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NEWS AND INTELLIGENCE FOR JEWELLERY RETAILERS AND BRANDS
MEDIA PACK 2017
P rofessional Jeweller provides business intelligence for owners, operators and decision makers in the UK jewellery industry.
This market-leading monthly magazine is the only publication targeted at this sector.
In addition to providing news and exclusive interviews, comment and analysis, debate and examples of best practice and innovation, Professional Jeweller supports the indus-try and drives its news agenda with insightful reports and research.
Professional Jeweller is published by ITP Promedia Publishing, a global publisher headquartered in Dubai, with offices in London, India and Bahrain.
NEWS, TRENDS AND ANALYSIS FOR BRITISH JEWELLERY PROFESSIONALSprofessionaljeweller.comDECEMBER 2016 / VOL 07 ISSUE 12
PROFESSIONAL JEWELLER INVITES YOU TO DISCOVER PROFESSIONAL JEWELLER INVITES YOU TO DISCOVER PROFESSIONAL JEWELLERTHE MOST TRIUMPHANT JEWELLERY COLLECTIONS OF
THE YEAR, AS VOTED FOR BY THE PUBLIC
Collectionsof theYearof theYearof theY
World Gold CouncilHEAD OF MARKET INTELLIGENCE DISCUSSES THE Q3 2016 GOLD DEMAND TRENDS REPORT
Festive ForecastsBRANDS AND SUPPLIERS PREDICT WHETHER
THIS YEAR WILL BRING CHRISTMAS CHEER
Exploring LincolnPJ HEADS TO THE HISTORIC CITY TO MEET ITS
SUCCESSFUL INDEPENDENT JEWELLERS
JEWELLERNEWS, TRENDS AND ANALYSIS FOR BRITISH JEWELLERY PROFESSIONALS
PROFESSIONAL
PJ EXPLORES CHESTER FOR THIS
MONTH’S CITYSCAPE
EXCLUSIVE WE SIT DOWN WITH
THOMAS SABO, FOUNDER
OF THE EPONYMOUS
JEWELLERY
BRAND
Design Direction
Design Direction
Design
SWAROVSKI GEMSTONES OUTLINES THE TRENDS SET TO INFLUENCE THE TRADE
Harvey NicholsHarvey NicholsHarvey
INTRODUCING THE NEW AND IMPROVED DESIGNER
JEWELLERY SPACE
Are you Satisfied?
Are you Satisfied?
Are you
DISCOVER THE INSIGHTFUL RESULTS FROM OUR JOB
SATISFACTION SURVEY
Retrospect
JANUARY 2017 / VOL 08 ISSUE 01professionaljeweller.com
WE REFLECT ON THE LAST 12 MONTHS
AND PREDICT THE TOP TRENDS AND
STORIES THAT WILL SHAPE THE UK
JEWELLERY INDUSTRY THIS YEAR...
In
JEWELLERNEWS, TRENDS AND ANALYSIS FOR BRITISH JEWELLERY PROFESSIONALS
PROFESSIONAL
ROUNDTABLESENIOR UK JEWELLERY EXECUTIVES DEBATE THE BIGGEST CHALLENGES FACING THEIR BUSINESSES
Pandora ExclusiveNEW MD DISCUSSES TOURING THE UK TO MEET RETAIL PARTNERS
Store StrategySALES SOAR FOR ARGENTO FOLLOWING A SUCCESSFUL NATIONWIDE REFIT
Identity is KeyIdentity is KeyIdentity
W.E. CLARK & SON ON BUILDING A BRAND TO STAND THE TEST OF TIME
BusinessRETAILERS AND SUPPLIERS TALK ABOUT THE TRENDS TAKING THE INDUSTRY BY STORM AND DISCUSS HOW ONLINE SALES, THE PRICE OF GOLD AND ETHICAL PRACTISES WILL SHAPE THE UK WEDDING JEWELLERY MARKET OVER THE NEXT 12 MONTHS
BridalBridalBridalBridalSHOW PREVIEW
THE BEST OF WHAT THE 2017 EDITION OF JEWELLERY &
WATCH HAS TO OFFER
SHINE A LIGHTLET US INTRODUCE YOU TO THE PROFESSIONAL
JEWELLER AWARDS
FEBRUARY 2017 / VOL 08 ISSUE 02professionaljeweller.com
JEWELLERNEWS, TRENDS AND ANALYSIS FOR BRITISH JEWELLERY PROFESSIONALS
PROFESSIONALMARCH 2017 / VOL 08 ISSUE 03
professionaljeweller.com
EXCLUSIVE THE SWAROVSKI GROUP
SIGNS A DEAL WITH
FASHION ICON
KARL KARL
LAGERFELDLAGERFELD
NetworkBuild your
NetworkBuild your
NetworkBASELWORLD IS BACK AND PRESENTS THE
PERFECT OPPORTUNITY TO MEET OTHER INDUSTRY
PROFESSIONALS AND ADD NEW NAMES TO YOUR
CONTACTS BOOK. WE ASK EXPERTS TO SHARE
THEIR TOP TIPS FOR WORKING THE ROOM...
A SNEAK PEAK AT THE WONDERS TO BE
DISCOVERED AT BASEL
Bath Bound
PJ MEETS RETAILERS IN THE HISTORICAL CITY FOR THIS MONTH’S CITYSCAPE
CARAT* London
CEO REVEALS BRAND EXPANSION PLANS AND
FOCUS FOR THE YEAR
Period JewelleryDISCOVER THE TREND SOARING UNDER THE
AUCTION HAMMER
ADVERTISING IN PROFESSIONAL JEWELLER OFFERS NUMEROUS COMMERCIAL BENEFITS:
THE POWER OF PRINT
In numbers
CIRCULATION BY JOB ROLE
12,500+Average monthly readers,
based on 2.5 readers for each copy.
70%of Professional Jeweller’s
audience directly authorise purchasing
decisions
5,000+Monthly circulation
to UK jewellery industry professionals.
CREDIBILITYProfessional Jeweller is
published by ITP Promedia Publishing, a leading
global publisher with some of the most respected, sector-leading B2B and consumer magazines
within its portfolio, and o�ces in London, Dubai
and India.
INTEGRITYProfessional Jeweller is
built on an editorial policy that places huge emphasis on the integrity, quality and richness of its content. Our
team work hard to bring the market the information it needs to know, creating a compelling publication
that suppliers benefit from being associated with.
FREQUENCYProfessional Jeweller is
published 12 times a year, providing the market with
a monthly digest of original news, trends and features. We will work with you to create a campaign that
delivers a consistent message that is read by prospective
buyers of your products month after month.
AUDIENCEOur database is fully researched
from scratch and maintained, giving you the guarantee that your
message is being seen by the most influential buyers of jewellery
and services in the UK. Some of these operations and procurement professionals are responsible for multiple sites and annual budgets
that run into the millions.
Managing director
Owner
Purchasing manager/director
Procurement manager/director
Other
15%
15%
40%
20%
10%
ProfessionalJeweller.com is the only dedicated web portal for the jewellery industry, representing a truly valuable opportunity for business advertisers. By advertising on
professionaljeweller.com and within the site’s associated daily news alerts, organisations of all sizes can now communicate information about their company, products, services and promotions to highly-targeted jewellery industry professionals working in the UK. You’re speaking directly to the owners, operators and key management personnel that make the decisions in this lucrative sector. As online advertising continues to grow in popularity why not combine your marketing between print and online?
DIGITAL
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
DIGITAL
In numbers
Over 69,500page impressions per
month
Over 32,000 unique users per month
Daily news alert goes to
over 10,000jewellery industry
professionals every day
Website tra� c grew every month during 2016
METRICSDigital advertising packages include
clickthrough reports that explain how visitors
responded to your campaign, giving you full
analysis of how many people it reached and the
level of engagement.
FLEXIBILITYDigital artwork can be
changed, updated and rotated on a weekly or monthly
basis, o�ering you a unique opportunity to customise
your campaign, communicate multiple messages and
promote di�erent o�ers. With digital advertising you can drive tra�c straight to your website.
BRANDINGYour digital artwork on this 100% dedicated jewellery
portal will ensure your brand is at the forefront of buyers’ minds, helping to increase
awareness of your products and enhancing the profile
of your company to the industry’s most influential procurement specialists.
PROMOTIONSOnline campaigns take place
in real time, so if you advertise digitally, buyers can immediately
take advantage of your company’s o�ers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help you choose the online medium
that best delivers your message.
LEADERBOARD
TOWER
WALLPA
PER
WALLPA
PER
MPU
BESPOKE EVENTS• Roundtable opportunities As a multi-platform publisher, we can work with
you to organise events tailored to your specific needs, including roundtables.
• Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals.
• You choose the topic to be discussed, and then work in partnership with Professional Jeweller to decide on panellists, before setting out the agenda for the session.
• Debates are lively and engaging and a great way to be seen as a real thought leader in your sector.
• All roundtables are followed by extensive post-event print and online coverage and photography.
ROUNDTABLE ROUNDTABLE BRAND MANAGING DIRECTORS
PROFESSIONAL JEWELLER | February 2017 professionaljeweller.com42
Reflecting on the last 12 months and looking forward to the year ahead, what key factors are currently driving growth in the UK jewellery sector?
Jon Crossick: If we’re being truthful about whether there’s going to be growth in branded jewellery, I think it’s going to be tough this year. I don’t know how much growth there’s going to be. I think it’s actually more about how much share each brand takes.
Hayley Quinn: The devaluation of the pound against other currencies is massively driving the luxury end of the jewellery market. As of yet, we’re not seeing an enormous benefit in fashion jewellery, but I think that will come.
Lisa Levinson: It’s different in different categories. Looking just at the diamond sector, we are seeing a very small market at the moment for branded diamonds and branded diamond jewellery, so there the projec-tions are really go. We’ve seen growth over a lot of years and we do have our consumer data indicating that the demand for it is growing and for the diamond category in the UK, given the big space that’s been taken up by non-diamond jewellery, for diamonds, there is an opportunity to move back into it, so we see potential there.
If growth is a concern, how can retailers work with brands to help steer business forward?
Jon Crossick: There’s a big shift in branded jewellery. We’ve come off the days of everyone waiting for the next big thing to happen. I think it is now more about selling proper jewellery and upskilling your workforce.
Hayley Quinn: Independent jewel-lery retailers are still coming to terms with the decisions made by big brands. By big brands, I start with the watch brands. The downscaling of their portfolios left an awful lot of jewellery retailers, both independents and mul-tiples, in a very difficult position. We’ve seen that now with some of the fashion brands pulling back and changing their distribution strategy, and therefore
Professional Jeweller editor Stacey Hailes sat Professional Jeweller editor Stacey Hailes sat Professional Jewellerdown with influential individuals from some of the UK’s leading jewellery brands to discuss growth prospects for the jewellery sector and ways the whole industry can work together to achieve success in a rapidly-evolving marketplace.
ON THE PANELHayley Quinn, managing director, Swarovski UK
Jon Crossick, managing director, Thomas Sabo UK
Lisa Levinson, country manager, Forevermark UK
Pam Aujla, managing director, Trollbeads UK
ROUNDTABLE DEBATE: ROUNDTABLE DEBATE: How can brands and retailers How can brands and retailers work together to drive the UK work together to drive the UK jewellery industry forward?jewellery industry forward?
BRAND MANAGING DIRECTORS ROUNDTABLE ROUNDTABLE
professionaljeweller.comprofessionaljeweller.com February 2017 | PROFESSIONAL JEWELLER 43
as the global and national strategies as the global and national strategies change that’s bound to influence the inchange that’s bound to influence the in-dependent retailers. Those that sit back dependent retailers. Those that sit back and wait for it to happen to them are and wait for it to happen to them are the ones that are going to be in trouble.the ones that are going to be in trouble.
Pam Aujla:Pam Aujla: If I look at how jewellery is sold and displayed, there’s been a is sold and displayed, there’s been a big push of brands putting their own big push of brands putting their own furniture in and telling the retailers how furniture in and telling the retailers how to sell it. That isn’t really working for us to sell it. That isn’t really working for us because I think unless you’re perpetubecause I think unless you’re perpetu-ally training these people up constantly, ally training these people up constantly, we’re finding a big issue with people not we’re finding a big issue with people not being able to sell the brand in the way being able to sell the brand in the way we want it to be sold. For us, we’re taking we want it to be sold. For us, we’re taking the strategic decision of really looking at the strategic decision of really looking at where we want to be and how we want where we want to be and how we want the brand to be sold. It doesn’t really the brand to be sold. It doesn’t really matter whether it’s in our furniture or matter whether it’s in our furniture or not, I’d rather it was sold in a hidden not, I’d rather it was sold in a hidden draw somewhere but sold in the right draw somewhere but sold in the right
way – with the right passion and under-standing. For me, the whole retail and branded partnership has to really come into its own going forward, especially when the economics this year are going to be challenging.
Lisa Levinson: There’s a lot of re-sponsibility on the brands to provide a very faceted story for the retailers so they can share with the customers, and ultimately, it’s for the retailers to find that passion. It’s an emotional product and you have to find it within yourself. That passion doesn’t come as a one size fits all, it has to come through a story and brand line that has many, many facets to it, so each individual sales person can go, ‘that part con-nects with me’. It’s then authentic. That is something that we’re going to focus a lot on over this year, because
it’s key for the growth to almost find on it’s key for the growth to almost find on an individual sales ambassador level, which facet of the brand can you get that passion from.
Hayley Quinn: The bigger the brand you are you have to face different challenges. For me it’s more about consistency and getting the partner to understand that the representation of the brand, and the way that the brand is sold is really important to all of us. The biggest challenge for the independent is what one brand wants is different from what another one wants and they’ve got to do everything for everybody. That’s actually very difficult for a small inde-pendent organisation.
Jon Crossick: Part of that issue is that smaller, multi-brand retailers shouldn’t go chasing every brand. If you don’t get the spine of your business right, it will all fall down around you. Concentrate on brands that you know deliver season in, season out, and make sure you work with them properly. Up to now, there’s been a point where the industry has been lucky. Branded jewellery was the big thing and it was like selling sweets – it’s no longer like selling sweets. You can’t just wait for someone to come in and buy that brand, you have to sell it. We’re in a very different place to where the industry was a few years back, we’ve seen it in our own stores and we’ve defi-nitely had to up-skill our retail staff to sell better, because there’s other things we know – footfalls not going up into stores, it’s going online. What do you do? You convert better and you raise your average transaction value. To do that you have to sell better.
Uk managing directors from leading jewellery
brands discuss the industry’s prospects
Jon Crossick, UK managing director, Thomas Sabo
SPECIAL REPORTS MAJOR EVENTS & EXTRA CIRCULATION
JANUARY
The Year in Review
Future Trends
Job Satisfaction Survey
FEBRUARY
Exclusive Industry RoundtableJEWELLERY & WATCH BIRMINGHAM (1,000 EXTRA COPIES)INHORGENTA (500 EXTRA COPIES)
Bridal Feature
Jeweller & Watch Birmingham Preview
MARCH
Jewellery & Watch Birmingham Review
BASELWORLD, SWITZERLAND (2,500 EXTRA COPIES)Bench Focused Feature
Baselworld Preview
APRILShop Floor Focus
Sta� training, Security/Crime and Visual Merchandising
MAY Silver Jewellery Feature
JUNE Gold Jewellery Feature
JULYLuxury Focus
Luxury Retailers, Brands and Gemstones
AUGUST Men’s Jewellery Feature
SEPTEMBER
Big Retailer Interviews
INTERNATIONAL JEWELLERY LONDON (1,500 EXTRA COPIES)Exclusive PJ Trends Photoshoot
IJL Preview
OCTOBER
BenchPro
IJL Review
PJ Awards Review and Results
NOVEMBERDigital Focus
Digital Reach List and Digital Innovations
DECEMBER Collections of the Year
* Features may be changed at the editor’s discretion
2017 SPECIAL REPORTS
The nomination process for the Professional Jeweller Awards is uniquely democratic inasmuch as jew-ellery retailers vote for the jewellery brands that have been performing best for them, while suppliers vote for their favourite retailers. So all nominees are chosen for by those that know best. The nomina-tions are then whittled down to a shortlist before culminating in a glittering awards ceremony on the eve-
ning in September. High profile members of the jewellery industry, hard-working employees and innovative owners and managers are in attendance, always proud to see well-deserving sta� members receive recognition for their e�orts which so often can go unnoticed.
Professional Jeweller presents a range of opportunities for companies to sponsor these prestigious awards, which not only make their mark in the retail industry, but also gain nationwide exposure in various press such as newspapers and online coverage.
• Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event.
• Networking opportunities with senior decision-makers within the UK’s leading retail groups and jewellery brands.
• Increase your credibility through association with our leading magazine, website and awards.
• Create new business opportunities through higher brand presence among current and potential customers.
• Gain valuable profiling in Professional Jeweller through awards-related editorial coverage and post event write-ups.
• Be seen as the market leader in your chosen area by sponsoring the award that suits your company.
• Raise the profile of your products and services with an influential and a�uent audience.
SO WHY SPONSOR THE AWARDS?
DATE: 4th of September 2017Free-�owing Champagne, canapés and networking
TIME: 7:00pm ‘till late
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CONTACTSCOMMERCIAL OPPORTUNITIES
EDITORIAL CONTACT
STACEY HAILESEditor020 3176 [email protected]
COMMERCIAL CONTACT
SHENI SAMPSONCommerical Manager020 3176 [email protected]
