The reason why the text is so simple is so that they are easily readable and dont distract the audience too much away from the image.Text- there is the title, slogan or tagline, and the scheduling. The Slogan is always bigger than the title which anchors the meaning of the image.The logo is always on the right side or in the middle and is in the same colour as the colour that highlights the text.Additional things are added such as the sponsored by, website, what type of programme it isThe image is sometimes shocking like this one, funny but they are always extremely creative. Some are photo shopped and very complex in creation.