Newsletter · Newsletter Free Community Papers of New York Association of publishers of free distribution shopping guides, newspapers and periodicals throughout New York State

NewsletterFree Community Papers of New YorkAssociation of publishers of free distribution shopping guides, newspapers and periodicals throughout New York State

SPRING EDITION 2009

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The Po w er o f One

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In This Issue

Our mission is to unite and educate our members for their strength and prosperity

Executive Director’s Message 3

President’s Message 4

Marketing Director’s Message 5

Travel Reimbursement 5

Super Conference Highlights 6, 9, 11, 19, 26, 31

Be Ready for Media BuyersJohn Peterson 7

Salesperson of the Year 8

Lobbyist UpdateMara B. Ginsberg, Esq 9

HR Update - Joseph Steflik 13

PaperChain Update 16

Three Reasons to AdvertiseJohn Foust 17

Kevin Slimp 21

Associate Members 22

Sales Manager’s Conference 24

SMC Update - Donna Hanbery 25

AdMall – FREE TRAINING 27

Graphics Awards Winners 28

CPAN Incentive 30

Free Community Papers of New York 1-877-275-2726 P.O. Box 11279 Syracuse, NY 13218 www.fcpny.com

The 2009 Sales, Graphic Awards & Training

SUPER ConfEREnCE

“There were two big pluses for me, making personal contact with some suppliers/exhibitors and personal contact with fellow publishers. Plus the food was great, the service great, FCPNY was well organized and the Turning Stone has so many additional fun things to do I could have stayed several more days. Also, receiving the top overall General Excellence award was super.”

Art Zimmer, Publisher, Syracuse New Times

“I enjoyed the networking op-portunities and the chance to meet Carol Richer-Gammell. She was inspirational!”

Karen Lewis Classified Sales Manager Metro Group, Inc.

“This was my first time attending. I enjoyed the graphics class very much, and of course, winning all the awards!!!”

Pat BellaireWarsaw Pennysaver

Nearly 150 members attended the 2009 FCPNY Super Conference at the Turning Stone Resort in Verona, NY on March 30th & 31st. Publishers, sales managers, sales professionals, graphic artists and associate members all gathered for our biggest conference of the year! Graphics Awards were presented Monday even-ing as well as our prestigious Sales-person of the Year Award. This year’s honoree is Jim Maxwell of Scotsman Community Publications. All attendees had the benefit of visiting 15 industry vendors throughout the two days.

IFPA’s own Gary Rudy was in attendance and IFPA generously sponsored our keynote sales speaker, Diane Ciotta. Publishers enjoyed timely discus-sions on a variety of topics as well as a three-person media buyers panel – all of which provided great insight into where the free paper industry is headed and the advantages that we possess at this point in time.

Graphic artists enjoyed presentations by industry guru Kevin Slimp and classified specialists enjoyed their sessions with Carol Richer - Gammell.

Between the networking, educational programs and awards presentations - our Super Conference once again proved to be a valuable experience for all in attendance. Highlights are presented throughout the pages of this newsletter.

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We have just returned from the 2009 Super Conference and I was abso-lutely impressed with the lack of complaining and whining going on during the meeting. This was a chance to cry on each other’s shoulders and there was virtually none of that. Yes, publishers reported that they are down year-over-year, but in most cases these were single digit decreases and they weren’t down in the dumps. They actually had a fairly positive attitude about the short-term future and looked forward to an improving business landscape.

I think they are right. We in the free paper industry are standing on the doorstep of opportunity. As the plight of our daily brethren is exposed at the national and local level on a nearly daily basis, we sit idly by watching their circulation decrease, or worse yet, their businesses claim bankruptcy.

Now is the time for action. We need to remind our customers, and more importantly, the former customers of these wounded competitors that our numbers are not declining. Our circulation figures are steady as always and in some cases growing to fill the void created by the dailies. Our readership continues to perform in the 90th percentile throughout the state as our LO-CAL publications fill the information need of our communities.

As a statewide organization our member publications scored 96.3% when 35,261 households were asked if they regularly receive an FCPNY publica-tion. Of those who receive the publication 75.1% say they regularly read the publication. Of these same households, 60% said they DO NOT have a paid daily newspaper delivered to their home five or more days per week.

These are powerful numbers. Do you know your paper’s numbers? Are your sales professionals sharing your numbers with their customers and com-paring them to your competition’s numbers? As long as you are running the CPAN classified ads on a weekly basis we are paying for your annual CVC audit. Use it to show the Main Street businesses throughout the state that we are strong. And we can help them remain strong too. It will be these Main Street businesses that ultimately turn this economy around. Forge relationships with them now and they will last well into the improved future.

We had a wonderful conference on March 30th and 31st. Congratula-tions to all of you who attended and sent staff to further their professional knowledge. We were very pleased with the total attendance of 140 people in this cost-cutting environment. Many of you recognize the importance of training and networking in spite of tight bottom lines. That’s impressive because it truly is an investment in your business.

On June 14th through the 16th the Sales Manager’s Division will hold its annual conference at the Harbor Hotel in Watkins Glen. John Peterson of The Peterson Group will be our featured presenter. He will speak on all things sales and the meeting will focus on networking and sharing successes amongst the attendees. This is a very focused and pro-ductive two-day session attended by sales managers and publishers who serve as sales managers. Don’t miss this opportunity to learn from your peers and share your knowledge with them in return.

Lastly, have you used AdMall yet? This comprehensive co-op sales re-source is available to all CPAN participating members at no cost. It can help you generate revenue immediately and make you look great in front of your customers. If you have not accessed this member benefit yet give me a call today at 877-275-2726. I will do whatever is necessary to make this simple and worthwhile for you. It is a great way to boost your revenue.

Don’t forget, we exist on the success of CPAN classified advertis-ing. The conferences, the CVC audit, the AdMall co-op service, all of this and more is funded by the success of the CPAN program. Please run the weekly ads and most importantly, remind your sales professionals that they can sell ads into the network. You keep half of the $490 suggested price of the ad, a great potential revenue stream. If someone sells one ad per week into the program you will realize $12,740 in annual revenue with no cost attached. Just sell the ad and submit it to our office and keep half of the money. How easy is that? And do the math; sell two ads per week - $25,480 annual revenue, four ads per week - $50,960 annual revenue. You get the picture. Call us at 877-275-2726 if you have any questions or if you would like Erika Perez and me to come train your sales staff.

Until next time – Happy Selling!

www.fcpny.com

From the Desk of Your Executive Director

Dan Holmes

GGreetings

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HAS ANYONE TOLD THE PUBLISHERS AND EMPLOYEES OF NEW YORK PUBLICATIONS THAT THERE IS A RECESSION GOING ON AND THAT BUSINESS IS DOWN?

LOf Mice and … Merchants

In a world marked by change—institutions, lifestyle, economies, and the environment—it may be hard to find the strength to breathe; but breathe deeply we must, as Yoda would advise.

As the story goes, two mice found themselves deep in a cup of cream. After they had gorged themselves on the cream, they struggled to find a way out of the cup. One could find no apparent solution, so finally gave up and drowned. The second mouse struggled so hard to avoid the fate of the first that he turned the cream into butter and crawled out. In the process he learned something, and so returned frequently to make more butter.

When we look out into the marketplace most of us see disaster, anything but butter. If our response is to give up we’re likely to lose our place in the market to another. On the other hand, when we struggle to rise above the circumstances of a downturn we’re likely to see the opportunity in the marketplace—the cream, if you will. It’s there now, as in past down-turns. But it does take some struggling to discover.In the words of Elbert Hubbard, 19th century writer, publisher, artist, and philosopher: “Those who want milk should not seat themselves on a stool in the middle of a field in hopes that the cow will back up to them.”

The inference in the story and practical advice above is not meant to diminutize sincere efforts to secure our businesses in rough seas. Rather, they are meant to encourage us in the view that “action”, not “inaction” is what saves the day. As Einstein liked to say: “Nothing happens until something moves.” They meant to give us some perspective.

Firstly, I want to encourage you in the notion that this time in the eco-nomic cycle—indeed, American history, may be the most significant op-portunity for growth that most will see in their lifetimes. Historically, the greatest fortunes have come to those who see opportunity where others see disaster. In keeping with this view it may be that what we need more than anything else are two things: perspective and action--the twin pedals of the recovery psyche necessary to both survival and growth in uncertain times. With this focus it may be easier to see that it is possible to grow during these times, and some of the ways to accomplish it.

Growing a business during a downturn begins with the understanding that economic expansions and contractions are a regular part of the business cycle. Marketing and sales, capital management, and customer satisfaction, are the keys to growing your business during a downturn and establishing a broader business platform for rapid growth during business recovery.

If we simply believe that it can be done, we are in a better frame of mind to accomplish it. And, mindsets, as John Naisbett has made plain in his research, are what fuel performance. In this vein, we must try not to

allow the media to frighten us away. These are difficult times, perhaps the most complex set of socio-economic circumstances to color a reces-sion in history. But this is not the time to think smaller, though it may be the time to be smaller, at least for a while.

Too many people think that a recession is the time for their business to take a recess. During a recession, it’s a buyer’s market and people with capital have the best opportunity to grow their asset base.

When business is tight, there is a tendency to cut business expenses across the board. However, the area that has to be maintained is market-ing and sales. The marketing effort has to be tactical, in that it is looking to identify markets and buyers that are in the buying cycle now. If our current marketing efforts are not producing results, we must change our tactics.

Reach out to your existing and past customer bases. Look for opportuni-ties to expand in their market place? If they are businesses, ask: Where are their businesses headed and can you expand with them in new markets? If individuals, ask how you can better satisfy their needs?

Remember that everything begins and ends with the customer. Mobiliz-ing and motivating our staff and ourselves during a recession is difficult, because there tends to be significantly more bad news than good. This can affect morale and customer service. Focus on customer satisfaction instead of customer service. The goal is to satisfy our customers, not just service them. During a recession, when people are spending less, they have to be satisfied or they will go to one of our competitors. We gain the trust of customers when we provide one of the following:

Solve a problem.Satisfy a need.Add value.

Do this, consistently, and you’ll grow your business in any economic conditions. In summary, we must work hard, work smart, and know and treat our customers well. And, come together; we can use each other’s help. If we do today what others won’t, tomorrow we’ll be doing what others can’t.

Sincerely,

Carla Chase

Carla Chase

www.fcpny.com DOWNLOAD THE CPAN MEDIA KIT • ACCESS MEMBER INFORMATION • REVIEW THE AREAS THAT WE SERVE • GET A MEMBERSHIP BROCHURE

*Also officers and directors of CPAN

CARLA

4

LetterFrom Our Board President

Reminder!

Get up to $250!

Erika PerezFrom Our Marketing DirectorM

FREE COMMUNITY PAPERS OF NEW YORK APRIL 2009 5

A MessageSell just 5 classified ads a month into CPAN and the minimum annual revenue YOU KEEP is $14,700! Sell just 10 classified ads a month and the minimum annual revenue YOU KEEP is a whopping $29,400! Can you afford not to take advantage of the CPAN classified program? We don’t think so and that is why we strongly encourage you to take advantage of CPAN training for your sales staff. Already received training? Call me with some potential clients that you think could be perfect candidates for the CPAN program and I will help you make the sale! Could it be any easier? We want you to KEEP ½ THE SELLING PRICE of the ad and make money selling CPAN! Visit www.fcpny.com to download the latest version of the CPAN media kit. Start today and make CPAN part of your sales presentation to your clients!

In addition to the revenue potential, we currently have a quarterly incentive program in place to pay CPAN classified ad sellers $100 for each new ad sold and an additional $30 for each consecutive week that the same ad runs until June 29, 2009. Turn to page 30 for details!

We have just returned from our 09 Super Conference and it was just that – SUPER! Thank you to all of you who sent someone from your staff – your support is appreciated. But more than that – thank you for recognizing the importance of continuing education and training. In these often challeng-ing times, it is now important more than ever to keep everyone on your team reminded of and in-tune with the most current sales, design and publishing techniques to keep them on top of their game. Many who attended the conference expressed their gratitude for the opportunity to be there and the positive attitudes of all were truly an inspiration.

Special congratulations to Jim Maxwell of Scotsman Community Publica-tions for winning the distinguished honor of 2008 FCPNY Salesperson of the Year. You can read about him on page 8. Congratulations as well to all who took home graphics awards from this year’s competition. Details and photos can be found in this newsletter.

SAVE THE DATE! The 19th annual Sales Manager’s Conference is scheduled for June 14-16, 2009 at the Watkins Glen Harbor Hotel located at the harbor at the southern tip of Seneca Lake in the heart of the Finger Lakes Wine Country. Please make plans today to send your Publishers, Sales Managers, Supervisors and Team Leaders.

John Peterson of The Peterson Group will present “DO YOU HAVE IT ALL TOGETHER? Managing a Sales Department for Success.” You won’t want to miss this soup to nuts presentation that promises to offer a variety of unique insights and solutions that address the challenging conditions our industry currently faces. Of particular importance is a segment on how to manage and sell in a troubled economy. It will cover consumer response to economic conditions and how publishers & sales managers can use that information to strengthen their market position and help their local businesses. Topics will also focus on the crucial components of a successful newspaper sales team and organization. CPAN members can send 1-2 managers for just $75 each which includes private room for 2 nights; all meals, beverages and gratuities; all programs and activities scheduled for the group. REGISTER ONLINE TODAY AT WWW.FCPNY.COM!

Our New Hire Training, which took place on Tuesday, February 10th at the Scotsman Pennysaver, was well attended with nearly 40 of your fellow mem-bers participating. Enthusiastically presented by Tom Cuskey, the program is designed to educate and motivate incoming free paper sales professionals (as well as seasoned sales reps) and to arm them with the tools they will need to compete in an ever-changing and exciting industry. Plans are being made to present another one in late summer/early fall. Stay tuned!

As a reminder, please feel free to contact me if you would like personalized CPAN training for your sales team. I am happy to make plans to visit your individual publication and look forward to it! Til next time –

The FCPNY Board of Directors has voted to continue the policy of reimbursing member transportation to your choice of either one of the National Association conventions in 2009.

FCPNY will reimburse up to $250 for any mode of transportation per membership per year.

If you did not submit receipts for reimbursement for the AFCP Conference, you can still submit receipts for the IFPA Conference to be held in conjunction with 6 State and Regional Associa-tions from September 24-26, 2009 in Chicago, Ilinois.

If you are interested in taking advantage of this program, just make your reservations and provide a valid receipt of travel after the conven-tion ends and we will send you a check for up to $250 per membership.

There are 3 ways to submit your receipt:1. Fax: 315-472-59192. Email: [email protected] or [email protected]. Mail: FCPNY PO Box 11279, Syracuse, NY 13218

This is our way of expanding the educational opportunities that we can provide to you and we encourage you to take advantage of what these national conferences provide. Questions? Please feel free to contact either Dan or Erika at 877-275-2726.

Transportation Reimbursement for National Conferences

Reminder!

ARE YOU INTERESTED IN $14,700? HOW ABOUT $29,400?


www.fcpny.com SEE AN INTERACTIVE MAP OF OUR PUBLICATIONS • DOWNLOAD THE FCPNY PUBLICATION AUDIT REPORT • REVIEW MEMBER BENEFITS6


SUPER ConfEREnCE “As a vendor, it was nice to see what a great turnout this conference was. Not all of them are like that these days. The people that came were interested and engaged. A lot of the NY papers are doing well and that is great to hear in these economic times as well. It is very organized and very well run - your members should be very appreciative of the time and effort that goes into a successful conference.”

Denise GibsonSales Development ManagerAdMall/SDS

“In regards to the conference, I go each year hoping to walk away with at least one new tip I can use in either my presentation of my ads or the way I present a sale to my customers. I have never been disappointed! For anybody that didn’t make it, they surely are missing out on a chance to stretch what you already do or look at the way you handle your everyday sale just a little bit differently.”

Dan NewtonScotsman Pennysaver


“This is a great time for community papers.”

“This is a great opportunity for community papers, this is your time.”

“It’s never been a better time to be a community publication.”

I won’t apologize for the repetition because it’s good news and if three media buyers say it in front of a group of free paper publishers you can take it to the bank. You can, that is, if you play your cards right. Those comments were music to all ears in a recent meeting of the Free Community Papers of New York because it wasn’t so long ago free and local were not working parts of a national agency’s vocabulary. The panel of three media buyers was no less than enthusiastic as they praised the benefits of local publications, but also pleaded with publishers to step up and make it easy for them to buy. The “legitimization” of free papers at the Big League level has been a long time coming. In the last several years given a vigorous effort by free paper associations, PaperChain, and Tim Bingaman The Godfather of free papers and president of Circulation Verification Council, they have arrived. Now, slipping daily circulation and economic strife have given local papers an unprecedented opportunity. National retailers need to target specific markets and demographics because the broad stoke is no longer effective for some of them. Major retailers are starting to experience what Main Street merchants have always known. You can’t beat the local paper for advertising efficiency. The caveat for getting the business, of course, is making it easy. Here are some insights the panel offered. • Beprofessional,andactandlooklikeit.Remember what Mom said about first impressions. • Ifthepersonwhoanswersthephoneatyouroffice doesn’t know where to refer the buyer’s call, make fixing that the first thing you do after reading this.

• Createanarrativethatmakesiteasyforsomeone thousands of miles to understand how your paper works and how it fits in the local media mix.

• Mediabuyersthinkinzipcodes,notyoureastand west zones. Can you deliver below zip code level? Do you have news content, are you free or paid? Tell them

if you carry other national advertisers and how many of the big locals you deal with. Are you the paper of choice for legal advertising, do you win awards? Don’t make it long, but tell your story.

• Providecontactinformationsoifthey’reinadifferent time zone they can find someone to answer questions. • Betimelyandresponsiveinyourdealings.Theirclient may have decided Thursday they want something in an early week paper. Understand also that some companies work cycles different than yours, they may plan next year’s budget in July. Hint: If an agency asks what your rates will be next year, “No clue” is the wrong answer. • Forthoseofuswhowerebroughtupbelievinga precedent becomes a principle, make every effort to be flexible. Being rigid and snippy about a deadline might push someone’s hot button. On the other hand, making something happen quickly could give you a new best friend. Another great idea came up in New York. Maybe trade as-sociations should consider coordinating schedules of member papers special sections and approach buyers with regional or statewide buys. Just a word of advice: Be careful what you email. If your media buyer was included in a blast which offered deep dis-counts to counter the January doldrums, where do you think they would like to start talking about their new rate? Their job is to make their client’s money work and be sure they don’t have to spend a penny they don’t need to spend. Media buyers have a bad rap with some companies because of that money thing, but they’re not fire-breathing dragons. They’re under pressure to produce and make good decisions and part of that may mean spending big money with your paper. You need to work with them to make things happen. That certainly seems a worthy cause, don’t you agree?

John Peterson was a reporter, editor, and publisher before becoming president of the New England Newspaper Group owned by Capital Cities/ABC. The $40 million unit had 75 daily and weekly newspapers and shoppers with 650,000 circulation in Connecticut, Massachusetts and Rhode Island. He has been a consultant since 1995. His website is johncpeterson.com and he can be reached at [email protected] or by calling 860-447-9198.

By John C. Peterson The Peterson Group

BBe Ready for Media Buyers

Major retailersare starting to

experience what Main Street

merchants have always known. You can’t beat the local paper for advertising

efficiency.

Join John Peterson June 14-16th, 2009 at the FCPNY Sales Manager’s Conference.

See page 24 or www.fcpny.com for additional information.

S

www.fcpny.com DOWNLOAD THE CPAN MEDIA KIT • ACCESS MEMBER INFORMATION • REVIEW THE AREAS THAT WE SERVE • GET A MEMBERSHIP BROCHURE8

Sales Person of the YearCongratulations to Jim Maxwell of the Scotsman Press Pennysaver in Syracuse for the honor and achievement of the 2008 Salesperson of the Year. Jim has worked as account manager in two different territories for the Scotsman since he joined them in 2002. He is in their front-line customer contact position, responsible for the sales and marketing of all Scotsman products.

Associate Publisher and Sales Manager, Tom Cuskey writes: “Jim joined the company in 2002; prior to that he was the manager & operator of a La-Z-Boy store that was one of our best advertisers. A change in store ownership gave rise to Jim’s decision to join our staff. He initially took over one of the most challenging territories we have, a very urban setting with a broad business/customer and ethnic mix. He did a remarkable job there, building a steady and loyal clientele until September 2007 when he moved a different area in a more suburban setting. This is a territory that we had waited in nervous anticipation to fill. The opening resulted from the retirement of a gentleman who had spent 40 years with us, all of them in this specific area. He knew everyone, belonged to every service organization and was a community fixture to say the least. Jim was tapped to follow this legend, if you will, and has been nothing short of amazing - bridging the gap between customers who had never known another salesperson and developing new business that we previously weren’t aware of in this area. Fantastic!”

“I have been working in sales and directly with salespeople for 34 years. It is not an exaggeration to say that I have never worked with anyone like Jim in all that time. Jim brings a quiet but forceful focus to the workplace. He is the ultimate “plan your work and work your plan” man. He asks little and produces a lot. He quietly supports his colleagues whenever they need help but rarely if ever seeks a return favor. He is highly disciplined, self-directed and self-man-aging. He’s on top of this week, next month and next season. And all of this is wrapped into one of the most genuine, nicest people you could ever find. Jim is “neighbor” quality; you’d love to have him move in next door.”

“Jim is an excellent prospector on a number of levels. He is not a one-call-close salesperson. Rather, he thrives on relationship building. So while his weekly routine always involves new business calls, he has them worked in on a schedule where he is building future campaigns among these folks, not just the “I’ll try you with an ad” response. Today, Jim is among our top three best new business producers, out of a staff of 25-plus!”

“I hope I have demonstrated at this point that Jim is a man of high ethics and good moral constitution. This shows through in his community involvement. Not one to be just a name on the membership list of the right groups, Jim joins and participates. He’s active in business related activities like the local Chambers of Commerce he volunteers for, but he also spends quality time volunteering for groups that are close to his heart, especially those to do with nature and conservation.”

Tom continues: “Jim brings excellent product knowledge and competitive awareness to the table. He deeply grasps how our product works from the benefit perspective, especially because he was one of our largest advertisers in his former professional life. What better testimony to bring to your customers than to say “this is how I used the Scotsman Pennysavers to build the business I ran…this is how you can do the same with yours!” It’s a tangible, practical knowledge. He, too, knows the competition from the “other side of the desk” having evaluated and utilized other media in his own company’s mix. That al-lows him to give knowledgeable first-hand advice to his customers, something they’ll struggle to get from anyone else.”

“Commission sales is not always the typical arena where you find an abun-dance of team spirit, just by the nature of the beast. Jim breaks that mold, though. Again, he works in quiet ways, chatting with teammates, offering suggestions, support and encouragement as needed. Jim has given in-service presentations at our sales meetings, and he is always received with warm, enthusiastic regard. He is also one of my select “go-to” people for working with new salespeople we bring on board. This is a job that he’s not obliged to do, but does so willingly to help the team.”

“Jim is not one to be cutting edge with promotion and ad ideas; that’s gener-ally a little flashier than Jim allows himself to be. But he is tops at seeking out those ideas from others that will bring success to his customers. Jim’s long-tenured predecessor was not one for promotions and specialty pages so his customer base was not exposed to that type of marketing. Jim changed that completely in his first year in the territory, introducing consistent in-paper pages to build new business and taking great advantage of spec ad support that our graphics department offers. One area where Jim is very creative is in business development. He is expert at building presentations and creative strategies for attracting new and former customers to our products and publi-cations.”

“As a single dad who thrives on quality time with his son, Jim is the ultimate time manager, making sure his commitments at home are completely honored before embarking on his business day. From there, he is a model of efficiency. He’s known as a friendly, helpful colleague around the office, but you never see him hanging around chatting or killing time. He has his plan, his aggressive schedule to keep and he sticks to the plan to accomplish his goals and objec-tives, all the while ably balancing his other commitments as well.”

“His numbers speak volumes. In 2008 he recorded a 13.4% increase in spite of a sagging economy. And that was on top of a 27.6% increase the year before. His accomplishments include increased number of active clients, increased number of new clients and increased participation in promotions and related Pennysaver products.”

In summary, Tom writes: “Jim is a humble man; he’ll be embarrassed by this nomination. This guy is the real deal. I believe Jim is the guy who will ultimately take my place here when I move on…and given his dedication and motivation he’ll be much better at it than I ever hoped to be.”

Congratulations, Jim, from your fellow FCPNY members!

L


New York Legislature – Session is Currently Dominated by the NYS Budget

Mara B. Ginsberg, Esq.Principal, Hinman Straub, PC

At the time of the winter newsletter it was still uncertain but is now settled --that the Democrats control the Majority in the New York State Senate. The new Senate Major-ity leader is Senator Malcolm Smith. This change in the majority party of the State Senate creates a new dynamic in Albany- that the Senate, Assembly and Governor’s Office are all Democratic. The practical impact of this shift is that previously, when “bad bills” were introduced by one house to satisfy a given constituency they would often be held/killed by the opposing party in charge of the other house. This can no longer be assumed to happen so we are being ever so vigilant in dealing with bills that may move quickly. Pleasantly, our collective efforts last session to introduce FCPNY and associated issues to various legislative mem-bers is still reaping benefits. Bills introduced last session, for which we sought amendments to protect FCPNY’s interests, are being introduced this session with this same protective language.

These awareness efforts continue to great success with not just the legislature, but also associations with whom FCPNY can develop collaborative relationships. Through our fall outreach efforts with the New York State Associa-tion of Towns, FCPNY participated for the first time in the Association of Towns annual meeting in New York City. Dan Holmes, Carla Chase, Dan Alexander and Bruce Apar were the distinguished presenters to a standing room only crowd of town officials from all over New York. FCPNY presented a program about interacting with the media and were able to showcase the benefits of free community pa-

pers- in this era of declining circulation from the paid daily’s this is surely critical information for local officials to learn. We prepared a “toolkit” for distribution and dissemination to officials and if you would like a copy please contact Dan Holmes.

With less than three weeks until the April 1st New York State budget deadline, the Governor, together with Legisla-tive Leaders announced a significant change to the Budget process this year. Instead of going through the traditional process of the Assembly and the Senate issuing one-house budget bills or resolutions followed by acrimonious joint conference committees discussing the various proposals contained in each, the Speaker of the Assembly proposed to bypass the one-house bills or resolutions and go straight to negotiating a three-way budget. Initially it appeared that the Majority Leader supported the Speakers overture, but then backed off and suggested that conference committees are still appropriate. The Leaders and staff continue at the time of this printing to negotiate and are slowly getting closer to an agreed upon framework for the Budget.

The Executive budget proposed some taxes that would likely have impacted the average consumer to a great ex-tent such as the widely publicized “obesity tax” which was an 18% sales tax on non-diet soft drinks. The governor’s budget also proposed taxes on personal services such as barbering and hair dressing. These taxes and others like them are now officially “off the table.” As to what comes to the table… stay tuned.

Bills introduced last session, for which we sought amendments to protect FCPNY’s

interests, are being introduced this session with this same pro-

tective language.


SUPER ConfEREnCE“Wow… What to say….How about benchmark…”

“Going to this conference for the second time allows me to set new benchmarks for our business development by seeing and hearing from fellow professionals in our field yet again. The discussion of our position as an industry in the media field by so many different sets of eyes and ears serves to calm fears and quicken my creative energy for dealing with im-pending issues I might not be aware of.”

Brent SelleckPublisherHi, Neighbor Pennysaver

Lobbyist Update



SUPER ConfEREnCE

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Our Higher Standards Give You Better Results!



SUPER ConfEREnCE

“The seminar Tina & I attended on classified advertis-ing was very informative. We liked the open style of the meeting and having the chance to connect with others who share situations similar to us. I always enjoy attending this conference. Congratulations on another successful year.

Pamela Koenig, Classified Ad ManagerThe Mid-York Weekly and Weekly Pennysavers

“I wanted to thank you again for inviting us to come to the FCPNY Super Conference. It was a great event and run exceptionally well. I truly enjoyed meeting everyone and believe that it will end up that we are a good fit for the FCPNY members.”

Josh Lunsky, Associate Member Content That Works

“I wanted to extend my full appreciation to you, Dan and the other staff at FCPNY for making the conference so pleasurable. I met with many interesting people and see definite possibilities. The conference was a great success for us. Besides picking up some significant new business, we connected with many motivated and innovative people. We will definitely be back next year.”

Ken Mitchell, Associate MemberCK Prepress Solutions

“What did I enjoy the most? Let’s see…”

“Networking. I think the ability to discuss, especially during these turbulent times, our businesses and what is working and not working. Enjoyed the media buyers discussion and the revelation that we’re too good, that we go to too many homes especially as it relates to ROP. David Crawford from SRDS and in his prior life a media buyer for Home Depot, said during his discussion that if we can deliver the upscale or spendable income demographic and really target those shoppers, we have a compelling story to tell thanks to our every home saturation, especially when it comes to inserts.”

“Thanks to the whole FCPNY staff. A lot of work went into the Super Conference and it showed. Congratulations!”

Steve Harrison, PublisherGenesee Valley Penny Saver

“There is always something to be gained by attending an FCPNY confer-ence. Whether through the work-shops or networking with folks from other publications, it’s easy to pick up a new technique or way of viewing situations that you can implement in your daily business life.”

“I really enjoyed the Tuesday morning session with Diane. The speakers at these conferences are always great, but when the speaker is someone who has been or is currently in our industry, it definitely adds a sense of credibility to what they have to say. In the Tuesday sales session there was a young lady who had been in advertising sales for a month and a gentleman who had been in the busi-ness for 37 years. If that isn’t proof that anyone can benefit from these conferences, then I don’t know what is.”

Shawn RaymondScotsman Publications


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President Obama signed the ARRA on February 17, 2009. The statute made major changes in COBRA, HIPAA, and other employment rules and regulations.

COBRA. COBRA requires a group health plan maintained by an employer that normally employs at least twenty (20) em-ployees to provide health insurance continuation to employees and their dependants (“qualified beneficiaries”) for a “qualify-ing event” (such as a termination of employment except for gross misconduct). The ARRA provides a “temporary “ subsidy for such “qualified beneficiaries” between September 1, 2008 and December 31, 2009. The premium assistance subsidy program applies to all private and public sector group health plans currently subject to COBRA, and to continuation cover-age under similar federal and state laws.

Under ARRA, an “assistance eligible individual” will be con-sidered to have paid the COBRA premium if they or someone, other than the employer, on their behalf pays 35 percent of the amount otherwise payable (e.g. if the COBRA premium for the coverage elected by the individual is $800 for the month, the individual need only pay $280 for the month).

The premium reduction created by the ARRA “theoretically” is funded by the government; the cost is not borne by the plan or the employer sponsoring the plan. Instead, the amount of the premium reduction is recovered by the person to whom the COBRA premiums are paid.

The ARRA defines who should be treated as the person to whom the premiums are paid for reimbursement purposes. Specifically, unless otherwise provided in Treasury guidance, this person will be the employer sponsoring the group health plan, if the health plan is a single-employer plan that is subject to continuation coverage rules under Federal law or self-insured to any extent. If COBRA coverage is provided with respect to a fully insured plan that is not subject to Fed-eral continuation coverage rules (generally, small employers’ plans providing continuation coverage under state law), the relevant person is the insurer, and if the coverage is provided with respect to a multiemployer plan, the relevant person is the plan.

The COBRA premium subsidy is recovered from the withheld income and FICA taxes of the employer portion of those taxes that the person to whom the premiums are paid is otherwise required to remit to the IRS (“payroll taxes”). If the person entitled to reimbursement does not have sufficient payroll taxes from which to recover the amount of the premium reduc-tion, the Treasury will credit or refund the difference in the same manner as if it were an overpayment of payroll taxes. However, no reimbursement is available until the assistance eligible individual’s reduced premium is actually received. In addition, the person receiving reimbursement will be required

to file reports with the IRS attesting to various elements of the entitlement for the premium reduction and the corresponding reimbursement.

Many qualified beneficiaries may not have elected COBRA continuation coverage upon their termination of employment because they could not afford it. Therefore, ARRA requires that group health plans provide a special 60-day election pe-riod in which assistance eligible individuals are given another opportunity to elect COBRA coverage. This election period will run for 60 days from the date that notice is provided.

COBRA coverage, if elected, will be effective as of the first day of the first coverage period beginning after the date of enactment (i.e., generally, March 1, 2009). In addition, the period that begins on the date of the qualifying event (e.g., the termination of employment) and ends with the beginning of the first period of coverage that begins on or after February 17, 2009 is disregarded for purposes of calculating the 63-day period under the rules that limit group health plans from imposing pre-existing condition limitations.

The COBRA continuation period can not run beyond the date on which it would have expired if elected at the time of the qualifying event (e.g. if coverage was lost on October 1, 2008, the individual did not elect COBRA coverage at that time, and elects it during the new special election period, the individual will still cease being eligible for COBRA coverage on April 1, 2010, even though his or her COBRA coverage will have been in effect for less than 18 months).

The ARRA also provides that, if an employer so chooses, it can offer a 90-day period in which the qualified beneficiary can elect to receive COBRA coverage under a different option for medical coverage made available by the employer to active employees that has a lower premium than the option in which the assistance eligible individual was enrolled at the time of the qualifying event, or, if the qualified beneficiary previously elected COBRA continuation coverage, is currently enrolled. An employer is not required to make this option available.

Finally, the ARRA provides that COBRA notices must be modified during the period in which the subsidy is in effect to provide qualified beneficiaries with sufficient information about the subsidy and the applicable rules. For individuals who previously received COBRA notice, a supplemental notice can be provided, and must be provided by April 18. In either case, the notice must include:

the forms necessary for establishing eligibility for the premium reduction; the name, address and phone number necessary to contact the plan administrator or anyone else having relevant information in connection with the premium reduction;

LLegaleseImpact of the American Recovery and Reinvestment Act of 2009 (ARRA) – “Stimulus Law” on Employment Issues

Continued on page 19

Joseph J. Steflik, Jr., Esq.Coughlin & Gerhart, LLP

Keyword SearchOur Keyword Search Function looks through every

single word in the entire publication–every ad, every article–and returns the results in the form

of Thumbnail images.

Select A PageQuickly and easily jump to any page in

the publication with just one click.Email A Friend

Send whatever it is youʼre looking at to someone else via email. Our system only sends links, no imagery–this means the

recipient must come to your site to view the content.

e-Subscribe FeatureVisitors to your site can sign up to receive your publication via email for FREE! Each week or

month, with three clicks, you can send an email out to everyone on the list, telling them that the

latest edition is online.

Advertiser IndexSeparated into three columns, this page lists

every advertiser in the edition, their web address and email address (as long as it appears in the ad), and the page on which the ad appears. Itʼs a quick way to jump to any ad or web site in the

edition.

Digital ArchiveYour editions get automatically archived when a new edition comes out, and they all get stored

here for as long as you want. Plus, you can even perform a Keyword Search throughout your

Archives!

3 Ways to View the PublicationAll three views provide links to advertiser web

sites. As long as the URL appears in the ad, it will be linked up automatically.

•Single-Page View •Page-Flip •Thumbnails

Recognized by

to count on your next

circulation audit!

Make 2009 the year you Boost Circ. Online!

Keyword SearchOur Keyword Search Function looks through every

single word in the entire publication–every ad, every article–and returns the results in the form

of Thumbnail images.

Select A PageQuickly and easily jump to any page in

the publication with just one click.Email A Friend

Send whatever it is youʼre looking at to someone else via email. Our system only sends links, no imagery–this means the

recipient must come to your site to view the content.

e-Subscribe FeatureVisitors to your site can sign up to receive your publication via email for FREE! Each week or

month, with three clicks, you can send an email out to everyone on the list, telling them that the

latest edition is online.

Advertiser IndexSeparated into three columns, this page lists

every advertiser in the edition, their web address and email address (as long as it appears in the ad), and the page on which the ad appears. Itʼs a quick way to jump to any ad or web site in the

edition.

Digital ArchiveYour editions get automatically archived when a new edition comes out, and they all get stored

here for as long as you want. Plus, you can even perform a Keyword Search throughout your

Archives!

3 Ways to View the PublicationAll three views provide links to advertiser web

sites. As long as the URL appears in the ad, it will be linked up automatically.

•Single-Page View •Page-Flip •Thumbnails

Recognized by

to count on your next

circulation audit!

Make 2009 the year you Boost Circ. Online!


PPaperChain UpdateBy Dan Holmes, PaperChain Chairman

Back in March of this year the PaperChain committee members con-ducted a strategic planning meeting where it was determined that the primary focus of PaperChain would revert back to the initial purpose of marketing the free paper industry.

This brochure is the beginning of our effort to provide positive and concise marketing materials to media buyers throughout the country. In addition to the brochure, the ad agency has rebuilt the PaperChain.com website with a consistent visual look and message.

We are very pleased with the first steps that have been taken to reac-quaint advertising buyers to our growing industry. As daily newspapers continue to see their circulation totals decline, it is all the more impor-tant that we distinguish our industry from their travails. We are proud of our growth and our effectiveness in distributing our publications to more than 65 million households throughout the United States.

We began distribution of the brochures as soon as the website was complete and tested for efficiency and effectiveness. I encourage you to visit the website at www.paperchain.com. The initial use of the brochures was in a mailing to more than 15,000 media companies throughout the country. Tim Bingaman, president of Circulation Verifica-tion Council (CVC), generously provided his media buyer mailing list to us for this mailing.

Beginning in March the brochures will also be distributed at four adver-tising trade shows to be held throughout the year. The PaperChain trade show booth has also been rebuilt to reflect the same visuals and themes as the brochure and the website so we are providing a consistent, professional image to your potential customers.

We have much to do but thanks to the dedicated and capable efforts of many people associated with PaperChain we will continue to advance the critical and effective role that free community publications play in the U.S. economy. This is a difficult time but it is also a time that pro-vides our industry an opportunity to help the many struggling businesses that need the exposure that we can provide them. We are committed to getting our message heard.

I want to thank you for sharing the vision that PaperChain holds. Collectively we can bring attention to the role our industry plays in the national media mix. For decades we have been recognized as the lead-ers within our own local advertising communities. With your continued support and assistance, both financial and physical, we will continue to grow our industry’s role at the national level.

As always, I will close with an invitation to all of you. If you have any interest in working on any of our acting committees please let me know and we will gladly put your enthusiasm and talents to work for the benefit of the free paper industry.

Questions? You can reach Dan at [email protected] or at 877-275-2726


MC has an interesting perspective on advertising. “I used to represent a different media in another market,” he said. “When I relocated, I moved over to the newspaper industry. I’ve found that some principles apply to every business – no matter how big or small they are, and no matter where they advertise. For example, I used to hear around my old office that people advertise for one of three reasons: profit, prestige or protection. “There are a lot of complicated theories regarding why a business should advertise. But the more complicated something is, the more difficult it is to sell. It makes a lot of sense to simplify things.”

MC has a good point. It is widely known that there are two categories of advertising: image and response. But when it comes to reasons to advertise, there are dozens – maybe hundreds – of opinions. The good news is that most of those reasons can easily fit into MC’s three areas: profit, prestige and protection. Let’s take a closer look:

PROFIT: Of course, every merchant is in business to make a profit. But in this case, the key factor is timing. Profit advertising is clearly in the response category – and can be defined as “advertising that moves consumers to buy now, rather than later.”

Consider advertising for watches. In the same publication, you might see an ad for a watch that sells for under $100 and an ad promoting a watch that sells for several

thousand dollars. Which ad do you think will communicate a “buy now” or “special sale” message? Certainly not the high-end watch. PRESTIGE: You will rarely see Rolex ads with pricing, because that company is selling timeless imagery and the exclusive nature of the brand. Like the old cliché says, “If you have to ask how much it costs, you can’t afford it.” PROTECTION: In the battle for market share, half a percentage point can make a huge difference. When a new competitor arrives on the scene – or when an old competi-tor launches a new product or service – it’s time to dig in and protect your image, your turf. Advertising is on the front line of that turf war.

A protection campaign says, “We’re still here, and we’re better than the other guys.”

“A big part of selling is in helping advertisers set clear objectives,” MC said. “Early in a meeting, I ask what they want to accomplish in their advertising – profit, prestige or protection. If they say ‘all three’ – and a lot of them do – it gives me a chance to talk about each one. Of course, they want their advertising to work in all three areas – but part of my job is to help them pick which one is most important.

“It’s crucial to run a cohesive campaign, not a series of disjointed ads. If they try to switch back and forth between profit, prestige, and protection, they won’t gain any traction with their target audience. I tell them, ‘Pick a horse and ride it.’”

By John Foust, Raleigh, NC

E-mail John Foust for information about his training videos for ad departments: [email protected]

© Copyright 2008 by John Foust. All rights reserved.

Three reasons to advertise

Advertising, Editorial & ProductionFCPNYPO Box 11279 Syracuse, NY 13218Toll Free: 877-275-2726 • Fax: 315-472-5919www.fcpny.com

Publisher/Executive DirectorDan [email protected]

PresidentCarla Chase

Managing Editor/Marketing DirectorErika [email protected]

Graphic Design & Layout

– NEWSLETTER –Published for the benefit of our members.

FREE COMMUNITY PAPERS OF NEW YORK

Volume 32 Number 2 • Spring 2009

AAdvertising 101

Save the DateF O R t h e

1 9 t h a n n u a lSales Manager’sConference June 1 4 , 1 5 & 1 6

All FCPNY Member Publications are welcome to send their Publishers, Sales Managers,

Supervisors and Team Leaders!Visit www.fcpny.com for brochure and

registration information.


Our Officers

FCPNY is one of the oldest and largest state organizations of free circulation papers. Over the past several years, we have grown to be one of the most active. The members of our board of directors have donated countless hours to our association and we take this opportunity to say thank you to:

PRESIDENTCarla Chase*Yorktown Pennysaver, Yorktown Heights

1St VICE-PRESIDENTSteve Harrison*Genesee Valley Penny Saver, Avon

2Nd VICE-PRESIDENTRandy Shepard*County Shopper, Delhi

TREASURERLoren Colburn*Scotsman Pennysaver, Syracuse

dan AlexanderDenton Publications, Elizabethtown

Mark CoyleFredonia Pennysaver, Fredonia

Colleen FarleyDansville-Wayland Pennysaver, Dansville

Bridgette GoodmanHi Lites, Watkins Glen

Jerry GrabowskiMetro Group, Inc., Buffalo

Bill JonesMoneysaver Advertising, Bolivar

Christine Kennedy-TillWarsaw Penny Saver, Perry Shopper, Perry

Robert RozeskiRW Publications, Orchard Park

debbie SchneiderQueens Pennysaver, Queens

Richard SnyderSnyder Communications, Norwich

David GraysonLeroy Pennysaver, LeRoy

Karen SawiczLake Country Pennysaver, Albion

Our Directors

Our CPAN Directors



LLegalesea description of the additional election period following the enactment of the ARRA;

a description of the qualified beneficiary’s obligation to notify the plan administrator of coverage under another group health plan or Medicare and the penalties for not providing that notice;

a description, displayed in a prominent manner, of the qualified beneficiary’s right to the premium reduction and any conditions of entitlement to the premium reduc-tion; and

a description of the option of the qualified beneficiary to change coverage options, if the employer provides the opportunity.

Failure to provide this notice will be subject to the same potential penalties applicable to a failure to provide the original notice. HIPAA. The ARRA contains a provision dealing with notification of privacy breaches. Group health plans will be required to provide notice to affected individuals when there is a breach involving “unsecured protected health information”. The Act defines this term as protected health information (PHI) that is not secured through the use of a technology or methodology speci-fied by the Secretary of Health and Human Services (HHS). The Secretary is required to issue, within 60 days of enactment, guidance on these specific technolo-gies and methodologies.

Notice must be provided without unreasonable delay, and in no case later than 60 calendar days after the breach is discovered, to each affected individual and to the Secretary of the HHS. In some cases, the media must also be notified.

The notice must include a description of what hap-pened, the types of PHI involved, the steps that individuals should take to protect themselves, the steps the covered entity is taking to investigate and mitigate harm, and contact information for follow-up questions.

If a HIPAA business associate is responsible for the breach, the business associate must notify the covered entity of the breach, listing each individual whose PHI was, or is reasonably believed to have been, accessed, acquired or disclosed.

Plan sponsors need to do the following, by Fall 2009:

update their HIPAA policies and procedures to reflect the changes made by the Act, and provide training on these changes to members of their workforce; review existing Business Associate Agreements to determine if contract amendments are necessary, and incorporate the Act’s new requirements into new agreements;

review the HIPAA privacy notice needs to be revised in light of changes to the individual right to request a restriction on the use and disclosure of PHI; and review liability insurance contracts to determine whether additional coverage is necessary for potential HIPAA violations.

WHISTLEBLOWING. The ARRA protects disclosure to the Recovery Accountability and Transparency Board, inspector general of an agency which expends or obligates covered funds, Comptroller General, a member of Congress, a state or federal regulatory or law enforcement agency, a person with supervisory authority, a court, grand jury, head of a federal agency, or a representative of the listed persons. Disclosures are protected if they involve:

1. gross mismanagement of an agency contract or grant relating to covered funds;2. a gross waste of covered funds; 3. a substantial and specific danger to public health or safety related to the implementation or use of covered funds; 4. an abuse of authority related to the implementation or use of covered funds; or5. a violation of law, rule or regulation related to an agency contract (including the competition for or negotiation of a contract) or grant, awarded or issued relating to covered funds.

Employees receiving covered funds should develop enhanced disclosure protections.

Conclusion. ARRA is just one of the numerous statutes, executive orders, rules, regulations that the Obama administration is either promulgating or supporting. Future articles will review those and their impact on your business.


SUPER ConfEREnCE“The thing I have come to enjoy at the FCPNY Super Conference is the openness to learning……I say that from the perspective of a speaker and vendor. The membership is open to listening to ideas and concepts that (we hope) will translate into successes when they get back to the office.”

“The media panel went well again and the guest speakers seemed to really enjoy it (I know I did). I had a couple publishers come up and say they applied some of what they heard last year from the panel and it was working for them and that is the most rewarding part. Thank you for inviting me.”

David Crawford Account ManagerSRDS Media Solutions

Continued from page 13


leadership

Sadly, slashing staff and pinching pennies often masquerade as leadership these days. Cut-backs and budget crunches may be necessary, but you can’t cut your way to growth and success. It takes vision and courage to overcome fierce competition andthrive in the face of adversity. FCPNY members like you are doing just that!

You may have noticed that when Content That Works introduces a new idea, competitors quickly follow. That’s because Content That Works listens to you and then acts on what you say to meet your needs. We help you be the friend at the elbow of local advertisers, readers and Web site visitors. That helps you generate more revenue, even in tough times.

With Content That Works you lead and succeed. Leadership. It’s one of four principles upon which Content That Works is built. Go to www.contentthatworks.com/principles to learn about the other three. Or phone Josh Lunsky at 866.626.6836. He will help you save money, increase revenue and get results for your advertisers now.

20% OFF forFCPNY members.

Act today!

4432 N. Ravenswood Ave.Chicago, IL 60640 • 1.866.6CONTENT


� is is a free service which allows you to upload your Publisher fi le and receive the corresponding PDF in your email within a few minutes.

From Terry in Oklahoma:Hi Kevin,

� anks for the great advice you’ve given me in the past. I need your advice again. I’m having a dif-� cult time � nding a free or cheap image compressor that I can use to reduce the size of images that I have already compressed in Pho-toshop. Can you point me in the right direction?

A company called iRedsoft used to sell a shareware program called MacImageResizer that was a nifty tool for reducing the size of JPEG images signifi cantly. A free version was available at the time, which allowed you to resize images after looking at a pop-up ad for the paid version. iRedsoft no longer sells this utility, but I found the free version still avail-able for download at http://www.tucows.com/preview/206512 . It works like a charm to reduce the size of JPEG images.

From Debbie in Arkansas:Hi Kevin,

I desperately need some help. My computer is really slow. I’m afraid I’m going to lose it and throw it out the window one day! I’m us-ing a PowerBook G4 and running Leopard (OS X.5). It takes around 7-8 minutes for Quark to open. � e print dialog box takes around 2 min-utes to open when I’m printing for the � rst time. Everything is so slow. Do you have any suggestions?

I’d go with your fi rst instinct,

Kevin Slimp

Institute ofNewspaper [email protected]

Wow. My email is full of ques-tions from readers these days. Some days I just can’t respond to all of them, so let me take a crack at a few of them here.

From Sandy in Tennessee:Hey Kevin,

I’ve got a question for you, as usual. I am looking at purchasing two Mac Pros for the o� ce, plus a Mac Pro laptop. I noticed there is about $500 di� erence between a Mac Pro 2.8 GHz quad core Xeon processor and a Mac Pro 2.8 GHz 2-quad core Xeon processor. Is it worth paying the extra money for the two quad core processor for laying out pages?

Sandy,Let me make your day. You

don’t need either of the Mac Pro desktop computers. Mac Pros are awfully nice, but they’re probably overkill for designing pages. Your designers will be just as happy with iMacs (go ahead and get the larger monitor version, since you’ll have money to spare) and you’ll save about $1,500 on each computer.

Oh, feel free to send any leftover cash as a donation to the Institute of Newspaper Technology.

From Lisa in South Dakota:Hi Kevin,

We are trying to build a Web site for our community guides. What program do I need to create Web documents with pages that � ip?

� ere are lots of services avail-able online to accomplish this task, Lisa. I’ve found them rang-ing in cost from $5 (US) per page up to $10,000 (US) for an appli-cation that creates this eff ect for you. However, if all you’re look-ing for is a way to create an online document with pages that fl ip, you can do that in InDesign CS4. It’s as easy as opening the InDe-sign document and exporting it as a Flash (SWF) fi le.

From Alyse in Pennsylvania:Hello Kevin,

I have a problem that I’m sure you can help me solve. I need to convert publisher � les to PDF. Is there any software out there that can do this on a Mac? Your wealth of knowledge on this subject is most appreciated.

I like that “wealth of knowl-edge” bit, Alyse. � anks. � e easiest way to accomplish this task would be to use PdfOnline.com.

From ipping pages to computer purchases, Kevin answers questions

Debbie, and throw the Power-Book out the window. I could ask you how much RAM you have on the computer and suggest that you could add more, but I’m guessing this PowerBook has served its purpose. � e alternative would be to remove the Leopard operating system and reinstall an earlier OS.

From Lis in Indiana:Hey Kevin,

Using CS3 InDesign, we seem to be having a lot of trouble with drop shadows in our ads. � e background colors are blocked out or boxes ap-pear around elements with special e� ects. Any idea what is causing this? We use AdTracker which con-verts EPS � les into PDF. Could this be the problem or is it a setting in InDesign? � anks for your help.

Try this, Debbie. Create your ad in InDesign as you have been. When you’re fi nished, select the en-tire page and copy it (Edit>Copy). Next, go to Photoshop and create a new document. You wont have to be concerned with the size. Photo-shop will create a document with the same specifi cations as the page you copied in InDesign. Set the resolution to 200 in Photoshop when creating the new fi le. With the blank fi le open in Photoshop, select Edit>Paste. You’ll see your InDesign ad, drop shadows and all, pasted onto the Photoshop document as a “smart object.” It will look like it has an “x” going through it. Double click on the smart object and save the fi le as an EPS fi le. Finally, run the EPS fi le through Acrobat Distiller and you’ll have an ad with special ef-fects, but no unwanted lines.

Web site documents with “ ipping” pages are easy to create in InDesign CS4.

Institute of Newspaper Technology Announces October Lineup

Many of you know that Kevin directs a training program for newspaper designers, publishers and I.T. related sta� called the Insti-tute of Newspaper Technology. � e schedule for the October 15-17, 2009 session is complete and includes classes in InDesign, scripting, photo editing, video production for Web sites, Flash, Illustrator, In-Copy, Adobe Bridge, digital photography, audio slideshow creation, fonts, editing photos in camera raw, Photoshop, font management and more. Basic and advanced classes are o� ered.

Instructors include Lisa Gri� n, Russell Viers, Lesa Snider, Jay Nelson, Rob Heller and Kevin Slimp. Guest speakers will also be on hand. For more infor-mation, visit newspaperinstitute.com.

By Patronizing Our Associate Members We Say “Thank You” for Their Support!


AdMall Sales Development Services Inc.Virtual sales assistant for media advertising.Denise Gibson600 N. Cleveland Ave., Suite 260Westerville, OH 43082Phone: 304-863-6748Fax: [email protected]

A.F.L. Web PrintingThe one stop shop for meeting publisher’s requirements for the printing of Daily, Weekly, Monthly and Niche Publications.Sandy Theo 2 Executive DriveVoorhees, NJ 08043Phone: 856-566-1270Fax: [email protected]

ANOCOIL Corp. The largest independent manufacturer of plates in North America. A pioneer in the development and manufacture of digital and analog printing plates for the newspaper and commercial printing markets. Jay Faulkner

60 East Main St.PO Box 1318Rockville, CT 06066-1318Phone: [email protected]

Bartash Printing, Inc. Printer of weekly newspapers, direct mail shoppers and niche publications such as real estate, auto, parenting, boating and more!Michael Simon 5400 Grays Ave.Philadelphia, PA 19143 Phone: 215-724-1700Fax: 215-724-3313 [email protected] www.bartash.com

Barrett Concepts Provides an array of web services and consulting.Brad Barrett

PO Box 554Baldwinsville, NY 13027 Phone: [email protected]

Circulation Verification Council (CVC) Circulation audits & readership studies. Tim Bingaman 338 South Kirkwood Road Suite 102 St. Louis, MO 63122 Phone: 800-262-6392 Fax: 314-822-0666 [email protected] www.cvcaudit.com

CK Prepress Solutions, LLC Full service graphic design outsourcing company capable of handling from one ad to your complete ad production. Ads are produced withing 24 hours with exceptional design quality and at a savings of up to 50% of conventional in-house operations. Ken Mitchell 6008 Glendale Drive Boca Raton, FL 33433 Phone: 888-491-2221 [email protected] www.ckpsolutions.com

Content That WorksNiche content syndication. Helps subscribers unlock new local revenue opportunities and build sales through the targeted use of high-quality, special -interest content. Josh Lunsky 4432 N. Ravenswood Ave. Chicago, IL 60640 Phone: 773-728-8351 ext. 21 Fax: 773-728-8326 [email protected] www.contentthatworks.com

Cribb Greene Specializing in: brokering, shopper businesses, consulting and appraisals. John Cribb 104 E. Main St., Suite 402 Bozeman, Montana 59715 Phone: 406-586-6621 [email protected] www.cribb.com

Decker Direct Promotion Products - apparel, calendars, banners, pens, mugs, etc. Kim Shepard 97 Main Street, Suite 5, Delhi, NY 13753 Phone: 607-746-2477 Fax: 607-746-6272 [email protected] www.dckr.com

doodad Specializing in advertising inserts, delivered to targeted households. Quality four color process. Cold & Heat Set. Quick turnarounds. Debbie Wood 72 Industrial Circle Lancaster, PA 17602 Phone: 800-383-6973 [email protected] www.doodad.com

JB Multimedia, Inc.Display your publication online with an interactive digital edition.Robert DursoP.O. Box 704 N.Bellmore, NY 11710Phone / Fax: 888-592-3212 [email protected]

Heartland Payment SystemsElectronic payments processor for remote deposit capture & check management services, payroll, and credit & debit cards at wholesale costs. John Blocker 8248 Iliad Dr. Manlius, NY 13104 Phone: 315-263-3659 Fax: 888-704-3149 [email protected] www.heartlandpaymentsystems.com

KAESU / CoolerAds.comOffering web solutions for community papers.Joe Nicastro1 Old Wolfe Road Suite 205Budd Lake, NJ 07828Phone: 908-698-4357 Fax: [email protected]

www.kaesu.com Kamen & Co. Group ServicesFree distribution newspaper, shopper & magazine appraisers, broker & management consultants.Kevin B. Kamen3009 Grand Blvd. Baldwin, NY 11510516-379-2797 or FL Office [email protected] Kidsville News!Produces monthly educational newspaper for children K-6th grade, teachers and parents. Currently published in 24 states.Bill BowmanPO Box 53790 Fayetteville, NC 28305Phone: 910-222-6200 Fax: [email protected]

LaserLink Rubber Stamps & SignsIncrease your profits by offering rubber stamps and engraved signs to your customers. Call for a FREE Sales Kit.Mark Donahue6418 Route 96 Victor, NY 14564Phone: 800-226-7754 Fax: [email protected]

MediaBids.comThe newspaper and magazine advertising marketplace.

June Peterson448 Main St.Winsted, CT 06098Phone: 860-379-9602Fax: [email protected]

Media Receivable Management, Inc.Collection agency specializing exclusively in print advertising collections.Dean Churack3841 NE 2nd Ave., Suite 205

By Patronizing Our Associate Members We Say “Thank You” for Their Support!


Miami, FL 33137Phone: 305-573-7600Fax: 305-573-7711deanc@mediareceivablemanagement.comwww.mediareceivablemanagement.com

Member Service GroupComprehensive package of payment system solutions, including credit & debit card processing, NSF check recovery and electronic check conversion.Paul Huntley10555 New York Ave., Suite 101Urbandale, IA 50322Phone: 888-697-8831 Fax: [email protected]

Metro Creative Graphics, Inc.The largest and most comprehensive ad building, revenue generating, art and advertising service. Available online at MetroCreativeConnection.Gwen Tomaselli519 Eighth AvenueNew York, NY 10018Phone: 800-223-1600 Fax: 212-967-4602gtomaselli@metro-email.comwww.metrocreativegraphics.com

MultiAdProviding virtually everything needed to create and sell retail, classified and co-op advertising. The industry’s largest selection of art, ads, photographs and more. Cyndi Stone, ext. 5341 1720 West Detweiller Drive Peoria, IL 61615 Phone: 800-245-9278 ext. 5324 Fax: 309-690-5989 [email protected]

NAPSNorth American Precis Syndicate, Inc.Nationwide distributor of free, non-copyrighted features (health & fitness, home improvement, car care, bridal, holidays, etc.) to newspaper editors.Gary Lipton350 Fifth Avenue, Ste. 6500New York, NY 10118-0110Phone: 212-309-0107

Fax: [email protected]

NewsUSA Distributors of professionally written features to enhance your special sections Chris Cernoch 2841 Hartland Road Suite 301 Falls Church, VA 22043 Phone: 703-462-2052 Fax: 703-734-6315 [email protected] www.newsusa.com

Penny Lane Promotional ProductsAn advertising specialty service with over 300,000 products available to display your company logo, brand name clothing embroidered or screened. Barb or Lori 1471 Rt. 15 Avon, NY 14414 Phone: 800-836-3652 www.plpp.info

PennySaverUSA.com Provides free classified websites to weekly newspapers & shopper publications. Loren Dalton, President 11311 White Rock Rd. Rancho Cordova, CA 95742 Phone: 916-636-1380 Fax: 916-636-1301 [email protected] www.pennysaverusa.com

The Peterson GroupConsulting for community-oriented newspapers and shoppers. Services include operational, content and marketing strategies, revenue development, sales training and mentoring. Seminars for business community. Brokerage.John Peterson24 Robin LaneOakdale, CT 06370Phone: 860-447-9198Fax: [email protected]

Preferred Marketing Solutions Printing of inserts, brochures, marketing

collateral, direct mail, promotional products, uniform fulfillment and point of purchase materials.Michelle Heffernan2001 Papa Johns Blvd.Louisville, KY 40299Phone: 800-270-1769Fax: [email protected]

Rak Systems, Inc.Providers of newspaper vending machines, free distribution racks and displays, promotional items and circulation supplies.Richard Kitzmann5500 Plantation Rd.Theodore, AL 36582Phone: 800-467-1725 Fax: [email protected]

SMC - Saturation Mailers CoalitionSMC represents saturation mailers, including free papers, shared mailers, and coupon envelope mailers, that share a common interest in maintaining fair and reasonable postal rates and regulations.Donna HanberyExecutive Director33 South 6th Street, Suite 4040Minneapolis, MN 55402Phone: 612-340-9350 Fax: [email protected] Schermerhorn BrothersProvides quality circulation supplies to the newspaper industry.•BeaconPolyNewsBags•BeaconRubberBands•BeaconTyingTwineMatthew Maslin 202 Commerce Drive Unit 7 Moorestown, NJ 08057 Phone: 1-800-231-1043 [email protected] www.schermerhornbrosco.com

SRDS Standard Rate & Data Service Connects publishers with media decision makers all day, everyday. SRDS.com has powerful functionality to help buyers

select markets and newspapers in which to place their advertising dollars. Trish Delaurier

1700 Higgins Rd.DesPlaines, IL 60018Phone: 386-760-1035 Fax: [email protected]

TinBu, LLCInteractive content for websites.George Moore7555 West US Highway 98Pensacola, FL 32506Phone: 850-637-1158Fax: [email protected]

Please join us in welcoming ournew associate

members~

Recreate LOGO


Save the Date

F O R t h e 1 9 t h a n n u a l

Sales Manager’sConference

J u n e 1 4 , 1 5 & 1 6 , 2 0 0 9

All FCPNY Member Publications are welcome to send their

Publishers, Sales Managers, Supervisors and Team Leaders!

LIMITED AVAILABILITY!

ONLY 35 SPACES OPEN

Register Online at

www.fcpny.com!

DEADLINE:

FRIDAY, MAY 15

located at the harbor at the southern tip of Seneca lake in the heart of the Finger lakes Wine Country, this year’s location of choice - Watkins Glen harbor hotel - promises the very best in upscale dining, rooming, amenities and overall confer-ence experience. Relax, learn and net-work with your fellow Sales Managers - all the while experiencing the tranquil charm this wonderful property has to offer.


SSMC Update

By Donna E. Hanbery, Hanberry & Carney, P.A.

The first ever USPS “Summer Sale”

Publishers with mailed circulation of 40,000 pieces or

more per week will qualify.

USPS Persues Summer SaleIn an effort to explore it pricing freedoms under the new postal law, the Postal Service filed a proposal May 1, 2009, seeking approval from the Postal Regulatory Commission (PRC) to hold its first ever “summer sale.” This experiment would be limited in scope. Eligible mailers would be limited to approximately 3,500 mailers that mailed more than one million pieces of Standard mail in the six month period between October 2007 and March 2008. For free paper pub-lishers, this means that publishers with mailed circulation of 40,000 pieces or more per week would qualify.

The notion of seasonal rates to stimulate volume is not new. It is one of the popular, reoccurring ideas that have been suggested by mailers, and by Postal Service officials, as a way for the Postal Service to operate more like a real business and to better utilize its fixed assets and employee compliment in periods like the summer when volumes decline and the USPS has excess capacity. Like all things involving the USPS, however, the idea must be approved by the PRC. The USPS discussed its plan to move forward with the proposal in April at Mailers Technical Advisory Commit-tee (MTAC). The Postal Board of Governors approved the idea and the PRC filing was done May 1. The PRC has 45 days to issue a ruling. Specifics on the proposal are avail-able in the PRC filing at:

http://www.prc.gov/docs/63/63005/Notice%20of%20Price%20Adj.SummerSale.pdf.

For eligible mailers, the summer sale rewards growth in 2009 summer volumes with a 30% postal rate rebate in postage. The rebate will be credited to the mailer’s postal payment account in the form of a credit computed by the USPS a few months after the sale period is completed.

Qualifying mailers are determined by those standard mail-ers that mailed approximately one million pieces in the six months between October 2007 and March 2008. Qualifying mailers can include business or nonprofit mailers but the sale is limited to mail owners. Printers, letter shops, and consolidators are not eligible to participate. Mail owners that used a mail service provider could participate if they can provide proper documentation of owning the requisite mail volumes for this period. The USPS has stated it intends to notify mailers of their eligibility for the sale.

The summer sale applies to increases in volume for mail-ings in July, August and September 2009, compared to the mailers’ actual volumes for the same period in 2008, as adjusted with a trend calculation to reflect the mailers’ volume trend. A trend percentage, either up or down, is calculated to determine the mailers’ threshold for mail that can earn a discount.

The mail threshold or trend is a calculation to determine how a mailer’s volume may have declined or increased between a six month period in the Postal Service’s fiscal year 2008 (October 2007 through March 2008) as compared to 2009 (October 2008 through March 2009). If, for example, a mailer’s volume had declined five percent between the two periods, the threshold volume for measuring the baseline over which a mailer could earn a discount could be adjusted downward by five percent.

If this mailer’s actual volumes for summer 2008 were 600,000, the threshold for base volumes would be adjusted downward five percent to 570,000 pieces. If the mailer was able to increase its 2009 summer volumes to 650,000, the 70,000 pieces of mail over the 570,000 threshold would receive a 30% discount.

An additional “keep them honest” adjustment to the sum-mer sale proposal is an October adjustment that will com-pare the mailer’s October 2009 volumes with volumes for October 2008. To prevent mailers from shifting normal, fall mailings to the summer sale period, the proposal subtracts from any mail eligible for the discount mail volumes that reflect a decline in October 2009 volume over October 2008 volume (as adjusted based on the trend percentage). If the mailer in our example had mailed 75,000 pieces of mail in October 2008 but only mailed 65,000 in 2009, the decline in volumes would be greater than the five percent downward trend adjustment determined when looking at the mailer’s initial volumes comparisons between six months in 2008 and 2009. The excess decline over five percent would be presumed to be mail that might have been shifted from October 2009 mailings into the summer program. In this hypothetical, the mailer would see the number of pieces eligible for summer volumes reduced by the number of pieces of declined volume in October over five percent.

The summer incentive sale is in addition to the discount saturation mailers can earn by signing up to participate in the saturation mail Volume Incentive Program. Mailers that are participating in the Volume Incentive Program can earn a discount for saturation flats of four cents a piece for all additional saturation mail volume added between May 2009 and May 2010 over the prior year. The summer sale credit for increases in mail volume between July and September 2009 is a separate credit, in addition to, the saturation Volume Incentive Program.

With the October adjustment, and the complexities of any new program, the Postal Service has announced that it may take months to determine and apply credits to mailers’ individual postal payment accounts. In briefings describing the proposed program, postal officials have stated they hope to compute and award mailers with credits to their postal payment account before the end of December 2009.


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AdMall 201: Strategic Major/Key Account Sales60 minutesThis session focuses on how to win the larger, more sophisticatedadvertisers by taking a more sophisticated approach. Includes:Major Account Intelligence, Auto Dealership Intelligence and howto turn the latest developments into advertising opportunities.

AdMall 202: Strategic Online Advertising Sales60 minutes The hottest areas of revenue development - online and digital advertising - are the focus of this session.Includes: Local prospecting, how your audience uses theInternet, Online Ad Intelligence, and how your Internet productcompares to the competition.

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GGraphics Awards Winners Category Division Publication Name Place

1 - General Excellence Magazine Division A - Up to 15% editorial content Perry Shopper First

1 - General Excellence Magazine Division A - Up to 15% editorial content Warsaw Pennysaver Second

1 - General Excellence Magazine Division A - Up to 15% editorial content Genesee Valley Penny Saver Third

1 - General Excellence Magazine Division B - More than 15% editorial content LeRoy Pennysaver First

2 - General Excellence Tabloid Division A - Up to 15% editorial content Lake Country Pennysaver First

2 - General Excellence Tabloid Division A - Up to 15% editorial content My Shopper Pennysaver Second

2 - General Excellence Tabloid Division A - Up to 15% editorial content Ithaca Advantage Third

2 - General Excellence Tabloid Division B - More than 15% editorial content Syracuse New Times First

2 - General Excellence Tabloid Division B - More than 15% editorial content Adirondack Journal Second

2 - General Excellence Tabloid Division B - More than 15% editorial content Lancaster Source Third

3 - Best Grocery Division A - black & white Yorktown Pennysaver First

3 - Best Grocery Division A - black & white Star Community Publishing Second

3 - Best Grocery Division A - black & white Warsaw Pennysaver Third

3 - Best Grocery Division B - black plus one or more colors Scotsman Community Publications First

3 - Best Grocery Division B - black plus one or more colors Turnpike and Oneonta/

Cooperstown Pennysavers Second

3 - Best Grocery Division B - black plus one or more colors RW Publications Third

3 - Best Grocery Division C - Process Color Star Community Publishing First

3 - Best Grocery Division C - Process Color Lake Country Pennysaver Second

3 - Best Grocery Division C - Process Color Tri-State Pennysaver Third

4 - Best Single Ad - Black & White Division A - ads less than 12 in., black & white Genesee Valley Penny Saver First

4 - Best Single Ad - Black & White Division A - ads less than 12 in., black & white Denton Publications-Times of ti Second

4 - Best Single Ad - Black & White Division A - ads less than 12 in., black & white Denton Publications - Times of Ti Third

4 - Best Single Ad - Black & White Division B - ads over 12 in., black & white Denton Publications-Times of ti First

4 - Best Single Ad - Black & White Division B - ads over 12 in., black & white Star Community Publishing Second

4 - Best Single Ad - Black & White Division B - ads over 12 in., black & white Star Community Publishing Third

5 - Best Single Ad - Color Division A - black plus one color less than 12” Genesee Valley Penny Saver First

5 - Best Single Ad - Color Division A - black plus one color less than 12” Warsaw Pennysaver Second

5 - Best Single Ad - Color Division A - black plus one color less than 12” Tri-County Advertiser Third

5 - Best Single Ad - Color Division B - black plus one color - over 12” Tri-County Advertiser First

5 - Best Single Ad - Color Division B - black plus one color - over 12” My Shopper Pennysaver Second

5 - Best Single Ad - Color Division B - black plus one color - over 12” My Shopper Pennysaver Third

5 - Best Single Ad - Color Division C - Process color under 12” Genesee Valley Penny Saver First

5 - Best Single Ad - Color Division C - Process Color under 12” Genesee Valley Penny Saver Second

5 - Best Single Ad - Color Division C - Process color under 12” Marketplace Publications Third

5 - Best Single Ad - Color Division D - Process color over 12” The Owego Pennysaver Press First

5 - Best Single Ad - Color Division D - Process color over 12” Star Community Publishing Second

5 - Best Single Ad - Color Division D - Process color over 12” Lake Country Pennysaver Third

6 - Best Ad Series Advertiser continuity - 3 ads or more Scotsman Community Publications First

6 - Best Ad Series Advertiser continuity - 3 ads or more Scotsman Community Publications Second

6 - Best Ad Series Advertiser continuity - 3 ads or more Warsaw Pennysaver Third

7 - Best Automotive Ad Division A - Black & White Lake Country Pennysaver First

7 - Best Automotive Ad Division A - Black & White Warsaw Pennysaver Second

7 - Best Automotive Ad Division A - Black & White Perry Shopper Third

7 - Best Automotive Ad Division B - Black plus one color Tri-County Advertiser First

7 - Best Automotive Ad Division B - Black plus one color My Shopper Pennysaver Second

Congratulations to our

First PlaceGeneral Excellence

Winners!

Perry Shopper

Lake Country Pennysaver

Syracuse New Times


Category Division Publication Name Place

1 - General Excellence Magazine Division A - Up to 15% editorial content Perry Shopper First

1 - General Excellence Magazine Division A - Up to 15% editorial content Warsaw Pennysaver Second

1 - General Excellence Magazine Division A - Up to 15% editorial content Genesee Valley Penny Saver Third

1 - General Excellence Magazine Division B - More than 15% editorial content LeRoy Pennysaver First

2 - General Excellence Tabloid Division A - Up to 15% editorial content Lake Country Pennysaver First

2 - General Excellence Tabloid Division A - Up to 15% editorial content My Shopper Pennysaver Second

2 - General Excellence Tabloid Division A - Up to 15% editorial content Ithaca Advantage Third

2 - General Excellence Tabloid Division B - More than 15% editorial content Syracuse New Times First

2 - General Excellence Tabloid Division B - More than 15% editorial content Adirondack Journal Second

2 - General Excellence Tabloid Division B - More than 15% editorial content Lancaster Source Third

3 - Best Grocery Division A - black & white Yorktown Pennysaver First

3 - Best Grocery Division A - black & white Star Community Publishing Second

3 - Best Grocery Division A - black & white Warsaw Pennysaver Third

3 - Best Grocery Division B - black plus one or more colors Scotsman Community Publications First

3 - Best Grocery Division B - black plus one or more colors Turnpike and Oneonta/

Cooperstown Pennysavers Second

3 - Best Grocery Division B - black plus one or more colors RW Publications Third

3 - Best Grocery Division C - Process Color Star Community Publishing First

3 - Best Grocery Division C - Process Color Lake Country Pennysaver Second

3 - Best Grocery Division C - Process Color Tri-State Pennysaver Third

4 - Best Single Ad - Black & White Division A - ads less than 12 in., black & white Genesee Valley Penny Saver First

4 - Best Single Ad - Black & White Division A - ads less than 12 in., black & white Denton Publications-Times of ti Second

4 - Best Single Ad - Black & White Division A - ads less than 12 in., black & white Denton Publications - Times of Ti Third

4 - Best Single Ad - Black & White Division B - ads over 12 in., black & white Denton Publications-Times of ti First

4 - Best Single Ad - Black & White Division B - ads over 12 in., black & white Star Community Publishing Second

4 - Best Single Ad - Black & White Division B - ads over 12 in., black & white Star Community Publishing Third

5 - Best Single Ad - Color Division A - black plus one color less than 12” Genesee Valley Penny Saver First

5 - Best Single Ad - Color Division A - black plus one color less than 12” Warsaw Pennysaver Second

5 - Best Single Ad - Color Division A - black plus one color less than 12” Tri-County Advertiser Third

5 - Best Single Ad - Color Division B - black plus one color - over 12” Tri-County Advertiser First

5 - Best Single Ad - Color Division B - black plus one color - over 12” My Shopper Pennysaver Second

5 - Best Single Ad - Color Division B - black plus one color - over 12” My Shopper Pennysaver Third

5 - Best Single Ad - Color Division C - Process color under 12” Genesee Valley Penny Saver First

5 - Best Single Ad - Color Division C - Process Color under 12” Genesee Valley Penny Saver Second

5 - Best Single Ad - Color Division C - Process color under 12” Marketplace Publications Third

5 - Best Single Ad - Color Division D - Process color over 12” The Owego Pennysaver Press First

5 - Best Single Ad - Color Division D - Process color over 12” Star Community Publishing Second

5 - Best Single Ad - Color Division D - Process color over 12” Lake Country Pennysaver Third

6 - Best Ad Series Advertiser continuity - 3 ads or more Scotsman Community Publications First

6 - Best Ad Series Advertiser continuity - 3 ads or more Scotsman Community Publications Second

6 - Best Ad Series Advertiser continuity - 3 ads or more Warsaw Pennysaver Third

7 - Best Automotive Ad Division A - Black & White Lake Country Pennysaver First

7 - Best Automotive Ad Division A - Black & White Warsaw Pennysaver Second

7 - Best Automotive Ad Division A - Black & White Perry Shopper Third

7 - Best Automotive Ad Division B - Black plus one color Tri-County Advertiser First

7 - Best Automotive Ad Division B - Black plus one color My Shopper Pennysaver Second

7 - Best Automotive Ad Division B - Black plus one color Perry Shopper Third

7 - Best Automotive Ad Division C - Process Lake Country Pennysaver First

7 - Best Automotive Ad Division C - Process Denton Publications-Times of ti Second

7 - Best Automotive Ad Division C - Process Genesee Valley Penny Saver Third

8 - Best Institutional Ad Division A - black & white Hornell-Canisteo Penn-E-Saver First

8 - Best Institutional Ad Division A - black & white Genesee Valley Penny Saver Second

8 - Best Institutional Ad Division A - black & white Warsaw Pennysaver Third

8 - Best Institutional Ad Division B - black plus one or more colors Genesee Valley Penny Saver First

8 - Best Institutional Ad Division B - black plus one or more colors Genesee Valley Penny Saver Second

8 - Best Institutional Ad Division B - black plus one or more colors My Shopper Pennysaver Third

8 - Best Institutional Ad Division C - Process Color Star Community Publishing First

8 - Best Institutional Ad Division C - Process Color Star Community Publishing Second

8 - Best Institutional Ad Division C - Process Color Star Community Publishing Third

9 - Self Promotion - Own Publication self advertising Metro Group First

9 - Self Promotion - Own Publication self advertising Tri-County Advertiser Second

9 - Self Promotion - Own Publication self advertising Warsaw Pennysaver Third

10 - Self Promotion - Other Alternatives Division A - Promotion other media Yorktown Pennysaver First

10 - Self Promotion - Other Alternatives Division A - Promotion other media Yorktown Pennysaver Second

10 - Self Promotion - Other Alternatives Division A - Promotion other media Genesee Valley Penny Saver Third

10 - Self Promotion - Other Alternatives Division B - Rate Card Design Lake Country Pennysaver First

10 - Self Promotion - Other Alternatives Division B - Rate Card Design Metro Group Second

10 - Self Promotion - Other Alternatives Division B - Rate Card Design Genesee Valley Penny Saver Third

11 - Self Promotion Classifieds Yorktown Pennysaver First

11 - Self Promotion Classifieds Perry Shopper Second

11 - Self Promotion Classifieds Warsaw Pennysaver Third

12 - Special Promotions Division A - In paper promotion / special section County Shopper First

12 - Special Promotions Division A - In paper promotion / special section Tri-County Advertiser Second

12 - Special Promotions Division A - In paper promotion / special section Denton Publications-Clinton Today Third

12 - Special Promotions Division B - separate sections Tri-County Advertiser First

12 - Special Promotions Division B - separate sections Metro Group Second

12 - Special Promotions Division B - separate sections Moneysaver Advertising Third

13 - Separate Publications Division A - Magazine My Shopper Pennysaver First

13 - Separate Publications Division A - Magazine Denton Publications - Valley News Second

13 - Separate Publications Division A - Magazine Metro Group Third

13 - Separate Publications Division B - Tabloid My Shopper Pennysaver First

13 - Separate Publications Division B - Tabloid My Shopper Pennysaver Second

13 - Separate Publications Division B - Tabloid Norwich & Sidney Pennysavers Third

14 - Community / Customer Service Division A - Community Support - Good Will Moneysaver Advertising First

14 - Community / Customer Service Division A - Community Support - Good Will Perry Shopper Second

14 - Community / Customer Service Division A - Community Support - Good Will Ithaca Advantage Third

14 - Community / Customer Service Division B - Best Writing Moneysaver Advertising First

14 - Community / Customer Service Division B - Best Writing Star Community Publishing Second

14 - Community / Customer Service Division B - Best Writing Genesee Valley Penny Saver Third

Ad Creation Contest-’08 Warsaw Pennysaver First

Category Division Publication Name Place

CCongratulations to All!

Questions? Please contact Erika Perez, FCPNY Marketing Director •315-472-6007•[email protected]

$$100 PER AD!

QUARTERLY INCENTIVE PROGRAM!Sell any new classified ad (“new” meaning any ad that has not been placed in the CPAN classified

ad program in the last year or since March 9, 2008) and CPAN will pay the SELLER

$100 PER AD!That’s right-for EVERY new ad sold,

the seller will receive $100 FROM THE CPAN OFFICE!

PLUS: For every new ad submitted and approved during the quarter, the seller’s name will be placed in a random drawing for $300. The more ads you sell, the more chances you have to win!

This contest will include ads run from the week of March 9, 2009 until the week of June 29, 2009. The first deadline for ads running the week of March 9, 2009 is Friday, February 27, 2009 at noon. You must submit the attached insertion order with each ad to qualify for entry in this contest.

Happy Selling!

For every consecutive week that the ad runs during this program, the SELLER will receive

an ADDITIONAL

$30 PER INSERTION

Announcing the new

EXTENDED!



membergroup

service

FCPNY09Ad.indd 1 3/19/2009 10:39:06 AM


SUPER ConfEREnCE

Documents

Newsletter · Newsletter Free Community Papers of New York Association of publishers of free distribution shopping guides, newspapers and periodicals throughout New York State