Enhancing Reach – Ensuring Visibility

Across North East

Explore North East

North East India is a cultural treasure house

Quantum growth horizon with uncluttered territories

About huge consumer base with progressive mind set

Lifestyle that is evolving at a very brisk pace with the support of infrastructure development and lifestyle destinations / avenues.

Geographical Profile

Urban density 754 Rural density 232 Urban Per Capita Income 22,600 INR Rural Per Capita Income 9,000 INR Urban Growth 8-12% Rural Growth 6% Average Household TV Sets 37% Average Radio Sets 73% Average Household Income Urban 35,000

INR Literacy rate 62%

Growth Indicators..

During the last five years – North East has seen excellent growth in specific verticals

This includes : Manufacturing Metallurgy and Mining Tourism Handicrafts and Handlooms Health care Petroleum, Energy and Bio Fuels FMCG and Consumer Goods

The Growth Curve

Average economic growth rate of 8-12 %

Per capita income in major cities growing @ 10-15%

Expenditure on lifestyle products increasing @ 20%

Growth rate is expected to pick up more in Assam, Tripura and Manipur – the highly populated states

Key driver of industrial growth is easy availability of power and economic work force

Opening A Window of Opportunities

News Live aims to bring the people of North East India in the national main stream

It endeavors to create awareness about the strength of North East economy, its natural treasure , tourism avenues and industrial potential and offer excellent opportunities to products and service providers, an hitherto unexplored market

Objective Viewing News Live brings in a new experience for TV viewers

It blends objectivity with social sensitivity

The effort is to create a fine mix of investigative journalism with technological innovations to enhance social awareness

The emphasis is on authenticity that will use the information for social upheaval, progress and development of the region

Reach with Impact News Live is a free to air channel

News Live is available on the prime band across North East on cable network

News Live is available on DISH TV, DD Direct TATA Sky

Airtel, Vediocon, SUN & Big TV - to enhance its viewer ship in remote and rural areas.

Evolving Market Share

It is fast emerging as a favorite channel in NE.

The program mix of News Live relates to all the members of family

The ever increasing market share of News Live ensures higher ROI to the prospective advertisers

The channel from NE to provide TAM monitoring of Ad Spots

Bandwidth of Infotainment

Synergetic Program Mix

Better Relativity with Gen X

Credible informative and entertaining

Dynamic and innovative

Visually attractive and smart

Relevant and in-depth analysis

Cutting Edge Technology State of the Art Studio Beta outdoor coverage facilities Editing Tables Processing Units Live Telecast Facilities 10 OB Vans Up-linking facilities 2-D and 3-D designing and processing facilities Crew teams - 12

Content Advantage

In-house editorial and content development teams for local / regional news.

National and international linkages for covering up important events

Linkages for news and current affairs with leading news agencies

Reach

In all Cable Homes (Analogue and Digital) across the States of North East region, North Bengal Belt, parts of New Delhi, Kolkata and Madhya Pradesh .

We have touched all the homes having DD Direct +, Dish TV, Sun DTH, Airtel Digital TV Tata Sky Big TV, Videocon.

Downlink Parameters

Satellite : INSAT 2E Beam : Zonal Downlink Freq : 4100 MHz Polarisation : Vertical FEC : ¾ Symbol : 4.7 Ksps Video Standard : MPEG 4