NEWS AND INTELLIGENCE FOR CARE HOME OWNERS AND OPERATIONS DIRECTORS

MEDIA PACK 2017-2018

CHP_Media Pack_297x210mm.indd 1 01/11/2016 03:48:59 PM

Care Home Professional magazine provides news, trends and market intelligence for group purchasing professionals at premium, private care home companies in the UK. The market-leading monthly magazine and online portal, CareHomeProfessional.com, is the only title specifically

created for those responsible for procuring products, property, equipment and services on a group level.

In addition to delivering topical news, interviews, comment, analysis, debate and best practice, Care Home Professional provides a unique platform for suppliers, contractors and buyers to come together and discuss the issues really driving the market place.

PRINT

ADVERTISING IN CARE HOME PROFESSIONAL OFFERS NUMEROUS COMMERCIAL BENEFITS:

THE POWER OF PRINT

In numbers

CIRCULATION BY JOB ROLE

8,100Average monthly readers,

based on 2.5 readers for each copy.

11,200Premium, private

care home properties managed by Care Home

Professional readers.

3,240Monthly circulation

to Care home owners, operations & procurement

professionals.

CREDIBILITYCare Home Professional is published by ITP Promedia

Publishing, a leading global publisher with some

of the most respected, sector-leading B2B and consumer magazines

within its portfolio, and offices in London, Dubai

and India.

INTEGRITYCare Home Professional is built on an editorial policy that places huge emphasis on the integrity, quality and richness of its content. Our teams work hard to bring

the market the information it needs to know, creating a compelling publication

that suppliers benefit from being associated with.

FREQUENCYCare Home Professional is published 12 times a year, providing the market with

a monthly digest of original news, trends and features. We will work with you to create a campaign that

delivers a consistent message that is read by prospective buyers of your equipment

month after month.

AUDIENCEOur database is fully researched

from scratch and maintained, giving you the guarantee that your

message is being seen by the most influential group buyers of care home equipment, services and supplies in the UK. Many of

these operations and procurement professionals are responsible for dozens of sites and annual

budgets that run into the millions.

Care home Managing Director

Care home Owner

Purchasing Manager/Director

Procurement Manager/Director

Other

15%

15%

40%

20%

10%

CHP_Media Pack_297x210mm.indd 2 01/11/2016 03:49:02 PM

CareHomeProfessional.com is the UK’s first and only dedicated web portal for multi-site buyers, purchasers and specifiers of care home products, equipment, property and services. The site

represents a truly valuable and interactive opportunity for suppliers and brands to reach the very people responsible for purchasing decisions worth hundreds of millions of pounds every year. By advertising on CareHomeProfessional.com, and within the site’s associated daily news alert, organisations of all sizes can now communicate information about their company, products, services and promotions to a highly-targeted and active end-user community. CareHomeProfessional.com reports live every day with news and information about the premium, private care home industry; covering everything from new product launches to case studies of best practice and insight from the industry about the challenges they face and the innovative solutions they find.

DIGITAL

ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:

DIGITAL

In numbers

Over 20,000page impressions per

month*

Over 7,200 unique users per month*

Daily e-newsletter over

5,500subscribers

Average open rate

27%Asterix on two website stats

refers to October 2016

Website tra� c grown every month during 2016

METRICSDigital advertising packages include

clickthrough reports that explain how visitors

responded to your campaign, giving you full

analysis of how many people it reached and the

level of engagement.

FLEXIBILITYDigital artwork can be

changed, updated and rotated on a weekly or monthly

basis, offering you a unique opportunity to customise

your campaign, communicate multiple messages and

promote different offers. With digital advertising you can drive traffic straight to your website.

BRANDINGYour digital artwork on this 100% dedicated care home

portal will ensure your brand is at the forefront of buyers’ minds, helping to increase

awareness of your products and enhancing the profile

of your company to the industry’s most influential procurement specialists.

PROMOTIONSOnline campaigns take place

in real time, so if you advertise digitally, buyers can immediately

take advantage of your company’s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium

that best delivers your message.

Also to be included is the Supplier Directory giving suppliers twelve-months exposure to our engaged audience via a dedicated tab on the website with company contact details, links to website and 100 word company bio.

LEADERBOARD ADVERTISE HERE

TOWER ADVERTISE

HERE

MPU ADVERTISE

HERE

CHP_Media Pack_297x210mm.indd 3 01/11/2016 03:49:03 PM

SPECIAL REPORTS MAJOR EVENT PREVIEWS (*bonus circulation)

JANUARY

BANKING & INSURANCE SERVICES

HOSPITALTY SHOWNURSE CALL SYSTEMS

LIGHTING

FEBRUARY

PHARMACUETICAL SERVICES

UNIFORMS & CLOTHING

KITCHEN DESIGN SPECIAL

MARCHRECRUITMENT

NAIDEXMOBILITY EQUIPMENT & HOISTS

APRIL

COMPLIANCE & LEGAL SERVICES

CARE ROADSHOW (GLASGOW)BATHROOM EQUIPMENT

LANDSCAPING & GARDEN FURNITURE

MAYENERGY & CONSERVATION

CARE ROADSHOW (LIVERPOOL)SECURITY SYSTEMS

JUNE

HEALTH+ CARE PREVIEW HEALTH + CARECARE FORUMCOMMERCIAL KITCHEN SHOW

CARE HOME MANAGEMENT SYSTEMS

TV & BROADBAND

JULYTRAINING & EDUCATION

CARE ROADSHOW (BIRMINGHAM)SIGNAGE & MURALS

AUGUST‘LEADERS IN CARE’ SPECIAL EDITION EDITION CIRCULATED AT ALL ATTENDED TRADE SHOWS FOR

NEXT YEARCONSTRUCTION, ARCHITECTURE & DESIGN

SEPTEMBERFURNITURE SPECIAL

FOOD & NUTRITION

OCTOBERCARE & DEMENTIA SHOW PREVIEW CARE & DEMENTIA SHOW

HEALTHCARE ESTATES EXHIBITIONCARE ROADSHOW (CARDIFF)INTERIOR DESIGN & FABRICS

NOVEMBER

HR, PAYROLL & ROSTERING SYSTEMS

CARE ROADSHOW (LONDON)FLOORING & CARPETS

ACTIVITIES

DECEMBER

WASTE MANAGEMENT

LAUNDRY EQUIPMENT & SYSTEMS

SALARY & JOB SATISFACTION SURVEY

* Features may be changed at the editor’s discretion

2017 SPECIAL REPORTS

CHP_Media Pack_297x210mm.indd 4 01/11/2016 03:49:05 PM

PRINT AND ONLINE ADVERTISING RATES

POSITION SPECIFICATIONS SINGLE ISSUE price per insertion

SIX SERIES (10% discount) per insertion

TWELVE SERIES (15% discount) per insertion

PRIME POSITIONS

Front cover gatefold 406 X 275MM £5,500 £5,000 £4,800

Belly band 500 X 70MM £4,000 £3,500 £3,000

IFC/OBC 205 X 275MM £3,000 £2,600 £2,300

Opening Double page spread 410 X 275MM £5,000 £4,600 £4,000

Double Page Spread 410 X 275MM £4,000 £3,700 £3,200

Roundtable Event Actual Event & 4 page write up £5,000 N/A N/A

STANDARD ADVERTISING

Full page 205 X 275MM £2,200 £2,000 £1,800

Half page horizontal 175 X 116MM £1,400 £1,200 £1,000

Half page vertical 85.5 X 232MM £1,400 £1,200 £1,000

Quarter page 175 X 42MM £800 £700 £600

Advertorials 205 X 275MM £3,000/page £2,750/page £2,500/page

Options including inserts, tailored supplements, magazine wraps and bookmarksare available on request all prices subject to VAT

RATE CARD FOR CARE HOME PROFESSIONAL

Promedia Publishing Ltd 16-25 Bastwick Street, London, EC1V 3PS 020 3176 4228 www.itppromedia.com

Follow us onTwitter @CareHomePro

Follow us onFacebook @CareHomePro

Follow us onLinkedin @Care Home Pro

RATE CARD FOR CAREHOMEPROFESSIONAL.COM

POSITION SPECIFICATIONS PRICE

CAREHOMEPROFESSIONAL.COM

Leaderboard 1040 X 120 Pixels £1,000 per month

MPU 300 x 250 Pixels £1,000 per month

Tower 300 X 600 Pixels £1,400 per month

Button 300 X 100 Pixels £300 per month

Wallpaper 740 X 1440 Pixels (Per Side) £3,500 per month

DAILY NEWS ALERT

Top Leaderboard 728 X 90 Pixels £1,200 per month or £350 per week

Second Leaderboard 728 X 90 Pixels £1,000 per month or £300 per week

Third Leaderboard 728 X 90 Pixels £800 per month or £250 per week

Fourth Leaderboard 728 X 90 Pixels £800 per month or £250 per week

Tower 220 X 550 Pixels £1,400 per month or £400 per week

Sponsored news stories N/A £700 per story

Dedicated email shot TBC £2,500 per email

Discounts available on multiple campaigns* all prices subject to VAT

CONTACTSCOMMERCIAL OPPORTUNITIES

EDITORIAL CONTACT

LEE PEART

Editor020 3176 4230lee.peart@itppromedia.com

COMMERCIAL CONTACTS

JOSH WADDELL

Commercial Manager020 3176 5458josh.waddell@itppromedia.com

ANNE-MARIE JUDGE

Group Commercial Manager020 3176 5632anne-marie.judge@itppromedia.com

CHP_Media Pack_297x210mm.indd 5 01/11/2016 03:49:05 PM