisyear’sthemederivedfromaconsciousdecision
to return to the basics of marketing as it was envi-
sioned,andtaught,someyearsago,howtheyapply
intoday’senvironmentofthelotteryindustryandto
examinewhetherornottheyarebalancedstrategi-
cally.
Quiteafewyearsago,professorsinbusinessschools
summarizedthebasicsofasoundmarketingplanas
beingacombinationoffourelements(innoparticu-
larorder):product,price,placeandpromotion;the
4Ps.Overtheyears,differenttheoriesgeneratedbya
changingenvironmenthadcometoreplacethe4Ps
bythe4Csandlaterevenbythe7Cs.Withoutenter-
ingintoalongdiscussiononwhatiswhatandwhy,
sufficetosaythattheintentoftheseminarwastouse
the original 4Ps as a starting point for a discussion
onmarketingtodayinthelotteryindustry.Actually,
one may have, in one’s own environment, already
addedperception,packaging,performance,andthe
listmaygoon,althoughitbecamequitereadilyevi-
dentwithinthefirstdiscussionsoftheseminarthat
allagreedthat,foremostinourmarketingplans,the
fifthPwouldbePeople.
FromJanuary27–29some140participantsfrom65dif-
ferentorganizations,mostlyfromEurope,butalsofrom
Asia, the Americas and Africa, gathered, in what has
becomenowasought-after,well-attendedseminar,in
London,inthefirstcombinedEL/WLAeventof2010.
Assaidabove,fromtheopeningwelcomeaddressby
Mr. FriedrichStickler, EL President, throughout the
wholetwodays,tothefinalpanel,theimportanceof
Peoplewashighlightedastheprimaryconcernand
objectiveofthelotteryindustry.Whetherinproduct
design,pricing,promotionandpoint-of-sale,corpo-
ratesocialresponsibilityandtheobjectiveofoffering
the best product in the best possible environment,
expert speakers shared their experience and views
onthe4Psandbeyond.
Theprogramwasthenarticulatedaroundsixdiffer-
entstreams:the4Ps,anoverviewofthelotteryworld
andchecksandbalances.
Thepresentationsonthelotterymarketingworldin-
cludedpresentationsontheenvironmentintheUK,
thecross-sellingagreementbetweenPowerballand
MegaMillionsintheUSandtheadventofmegajack-
pots, thenewmarketingagendaandmarkettrends
intheNorthAmericanlotterymarket.
WorkShopS
eL/wLa MarKeTINgseMINarare THe 4Ps IN BaLaNCe?london, January 27–29, 2010
30 news 33 apriL 2010
The presentations on products covered offerings
suchasClubSazka,WinforLifeinItaly,andthein-
novativere-launchofBingoinMalta.
As for promotions, on Thursday afternoon, new
ideasweresharedsuchaseventsandsponsoringin
Belgium,abreakthroughapproachforGrattaeVinci,
promotional activities at Française des Jeux, game
promotionsinIrelandandfinallyhowtobest“posi-
tioninstantticketswitheffectivepromotions”.
Still on Thursday afternoon, pricing was discussed
with the Finnish model, the“value of insurance in
fixed-oddsgames”and“priceinelasticityofthelot-
teries”.
Friday’s discussions started with presentations on
place, the point-of-sale, by WLA/EL partners on
“modelling change”, “new thinking game develop-
ment”and“golivetowin”.
Finally,thefifthP,people,wascoveredbypresenta-
tions on theWLA Responsible Gaming Framework
andtheELResponsibleGamingStandards.
A panel followed each stream where participants
wereinvitedtoaskquestionsandfurtherdiscussthe
topicspresented.
Thedayendedwithafinalpanelonthestrategicim-
portanceofbalancingthe4Psandonwhethermar-
ketingwasascienceoranart.
Inthefinalanalysis,eachandeveryoneofthesefive,
ormore,elementsareimportantanditisbothasci-
enceandanarttoskillfullyandresponsiblybalance
themtoachieveoptimumresultsfortheplayer,the
organizationandsocietyatlarge.
Inconclusion,theundersignedwishestothankand
acknowledge the tremendous organizational work
performed by the EL Secretary general B. Lobjois’
office, WLA Executive Director Jean Jorgenson, the
speakersandmostofallparticipantsfortheirinvalu-
able input, comments and feedback that all made
thiseventanothersuccess.
Seeyounextyear,
Gilbert REhAyEM
EL Moderator
WorkShopS
31 news 33 apriL 2010
This year’s spring session of the EL legal seminar
tookplaceinMadrid,thenicecapitalofSpain.Asthe
hotelwaslocatedsomewhatoutsidethecitycenter,
allparticipantswereencouragedtoattainthewhole
seminarwithoutdistractions.Inordertoallowsome
relaxationwewerekindlyinvitedtoareceptionand
dinnerinthehotelonthefirstnight,andafancydin-
nerinMadridcenterduringthesecond.Whowould
havethoughtthatsome,ifnotall,woulddiscusson
at least two separate occasions which opera music
wassungintherestaurant.
Thanks once again to our colleagues of Loterías y
ApuestasdelEstadoforhostingthisELlegalseminar.
The seminar topics were mainly driven by what
seemstobeemergingchangesanddevelopmentsin
the legalandpoliticalenvironmentof theEUgam-
bling sector and the question on how to move for-
ward in this future debate, given the sensitivity of
someoftheissuesinvolved.
day 1:Traditionally,thelegalseminarwasopenedbyanin-
troductionoftheChairmanMr.TjeerdVeenstra,fol-
lowedbyawarmwelcomebyMr.JuanCarlosAlfonso
RubioonbehalfofMr.GonzaloFernándezRodrígu-
ez,GeneralDirectorofLoteríasyApuestasdelEstado
andbyMr.FriedrichStickler,ELPresident.
Thekick-offforthemorningsessionofourfirstday
of the seminar was given by PhilippeVlaemminck,
EL’slegaladvisor,presentingusaverybroadupdate
on the developments regarding court cases before
theEuropeanCourtofJustice.
WorkShopS
LegaL seMINarmadrid, march 8-10, 2010
32 news 33 apriL 2010
In his well known style he first gave an in depth
analysis of the ECJ judgment in Liga Portu-
guesa de Futebol Professional case (C-42/07).
Hereafter, Mr. Vlaemminck gave an update of
the various opinions of the Advocate-Generals
in the cases Betfair (C-203/08), Ladbrokes (C-
258/08), Winner Wetten (C-409/06), Engelmann
(C-64/08), Sjöberg (C-447/08), Gerdin (C-448/08),
Markus Stoss (C-316/07) and Carmen Media (C-
46/08).
Toendthelonglistofcases,Mr.Vlaemminckalsoin-
vestigatedthecasesClubHotelLoutraki(C-145/08),
Zeturf(C-212/08),Langer(C-235/08),Dickinger(C-
347/09)andLeo-Libera(C-58/09).
Toconclude,hetouchedthesubjectoftheactivities
oftheCouncilworkinggroup.
After a well deserved coffee break, representatives
oftheELmemberssetouttherecentlegaldevelop-
mentsintheirjurisdictionandelementsthatarecur-
rentlystillinthepipeline.
For Belgium, Dirk Messens gave an explanation on
thenewLawongamesofchanceaswellasanover-
viewofthemostrelevantcourtcases.
PernilleSonnegaveusmoreinsightinthenewDan-
ishgaminglegislation.
MichelJanot,inhisturn,addressedthenewLawon
poker, sports betting and horse racing also intro-
ducinganewregulator.Asubjectthatgaverisetoa
wholenumberofquestionsfromtheaudience.
As all speakers were so enthusiastic about the sub-
jects presented, the presentations took a lot more
timethanforeseen.Therefore,Olaf Penserhadthe
honor tobegin theafternoonsessionwithanover-
view of the German situation after which Claudia
Ricchetti was given the floor to elaborate on an
overviewoftheItaliangamingmarket, thepossible
regulatoryscenario’sandthemostrelevantjurispru-
dence.
Ms. Rosa Godino Escolar, representing the LAE,
thenquicklygaveashortoverviewoftheregulatory
frameworkinSpain.
WorkShopS
LegaL seMINar
33 news 33 apriL 2010
LisaStålspets,whoiswithoutadoubtaSwedishciti-
zenassheindicatedherself,highlightedthecurrent
politicalsituationinSweden,aswellassomecourt
cases. The overview of the national developments
was ended by Tineke Ockhorst who addressed the
latestpoliticaldevelopmentsinTheNetherlands,the
relevantcourtcasesandtheissueofanewlicencefor
lottoandsportsbetting.
It shouldbenoted that thepresentationswereall far
fromdullandthateachoneraisedandansweredatthe
sametimealotofquestions.Theaudiencemadegood
use of the opportunity to ask for further information
whichitreceivedeverytime.Inthatregard,Mr.Stick-
lerdeservesspecialattentionashewastheonlyperson
who asked a question after each speech. It was clear
thathehadaspecificinterestinthevarioussanction-
ingsystemsandprovisionswithineachjurisdiction.
After the second coffee break of the day, Rupert
Hornig, EL’s general delegate, spoke about the new
European Commission and the new European Par-
liamentfromapublicaffairsperspectiveindicating
among others who are the new key persons in Eu-
ropethatmayhaveaninfluenceonthelotterysector.
YvesT’Jampens,EL’slegaladvisor,hadthehonorto
end the afternoon session with a presentation on
mergers and acquisitions and what their implica-
tions could be for lotteries in a changing environ-
ment.
day 2:Theseconddaystartedwithlookingforwardtothe
near future. Juan Carlos Alfonso Rubio addressed
the issue of the Spanish Presidency and how Spain
evaluates the current situation after which he gave
anoverviewofwhatactivitiesstilllayahead.
ThetopicwascontinuedbyDirkMessensindicating
that negotiations and meetings are ongoing in Bel-
giumoneveryleveltosetuptheagendafortheBel-
gianPresidencyduringthesecondhalfofthisyear.
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34 news 33 apriL 2010
The second topic of the morning session could be
described as ‘the new political context’ whereby
TjeerdVeenstraintroducedthetopicbyreferringto
theIstanbulresolutionandhowitshouldbeimple-
mented.PhilippeVlaemminck thenhad the task to
explaintheimplicationoftheTreatyofLisbon.For-
tunately,andthatgoesforthespeakeraswellasfor
theattendees,heonlypointedoutthoseissuesand
changesthatwererelevantforlotteries.
Toconcludethetopic,Dr.BarbaraHoffmann-Schöll
took the floor to set out the 7 common principles
thatELstandsfor.
Led by Philippe Vlaemminck, the discussion was
opened whether all agreed on these principles. It
canbesaidthatalivelydiscussionhadbegunwhich
endedinsomekindofmutualagreement.
Onceagain,YvesT’Jampenswasallowedtobringan
endtotheday.Hissecondpresentationdealtwithan
issuethatonceagainreflectedthechangingenviron-
mentweliveinashelookedovertheoceanandex-
plainedthecurrentUSsituationandhowanumber
ofUSstateshaveastrongneedtoraisemoneybe-
causeoftherecenteconomiccrisis.Asheexplained,
USstatesinvestigatethepossibilitytoprivatizetheir
statelotteries,wherebytheUSlooksprimarilyatEu-
ropeanprivateoperatorswillingtoactas‘managers’
onbehalfofthem.Itcanbestatedthatalthoughthe
topiciscurrentlystillonlyhypothetical,itwillsoon
becomearealityweallneedtodealwith.
Thechairman,Mr.Veenstrathenclosedtheseminar
bysayingthankstoourhostsandallparticipantsand
invitedus toreflectonthevarious issues thathave
beendiscussedduringthesetwodays.
yves T’JAMPEnS
EL Legal Advisor
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LegaL seMINar
35 news 33 apriL 2010
the firSt public order committee Seminar, kindly hoSted by loteríaS y apueStaS del eStado, Welcomed itS participantS by a magnificent guided night viSit of the muSeo thySSen-bornemiSza in the palacio de villaher-moSa. it WaS a pleaSant and educative relaxation before a day loaded With SpeecheS on SeriouS and very important topical iSSueS Which attracted an impreSSive number of colleagueS from the el member lotterieS.
Theseminaritselfwasopenedbythewelcomeaddress
and word of Mr. Gonzalo Fernández Rodríguez, Gen-
eralDirectorofthehostingLottery,andMr.AlešHušák,
the Public Order Committee Chairman. Both of them
stressedtheimportanceofkeepingpublicorderandse-
curitysustainableinthespecificfieldoflotterybusiness.
Mr. Hušák furthermore highlighted the importance of
cooperationandinterconnectionofactivitiesandwork
betweenallELCommitteesandWorkingGroups.
As the Committee Chairman had announced it in his
opening words, the seminar was composed of several
separateexpertviews;onespottingresultsoftheoretical
investigationsperformedbyresearchgroupsofvarious
European institutions, the other practical work from
generalpracticesandalsoourbusinessbranch.
FirstofthekeynotespeakerswasMr.ChrisEatonfrom
INTERPOL’s Command and Coordination Centre, who
gavepresentationontheroleofINTERPOLinsupport-
ing the public order and anti-corruption interests of
internationalandregionalorganizations.Financialand
high-techcrime,criminalorganizations,terrorismand
countercorruptionarethefieldsofINTERPOL’sinterest
thatmightbecommonwiththoseofEL.
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gaMBLINg wITHIN THe CoNTexT of PUBLIC ordermadrid, march 11, 2010
36 news 33 apriL 2010
Mr. Jean-Pierre Alezra, Chief of Central Service“Horse
RacingandGames”oftheFrenchPolice,sharedhisex-
periencesinregardstoMissionoftheFrenchPolicecon-
cerningtheopeningofon-linegamesinFrance.Hecon-
veyedthatthemainrisksassociatedwithonlinegaming
arecorruption,moneylaunderingandcheating.Itwas
alsosummarizedhowStatesaddressthethreatstopub-
licorderasfromtheviewofFrenchpoliceexperience.
After the lectures given by two police representatives,
the floor was taken by the Public Order Committee
member Mr. Evangelos Cosmidis, General Manager
SalesNetworkSouthGreece,OPAPServices.Evangelos
gave an excellent synthesis of illegal gaming and new
technologiesandreferredtocasestudieswithInternet
cafésintheleadingroleandfraudsrelatedtoit.
Aswitchfromgeneralfraudstofraudandcorruptionin
footballwasprovidedbyMr.GrahamPeaker,theUEFA
Intelligence Coordinator in Disciplinary Services. He
introduced the Betting Fraud Detection System and
stressed the importance of cooperation with betting
professionals.ExperiencesofUEFArepresentativewere
closelyfollowedbythepresentationonBetting-Related
Corruption and Manipulation in Sport presented by
Mr. David Forrest. Professor Forrest, from the Univer-
sity of Salford, gave an historical overview of connec-
tion between sports and betting. He also alerted that
corruption and manipulation in sports bring a sub-
stantial losstoculture.Dr.ToineSpapens,Professorof
TilburgUniversity,informedtheattendantsaboutfind-
ings summarized in a presentation titled“The Impact
of Organized Crime on Gaming and Gambling in the
Netherlands”.Illegalgamblingnolongerseemstobea
keyactivityforDutchorganizedcriminalgroups.Nev-
ertheless, some organized criminal groups continue
to run illegal lotteries and sports betting operations
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gaMBLINg wITHIN THe CoNTexT of PUBLIC order
37 news 33 apriL 2010WorkShopS
besidesdrugtrafficking,drugproduction,andtraffick-
inginhumanbeings.Hispresentationwasfollowedby
“LotteriesCaseStudies:FightagainstMoneyLaunder-
ing”byMr.PhilippeLemairefromResponsibleSecurity
Department,LaFrançaisedesJeux.Everybodyisaware
offrauddangers,butmaynotbeofmoneylaundering
dangers.Theriskconcernsdirtymoneyintegrationinto
legal activities, the use of gambling activities by mafia
structuresandthelossofcredibility.
InformationandcooperationarethebasisforthePub-
licOrderCommittee’sfuturework.Statementmadeby
ChrisEatonfromINTERPOL,“Informationislifeblood
forpolice”,wouldalsoapplytooursphereofbusiness.
TheCommitteeisgratefultofindalliesintheranksof
theseminarparticipantstohelpfulfillingthemission.
The first EL Public Order seminar’s success would not
have been possible without the chairmanship of Mr.
AlešHušákwhoestablishedcontactswithcrucialinsti-
tutions such as INTERPOL, without its organizers and
withoutitsmoderator,Mr.ThierryPujol,whodidagreat
job.
Thankyou!
Jaroslav EnDRyCh
Security Manager
Sazka a.s. / Czech Republic
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photon_210x297.ai 11/17/2008 3:47:03 PM